Comments on: Adweek says: The Crash the Superbowl finalists suck http://videocontestnews.com/2010/01/24/adweek-says-the-crash-the-superbowl-finalists-suck/ Video contest news, tips, strategies, interviews, listings, recent winners and even a little competitive smack talk! Fri, 09 Jul 2010 18:51:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Whiz http://videocontestnews.com/2010/01/24/adweek-says-the-crash-the-superbowl-finalists-suck/comment-page-1/#comment-444 Whiz Tue, 26 Jan 2010 20:49:06 +0000 http://videocontestnews.com/?p=1354#comment-444 The play-by-play commentary here is intriguing. Meanwhile, I discovered Spice-N-Sweet Chili Doritos @ my local grocer! Hope they restock soon, traditional was my fave b4 ;) The play-by-play commentary here is intriguing. Meanwhile, I discovered Spice-N-Sweet Chili Doritos @ my local grocer! Hope they restock soon, traditional was my fave b4 ;)

]]> By: Jared Cicon http://videocontestnews.com/2010/01/24/adweek-says-the-crash-the-superbowl-finalists-suck/comment-page-1/#comment-440 Jared Cicon Tue, 26 Jan 2010 02:56:16 +0000 http://videocontestnews.com/?p=1354#comment-440 @ Beardy, Okay so we both agree that Doritos blew it. Great, but Beardy, if you think yours or my blog can get fellow peers to 'vote' for spots that they feel aren't as good as theirs, you are a little unrealistic. Your and my blog are supported by the very readers who feel slighted by the entity you want them now to support (Doritos). My undying support to Doritos was evident for all to see in the production phase (read my back-blogs) where I encouraged my peers to give Doritos the best they could from a creative standpoint. I believe that many did. Doritos however, passed up the golden chalice being offered them and instead opted for the plastic 7-11 big-gulp refill cup. And what about next year Beardy. Do we do this all again? Sorry, but there are times when I just have to draw the line. In a year when major brands are cutting back and opting out of SB advertising altogether.... in a year when there will be more movie trailer spots than ever before, where the recession has cut agency production budgets to the bone....Doritos was positioned to blow everyone out of the water. Instead, they FAILED.....miserably. A massive FAIL. I never thought I would ever find myself agreeing with Barbara Lippert, but she is right on with this one, and as she suggests in her article, it definitely will give the impression that we amateurs can't compete with the big boys, and nothing you or I or 100 blogs can do, will change that. I will make a prediction that Doritos will do no better than last year (2 in the top 5), and that is only if they are extremely lucky. And it is a damn shame, because they were postured to win it all, were it not for this ultra strange miscarriage of judging this time around. The VCK @ Beardy,
Okay so we both agree that Doritos blew it. Great, but Beardy, if you think yours or my blog can get fellow peers to ‘vote’ for spots that they feel aren’t as good as theirs, you are a little unrealistic. Your and my blog are supported by the very readers who feel slighted by the entity you want them now to support (Doritos). My undying support to Doritos was evident for all to see in the production phase (read my back-blogs) where I encouraged my peers to give Doritos the best they could from a creative standpoint. I believe that many did. Doritos however, passed up the golden chalice being offered them and instead opted for the plastic 7-11 big-gulp refill cup.

And what about next year Beardy. Do we do this all again? Sorry, but there are times when I just have to draw the line. In a year when major brands are cutting back and opting out of SB advertising altogether…. in a year when there will be more movie trailer spots than ever before, where the recession has cut agency production budgets to the bone….Doritos was positioned to blow everyone out of the water.

Instead, they FAILED…..miserably. A massive FAIL. I never thought I would ever find myself agreeing with Barbara Lippert, but she is right on with this one, and as she suggests in her article, it definitely will give the impression that we amateurs can’t compete with the big boys, and nothing you or I or 100 blogs can do, will change that. I will make a prediction that Doritos will do no better than last year (2 in the top 5), and that is only if they are extremely lucky. And it is a damn shame, because they were postured to win it all, were it not for this ultra strange miscarriage of judging this time around.

The VCK

]]> By: david rorie http://videocontestnews.com/2010/01/24/adweek-says-the-crash-the-superbowl-finalists-suck/comment-page-1/#comment-439 david rorie Mon, 25 Jan 2010 16:24:05 +0000 http://videocontestnews.com/?p=1354#comment-439 Well, sorry, I have to agree with her. The 6 finalist ARE some of the worst ones out of the 4000 they had to pick from. Why!!?? oh whyy! Well, sorry, I have to agree with her. The 6 finalist ARE some of the worst ones out of the 4000 they had to pick from. Why!!?? oh whyy!

]]> By: Beardy http://videocontestnews.com/2010/01/24/adweek-says-the-crash-the-superbowl-finalists-suck/comment-page-1/#comment-438 Beardy Mon, 25 Jan 2010 15:19:10 +0000 http://videocontestnews.com/?p=1354#comment-438 Actually, I think this article confirms the things I've been saying in the last week or two. Yes, doritos picked not-so-great finalists (with one or two exceptions) but just look who is taking the blame; the "Amateurs." The author of the piece has no idea what the other 4000 entries were like. Neither do the ad pros that are leaving comments on her post. They only see what doritos presented to them and the pros are judging all "user-generated content" by those 6 videos. So as I have said, it's in the best interest of anyone who profits from video contests to help get the best of the 6 to the superbowl. Why? Because like the adweek author, the 100 million people who watch the game won't go online afterwords and watch the other 4000 entries. They will assume that the 3 ads that air are the best of the best. If one or two good ads make it to air, at least that might inspire other companies to hold their own video contests. But if marketing people see that even when 5 million bucks is on the line, the best we, the little guys can do is create videos full of awkward plots and technical problems, they might figure that the results of a $10,000 contest would be pure crap. And lets not forget that a lot of filmmakers are hoping for another shot at winning CTSB. If those people want there to be a contest next year, they should do what they can to help the contest succeed now. Yes, the campaign has gotten a ton of bang for its buck, but if the public's perception is the 2010 instalment is lame and that maybe the whole video contest thing is played out, Doritos (and a lot of other companies) will just move on to something else in 2011. Actually, I think this article confirms the things I’ve been saying in the last week or two. Yes, doritos picked not-so-great finalists (with one or two exceptions) but just look who is taking the blame; the “Amateurs.” The author of the piece has no idea what the other 4000 entries were like. Neither do the ad pros that are leaving comments on her post. They only see what doritos presented to them and the pros are judging all “user-generated content” by those 6 videos.

So as I have said, it’s in the best interest of anyone who profits from video contests to help get the best of the 6 to the superbowl. Why? Because like the adweek author, the 100 million people who watch the game won’t go online afterwords and watch the other 4000 entries. They will assume that the 3 ads that air are the best of the best.

If one or two good ads make it to air, at least that might inspire other companies to hold their own video contests. But if marketing people see that even when 5 million bucks is on the line, the best we, the little guys can do is create videos full of awkward plots and technical problems, they might figure that the results of a $10,000 contest would be pure crap.

And lets not forget that a lot of filmmakers are hoping for another shot at winning CTSB. If those people want there to be a contest next year, they should do what they can to help the contest succeed now. Yes, the campaign has gotten a ton of bang for its buck, but if the public’s perception is the 2010 instalment is lame and that maybe the whole video contest thing is played out, Doritos (and a lot of other companies) will just move on to something else in 2011.

]]> By: Jared Cicon http://videocontestnews.com/2010/01/24/adweek-says-the-crash-the-superbowl-finalists-suck/comment-page-1/#comment-435 Jared Cicon Sun, 24 Jan 2010 22:47:51 +0000 http://videocontestnews.com/?p=1354#comment-435 Hate to say I told you so Beardy, but it's nice to see you coming around (partially anyways) to my way of thinking. Hate to say I told you so Beardy, but it’s nice to see you coming around (partially anyways) to my way of thinking.

]]> By: Whiz http://videocontestnews.com/2010/01/24/adweek-says-the-crash-the-superbowl-finalists-suck/comment-page-1/#comment-434 Whiz Sun, 24 Jan 2010 21:54:42 +0000 http://videocontestnews.com/?p=1354#comment-434 It really is like 4000+ tradeshow booths on a convention floor. So don't just hang out at the ones with big square footage. Really, share your other discoveries in postings here and @ the CTSB forum!!! It really is like 4000+ tradeshow booths on a convention floor. So don’t just hang out at the ones with big square footage. Really, share your other discoveries in postings here and @ the CTSB forum!!!

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