The 2007, 2009, 2010, 2011, 2012, 2013 and 2014 Crash the Super Bowl finalists

We’re now less than 2 weeks away from the deadline for the 2015 installment of Doritos Crash the Super Bowl contest.  I’m guessing that the vast majority of entries will be shot this weekend or next so I think this is a good time to post my annual list of EVERY single ad that has ever made the Crash the Super Bowl finals.  I recommend that you and your teammates watch all of these videos before you go out and shoot your entry.  It will really help everyone understand exactly what types of videos get picked for the finals.  If I tried to embed 36 youtube videos in one post my whole site would crash so instead I’ve posted screen shots of each entry.  If you’d like to watch the actual video, just click its image.

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2013 – 2014 finalists:

Time Machine. CTSB VIII finalist. (2014) -Aired during the Super Bowl. WINNER: One Million dollar grand prize.

Time Machine
Time Machine

Cowboy Kid.  CTSB VIII finalist. (2014) -Aired during the Super Bowl. $50,000 2nd Place Winner.

Cowboy Kid
Cowboy Kid

Breakroom Ostrich.  CTSB VIII finalist.  (2014)

Breakroom Ostritch
Breakroom Ostrich

Office Thief.  CTSB VIII finalist. (2014)

Office Thief
Office Thief

Finger Cleaner.  CTSB VIII finalist.

fingercleaner
Finger Cleaner

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2012 – 2013 finalists:

Goat 4 SaleCTSB VII finalist.  (2013)  -Aired during the Super Bowl.

Goat 4 Sale
Goat 4 Sale

Fashionista Daddy.  CTSB VII finalist.  (2013)  -Aired during the Super Bowl.

Fashionista Daddy
Fashionista Daddy

Road Chip.  CTSB VII finalist.  (2013)  -Aired during the Super Bowl.

Road Chip
Road Chip

Express Checkout.  CTSB VII finalist.  (2013)

Express Checkout
Express Checkout

Fetch.  CTSB VII finalist.  (2013)

Fetch
Fetch

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2011 – 2012 finalists:

Man’s Best Friend.  CTSB VI finalist.  (2012-Aired During the Super Bowl. WINNER: Million dollar USA Today ad meter bonus.

Man’s Best Friend

Sling Baby.  CTSB VI finalist.  (2012)  -Aired During the Super Bowl. WINNER: Million dollar Facebook ad meter bonus

Sling Baby

Bird of Prey.  CTSB VI finalist.  (2012)

Bird of Prey

Dog Park.  CTSB VI finalist.  (2012)

Dog Park

Hot Wild Girls.  CTSB VI finalist.  (2012)

Hot Wild Girls

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2010 – 2011 finalists:

Pug Attack.  CTSB V finalist.  (2011)  -Aired during the Super Bowl. WINNER: Million dollar USA Today ad meter bonus.

Pug Attack

The Best Part.  CTSB V finalist.  (2011)  -Aired during the Super Bowl.

The Best Part

Adam and EveCTSB V finalist.  (2011)

Adam and Eve

Birthday Wish.  CTSB V finalist.  (2011)

Birthday Wish

House Sitting.  CTSB V finalist.  (2011)  -Aired during the Super Bowl.  WINNER: $400,000 ad meter bonus

House Sitting

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2009 – 2010 finalists:

Underdog.  CTSB IV finalist.  (2010) -Aired during the Super Bowl. WINNER: $600,000 Ad Meter bonus.

Underdog

Snack Attack Samurai.  CTSB IV finalist.  (2010)  -Aired during the Super Bowl.

Snack Attack Samurai

The Smackout.  CTSB IV finalist.  (2010)

The Smackout

Casket.  CTSB IV finalist.  (2010)  -Aired during the Super Bowl.

Casket

House Rules.  CTSB IV finalist.  (2010)  -Aired during the Super Bowl.

House Rules

Kids These Days.  CTSB IV finalist.  (2010)

Kids These Days

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2008 – 2009 finalists:

Free DoritosCTSB III finalist.  (2009)  -Aired during the Super Bowl. WINNER: Million dollar USA Today Ad meter bonus.

Free Doritos

New Flavor Pitch.  CTSB III finalist.  (2009)

New Flavor Pitch

Power of the Crunch.  CTSB III finalist.  (2009)  -Aired During the Super bowl.

The Power of the Crunch

The Chase.  CTSB III finalist.  (2009)

The Chase

Too Delicious.  CTSB III finalist.  (2009)

Too Delicious

NOTE:  Doritos did not run a commercial contest in 2008-2009.  Instead, CTSB II was a music-themed contest.

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2006 – 2007 finalists:

Live the Flavor.  CTSB I finalist.  (2007)  WINNER: Aired during the Super Bowl.

Live the Flavor

Check Out GirlCTSB I finalist.  (2007)  -Also during the 2007 Super Bowl.

Checkout Girl

Mouse Trap.  CTSB I finalist.  (2007)  -Aired a year later during the 2008 Super Bowl.

Mousetrap

Chip Lover’s DreamCTSB I finalist.  (2007)

A Chip Lover’s Dream

Duct Tape.  CTSB I finalist.  (2007)

Duct Tape

Cast your vote in the first-ever Tongies!

2013 was a pretty ridonkulous year for Tongal.com.  That company just totally took off, didn’t it?  It seems like I was getting 2 or 3 e-mails a week from them announcing some big ass new video contest.  In fact, they’re running a contest for AXE right now that’s got $100,000 in prizes.  I think we can attribute some of Tongal’s recent success to the high-caliber of filmmakers that use the site.  Tongaltonians Tonglers submitted some really high quality stuff in 2013 and now the site is honoring those folks with the first ever “Tongie Awards”

The Tongies is our annual celebration of the brilliant people in our community and our chance to recognize your outstanding creative work.  We combed through everything that was created on Tongal last year from Ideas to Videos and now we’re tapping YOU to decide who wins big.  Visit tongal.com/tongies to cast your vote for Best Wildcard, Best Comedy, Best Original Song, and more!  You’ve got until February 3 to review the nominees and vote. Winners will be announced in early April.

It looks like this contest might just be “for fun” (translation: No guaranteed prizes) but hey, if you win at least you can start calling yourself an “award-winning filmmaker!”  I watched every, single finalist and here are a few of my favorites:
 

All these embedded videos were slowing down the site so here are a few more, in link form:

http://tongal.com/video/82wcj0

http://tongal.com/video/ayw3nr

http://tongal.com/video/clljs6

McDonald’s Fish McBites may already be extinct but that song will definitely live inside my head for the rest of my life.  FISHY, FISHY, YEAOOWWW!

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Apartments.com’s 2013 “Roommate of the Year”

It’s December which means it’s time for me to post the winner of Apartments.com’s 5th annual “Roommate of the Year” competition.  “Roommate of the Year” is a really strange video contest because the deadline is in May but the rules say that the winner can be announced any time after July 7th.  Sometimes the sponsor will announce the winner in the summer but last year they announced the winner a few days before New Year’s Eve.  So if you make the finals you basically have no idea when a winner will be selected.  It looks like this year they posted the results in late October.  Here’s the 2013 winner.  As always, the grand prize is $10,000 in cash and $10,000 to cover the winner’s rent for a year.  I can’t embed this video so click on the image to watch it.

roommateoftheyear
This year’s winner isn’t fancy but it was certainly amusing.  It even featured a super tiny baby goat.  You can’t go wrong with baby goats, my friend.  Baby goats are video contest gold.

Doritos announces 24 (surprisingly offensive) Crash the Super Bowl semi-finalists

crunch.
A typical Doritos fan

I had really high hopes for this year’s Crash the Super Bowl contest.  FritoLay had made a lot of nice changes to the competition and for the first time ever, filmmakers from outside of the US were allowed to submit entries.  I thought all that new talent would yield a fresh and fun slate of winners.  But this afternoon Doritos unveiled a set of 24 Semi-Finalists and most of the ads they picked are pretty terrible.  A lot of them lack punchlines or decent stories and many are just confusing or unpleasant.  I can look past ads that are simply lame or unoriginal but some of the winners are downright, straight-up offensive.  A few of them are so inappropriate that they could never in a million years air during the new, family-friendly Super Bowl.  But what’s really shocking is just how misogynistic many of these ads are.  As you watch these videos, keep in mind that views and votes had zero impact on which entries made the Top 24.  A panel of judges from FrioLay and the ad agency Goodby, Silverstein & Partners, picked all of these commercials by themselves.  Let’s start with a semi-finalist from Israel that would never, ever get approved by American censors:
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Ha Ha.  That guy’s girlfriend is a slut!  His best friend is also a bastard but the best friend gets forgiven because hey, (imaginary) boys will be boys.  I wonder if that guy is going forgive his girlfriend too?  Eh…doesn’t matter.  That girl was nothing but a prop for the men to fight over.  She hold less value than a $2.50 bag of chips.

But the sexist subtext isn’t even the worst thing about this video.  The whole point of the Crash the Super Bowl contest is to find commercials that could air during the SUPER BOWL.  There’s absolutely zero chance that CBS would ever broadcast a commercial that included the word “bastard,” a post-make-out zipper sound effect or a totally unnecessary up-skirt panty shot of a floating girl.  FritoLay received more than 4,000 Crash the Super Bowl entries this year.  Couldn’t they find 24 ads that could make it past the censors?

Now if you thought that was too hot for TV, check out this semi-finalist from Australia:
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Personally I like this one.  It’s freaky but it’s freaky in a good way.  It looked professional, it was clever, it was unique and it had a big, insane punchline.  This video is so crazy that it actually went viral BEFORE it even made the top 24.  A few days ago it got posted on a ton of popular sites and now it has more than a million views.

But let’s be serious here.  That commercial was about a glory hole for fingers!  Can you imagine what would happen if millions of Americans saw that during the Super Bowl?  If Janet Jackson’s nipple could cause people to freak out, a fat dude sucking a phallic finger through a hole in the wall might break the 7th seal and usher in the beginning of the end times.

But like I said, at least that one is funny.  This Canadian semi-finalist features a punchline that only a serial killer could love:
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I’m not going to mince words.  That’s some fucked up shit right there.  I like dark humor and if this idea had been executed a little differently it could have been a great submission.  It’s an extremely well made video and the editing is perfect.  But there are a few little elements that just make my skin crawl.  The actress was amazing and her eyes were filled with so much love and sweetness.  And then he main character murders her.  But here’s the worst thing about this entry; why is the dead mermaid so sexy!?  Was the under-boob and cheesecake pose really necessary??  I know that she’s a mermaid and not a human and I know it’s just a wacky commercial but for christssakes….a guy killed a beautiful woman and hung her half naked body on the wall.  She is literally his “trophy.”  This one will never air on TV but if it did, I think women across the country would (rightfully) raise hell over that “joke.”

Here’s another semi-finalist that’s weirdly misogynistic.  This one’s also from Canada:
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I guess that did kind of feel like a Super Bowl commercial….from 1985.  I enjoy seeing sexy ladies in super tiny bikinis as much as the next guy but sexist commercials like this one have been out of style for at least 20 years.  Like I keep saying, I know these are just goofy contest entries but it’s just not cool to show a man pushing over a scantily clad woman so he can steal her Doritos.  Violence against women, even cartoony violence, doesn’t belong in a chip commercial.  Yes the Kate Upton look-a-like gets her revenge in the end but that doesn’t make this concept ok.  It’s not funny, it’s not original and it’s not appropriate.

I don’t know if Doritos had a few, undercover women-haters on their judging panel this year or what but here’s another semi-finalist that’s based on the idea that men love Doritos more than pretty ladies.  This entry comes from Hong Kong.
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That video might seem harmless but go back and watch the beginning again.  WHAT THE HELL WAS ABOUT TO HAPPEN TO THAT POOR GIRL!?  She was on the ground screaming in a dark ally while three giant thugs were surrounding her.  She looked terrified.  Either those guys were going to steal her bag of Doritos or they were about to freaking gang-rape that girl.  Look at their eyes.  They didn’t look like they were after her chips.

Believe it or not, I’ve got one more semi-finalist that portrays women as worthless and disposable. But this one’s a two-fer because it also manages to mock an entire religion:
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I hate to use the same joke twice in one article but seriously, this feels like a Super Bowl commercial from 1985.  The “hot girl” character looked like she was supposed to be a prostitute.  Who goes to the mall wearing a tiny, skin tight, hot pink dress, 6 inch heels and a ton of make up?  And it always kind of bugs me when writers make jokes about the Amish.  Whenever a filmmaker needs a character that doesn’t understand something that’s common in the modern world, you can just make that character Amish!  It’s just lazy writing.  But this particular ad takes things a step further.  These Amish aren’t just clueless rubes.  The dad is a dirty old man who lusts after a hot young woman that’s wearing an incomprehensibly sexy dress.  That just feels wrong, doesn’t it?  Do you think the judges at FritoLay would have picked this ad if it featured a strict Muslim family that had never been to a mall before?  Why are the Amish the only religious group that it’s ok to make fun of?  (Is it because everyone knows they’ll never see the jokes on TV or online??)

Or consider this; would the judges have picked this ad if the gender roles were reversed?  What if a hunky dude got off the elevator and “Ma” pushed Pa in there?

I know that it probably seems like I’m over-analyzing these ads but keep this in mind; 2 of these 24 semi-finalists are going to air during the Super Bowl in February and they’ll be seen by 110 million Americans.  So the messages and subtext of these commercials are important.  Most of the advertising world got the message a long time ago that goofy sexism is still sexism and that it’s not ok.  I can’t really blame the “average joes” who made these ads but I can blame FritoLay for picking some of these commercials.  The Crash the Super Bowl contest is being run by some of the smartest and most successful marketing gurus in the world.  They should have known that dead mermaid tits don’t belong on TV.

If you’d like to see the rest of Doritos’ semi-finalists, head here:  https://www.doritos.com/us-en/base/semifinalists

 

Will press coverage help your chances in the Crash the Super Bowl contest?

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I have a Google News alert set for the phase “Crash the Super Bowl” and those alerts have been blowing up my inbox all month.  A few news sites covered FritoLay’s final call for entries but most of the stories I’ve seen came from local news outlets and were about people who entered the contest.  And if you read these articles or watch these segments, it’s pretty obvious that the featured actors or filmmakers are the ones who contacted the media and pitched their story.  Here are a few samples of what I’m talking about:

Hanford Sentinel:  Local filmmaker competing in commercial contest for Doritos

Salt Lake City Tribune:  Utah commercial shows what really goes on during sexy time

The Sheboygan Press:  North High student is All In on commercial

Vicksburg Exponent Telegram:  Bridgeport native submitting video for Doritos contest

FOX-Kansas City:  Area filmmaker attempts to have his commercial air during super bowl

NBC-Lexington KY:  Doritos smoothie could put grad student in National Spotlight

NBC-Atlanta:  Doritos ad with Atlanta ties among most viewed in Super Bowl contest

Those stories are just the tip of the iceberg.  Every year I see a few articles about local Crash the Super Bowl contestants but I’ve never seen 3 or 4 articles a day before.  These stories are weirdly fascinating because most of the featured filmmakers clearly have no idea how the Crash the Super Bowl contest actually works.  Most of them are trying to get some press coverage because they think that extra views and votes will help them make the finals.    (Just for the record:  Views and votes have ZERO impact in the first stage of the Crash the Super Bowl contest)  Here’s are a few paragraphs from the Hanford Sentinel story.  I’ll highlight important passages in orange.

HANFORD — A local filmmaker is competing for a chance to have his video be the next Doritos spot that will air live during the most watched sporting event in the United States.

Joshua C——-, owner and founder of R——–, a local film production company, has submitted his 30-second video “Bad Dog” in the annual Doritos “Crash The Super Bowl” commercial contest.

For the competition, contestants submit short video spots, judges select semi-finalists and then the world is allowed to vote for their favorite from the pool of finalists. The winner gets to have his video air live during the football game, wins $1 million cash, a trip to watch the Super Bowl and a trip to New York for a behind-the-scenes tour of the next “Avengers” movie, “Age of Ultron.”

But, for now, Cordero has to make it through the first phase of the contest.

“I’m still waiting to hear if I’m even a semi-finalist,” he said. “They will let me know on Dec. 11.”

He said that in order to move on, the judges will pick the semi-finalists based on certain criteria. One of those criteria is video views and ratings.

“I need my supporters to go to Doritos.com, watch and rate the video,” he said. “The more views and ratings it gets the more likely I might become a semi-finalist.”

Cordero then explained that on Jan. 4, voting will open to the public and his fans can vote for his video once every day until the contest ends, and if his video gets the most votes, he will win.

It’s clear this filmmaker never bothered to look at the official rules.  It’s also clear that this guy thinks he’s a lock for the Top 5.  He’s already planing his strategy for when he makes the finals!  I could be a dick and post his entry but I won’t.  His video did make me chuckle but as you can probably guess, there’s pretty much zero chance the judges will pick his entry.

As I said, most of the stories that wind up in my in-box are pretty similar to that article.  The featured director asks people to help him win by watching his (not very good) commercial and rating it five-stars.  In many cases, the filmmakers have high hopes and are confident that they’re going to make the finals because their ad is already one of the Top-Rated or Most-Viewed submissions.

This type of self-promotion might sound harmless but these articles could actually lead to some unforeseen, negative consequences.  For one thing, some a-hole blogger could post a link to your story and say snarky things about it.  But worse than that, press coverage might cause your cast and crew and family and friends to really get their hopes up.  Your teammates may think “Hey, if NBC Atlanta bothered to send a TV crew to cover our efforts, we must really have a shot at winning!”  But NBC Atlanta (and really any news outlet in the world) is always on the look out for fun, easy stories.  So the TV crew isn’t showing up because your entry is amazing; the TV crew shows up because you’re a local and your story comes with some amusing, pre-shot visuals.

So if you keep telling people that views and votes will help you win, and if your local paper backs up that idea (few reporters are going to bother checking the rules to see if you know what you’re talking about) then your friends are going to be in for a huge let down.  After everyone finds out that your incredibly “popular” entry didn’t even make the semi-finals, you’re going to be receiving a lot of messages from people asking the same thing: “Dude, what happened?  We were on TV!  We were  the #2 most viewed entry out of like 5,000 videos!  How could we not win!??!”

Now having said all that, as long as you have your facts straight, a story in the Salt Lake City Tribune or the Vicksburg Telegram won’t really have any impact on your chances of making the finals.  A story won’t help, but it also won’t hurt.  So if you want to use the Crash the Super Bowl contest as an excuse to bulk up your production company’s press packet, I say go ahead and contact a local reporter.