Posts Tagged ‘announce’

When will Doritos announce the 2013 Crash the Super Bowl contest?

Man, I haven't bought a bag of these in a while.

The start of the 2012-2013 NFL season is now just three months away so I think it’s finally time to start thinking about the new installment of Doritos’ Crash the Super Bowl contest.  Actually, I know that a lot of you guys have been thinking about the contest for months.  According to my traffic stats, during April and May, dozens of people a week visited VCN for the first time after googling phrases like “doritos commercial contest 2013” and “when does the Crash the Super Bowl contest start?

So when will we know the details of the 2013 Crash?  Well, Fritolay keeps the details of the contest top secret until early fall.  Frankly, we don’t even know for sure if there will be a 2012-2013 installment of the CTSB contest.  But last year’s contest was a massively gigantic success; one fan-made Doritos commercial ( was ranked the best commercial of the year on USA Today’s ad meter and another CTSB ad () was ranked the best spot of the game in a (sort of bogus) facebook poll.  So two teams of filmmakers won million dollar bonuses and Doritos got a mountain of free publicity.  So I don’t think Doritos will be walking away from this incredibly successful franchise.  And why should they?  It’s been working great for them and each installment of the contest is bigger than the last.  Last year Doritos received about 6,000 submissions!  Can you imagine the backlash from their fans if they tried to skip the contest this year?

If the Crash is coming back for 2013, the planning has got to be well under way at Fritolay HQ.  But we probably won’t hear any details until the end of September.  Last year, Doritos launched the contest on September 27th, they started accepting entries on October 3rd and the deadline was November 21st.  So if they stick to the same timeline you’ve only got 5 1/2 months to work on your entries!!!  Better get crackin’, buddy!  Ok but seriously, you really should wait until the contest is actually announced before you start working on your ads.  Like I said, the 2013 installment isn’t a sure thing yet.  Plus you never know what kind of new twists Doritos could add to this year’s contest.  You don’t want to spend half the summer working on an epic commercial about Nacho Cheese Doritos only to find out in September that this year, Fritolay only wants ads about Cool Ranch Doritos.

VCN will let you know as soon as we hear any new details about the 2013 Crash the Super Bowl contest. If this is your first time visiting the site, be sure to bookmark us or subscribe to our blog feed!

 

Sweet: Canon’s new T4i DSLR will feature a flip-out touch screen and auto-focus

Canon's new T4i

My Canon T2i is now 2 years old and it still takes damn good video.  But for the last 6 months I’ve been shooting with an HVX200; not because the picture quality is better but because shooting with a DSLR is a freaking hassle.  There are really only 3 reasons I’ve been using my HVX;  it has a flip out view screen (very helpful if you’re filming yourself), it has autofocus and I can record stereo audio.

My dream video camera would combine the best attributes of a DSLR (sharp, film-like HD) and the best features of a prosumer camcorder.  Oh….and it would be nice if this magic device cost less than a thousand bucks.  Well, I guess video camera dreams really can come true.  On Friday, Canon announced the details of their new T4i and I’ll probably be buying one as soon as they’re available.

The T4i comes with pretty much every feature I’ve ever wanted to see in a DSLR.  For starters, it’s got a flip out view screen (just like the 60D) that also happens to be a touch screen.  I have an ipad and I swear, every once in a while I will put my fingers on my T2i’s screen and try to enlarge the picture.  So a real touch screen will help me look like less of an idiot.  According to Canon’s press release, the camera will also record “Incredible Stereo Sound.”  But I would probably still record audio desperately to my Zoom recorder.  If this camera really can capyure incredible audio it would be a major advancement for the T-i line.  But for me the most exciting feature is the “silent and Continuous Autofocus.”  When I’m not shooting video contest entries I’m shooting documentary projects….and it is incredibly frustrating to try and shoot on the fly with a DSLR.  You can’t capture reality if it’s constantly going in and out of focus.

So I am very psyched about the T4i.  I’m hoping to shoot a documentary short this winter and I have been searching and searching for just the right camera.  (I’ll be filming a lot of action outside.)  So I think this is just what I’ve been looking for.  Here’s some info about when you can buy one of these and how much it will cost:

The EOS Rebel T4i Digital SLR camera will be available at the end of June for an estimated retail price of $849.99 for the body alone; $949.99 bundled with an EF-S 18-55mm f/3.5-5.6 IS II lens kit and a Movie Kit bundle for $1199.00 with the new EF-S 18-135mm f/3.5-5.6 IS STM lens.

I don’t know a lot about lenses but I do know that a 18-135mm would have a crazy range.  You could do some really interesting stuff with that much zoom.  So the “Movie Bundle Kit” sounds like it might be the best option.
 


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