When I’m working on a new blog post I like to keep MSNBC on mute in the background. Every so often I’ll look over and see the kind but concerned faces of Rachel Maddow or Lawrence O’Donnell and I’ll briefly feel comforted by the fact that other people are out there worrying about the important events of the day which leaves dorks like me free to blog about video contests. But last week my worlds collided when I looked up and saw a shot of the Tongal.com forum on MSNBC. The shot was gone in a flash but I did some googling and learned that MSNBC’s show “Your Business” was going to run a story about the crowdsourced video site’s recent successes. The show aired on Sunday morning at 7:30AM and since I’m not a 2 year old child or a 72 year old man I was asleep then. Fortunately we live in the future and we can all watch any clip from any tv show any time we want. So here’s the “Your Business” profile of Tongal. It’s pretty good and well worth 4:57 minutes of your time.
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MSNBC profiles the rise of Tongal
Posted by Beardy on April 9th, 2013
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Great video, thanks Beardy for posting this. A colleague and I co-authored a paper (forthcoming book chapter) about the likes on Tongal: Crowdsourcing in the Production of Video Advertising (download it on http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2231396)
Tongal’s recently got a $15 million dollar investment too. This could be the end of competitor sites like mofilm and poptents as we know it, unless they up their game substantially. Thank you for posting, Beardy.
Yanning,
Thanks for the link. I’ll have to read that tonight.
Danika,
Poptent, tongal and mofilm are all doing well and I think there’s room for all of them. But that $15M investment is definitely good news for tongal fans.