The USA Today Super Bowl Ad Meter used to be a big part of the Crash the Super Bowl contest. Actually, it was a big part of the Super Bowl, period. But have you noticed that no one really talks about the Ad Meter any more? That’s because a few years ago, USA Today changed the way they run the Ad Meter and now it’s pretty much a pointless waste of time. The paper used to set up focus groups in different cities and they had participants watch the Super Bowl ads in real time. If a viewer liked what they saw, they turned a dial up. If they didn’t like what they saw, they turned a dial down. It’s sounds simple but no one else was generating scientific-ish data about the popularity of Super Bowl commercials so the Ad Meter was always big news the day after the game. But now USA Today scrapped the testing and turned the whole thing into a lame online poll. Anyone over the age of 18 can register and vote and there’s not really any kind of regulations or oversight. So if Budweiser wants to do well in the Ad Meter they can just send out a company-wide e-mail and ask their thousands of employees to rate their commercials five stars or whatever.
For years Doritos used to promised big cash prizes to any CTSB finalist that could score the #1, #2 or #3 spot on the Ad Meter. But now that the Ad Meter is just another dumb online voting thing, FritoLay has decided to just give a million bucks to the CTSB finalist that wins THEIR dumb online voting thing. But just for old time’s sake I thought I’d check and see how this year’s Crash the Super Bowl finalists did on the Ad Meter. It turns out they did good but not great. Middle Seat was the 5th highest rated ad of the night and When Pigs Fly was the 11th highest rated ad. So what does that mean exactly? It means nothing because like I said, the Ad Meter isn’t “scientific” any more. It’s just another pointless online poll so who cares? If you’re answer to that question is “me, I care!” then head here to see the full results of the 2015 Super Bowl Ad Meter.: http://admeter.usatoday.com/results/2015