If you’ve ever read the “create briefs” for video contests that are run on a site like Poptent, you’ll know that a lot of advertisers run contests because they are hoping to strike viral video gold. Pretty much every contest brief says the same thing….advertisers want “viralness” or videos that have potential “pass-along qualities” to them. What’s funny is that sometimes companies will straight up ask for “viral videos” as if such things can simply be created.
But you can’t just MAKE a viral video. You have to make a great video and then you have to get lucky. Here’s a great TED talk on this subject by Youtube’s Trends Manager Kevin Allocca. He goes over the basic things that cause a video to explode in popularity. It’s worth checking out, especially if you love the Nyan Cat….which I do.
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#1 you tube video.
a baby laughing.
hard to re-create that