Crash the Superbowl site goes live

Posted by Beardy on September 21st, 2009

Today marks the official start of the 2010 Dorito’s Crash the Superbowl commercial contest.  Until today, the site was locked but it is now open for business.  New this year is a really interesting feature.  There is a multi-chapter commercial tutorial hosted by the winners of last year’s competition, the Herbert Brothers.  The videos are pretty funny but they are also chock-full of good advice about stuff like writing, production and copyright.  The brothers even explain how the USA Today AD meter works and what kind of videos do well in it.  Spoiler Altert: The entire AD meter rankings are decided by 300 subjects in two locations.  Crazy.  I plan on shooting a Doritos entry myself and I’ve been focusing all my attention on one single idea.  But watching the video about the AD meter made me realize my idea would be kinda dark and would turn off too many viewers.  (It would have been hilarious though!)

The tutorial videos are actually helpful for anyone interested in shooting entries for any type of video contest.  So you might want to check them out even if you’re too chicken to shoot a Crash the Superbowl ad.  DEADLINE TO ENTER THE DORITOS SUPERBOWL CONTEST IS NOVEMBER 9TH!

http://www.crashthesuperbowl.com/

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One Response to “Crash the Superbowl site goes live”

  1. J.H. says:
    September 25, 2009 at 8:36 am

    I’m entering for sure. It seems like only commercials shot in HD will have a shot though and I don’t have an HD camera.

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