I haven’t been spending much time working on this blog because Beardy has been hard at work making his own entry for the Doritos Crash the Superbowl contest. The thing is pretty much done I think so hopefully I’ll be able to upload it this weekend.

With just 2 days to go before the deadline, more than 1,000 entries have been submitted and some really high quality entries have been coming in. The production values have gone through the roof in the last week but that was expected. I’ve seen a good number of entries that, if they were shot for a different video contest, would win easily. But…I only seen one, really, REALLY great entry so far and I suspect that it won’t even make the finals. If I had to pick 6 videos that were going to make it to the finals, I bet I’d get 4 of them wrong.

As I said, the videos are getting better but I think most people are missing the true point of the contest: To get a top spot on the USA Today ad meter. That means a perfect video would appeal to as many people as possible. But I’ve been seeing tons of good videos that would turn off a large portion of the audience. Dudes might love watching chip crumbs fall down the cleavage of a beautiful woman, but are women going to score that high on the ad meter? And sure, some people might thing liking doritos dust off of a sleeping dog is ingenious but that will just completely gross out some people. The thing that amazes me the most though is the amount of violence against women I’ve been seeing in the videos. Ok, a shot of one girl tackling another if one thing but I have seen many good videos ruined by shots of women getting hit, tackled, and even punched in the face in realistic ways by MEN. Doritos might be looking for edgy spots but there are some lines that just shouldn’t be crossed.

This might be a little late to help anyone who plans to enter the contest this year but let’s take a look back at the kind of videos Dortitios DOES like. Here are ALL the finalists from the two previous years that Dortios held the Crash the Superbowl commercial contest.

2007 Finalists

Aired During the Superbowl:

Aired During the Superbowl:

2009 Finalists

Aired During the Superbowl and won a million bucks:

Aired during the Superbowl: