I didn’t keep a close eye on the Doritos Crash the Superbowl Contest last year and now I can’t find an exact number of entries received. I’ve seen the number “1,900” a few times but I’ve also read that there were around 2,200 entries. I’ve decided to just go the lazy route and say that in 2008, about 2000 people entered the Crash the Superbowl contest. Sound good?
As for this year, after a few days of processing time it looks like the final number of entries for the 2009/2010 installment of CTSB is 3923. My God….if right now you decided to watch every CTSB entry it would take you more than 32 straight hours of viewing to get through them all! Wow….to the good people at Doritos, all I can say is “Good Luck!”
At this point I’ve watched (when I saw “watched” I mean I clicked the play button and gave each video a chance before clicking “next”) 2200 or so entries but I still haven’t seen a hands down winner. There hasn’t been one entry that I’ve seen where I said “yes! That’s a finalist.”
However, there have been plenty of times where I watched a video and thought to myself “GOOD GOD, NO!!!” So for fun, I thought I’d post a few of those commercials that will never, ever, EVER win because they have some kind of horrible, freaky, disturbing flaw. Think of these as the winners of the WTF Were They Thinking awards:
This first spot is called “Creepy Doritos Man” and boy does it live up to its name. The parents of the kid who made this need to get him into some therapy right away.
The videos that make it to the finals won’t just be awesome videos. They will be videos that the maximum number of people would enjoy since Doritos’ goal is to have their commercials take all three top spots on the USA today Ad meter. So it amazes me that so many people entered incredibly gross videos. Who would ever turn a dial to indicate that they loved watching someone do something like this……
At least it was a really well produced spot. And so is this next one. This next video is actually awesome. I think it’s the work of an evil genius. It looks and sounds amazing but it is so dark and depressing it just has no chance.
This is kind of weird but I have noticed a lot of entries that incorpotae negative stereotypes about Hispanics. Specifically I’ve seen a lot of sombreros and heard a lot of really bad jose Jimenez-esque accents. Can you imagine the PC apocalypse that would occur if Doritos aired a commercial like this during the superbowl?
The WTF-were-they-thinking rating of this next video is off the charts. The message of this commercial is that Doritos will kill you dead and then explode out of your corpse.
Finally, here’s the commercial with the biggest WTF moment of them all. It’s subtle and it’s fast so watch carefully.
No it’s not the seagull poop that I think was a bad idea. It was the attempt to get a laugh using a photoshoped picture of the destroyed World Trade Center.


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this one is 100% WTF. And I still like it.
http://www.crashthesuperbowl.com/#/video/5613
I absolutely love Doritos Creepy Man. I laughed loud and hard. Excellent work. Wow.
[...] If you want to see some of the competition, Jared Cicon’s blog HERE, or check out some really bizarre ones that ‘Beardy’ compiled over at his site HERE. [...]
Pretty much 9 out of 10 of the entries I’ve seen have made me think “WTF were they thinking when they shot this!?”
If the doritos people had balls, they would pick “couple’s therapy.” Everybody would be talking about it the next day.