“Doritos Dogs” wins the final edition of the Crash the Super Bowl contest!

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Super Bowl 50 is over and so is the Crash the Super Bowl contest!  It’s been a great ten years but I think the folks at Doritos are wise to retire the contest while it’s still popular.  The final winner was Doritos Dogs by Jacob Chase of Los Angeles, California.  Frito-Lay was only supposed to air one CTSB entry this year but they surprised everyone and ran two.  The other ad was Ultrasound by Peter Carstairs of Melbourne, Australia.  Ultrasound aired really early in the first quarter and I just assumed it was the big winner.  So I was really surprised to see Doritos Dogs just after half time.  (or was it just before?  Coldplay makes my memory go fuzzy.)  Ultrasound has turned in a viral hit online so that’s probably why Doritos decided to air it.





Most of the Super Bowl commercials sucked this year but Ultrasound and Doritos Dogs really stood out.  I definitely think a lot of people will be talking about Ultrasound tomorrow.  Congrats to the winners and thanks to Doritos for running such an amazing contest for the last 10 years!

POST SCRIPT:  Hardcore CTSB fans will want to check this out.  Someone associated with the contest was on Periscope during the game.  So now all us non-winners can see what it’s like inside of Doritos’ private box at the Super Bowl.  I was surprised that there weren’t more Doritos!  https://www.periscope.tv/w/1RDGlByVmQqxL

POST SCRIPT #2:  The USA Today ad meter results were released on Monday; Ultrasound and Doritos Dogs were ranked the #3 and #4 best ads of the game, respectively.  That may sound impressive but keep in mind that the USA Today Ad Meter is pretty much worthless now.  The paper used to run multiple live focus groups but now the Ad Meter is basically just an online poll.  That’s probably why Doritos stopped using it to measure the success of their ads.