The 2007, 2009, 2010, 2011, 2012, 2013 and 2014 Crash the Super Bowl finalists

We’re now less than 2 weeks away from the deadline for the 2015 installment of Doritos Crash the Super Bowl contest.  I’m guessing that the vast majority of entries will be shot this weekend or next so I think this is a good time to post my annual list of EVERY single ad that has ever made the Crash the Super Bowl finals.  I recommend that you and your teammates watch all of these videos before you go out and shoot your entry.  It will really help everyone understand exactly what types of videos get picked for the finals.  If I tried to embed 36 youtube videos in one post my whole site would crash so instead I’ve posted screen shots of each entry.  If you’d like to watch the actual video, just click its image.

.
2013 – 2014 finalists:

Time Machine. CTSB VIII finalist. (2014) -Aired during the Super Bowl. WINNER: One Million dollar grand prize.

Time Machine
Time Machine

Cowboy Kid.  CTSB VIII finalist. (2014) -Aired during the Super Bowl. $50,000 2nd Place Winner.

Cowboy Kid
Cowboy Kid

Breakroom Ostrich.  CTSB VIII finalist.  (2014)

Breakroom Ostritch
Breakroom Ostrich

Office Thief.  CTSB VIII finalist. (2014)

Office Thief
Office Thief

Finger Cleaner.  CTSB VIII finalist.

fingercleaner
Finger Cleaner

.
2012 – 2013 finalists:

Goat 4 SaleCTSB VII finalist.  (2013)  -Aired during the Super Bowl.

Goat 4 Sale
Goat 4 Sale

Fashionista Daddy.  CTSB VII finalist.  (2013)  -Aired during the Super Bowl.

Fashionista Daddy
Fashionista Daddy

Road Chip.  CTSB VII finalist.  (2013)  -Aired during the Super Bowl.

Road Chip
Road Chip

Express Checkout.  CTSB VII finalist.  (2013)

Express Checkout
Express Checkout

Fetch.  CTSB VII finalist.  (2013)

Fetch
Fetch

.
2011 – 2012 finalists:

Man’s Best Friend.  CTSB VI finalist.  (2012-Aired During the Super Bowl. WINNER: Million dollar USA Today ad meter bonus.

Man’s Best Friend

Sling Baby.  CTSB VI finalist.  (2012)  -Aired During the Super Bowl. WINNER: Million dollar Facebook ad meter bonus

Sling Baby

Bird of Prey.  CTSB VI finalist.  (2012)

Bird of Prey

Dog Park.  CTSB VI finalist.  (2012)

Dog Park

Hot Wild Girls.  CTSB VI finalist.  (2012)

Hot Wild Girls

.
2010 – 2011 finalists:

Pug Attack.  CTSB V finalist.  (2011)  -Aired during the Super Bowl. WINNER: Million dollar USA Today ad meter bonus.

Pug Attack

The Best Part.  CTSB V finalist.  (2011)  -Aired during the Super Bowl.

The Best Part

Adam and EveCTSB V finalist.  (2011)

Adam and Eve

Birthday Wish.  CTSB V finalist.  (2011)

Birthday Wish

House Sitting.  CTSB V finalist.  (2011)  -Aired during the Super Bowl.  WINNER: $400,000 ad meter bonus

House Sitting

.
2009 – 2010 finalists:

Underdog.  CTSB IV finalist.  (2010) -Aired during the Super Bowl. WINNER: $600,000 Ad Meter bonus.

Underdog

Snack Attack Samurai.  CTSB IV finalist.  (2010)  -Aired during the Super Bowl.

Snack Attack Samurai

The Smackout.  CTSB IV finalist.  (2010)

The Smackout

Casket.  CTSB IV finalist.  (2010)  -Aired during the Super Bowl.

Casket

House Rules.  CTSB IV finalist.  (2010)  -Aired during the Super Bowl.

House Rules

Kids These Days.  CTSB IV finalist.  (2010)

Kids These Days

.
2008 – 2009 finalists:

Free DoritosCTSB III finalist.  (2009)  -Aired during the Super Bowl. WINNER: Million dollar USA Today Ad meter bonus.

Free Doritos

New Flavor Pitch.  CTSB III finalist.  (2009)

New Flavor Pitch

Power of the Crunch.  CTSB III finalist.  (2009)  -Aired During the Super bowl.

The Power of the Crunch

The Chase.  CTSB III finalist.  (2009)

The Chase

Too Delicious.  CTSB III finalist.  (2009)

Too Delicious

NOTE:  Doritos did not run a commercial contest in 2008-2009.  Instead, CTSB II was a music-themed contest.

.
2006 – 2007 finalists:

Live the Flavor.  CTSB I finalist.  (2007)  WINNER: Aired during the Super Bowl.

Live the Flavor

Check Out GirlCTSB I finalist.  (2007)  -Also during the 2007 Super Bowl.

Checkout Girl

Mouse Trap.  CTSB I finalist.  (2007)  -Aired a year later during the 2008 Super Bowl.

Mousetrap

Chip Lover’s DreamCTSB I finalist.  (2007)

A Chip Lover’s Dream

Duct Tape.  CTSB I finalist.  (2007)

Duct Tape

Doritos’ 2012, 2011, 2010, 2009 and 2007 Crash the Super Bowl Finalists

Today is Monday, October 8th which means the 2012-2013 Crash the Super Bowl contest is officially open and accepting entries.  As of right you have just 40 days to shoot, edit and upload your Doritos commercials.  I’m sure that most of you are already working on your ideas but before you start filming, you should take some time to do a little research.  If you want to win the Crash the Super Bowl contest you need to understand what types of ads make the finals.  Doritos used to have all the past Crash the Super Bowl winners posted to a single youtube channel but for some dumb reason, those official videos have all been taken down.  So if you want to see all the winning ads you’re going to have to hunt for them all over youtube.  Or you could just scroll down because I did the hunting for you!  Links to every Doritos finalist from the past 6 years are below. I would have just embedded the videos but 30 embedded youtube videos in one post pretty much would crash my site.  So each ad is represented by a screenshot.  To watch the actual commercials, click on the images:
 

2011-2012 Doritos Finalists:

Man’s Best Friend by Jonathan Friedman of Virginia Beach, VA.
-Aired During the Super Bowl.  WINNER: Million dollar USA Today ad meter bonus

Man’s Best Friend

Sling Baby by Kevin T. Willson of Los Angeles, CA.
-Aired During the Super Bowl.  WINNER: Million dollar Facebook ad meter bonus

Sling Baby

Bird of Prey by Joby Harris of Los Angeles, CA.

Bird of Prey

Dog Park by Tyler Dixon of Liegh, UT.

Dog Park

Hot Wild Girls by Brad Scott of Denver, CO.

Hot Wild Girls

 

2010-2011 Doritos Finalists:

Pug Attack by JR Burningham of Burbank, CA.
-Aired during the Super Bowl. WINNER:  Million dollar USA Today ad meter bonus.

Pug Attack

The Best Part by Tyler Dixon of Lehi, Utah.
-Aired during the Super Bowl.

The Best Part

Adam and Eve by Stephen Schuster of Topanga, CA.

Adam and Eve

Birthday Wish by Heather Kasprzak of Los Angeles, CA.

Birthday Wish

House Sitting by Tynesha Williams of Santa Monica, CA.
-Aired during the Super Bowl. WINNER: $400,000 ad meter bonus

House Sitting


2009-2010 Finalists:

Underdog by William Kyle Gerardi of Cary, NC.
-Aired during the Super Bowl. WINNER: $600,000 Ad Meter bonus.

Underdog

Snack Attack Samurai by Ben Krueger of Minneapolis, MN.
-Aired during the Super Bowl.

Snack Attack Samurai

The Smackout by Brendan Hayward of Santa Monica, CA.

The Smackout

Casket by Kevin Wilson of Whittier, CA.
-Aired during the Super Bowl.

Casket

House Rules by Joelle De Jesus of Los Angeles, CA.
-Aired during the Super Bowl.

House Rules

Kids These Days by Nick Dimondi of Cary, NC.

Kids These Days

 

2008-2009 Finalists:

Free Doritos by Joe Herbert of Batesville, IN.
-Aired during the Super Bowl. WINNER:  Million dollar USA Today Ad meter bonus.

Free Doritos

New Flavor Pitch by Oren Brimer of New York, NY.

New Flavor Pitch

Power of the Crunch by Eric Heimbold of Venice, CA.
-Also aired During the Super bowl.

The Power of the Crunch

The Chase by Chris Roberts of Burbank, CA.

The Chase

Too Delicious by Michael Goubeaux of Los Angeles, CA.

Too Delicious

 

— 2007-2008:  No Commercial contest —

 

2006-2007 Finalists:

1.  Live the Flavor by Five Points Productions of Cary, NC.
-WINNER:  Aired during the Super Bowl.

Live the Flavor

Check Out Girl by Kristin C. Dehnert of Los Angeles, CA.
-Also aired during the 2007 Super Bowl.

Checkout Girl

 Mouse Trap by Billy Federighi of Beverly Hills, CA.
-Aired the next year during the 2008 Super Bowl.

Mousetrap

Chip Lover’s Dream by Jared Cicon of Claremont, CA.

A Chip Lover’s Dream

Duct Tape by Joe Herbert of Batesville, IN.

Duct Tape

 

A brief history of the Crash the Super Bowl contest

Flashback: Logo from the first installment of the CTSB contest

Did you know that there’s no wikipedia entry for Doritos’ Crash the Super Bowl contest?  Is that weird or what?  Everything has a Wikipedia entry.  For God’s Sake, the Nickelodeon show “Hey Dude” which ran from 1989 to 1991 has a massive Wikipedia page complete with episode guides. (I clicked the “Random Article” button on Wikipedia and the Hey Dude entry was the first one to pop up)  Over the last two and half year’s I’ve written dozens of articles about “The Crash” and I’ve had to spend a lot of time searching the web for information.  It would be really helpful if some nerd out there would just compile a bunch of facts about the contest and post them online.

Oh wait….I guess if anyone is nerdy enough to do something like that it’s me.  It took me a lot of googling but I’ve found a ton of data about The Crash and I will list it all in this single post.  This is going to be just basic stuff like who made the finals, who won, how many entries where received, etc.  Please be aware that if you are actually interested in this type of data that pretty much means you are as big of a nerd as I am.

Let’s start with the number of entries the contest has received over the years.  Most of these numbers come from old articles or press releases that were put out by Fritolay:
 

NUMBER OF TOTAL CTSB ENTRIES BY YEAR:

 

2006/2007 Installment: 1,065 Doritos entries.

2007/2008: No commercial contest that season.

2008/2009 Installment: 1961 Doritos Entries.

2009/2010 Installment: 4023 Doritos Entries

2010/2011 Installment: 4,260 Doritos Entries.

2011/2012 Installment: 6,100 Doritos Entries.

 
Note: In 2010, Pepsi Max was also part of the Crash the Super Bowl contest. Pepsi Max received 1,460 submissions. But the Pepsi Max “Crash” was pretty much a totally different contest run by a different company and a different set of judges. So for the rest of this article I’m just going to focus on the Doritos contest. And now, time for a graph:
 

Hey, those points look like doritos!

 
Pretty amazing, huh? This contest has just grown like crazy over the years. Bet you’re kicking yourself right now for not entering back in 2006. So it looks like the number of submissions doubled after the 2008/2009 Crash the Super Bowl contest. But why? Probably because the winner of the 2009 contest, Free Doritos scored the #1 spot on the USA Today ad meter poll and the guys who made the ad, Joe and Dave Herbert won a million bucks.  After people saw that it was possible for an “average joe” to win the million dollar bonus the contest just blew up.

But this raw data doesn’t tell the whole story. If you’ve entered past installments of the CTSB contest you know that every year, Doritos gets HUNDREDS of duplicate entries. I think the rules say that you can submit up to 10 versions of your commercial. And some people just uploaded their video 10 times. Some probably did it because they were unsure if the initial upload worked. But I think others used to do it just because they thought maybe it would improve their chances.

The repeat entries used to be really annoying. It seemed like for every 100 submissions I watched, at least 20 would be repeats. But fortunately, this year Doritos finally took measures to keep the duplicates out of the video gallery. I’d estimate that only 5% of this season’s submissions were repeats.  So just for the fun of it let’s adjust the numbers to account for all the duplicates. I’ll deduct 20% from each total except for 2011. For this year’s total I’ll only deduct 5%.
 

ESTIMATED NUMBER OF ORIGINAL CTSB ENTRIES:

 

2006/2007 Installment: 852 Unique Doritos entries.

2008/2009 Installment: 1569 Unique Doritos Entries.

2009/2010 Installment: 3,220 Unique Doritos Entries.

2010/2011 Installment: 3,408 Unique Doritos Entries.

2011/2012 Installment: 5,795 Unique Doritos Entries.

 
Now let’s do a little light math. Each year, Doritos picks 5 finalists. (Except in the 09-10 contest when they picked 6 finalists)  So it’s easy to calculate a contestant’s chance of making the finals.
 

ESTIMATED CHANCES OF A VIDEO MAKING THE CTSB FINALS, BY YEAR:

 

2006/2007 Installment: 1 in 170.

2008/2009 Installment: 1 in 313.

2009/2010 Installment: 1 in 536.

2010/2011 Installment: 1 in 681.

2011/2012 Installment: 1 in 1,159.

 
Anyone who has watched a few random CTSB entries knows that most of the submissions Doritos receives every year just aren’t that great.  But there’s no possible way to estimate what a filmmaker’s odds are if he makes a GOOD submission.  So I won’t even try.  Let’s move on to a list of who has won the contest over the years.  I’ll include the Pepsi Max Crash the Super Bowl finalists just for the heck of it.  You can find all of these commercials on the official Crash the Super Bowl channel on youtube.
 

2007, 2009, 2010, 2011 AND 2012 CRASH THE SUPER BOWL FINALISTS:

 
2006-2007 Finalists:

1.  Live the Flavor by Five Points Productions of Cary, NC.
-WINNER:  Aired during the Super Bowl.

2.  Check Out Girl by Kristin C. Dehnert of Los Angeles, CA.
-Also aired during the 2007 Super Bowl.

3.  Mouse Trap by Billy Federighi of Beverly Hills, CA.
-Aired during the 2008 Super Bowl.

4.  Chip Lover’s Dream by Jared Cicon of Claremont, CA.

3.  Duct Tape by Joe Herbert of Batesville, IN.

 

2007-2008:  No Commercial contest

 

2008-2009 Finalists:

1. Free Doritos by Joe Herbert of Batesville, IN.
-Aired during the Super Bowl. WINNER:  Million dollar bonus.

2. New Flavor Pitch by Oren Brimer of New York, NY.

3. Power of the Crunch by Eric Heimbold of Venice, CA.
-Also aired During the Super bowl.

4. The Chase by Chris Roberts of Burbank, CA.

5. Too Delicious by Michael Goubeaux of Los Angeles, CA.

 

2009-2010 Finalists:

1. Snack Attack Samurai by Ben Krueger of Minneapolis, MN.
-Aired during the Super Bowl.

2. The Smackout by Brendan Hayward of Santa Monica, CA.

3. Casket by Kevin Wilson of Whittier, CA.
-Aired during the Super Bowl.

4. House Rules by Joelle De Jesus of Los Angeles, CA.
-Aired during the Super Bowl.

5. Underdog by Five Points Productions of Cary, NC.
-Aired during the Super Bowl. WINNER: $600,000 Bonus.

6. Kids These Days by Nick Dimondi of Cary, NC

 

2010-2011 Doritos Finalists:

1.  Adam and Eve by Stephen Schuster of Topanga, CA.

2.  Best Part by Tyler Dixon of Lehi, Utah.
-Aired during the Super Bowl.

3.  Birthday Wish by Heather Kasprzak of Los Angeles, CA.

4.  House Sitting by Tynesha Williams of Santa Monica, CA.
-Aired during the Super Bowl.

5.  Pug Attack by JR Burningham of Burbank, CA.
-Aired during the Super Bowl. WINNER:  Million dollar Bonus.

 

2010-11 Pepsi Max Finalists:

1.  Elevator Girl by Michael Doneger of Los Angeles, CA

2.  First Date by Nick Simotas of Anaheim, CA.
-Aired during the Super Bowl.

3.  Love Hurts by Brad Bosley of Los Angeles, CA.
-Aired during the Super Bowl. WINNER: $400,000 Bonus.

4.  Torpedo Cooler by Brendan Hayward of Santa Monica, CA
-Aired during the Super Bowl.

5.  Zero Calories? Psshh by Brandy Gill of Orlando, FL

 

2011-12 Doritos Finalists:

1.  Bird of Prey by Joby Harris of Los Angeles, CA.

2.  Dog Park by Tyler Dixon of Liegh, UT.

3.  Hot Wild Girls by Brad Scott of Denver, CO.

4.  Man’s Best Friend by Jonathan Friedman of Virginia Beach, VA.

5.  Sling Baby by Kevin T. Willson of Los Angeles, CA.
And finally, since all the news articles and press releases I read always said where the finalists came from, let’s do a  breakdown of the states that gave us Crash the Super Bowl finalists:
 
The 31 Crash the Superbowl commercials came from directors in the following states:

California:  19 commercials

North Carolina:  3 commercials

Utah:  2 commercial

Indiana: 2 commercials

Florida:  1 commercial

New York:  1 commercial

Minnesota:  1 commercial

Colorado:  1 commercial

Virginia:  1 commercial
 
It should be no surprise that a lot of the winning commercials came from California since so many filmmakers live in the LA area.  But what is surprising is that a number of people have made the finals more than once.  The 3 North Carolina ads all came from a team known as Five-Points Productions, the 2 commercials from Indiana were both made by the famous Herbert Brothers, the 2 ads from Utah were directed by a filmmaker named Tyler Dixon and 4 of the California commercials (plus 1 of the Utah commercials) were made by a group of friends that all attended the same Church in Los Angeles.

I know that a lot of Crash the Super Bowl finalists (past and present) read this site. So if anyone sees any errors in this post, please let me know!

Taxslayer screws up their video contest AGAIN!

Other than Dorito’s Crash the Super Bowl contest, Taxslayer.com’s annual video contest may be the longest running video contest on the web.  It was started way, way back in the pre-HD dark ages of 2008.  That first installment of the contest was run before my time so I don’t really know how smoothly it went.  But I do know that one submitted commercial won $25,000 and even aired on TV during the 2009 tax season.  But after that first year, Taxslayer has managed to run one terrible contest after another.  The ineptitude of the contest organizers and their lack of respect for their contestants is just ridiculous. For the third year in a row, Taxslayer allowed filmmakers to waste time and money by changing the contest weeks after it was launched.  (I don’t want to clog up this post with old news so if you’d like to read about how Taxslayer screwed up their 2009 and 2010 video contests, click the comment button for a quick explanation) I don’t know if account-types just don’t understand how to communicate with creative-types but I think it’s more likely Taxslayer just doesn’t give a shit about the people who enter their contests.

The 2010 Taxslayer contest was such a disaster (they retroactively canceled the contest 3 weeks after the deadline passed so they wouldn’t have to pay out any prizes) that I was totally flabbergasted when I learned that they were going to try and and run a new version of the contest for 2011.  For the first time, Taxslayer abandoned the “make our next TV commercial” idea and replaced it with a good, old-fashioned video contest.  The requirements were simple; contestants had to make a video that demonstrated “The Craziest of Funniest way you’ve ever done your taxes.”  And to make things even simpler, Taxslayer even said they were NOT looking for commercials for their company.  They just wanted funny videos.  In fact, the videos only needed to mention “Taxslayer” once.  So again, it really seemed like they did NOT want a standard commercial-style video.

Because Taxslayer screwed their contestants so badly last year I decided to stay far away from this year’s version.  I had pretty much forgotten about the contest when one day about 6 weeks ago I got 3 e-mails in one afternoon from filmmakers who had just recived strange e-mails from Taxslayer. The letters they got notified them that their entries (and a lot of other entries) were being pulled from the contest. Here’s a copy of the letter the rejected filmmakers got:

So Taxslayer bounced the entries that didn't meet the established guidelines. Or at least that's what they said. What really happened is that the people who set up this contest screwed up and didn't communicate to contestants what they actually wanted. Here's a screen grab that a contestant sent to me of the original rules:

In case you can’t read that tiny, fuzzy type, the rules say that contestants should:

“Submit a video demonstrating the craziest or funniest way you’ve done your taxes. Entries should reference Taxslayer at least once.”

But compare that to this line from the letter that the rejected filmmakers received:

“We would like a short video demonstrating the craziest or funniest way you’ve done your taxes WITH TAXSLAYER.COM.”

Catch the difference?  In the original rules, Taxslayer forgot to mention the “with Taxslayer.com” part.  So naturally, filmmakers shot videos that showed a crazy way they had done their taxes WITHOUT taxslayer.  I know that’s what I would have done.  It seemed like the whole point of the contest was to show how crazy it is to do your taxes without Taxslayer.

Because the folks at Taxslayer were simply to incompetent too articulate exactly what kind of videos they wanted, they decided to punish filmmakers for not being able to read their minds.  They rejected all the entries that weren’t about Taxslayer and told contestants they could re-edit their entries to comply with the (new) guidelines. To be fair, Taxslayer did tell filmmakers that they could re-submit their videos without making any changes but come on….there was no way any of those entries ever had a shot at winning.

Here’s the video that Taxslayer ultimately selected as this year’s winner:

2011 Taxslayer winner. Prize: $10,000:


That’s actually a pretty good video.  I like it and it perfectly fits the contest “guidelines.” And it’s even kind of topical, no?  Taxslayer just announced the winner on May 5th so I can’t help but wonder if the recent news about the Seal team that took out Osama Bin Laden influenced the judges decisions.

At this point I’d post a link to the contest page and encourage you to check out the other entries…but I can’t. Taxslayer pulled the entire contest off the web almost as soon as the winner was announced.  You can’t even watch the winning video on any of taxslayer’s sites.  It’s only by luck that I happened to find a version of the winning commercial on vimeo.  And yes…the video that won is a commercial.  For all of Taxslayer’s talk about how they didn’t want an “ad” they wound up picking a video that looks a whole lot like a TV commercial.  It’s 30 seconds long, it ends with a Taxslayer.com title card and even demonstrates that you can do your taxes on taxslayer from your Ipad.

When Taxslayer canceled last year’s video contest I thought for sure they wouldn’t have the balls to try and run it again this year.  So will Taxslayer bring the contest back in 2012?  Oh, I’m sure they will.  But if they do, take my advice; don’t waste your time, money and talent entering.  If you do enter I’m sure you’ll only wind up getting screwed over in some new, crazy way.

Fidelity’s Be the Green Line winner…from last spring!

Back in March of 2010 I was one of the finalists in Fidelity Investment’s “Be the Green Line” video contest. For that one, filmmakers were supposed to show someone actually acting like the “green line” you see in Fidelity commercials. I was up against a handful of crappy videos and one excellent, very well made entry. I never mind losing a video contest as long as I lose to a decent video. And this was one of those cases. I lost but the winning video was great so I just kind of forgot about the contest.

But before the winners were selected, I mentioned the fact that I made the finals here on this blog. Man…I guess that was 13 months ago now. I’m able to keep track of what web pages people visit when they look at this site and for some weird reason, my post about the Fidelity contest is one of the most popular posts I’ve ever done on VCN. I can also tell what google search terms visitors use to find this site and “Be the Green Line winner” pops up at least twice a week. I don’t know why people are interested in a video contest that ended more than a year ago but I bet that Fidelity still has some kind of promo for the contest up on some forgotten web page. People see the promo and realize by now the winners would have been picked long ago so they go searching for the results. But I don’t think the results exist anywhere except in the minds of the contestants. So for the sake of posterity, here is the winner of Fidelity Investment’s 2010 “Be The Green Line” video contest.  Oh and also the winning video is worth watching because the girl in it looks ridiculously hot in the first scene.

“Be the Green Line” Winner.  Prize:  $5,000: