Doritos: One is too many and a million's not enough

Know what I’m doing right now? I am…honest to God, eating a bag of Doritos. I haven’t consciously bought a bag of Doritos in at least a year. And even then I’m sure I bought them to take to a party. I’m just not really a “chip” guy if you know what I mean. But here I am with orange fingers, crunching away.

So clearly Dorito’s Crash the Superbowl contest has been a tremendous success. In a survey I conducted with myself, 100% of participants indicate that since the announcement of the Dorito’s contest, their Doritos consumption has gone through the roof. (margin of error: +/- 100%)

I really want to shoot an entry for the Crash the Superbowl contest but I’ve got a bad case of filmmaker’s block. (that’s a thing, right?) So I thought I’d actually buy the kind of giant bag of Doritos you always see in commercials. The good news is that I’ve learned that eating like 30 Doritos for lunch is a pretty F#$%ing fun way to pass a Monday afternoon. The bad news is that all the ideas I’ve been coming up with are kind of weird and complicated. Right now I could shoot a really awesome short film or two about Doritos but I just have not been able to come up with a solid 30 second idea.

And the pressure to get shooting is building. There are now 35 DAYS left to submit an entry for the challenge and already 47 entries have been submitted. 47 entries! That’s more than a lot of video contests will get after 6 months. Who are these freaks that are submitting their commercials 5 weeks before the deadline!?

Click to see the first 'Crash' entries

Because I am crazy, I watched all 47 sentries over the last few days. The Verdict? There are some funny ideas but none of the videos have the necessary production quality to be shown on TV. That’s not really a huge surprise though. I’m guessing most of the people who will make the finals are in the middle of pre-production right now.