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Archive for December, 2009

Coors Light has great taste

Have you seen those Coors Light commercials where a bunch of “average” dudes ask football coaches goofy questions during post-game press conferences? Yes? Ok, well Coors wanted 6 more coach spots that they could air on Tivo so they turned to poptent. Coors provided the coach footage and interested filmmakers had to go out and shoot their own press conference scenes.

Today Poptent announced that Coors Light would be purchasing 6 user-created ads for $3,500 a piece. And guess what, one of those ads just happened to be made by your pal Beardy. Boosh! Here’s my spot “Blue Mountains” followed by two other selected submissions that I especially liked:

Ads purchased by Coors. Price: $3,500 each







The other three spots that Coors purchased can be seen here: http://www.poptent.net/blog/?p=1019

All the filmmakers whose ads were purchased really went all out. I can tell you from experience that getting a bunch of extras, some still cameras and several believable TV cameras together into a room that looks like it could be used for a post-game press conference isn’t easy. I shot my submission (and two other spots that didn’t get picked) in the TV studio of my old college. A few friends played extras but almost everyone on camera were actors hired via craigslist. Oh, but I recycled the Yeti from my non-winning careerbuilder entry! Glad he finally got his moment of glory.

NOTE: This post has inspired a pretty interesting discussion about payment amounts for video contests. So check out the comments to read the opinions of a variety of past contest winners.

I am T-Pain’s Big Ass winners

Man, T-Pain is a damn genius.  He not only helped make Auto-tuning popular but he’s been smart enough to attach himself to the trend.  Basically he’s been able to brand auto-tuning as a T-Pain thing.  And now you too can get auto-tuned with the “I Am T-Pain” iphone app.  It’s got music and lyrics so you can sing along (auto-tuned style of course) to your favorite T-Pain tracks.  Sweet.

Now, another example of T-Pain’s brilliance is his participation in Lonley Island’s “I’m on a Boat” music video.  He scored major points in my book with that one.  The song is awesome and hilarious and a dash a of T-Pain put it over the top.  If you’ve never seen it, click here and thank me later.  That song and video are so good that even though it was a “comedy” song it just got nominated for a grammy for best hip-hop song of the year.

Anyway, to promote the “I Am T-Pain” iphone app, the company behind it held an “I’m on a blank” music video contest.  Whoever could make the best parody of “I’m on a Boat” would score themselves 5 grand and a “bigg ass chain.”.  Here’s the winning video which is pretty great.  I especially like it since it may be the first video contest entry I’ve ever seen that was filled with profanity.  So be aware, it is NSFW.

Grand Prize:  Prize: $5,000 and a Big Ass Chain

By the way, if you don’t know what Auto-tuning, iphones apps, T-pain, Lonely Island or “NSFW” are then you need to spend less time reading books and more time on the internetz, grandpa.

Help us, help you

Merry Christmas from your pal Beardy

Santa Beardy says: "Merry Christmas to all the non-jerk asses out there!"

Thanks in large part to the Crash The Superbowl contest, traffic to our little blog has really been on the rise lately.  And the good news is, it looks like many readers are sticking around.  So if you’re new to the site, thanks for checking us out!  And if you haven’t done so already, why not subscribe to our RSS feed?

It’s been really great hearing from our readers (well, our readers who don’t think I’m a “douche pumper”) and if you’re enjoying the site, please feel free to throw your voice into the mix and leave some comments.  I especially like hearing from other regular video contest entrants so if you’re feeling friendly, drop me a line, introduce yourself and tell me about your contest track record.  I love hearing about success stories so if you want to do some bragging, go for it.  We may even want to cover some of your victories here on the blog.

But the thing we are most interested in hearing about are they ways you’ve been screwed by a contest!  Have you sat and watched helplessly as some jerk-ass cheated their way into a victory?  Know of a contest organizer that’s been ignoring their own rules?  Are you starting to suspect that a company is never going to actually pay you the winnings the owe you?  Well let us know!

Video contests have become so popular, so fast that the scene is pretty much a lawless, disorganized mess.  If you see someone who is obviously voting for their own video over and over in a vote-based contest or if you suspect that a company is screwing filmmakers out of what they’ve eared, what could you do about it?  Well now you can tell us.  Companies hate negative press, even if it comes from a Podunk little blog like ours.  It’s easy to cheat or to mess with filmmakers when you think no one will ever know what you’re doing.  But if we call out these people in public, there will forever be a record of their crappy conduct on the web.

Just a few weeks ago a filmmaker e-mailed me and explained that a video contest site had been jerking him around for almost a year.  He won a $500 prize from them that they would just never pay up.  He e-mailed them over and over and he always got the same response “Sorry, we’ll send the check out ASAP!”  He told us that other users of the site were having the same problems.  We e-mailed some users of the site and before we could even start writing out story, the company in question contacted us and asked what was going on.  Long story short, that dude has his check and an apology about 5 days later.

So please folks, use this site as a tool for keeping jerks in line.  Maybe you want to complain about a contest but you’re worried about wrecking your chances of winning.  Well if you find yourself in such a circumstance, let us know the details and we will consider lodging a complaint on your behalf.  As always, you can contact us at VIDEOCONTESTNEWS@GMAIL.COM.

Again, thanks to everyone out there for checking out the site.  Merry Christmas and of course, good luck!

A total Sausagefest

sausage

News flash: Sausage is delicious.  Ok, we all know that.  But did you know it can sorta, kinda be healthy too?  Al Fresco Chicken Sausage is trying to get that message out on the “social networking sites” so they held a video contest of course.  The objective was to create a “potentially viral video” that would promote their sausage and emphasise specifics about how they were not as bad for you as pork sausgaes.  They gave 2 runners up a thousand dollars each and the first place vid got $6,000.  I can’t emebed the winning entry so click the image below to see all top 3 submissions.

sausage2The winning video was cute but does it really have “viral” potential?  I see so many contests where the company’s goal is to get a “viral video” about their product but sometimes I have to wonder if the contest organizers actually understand how viral videos work.  A viral video is one that spreads on it’s own…you know, like a VIRUS.  Will people really be posting a sausage commercial to their facebook page or e-mail it to friends?  Probably not.  But Al Fresco also wants to use the winning video in on-line marketing and at trade shows so in that case it seems like they made a good choice.  Plus they did say that they wanted a video that could “potentially” go viral so maybe I’m just being snippy.

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