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2007, 2009 & 2010 Crash the Super Bowl Finalists

Last week marked the official start of the 2011 installment of Doritos/Pepsi Max’s Crash the Super Bowl contest. The deadline isn’t until  November 15th but already people have started submitting their entries. I know that in 2008, Doritos received about 2,000 entries for the competition and last year they received more than 4,000 entries. Now that they’ve upped the prize pool to ten, $25,000 prizes it won’t be at all surprising if they receive more than 5,000 entries.

But don’t let that number intimidate you. Because the undeniable truth is that most of those 5,000 entries just aren’t going to be very good. Last year, I checked the CTSB website every day and watched (or started to watched before clicking “next”) at least 2/3rds of the submitted videos. And I’d say that only about 1% of those videos were actually good enough to make it to the finals. I’m not trying to be harsh, just realistic. I don’t even think my own entry was good enough for the finals. (seriously…a guy fakes his death so he can get his last wish to be buried in a ? What was I thinking!?!?)

As I watched last year’s submissions I couldn’t help but wonder, “do the people who made these videos realize what it takes to win? Have they ever even SEEN the videos that have won this contest?” I bet a lot of them haven’t. If they had, they’d realize that the ad they shot in their backyard with a camera phone and their cousin in a ninja costume is not the type of thing Doritos/Pepsi will be looking for. If you plan on entering the contest this year, Step One should be to try and write the kind of script that the sponsors will be looking for. And if you want to know what they will be looking for, you need to watch ALL of the CTSB finalist videos from the past 4 years. (There was no contest in 2008 but Doritos did air a finalist from the 2007 contest during the game.)

Below are every, single video that made it to the finals in the 2007, 2009 and 2010 Crash the Super Bowl contests. So grab a two-liter of Pepsi Max and a big bag of Cool Ranch Doritos and have yourself a little film fest. And after you’re done, sit back and seriously consider this question: “can I create something as good or better than the commercials I just saw?”

2007 CTSB Finalists:

“Winner,” aired during the 2007 Super Bowl:

This finalist also aired during the 2007 Super Bowl:

No CTSB commercial contest for the 2008 Super Bowl but….

2007 CTSB finalist that Doritos chose to air during the 2008 Super Bowl:

2009 CTSB Finalists:

Aired During the Superbowl and won a million bucks for getting #1 on the ad meter:

Also aired during the 2009 Superbowl:

2010 CTSB Finalists:

Aired during the Superbowl and won $600,000 for getting #2 on the ad meter:

Aired during the 2010 Superbowl:

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One Response to “2007, 2009 & 2010 Crash the Super Bowl Finalists”

  1. Fishyone says:

    I watched every one. Is it just me or are some of these kind of lame? The one with the big check out girl is just horrible. So is the one with the guy chasing the cat. And none of last year’s finalists were anything too special. Let’s hope pepsi and doritos make better choices this year. But I suspect some of the pepsi max ads are going to be pretty lame. how do you make a funny commercial about diet pepsi?


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