Now that you’ve had some time to get over the shock of Fritolay’s bizarre finalist choices in the Crash the Super Bowl contest it’s time to decide which entries you’re going to get behind during the month-long voting process. What’s that you say, Mr. Sore Loser Man? You’re so disappointed in Pepsi and Doritos’ Top 10 that you’re not going to vote for any of them? Well that’s certainly understandable but not voting for any of the videos isn’t going to bother Fritoaly in the slightest. In fact, you might be giving them exactly what they want. I’ve heard a slew of theories in the last few days about why Doritos and Pepsi picked several commercials that would be destined to tank if they aired during the Super Bowl. Some readers have posted comments saying that they think Fritolay wanted to make sure their commercials don’t score all top 3 spots in the Super Bowl ad meter. (If that happened, they’d have to pay out 5 million dollars in bonuses!) One 2009 finalist has said that the executives at the ad agency Goodby/Silverstien (they help fritolay run and judge the contest) may be sabotaging the “Crash” on purpose because its continued success is making them and the rest of their industry look bad. But personally, I believe that the CTSB judges picked several weak, unappealing ads in an effort to funnel votes to the higher quality entries they want to see play during the Super Bowl. After all, the producer who’s ad scores highest on the ad meter wins a contract to produce a big budget commercial for Pepsi Max and Doritos. So I think the judges stacked the deck in favor of the producers that they think could best handle that assignment.
Or maybe I’m crazy. Maybe Pepsi and Doritos are totally psyched about all 10 of their selections and consider ALL of them capable of scoring in the Top 3 on the USA Today Super Bowl Ad Meter. Whatever the case may be, if you choose not to vote for any finalist videos this year, you’re only hurting yourself. Because every day, 2 random voters will win a pair of tickets to this year’s Super Bowl. So you might as well vote. And if you’re going to vote, you might as well try and send a message when you do. That’s why I’m recommending that you vote for the Pepsi Max finalist and Doritos finalist that probably have the lowest chances of scoring well on the ad meter. That would be ADAM & EVE for Doritos and ELEVATOR GIRL for Pepsi Max.
Now admittedly, this is kind of a dickish thing to do. A few of this year’s Crash the Super Bowl finalists are pretty decent and some of them might even stand a chance at landing in the Top 3 on the ad meter. Isn’t “voting for the worst” just going to hurt the hardworking filmmakers that made good, Super Bowl-worthy ads? Naaaaw. Because don’t forget, only 2 ads from each product will get onto the game via the public vote. Pepsi and Doritos also get to select one ad each from their Top 5′s regardless of how many votes it gets. So the best ads are already pretty much a lock.
I think Doritos already plans to air “Birthday Wish” and is hoping to also air “House Sitting” and “The Best Part.” So why do I think “Adam & Eve” is a sacrificial “weak” entry? Because if it actually makes it to the Super Bowl, it’s doomed to tank on the ad meter. Nothing interesting happens for the first 20 seconds which means the Ad Meter Focus Groups won’t be turning their dials to “like.” Doritos has to realize this. So why would they pick it? Maybe they’re hoping to stir up some controversy? I don’t know. But I am pretty confident that “Adam & Eve” is not an ad they actually want to play during the game.
As for Pepsi, I think they plan to air “Torpedo Cooler” and are hoping to air “Love Hurts” and “First Date.” “Zero Calories, Psshh!” at least has funny sounds in it and bright colors so it’d score a little higher than “Elevator Girl” on the ad meter. If I were to meet one of the Pepsi judges tomorrow and if they looked me straight in the eye and told me that they honestly think that “Elevator Girl” is good enough for the Super Bowl and that it has a shot at landing in the Top 3 on the USA Today ad meter I’d call them a liar to their face. I think “Elevator Girl” is only in the Top 5 because the judges know that no one but the friends and family of the cast and crew of that entry would ever vote for it. So it has no real shot of making it to air….unless of course some asshole on the internet realized it’d be funny to try and get people to vote for the worst entries!
I know from all the comments and e-mails I’ve gotten this week that a lot of you are really feeling hurt about the way this contest has played out. And your feelings are justified. I know that some of you spent months planning multiple entries and spent hundreds or even thousands of dollars on your submissions. And you did this because until now, only entries that were actually TV-QUALITY had a shot of winning this competition. So to see an entry like “Zero Calories, Pshh!” make the finals and then read an article like this one where the director reveals that he literally shot and edited the ad in just 2 hours is a major bummer. Doritos and Pepsi let filmmakers waste their time, money and talent and so those filmmakers have the right to feel a little disgruntled.
Last month, roughly 10,000 people visited this website because they were interested in the Crash the Super Bowl contest. January is only 5 days old and we’ve already had almost 5,000 unique visitors this month. People are coming here because they are upset about the choices that Pepsi and Doritos made and they literally had no place else to go to vent their frustrations. I cannot tell you how many e-mails and comments I’ve gotten that said “thank you for letting me know I’m not crazy and that some of these choices are just not good.”
So in all seriousness, if you want to let the folks at Fritolay know that they made some bad decisions, you’re going to have to prove it to them. And the way you prove it to them is by voting the weakest entries onto the Super Bowl where they will crash and burn on the Ad Meter Poll. I don’t know about you but I think it’d be hilarious if we could actually get “Elevator Girl” to play for 100 million people. And I think it’s do-able. As I just mentioned, many thousands of people are going to see this post and most of them already are registered at CrashtheSuperbowl.com. Voting in this contest is incredibly easy. It will take you 10 seconds and you can vote for one Pepsi Max entry and one Doritos entry per day. There are still 26 days left in the voting. So let’s help Pepsi Max and Doritos get what they apparently want by voting for the worst of this year’s 10 Crash the Super Bowl finalists. Click the “Adam & Eve” and “Elevator Girl” images above to vote for those ads or follow this link: http://www.crashthesuperbowl.com.
And if you’re one of the people who worked on these two ads, all I can say is this is nothing personal. I can’t fault you one bit for winning this contest. As one reader said in a comment, you won the lotto in a contest that was supposed to be based on skill. So just sit back and enjoy the ride. You do want your ad to air during the big game, don’t you? Well great! Then let us try and make that happen for you!
Image from one of Doritos' Crash the Super Bowl winners; Casket
Back in October, I wrote, directed and edited an entry for Doritos’ annual Crash the Superbowl contest entitled, “Rest in Chips.” My commercial was about a dead guy who’s last wish was to be buried in a casket full of Doritos but to the surprise of everyone at his funeral, it turns out he faked his death and is alive inside the casket of chips that eventually gets knocked over. Sound familiar? It might if you watched the Super Bowl last night. Because during the first quarter of the big game, Doritos aired the three winners of the Crash the Super Bowl contest and the third winning ad they showed just happened to be about a dead guy who’s last wish was to be buried in a casket full of Doritos but to the surprise of everyone at his funeral, it turns out he faked his death and is alive inside the casket of chips that eventually gets knocked over!
Unfortunately, it wasn’t MY fake-funeral/Casket-full-of-Doritos-that-gets-knocked-over entry. It was another entry called “Casket” and it was created by a team of filmmakers from a “non-denominational megachurch” in LA called Mosaic that’s popular with aspiring filmmakers and actors. The church is headed by a well known author, producer and self-professed leader named Erwin Mcmanus and he funded the production of “Casket.” (you can read about Mosaic and their Crash the Superbowl aspirations here) Here’s their ad:
I’m sorry to say it but I suspect that the team that made “Casket” may have stolen several of their ideas from me. How can that be? Well first, here is the entry that I created for the Crash the Super Bowl contest, “Rest in Chips:”
Sure, they’re not on the same level technically, but there are so many similarities between the stories of “Casket” and “Rest in Chips” that I’ve had a hard time accepting that they’re just coincidences. If you ignore the aesthetic differences between the two entries (camera quality, location, music) you’ll see that they share many common key elements. (The kind of stuff you’d see in the scripts for each spot) Really, the only significant difference in the two stories is WHY the two “dead” guys each decide to fake their deaths. Other than that, in just 30 seconds, both ads manage to feature:
1. A dead man’s last wish to be buried in a casket full of Doritos
2. A “dead” man who turns out to actually be alive
3. A fake funeral orchestrated by the “dead” man as part of a nefarious scheme
4. A framed photo of the “dead” guy enjoying a bag of Doritos next to the casket
5. Shots of that guy in his casket buried up to his face in chips
6. Unsuspecting mourners who scream/gasp in surprise when the hoax is revealed
7. A climax in which the “dead” guy gets his comeuppance when the casket of chips is knocked over
That’s a lot for just 30 seconds, isn’t it!? Well, the coincidences don’t stop there. As it turns out, all of those elements can also be found in this crude animated storyboard that I made weeks before I went out and shot my entry:
Yeah…see where I’m going with this? I created that storyboard as a test to see if I could fit all the dialogue and action into 30 seconds. Then I posted it to youtube so that I could send the link to friends so they could give feedback on the idea. The above version was posted to youtube on October 12th, 2009. But that is actually the second version. I posted the first version of the storyboard video on October 6th and named it “Doritos Storyboard.” After about a week, a friend actually said to me, “aren’t you worried that another contestant could see that and steal your idea?” I realized he was right and that I had made a dumb mistake. Because the video was named “Doritos Storyboard,” any prospective Crash the Superbowl contestant who went to youtube to watch last year’s winning entries or other Doritos-related videos for inspiration could have seen my storyboard. In fact, it would have appeared at the top of the page if the results were “sorted by date.” So I pulled the original version and replaced it with the generically named “Dortest” version around October 12th.
The funeral photo used in "Casket"
A week or so after the submission period for the Crash the Superbowl contest closed, I saw “Casket” and I was flabbergasted. I remembered the storyboard on youtube and immediately suspected that I had been ripped off. I had to do something about it so I did what any self-respecting dork would do. I blogged about it. I first compared the two ads in this blog post from November 19th: A Tale of Two Caskets (full of Doritos.) Since “Casket” was so slickly produced, I was worried right from the start that it might make it to the finals. So while Doritos was still evaluating all 4,000+ entries they received, I e-mailed them my concerns on December 9th. They responded to my e-mail and said the company’s “legal team” would look into it.
Since the official rules said that Doritos judges were supposed to assign each entry a score, and since 40% of that score was supposed to be based on “originality and creativity,” I assumed that even if there wasn’t plagiarism, I uploaded my casket-full-of-doritos entry to the contest site first, so logically, that would impact “Casket’s” originality score. And in a competition with 4,000+ submissions, the Top 6 videos would probably be decided by just fractions of a point. So losing even a few originality points would end an entry’s chances of winning, right?
Boy was I wrong about that one. On January 5th, 2010, “Casket” was announced as one of Doritos’ 6 CTSB finalists. And man, let me tell you, I flipped the F%^& out. I wasn’t just mad because a team of filmmakers that may have ripped me off had just won $25,000 and a trip to the Super Bowl, though. In a way, I was much more upset with Doritos. They knew that somewhere out there a filmmaker suspected that the “Casket” team had plagiarized his entry/storyboard. There were tons and tons of awesome videos submitted to this year’s competition. Why did they have to pick the one video that they knew would drive some poor guy crazy and maybe even get them into legal trouble!?
The funeral photo used in "Rest in Chips"
A single question has been on my mind since I first saw “Casket” back in November. “When did they come up with that idea?” Obviously the entry was a very elaborate production. Maybe they had spent months working on the thing. If it turned out that the team came up with the concept for their entry prior to say, the start of October, then there was no chance they could have stolen the concept from me….unless they were mind readers.
I’m not insane and I’m not some jerk who likes ruining other people’s moments of glory. I absolutely, positively do not want to paint anyone as plagiarists if they’re totally innocent. I also really do not want to put my life on hold while I engage in a copyright battle with a megachurch and a multinational corporation if I don’t have to. In the last few weeks I have exchanged many e-mails with FritoLay and the lawyer for the “Casket” team (yes…they already got a lawyer and it seems like he was hired just to deal with this issue.) I have asked them over and over and over and over to PLEASE, send me some kind of documents, materials or other proof that “Casket” was an independent creation that wasn’t wrongfully derived from my works. My sincere hope has been that someone would want to provide me some kind of evidence that would put me, and my family and friends who support me, at ease. I would have been happy just to see some copies of some e-mails that showed that their idea pre-dated the creation of my script for “Rest in Chips.” If they could prove they were innocent, or even just offer a credible explanation, then I could apologize, drop the whole thing and move on with my life.
The beautifully drawn funeral photo from the storyboard video for "Rest in Chips"
But even though the filmmakers behind “Casket” have known for weeks, and probably even months that some crackpot out in the suburbs of Chicago was accusing them of plagiarism they have not done one thing to counter my claims. I have asked repeatedly for some shred of proof that they weren’t guilty of ripping me off. But according to their lawyer, they don’t want to give me ammunition in case I sue them.
Let’s cut the BS here. If there was some A%&hole running around the Internet, endangering my commercial’s chances of airing during the Superbowl and telling Doritos and the rest of the world that I might have stolen some of their ideas, you know what I’d do? I’d shut that guy down immediately with a big facefull of proof. I’d e-mail the guy and tell him he was full of s%^&. I’d write my own blog posts and fill them with proof that my works were independent creations. For God’s sakes, I’d offer to take a lie detector test if the guy wanted me to! I would immediately do whatever it took to shut down a false accusation of plagiarism against me.
Now what I wouldn’t do is hire a lawyer if I had nothing to hide and I certainly wouldn’t keep my “proof” hidden from the world. I think the thing that most makes me believe that I was ripped off is the fact that none of these people have ever contacted me to simply say “You’re wrong, and here’s why….”
The other thing that makes me think I was ripped off are the cold, hard, dirty facts.
Alive in a casket full of Doritos. From "Casket"
Here are my facts: I wrote my script for “Rest in Chips” around October 1st. I created an awesome-looking animated storyboard based on my script and first uploaded it to youtube on October 6th. That video could have been seen by anyone searching for Doritos-related videos up until about October 12th. I shot my entry on October 25th, I posted my first rough cut to the web on October 28th and I uploaded my final entry to the Crash the Super Bowl contest site around November 5th.
Because Doritos and the Mosaic team would not even tell me WHEN the idea for “Casket” was born, I decided to do some digging myself. And by “digging” I mean I just read the articles that showed up in my google alert notices. The information below all comes from interview quotes from members of the “Casket” team. These are my sources (1) (2) (3) (4) Here’s what I’ve learned in the last few weeks:
1. The idea for “Casket” was first suggested in a Mosaic pitch meeting that seems to have taken place in early October, probably around October 9th.
2. The idea for “Casket” was pitched by one member of the group. The group decided to shoot the idea and the person who suggested the idea then “wrote the original script.”
3. At least 4 other people are credited as having co-written or contributed to the script for “Casket.”
4. “Casket” was shot in one day on November 1st and the entry was uploaded just before the deadline on November 9th.
Alive in a Casket full of Doritos. "Rest in Chips"
As I said, members of the “Casket” team shared all of this information during interviews so unless they all lied to several reporters, the above points are facts. And these facts line up perfectly with my theory of how I may have been plagiarized. FritoLay has had a timeline of when I created the various incarnations of my Crash the Superbowl entry since mid-December. I explained weeks ago that I wrote my script shortly after the Crash the Superbowl contest began and then created an animated storyboard version of my script and uploaded it to youtube on October 6th.
For roughly a week, the storyboard was on youtube and could be seen by anyone doing a search for videos tagged “Doritos.” The “Casket” team has gone on record stating that from the day they decided to shoot an entry for this contest to the day they uploaded their video, only a month had gone by. That means that their pitch meting seems to have happened right at the time my storyboard was visible on youtube.
Alive in a casket full of Doritos. From the video storyboard for "Rest in Chips"
I find it very hard to believe that not one member of a large, well-organized team of professional filmmakers went to youtube before their pitch session to research last year’s winning entries and watch other Doritos related videos. I have known about the Mosaic pitch meeting for a while and my theory has been that one member of the team prepared for that pitch meeting by doing some Doritos research on youtube beforehand. While there, they saw my storyboard, realized the idea would work great in one of Mosaic’s churches (I think they have 7 total) and probably figured that the concept was fair game and took it. Now that I know when that pitch meeting took place, I suspect that my theory accurately describes how things happened. And since it seems that as many as 5 people contributed to the story of “Casket,” that explains the differences between my works and the final version of the other team’s entry.
The goal of Doritos’ Crash the Superbowl contest was for the winners to score a spot in the “Top 3” on the USA Today ad meter. If one of the Doritos finalists were to be ranked the best spot of the game, the creators would get a million bucks. Second best would get the filmmakers $600K and 3rd would get them $400K. The ad meter results are in and one Doritos ad actually scored the #2 spot. But “Casket” wound up being ranked #14. (click here for the full ad meter results)
I mention this because I want everyone reading this to understand that there is no big jackpot that I am trying to grab a piece of here. All the makers of “Casket” got was $25,000 and I’m sure that money is already divided up and gone. So my concerns aren’t part of some crass sue-a-church-and-get-rich-quick scheme. For me, this is about principle and as I’ve told the lawyers at Doritos many times, my number one goal is simply to find out the truth about what the heck happened here.
Now that the contest is all over, I really don’t know what I should do next. Should I get a lawyer? Should I seal myself up in a casket full of Doritos and pretend this never happened? What the heck is the little guy supposed to do in this country when he suspects that some giant megachurch with deep pockets and lawyers on retainer infringed on his copyrights?
Right now, the only thing I know for sure is that next year, I’m entering Careerbuilder’s Super Bowl commercial contest.
BTW: I normally post under the pseudonym “Beardy” but here’s info about the real me. Ironically, I do not actually have a beard. If anyone (even a member of the “Casket” team) wants to contact me I can be reached at Videocontestnews@gmail.com.
Super Bowl XLIV just ended and that means that the 2010 installment of Doritos’ Crash the Super Bowl contest is finally over too. All three winning commercials aired in the first quarter but SURPRISE!…Doritos snuck one more Crash the Superbowl finalist in during the 4th quarter. And holy crap, the USA Today Ad Meter results have just come in and SURPRISE again! One of the Crash the Superbowl ads cracked the top 3! I’ll post all the numbers below but first here are the official winners in the order they ran. From what I’ve read, the order that the commercials aired reflect which entries got the most, second most and third most votes last month.
1. Underdog. Created by Nick Dimondi/Joshua Svoboda
2. House Rules. Created by Joelle de Jesus
3. Casket. Created by Kevin T. Willson
SURPRISE BONUS AD. Snack Attack Samurai. Created by Ben Krueger
A few days ago I explained here and here that it looked like Doritos had already revealed the names of the Crash the Super Bowl entries that were going to air tonight. The finalist entries that were publicly identified as destined for air last week were Snack Attack Samurai, Kids These Days and Casket. Looks like those predictions were off by one. But hey, way back in December, before the finalists were even announced, we predicted in this post that “Underdog” would go all the way this year. So hurray for us!
UPDATE: Oh snap!!!! The Ad Meter results are in and UNDERDOG was rated the second best commercial of the entire game right after the Betty White/Snickers spot! That means the makers of Underdog, 5 Points Productions will be receiving a $600,000 bonus from Doritos. As for the other three Crash the Super Bowl entries that aired tonight….well, they didn’t fare so well. None of them even cracked the top 10. Here are the numbers.
1. Underdog. Ad Meter Score: 8.27. Ad Meter Rank: #2
2. House Rules. Ad Meter Score: 7.12. Ad Meter Rank: #11
3. Casket. Ad Meter Score: 7.00. Ad Meter Rank: #14
4. Snack Attack Samurai. Ad Meter Score: 6.79. Rank: #17
Now even though none of the other ads made the top 3, the scores are still quite impressive. After all, there were 60 commercials ranked by the ad meter. Plus since Snack Attack Samurai aired so late in the game I bet its score suffered because the focus groups in the Ad Meter polling were probably a little burnt out by then. You can see the full list of ad meter results here: USA Today Ad Meter.
So what did we learn tonight? Well, we learned that Beardy is a genius! We totally called this one. Over the last few weeks we’ve repeatedly claimed that “Underdog” was going to make it to the top three and not only that, we predicted that it was the only one of the six finalists that had a chance of doing so.
Seriously though, now that the dust is settling it’s clear that the big winner of the 2010 installment of the CTSB contest is 5 Points Productions. Though the Crash the Super Bowl contest has only been run three times, that plucky team of filmmakers from North Carolina have now won the competition TWICE! The 5 Points entry “Live the Flavor” won the first installment of the CTSB contest and aired during the 2007 Super Bowl. Now their entry “Underdog” has also came out on top. Plus they were the first filmmakers ever to get TWO entries in the finals in one year!! (The other was Kids These Days) That’s three unbelievable achievements so it looks like Doritos should get ready to crown them as the new, “Kings of the Crash.” They’ve earned it.
A few posts back I said I’d be reviewing all 6 of Doritos’s Crash the Superbowl finalists. Well, after discovering a free graph making program on-line where you can make the points look like little Doritos, I’ve decided to do something way geekier. Instead of doing straight reviews, I’m going to throw some hardcore graph action in your face and try to predict how each commercial might score on the real USA Today Ad Meter.
These graphs won’t show my personal opinions. Rather, they will show what I expect the average opinions of everyone in the USA Today focus group might be. If you missed our explanation the other day about how the USA Today Superbowl ad meter works, check it out here. Remember, USA Today’s focus groups include people from all walks of life. So no matter how much 90% of the group likes a certain ad, there will always be at least a few people who dislike it.
Predicting how a commercial will score on the Ad Meter isn’t actually that tough. The moments that people will score highly are easy to identify. So even if the scores on these graphs don’t match what the real scores would look like, the peaks and valleys will appear in the same places. So here we go. I’ll put the ads in order of best scoring to worst:
1. UNDERDOG. PREDICTED SCORE: 8.19
SUMMARY: The guys who made this spot knew what they were doing. It’s essentially designed to score well in the Ad Meter. EVERYONE loves dogs and EVERYONE hates jerks that are mean to dogs. And history is on the side of this video. Remember that Budweiser commercial where the dog trains the Clydesdale, Rocky-style? That scored 1st on the ad meter in 2008. Like I said, everyone loves dogs. Plus, the cuteness and comedy in this ad start early which means which means viewers will “like it” for longer. Based on last year’s ad meter results, a score of 8.19 would get Underdog into the Top 3.
2. SNACK ATTACK SAMURAI. PREDICTED SCORE: 7.46
SUMMARY: This spot isn’t the most original submission I’ve seen but I bet it will make a lot of people smile. It’s got kind a kooky vibe that I think viewers will find appealing, even if they don’t know why. It LOOKS funny and FEELS funny, so even if it’s not actually super hilarious, I think it will score decently.
3. KIDS THESE DAYS. PREDICTED SCORE: 7.15
SUMMARY: Since a commercial’s final ad meter score is an average of how every second of the ad scored, Kids These Days probably won’t fair too well since it takes a while for the comedy to start. But the main gag is a strong, likable one. After Mr. Popped Collar gets shocked, I’m guessing viewers will keep their dials turned up as a retro-active sign of appreciation.
4. THE SMACKOUT. PREDICTED SCORE: 7.02
SUMMARY: This spot was perfectly cast. Unfortunately, it wasn’t perfectly shot. The color is just plain messed up. I like this story and think it was very well acted but it looks bad at times and I think that will be a turn off to viewers. The use of cleavage was also a little gratuitous and I suspect a lot of women will punish this ad by keeping the score a little lower than is reasonable. The slapstick is funny but not really Superbowl funny and I don’t think many viewers will be extremely impressed.
5. CASKET. PREDICTED SCORE: 6.85
SUMMARY: This is the best looking of all the CTSB finalists but all the other commercials airing during the superbowl will look as good as “Casket” or better. So production values won’t get them much ad meter juice. (Though I think the pretty church setting might result in an initial spike) This video has two things going against it; One, the protagonist’s plan is cruel and feels like a weak excuse for the guy to be in the casket and two, I think the “dead” man was miscast. Much of this commercial’s comedy comes from looks on the “dead” man’s face. I think the actor that was cast is simply annoying looking and I bet a lot of viewers would agree with me.
6. HOUSE RULES. PREDICTED SCORE: 6.29
SUMMARY: My gut reaction to this spot is that I like it. But unfortunately, because of the way it’s set up, it’s doomed to perform poorly on the ad meter. The graph tells the whole story. A whopping 22 seconds go by before the real comedy starts. That’s an eternity for a Superbowl commercial. I think that not only will viewers not start scoring the commercial positively until the action starts, I think some may even start scoring it negatively if they start getting bored.
When you look at each ad charted out like this, you kind of have to wonder why Doritos picked some of these ads for the finals. I mean, I was able to whip up these graphs in like an hour. Millions and millions of dollars are at stake in the Crash the Superbowl contest so it seems hard to believe that Doritos wouldn’t have somebody analyze each finalist’s chances in the Ad meter. Last year, a commercial needed to score at least a 7.49 just to make the top 10. So if Doritos did graph these out, then they already know that several of these videos just have zero chance of scoring “in the money.” Hmmm, could it be that’s what they’re counting on?
Video contests can get pretty ugly. If you're having a problem with a contest let us know! Maybe we can kick a little ass on your behalf. E-mail us at Videocontestnews@gmail.com.