Have you seen those Coors Light commercials where a bunch of “average” dudes ask football coaches goofy questions during post-game press conferences? Yes? Ok, well Coors wanted 6 more coach spots that they could air on Tivo so they turned to poptent. Coors provided the coach footage and interested filmmakers had to go out and shoot their own press conference scenes.

Today Poptent announced that Coors Light would be purchasing 6 user-created ads for $3,500 a piece. And guess what, one of those ads just happened to be made by your pal Beardy. Boosh! Here’s my spot “Blue Mountains” followed by two other selected submissions that I especially liked:

Ads purchased by Coors. Price: $3,500 each

The other three spots that Coors purchased can be seen here: http://www.poptent.net/blog/?p=1019

All the filmmakers whose ads were purchased really went all out. I can tell you from experience that getting a bunch of extras, some still cameras and several believable TV cameras together into a room that looks like it could be used for a post-game press conference isn’t easy. I shot my submission (and two other spots that didn’t get picked) in the TV studio of my old college. A few friends played extras but almost everyone on camera were actors hired via craigslist. Oh, but I recycled the Yeti from my non-winning careerbuilder entry! Glad he finally got his moment of glory.

NOTE: This post has inspired a pretty interesting discussion about payment amounts for video contests. So check out the comments to read the opinions of a variety of past contest winners.