Posts Tagged ‘commercial’

DeVry and Current want to run your ads on TV


Current TV has gone through a lot of changes in the last few years but I’m happy to see that their old Viewer Created Ad Message program (or VCAM) is still alive and kicking.  Every so often Current will turn to their viewers when they need a commercial for one of their sponsors and the network just launched a new VCAM for Devry. The great thing about VCAM assignments is that the goal of the whole thing is to find commercials that Current can run on TV.  They also pay you if your ad airs but just getting your work on television is a fantastic prize that can really help advance a filmmaker’s career.  Current and Devry have promised that they will purchase and use up to four :30 second, viewer-made ads for $5,000 a piece.  The deadline is January 7th.  Here’s a little info about what they’re looking for:

DeVry University is looking for stories of those who have studied and prepared and are now thriving in today’s and tomorrow’s emerging career fields, everything from cloud computing to cyber security to robotics. In this VCAM assignment, your challenge is to find and highlight one of these success stories. Showcase real people and tell how they have let nothing stand in their way of being ready for their future. It would be great to tell the story of someone who has forged a path into a career that wasn’t even around a few years ago, but is now doing work that is on the cutting edge in a field that is growing.

Since opening its doors in 1931, DeVry University has helped prepare students for the jobs most in-demand and it holds a high standard for the education it provides, believing that ‘the future belongs to the ready.’ So DeVry graduates could be ideal subjects for this assignment, but are not required.

Videos should be smart, credible, optimistic, and aimed at graduating high school students, their parents, or working adults who are seeking a career change or advancement. The hope is that your ability to find and tell a great success story will inspire others to get the know how they need for a new tomorrow.

Got that?  Devry graduates would be nice but you don’t have to feature one in your ad.  And you shouldn’t have any fake DeVry grads. So don’t put an actor in front of a camera and have them say that they went to Devry if they didn’t.  Oh here’s one final important note:  Guild members (SAG, AFTRA, IATSE, etc.) are not eligible to participate in this assignment so be careful when you cast your spot.

For all the details, head here: http://current.com/participate/knowhow

Ecos Detergent’s “Get Washed” winners

Man, early summer is really a slow time for “video contest news.” I’ve been looking for interesting story ideas for the last few days but I haven’t seen anything that’s especially post-worthy. Well…I guess I could just post the video that won the Ecos “Get Washed” contest. Ok, so this spring the makers of Ecos “all natural” detergent asked their fans to create a commercial for them that was good enough to air on TV.  There was a public voting phase to determine the finalists and then judges picked the ultimate winners. Here’s the video that won the top prize.

Grand Prize Winner.  Prize: $10,000:

Apparently that was shot with an actual, old-fashioned 8MM camera.  The video kind of has a quaint charm to it but I was really surprised by this pick.  It’s not something that Ecos could ever air on TV, is it? I guess they must have given up on the “make our TV commercial” plan.  Oh well, it’s too nice outside to care. Two other videos won runner up prizes and you can see them . Or you could just go for a walk around the block. I recommend the latter option.

Sheets Energy Strips cheaps out, gets a TV commercial for free


I don’t know much about basketball but I have picked up on the fact that Lebron James is considered to be one of the biggest jerks in the NBA.  Well now it seems like he’s trying to become known as one of the biggest jerks in advertising.  Last fall, Adweek ripped apart the ad campaign for a company that James represents and co-founded; Sheets Energy Strips.  The site called their “I Take a Sheet…” campaign  “the low point in 2011 advertising.“  If you’re not familiar with Sheets they are these little strips that you pop in your mouth.   They’re just like those breathe strip things but these are filled with caffeine.  The whole ad campaign for Sheets is based on an weird, poop-centric puns.  Millions of people around the country have had crap like this forced into their brain over the last few months…..

Get it? It's a pun on "taking a shit!"

If forcing people at bus stops to picture middle aged ladies taking dumps on the floor of a library wasn’t bad enough, the geniuses at Sheets decided to expand their campaign with a new national TV commercial.  But I guess that the 15 million dollars Lebron made last year (just from playing for the Heat) wasn’t enough to actually pay for an ad.  So the Sheets team decided to exploit desperate filmmakers by holding an idiotic video contest.  People were supposed to shoot 30 second commercials for Sheets and then get all their friends to vote for their entry.  The ads that had the most facebook likes would go on to the finals and then Lebron and a few other celebrity judges (if you consider a guy named “PitBull” a celebrity) would choose the winner.  The winning ad would then play on TV and in movie theaters nationwide.

Normally, a “low budget” TV commercial will cost tens of thousands of dollars produce.  And decent ads can sometimes even cost hundreds of thousands of dollars to make.  Just think about it….the sponsor has to pay SAG wages, they have to hold auditions, hire hair and make up people, get permits, rent equipment, hire a director that’s in the DGA and pay a small army of tech people to shoot and edit the thing.  So getting a commercial from a video contest can save a company a small fortune.  Even if they put up a prize of say $10,000, that’s nothing compared to what it would cost to fund a “professional” spot.

But the people Sheets didn’t think an “amateur” ad was worth even a measly grand.  That’s right….there was no cash prize in this contest.  Sheets wanted filmmakers to produce a TV quality commercial for them and then get everyone they know to like Sheets’ facebook page and vote for their entry and then sign the rights away so Sheets could use their work for ZERO dollars.  The fact that the commercial would air on TV was supposed to be enough of an honor, I suppose.  Oh, but at least the six finalists each won a pair of headphones.  That seems totally fair, right?

The Sheets commercial contest ended last week and here’s the ad that the judges picked as the winner.  I watched some of the other and this was really the only finalist that was even commercial-like, if ya know what I mean.  One of the 6 finalist ads was like 34 seconds long.  So pretty much this was the only viable, air-able entry I saw.

Sheets Contest Winner.  Prize:  Jack Sheet:

I think it’s absolutely awesome when companies “crowdsource” their ads but every once in a while you get some shitty company like Sheets that just wants to use filmmakers so they can get something for nothing.  Folks seriously, if you ever see a video contest where the sponsors are offering a prize of zero dollars, don’t enter.  If they think your work is literally worthless, don’t give it to them.  I know that it might be cool to see your commercial air on TV but it probably won’t help your career in the long run.  No potential employer is going to be impressed with the fact that you won a video some prize-less video contest because you were able to get the most facebook votes.

Interview with Eric Delgado, co-creator of “Hot Wild Girls!”

The hot, wild girls of "Hot Wild Girls"

When the Crash the Super Bowl finalists were announced on January 4th, I was pleasantly surprised to see that an ad entitled “Hot Wild Girls” had made the Top 5.  Though the commercial was clever, topical and funny, it seemed like kind of an “outside the box” pick for doritos.  It didn’t feature anyone getting brutalized and it wasn’t an over-produced, super-slick interpretation of “user generated content.”  Instead it actually feels like real,  authentic, UGC.  It looks like it was shot by a few buddies in their living room because it was!  And while it does feature dogs, at least they weren’t trying to trick a cruel human into dropping his Doritos on the ground. (I was positive we’d see another “dog gets his revenge” ad this year since there were so many copycats in the gallery)

So I was really glad to see this spot make the finals.  And I was even more pleased when I found out “Hot Wild Girls” was made by a friend of VCN!  The ad was written by a reader named Eric Delgado of San Antonio, TX.  This is kind of insane but for the second time in about 8 months, Eric has a serious shot at winning a million dollars in a video contest.  Over the summer, he and his friends made the finals in Gain’s “Smell Like a Million Bucks” competition.  Ultimately his team didn’t win that contest but it seems like that brush with victory inspired them to “go big” when it came time to enter the biggest video contest of them all; Doritos’ Crash the Super Bowl contest.  And now, here’s out Q&A with Eric:

VCN:  Tell me about the “Hot Wild Girls” team.  Who are you guys?

ERIC:  Nate Watkin, Brad Scott and Eric Delgado. We are ex-MMA fighters from Denver, CO and San Antonio, TX with a combined record of 1-27 (Brad got the W because the other dude tapped out upon entering the cage claiming that Brad was “too pretty to hit.”)  Actually, Nate (my cousin) and Brad are the co-founders of their production company, Definite Productions, based in Denver.  They’ve been working together for about four years producing commercials and videos.  Last year, after Nate saw my Doritos entry for last year’s CTSB, we decided that we should work together on a future project since we all had a passion for comedic commercials.

The "Hot Wild Girls" team

VCN:  Have you guys entered many video contests in the past?

ERIC:  As a team, it’s our second contest.. We entered the Gain “Smell Like a Million Bucks” contest this past summer and we were actually a Top 25 finalist for the million dollar prize.  Sadly, we didn’t win.  That’s why we are pretty stoked about this Doritos opportunity.  We realize that we’ve overcome some pretty ridiculous odds and we are extremely grateful to be in this position.  Beardy’s Note:  Here’s his team’s Gain entry.  That’s Eric playing the role of the Repair Man:


VCN:  What made you want to enter the CTSB contest?

ERIC:  Honestly.. The opportunity to have our commercial/vision broadcasted to over 120 million people worldwide via the Super Bowl and the doors that’ll hopefully open as a result.. And of course the money. ;)   The money part should actually immediately follow the “Honestly..” mentioned above.  What? Just sayin’.

VCN:  Where did the idea for your entry come from?

ERIC:  My cranium.. But knowing you Beardy, you probably want some details.  I knew we needed something that was “trendy”.  I also knew the power of animals in a commercial.  I wrote and wrote for a few hours until finally I came up with dialogue that fulfilled the “twist” which, coincidentally, added the final ingredient… Gorgeous girls.  I love those girls Beardy…I have no problem admitting that.

VCN:  How was the ad produced?  What kind of camera did you use?  Mind if I ask what your budget was?

ERIC:  Pre-production consisted of a week of casting talent, securing a location, and locating 3 Rottweiler’s (thank you Camp Bow Wow!) that could work together.  We had a $2,000.00 budget that was used to pay the talent and makeup artist.  A friend loaned us the RED One camera to shoot this ad.  Nate and Brad chose this camera for it’s amazing picture quality and control of the final image.  Since our intention was hopefully to have this ad broadcasted, we felt it was best fit to shoot at a higher resolution.  We shot on-location during a 5-hour period and had to work around the shifting daylight.  All footage was logged within an hour of completing the shoot, and then edited the next day with a final that night due to the deadline of the contest.

Whoa, nice camera!

VCN:  So who gets to go to the Super Bowl?

ERIC:  Nate and Brad.  However, if the Cowboys we’re still in the playoffs, this would be a little different.  Stupid Cowboys.

VCN:  What are you doing to promote Hot Wild Girls?

ERIC:  Media (News/newspaper/radio interviews).. Social media outlets (Facebook, Twitter, buzzfeed.com, etc.).. Website (hotwildgirls.tv).. Guerrilla marketing (fliers, posters, word of mouth, etc.)

VCN:  What has been the reaction of your family and friends to all this?

ERIC:  They have been AMAZINGLY supportive!  They are extremely proud and happy for us.. And we couldn’t be happier to have them along for the ride. We love ya’ll!!!  All that time spent in the past voting for a friend’s “Cutest Baby”, “Best Restaurant”, or “Prettiest Puppy” is finally paying off.

VCN:  Here on VCN we’ve talked a lot about finalists who are able to win the CTSB more than once.  Are you already planning your entry for 2013?

ERIC:  Absolutely. However, I hope they just announce the winner(s) before December 21, 2012. If I’m going down, I’d at least like to know that our commercial WOULD have aired during Super Bowl XLVII.

VCN:  Any final thoughts you’d care to share?

ERIC:  Yes.. And this is for your frequent visitors (like us.. fellow “Joe Handycams”) Beardy. There will always be people out there that criticize your work.  They’ll try and blast your creation on websites, forums, or maybe even the “comments” section under that YouTube video that you were proud to post even after a contest you didn’t win.  Who cares.. Let them criticize while you continue to create.  We are by no means experts in this art.. It simply makes us happy.

VCN:  Well said!


I’ve been voting for “Hot Wild Girls” every day and I think you should be doing the same.  It’s a cool, funny ad I’m hoping that if it airs during the Super Bowl and scores well on the ad meter, maybe next year Doritos will be inspired to make “outside of the box” picks when it comes time to choose their 2013 Crash the Super Bowl finalists.  To vote for Hot Wild Girls, just click here!

Chevy and Mofilm announce the finalists in the Route 66 Super Bowl commercial contest

There's more than one way to crash the Super Bowl

Just before Christmas, Mofilm revealed the finalists in Chevy’s Route 66 Super Bowl commercial contest.  This mega-competition was open to filmmakers from all over the world and the winning ad will play during the 2012 SuperBowl.  The top filmmaker will also receive $25,000 Actually, there are a bunch of cash prizes at stake and there will be different winners from different regions of the globe.

So how are the winners determined?  A public vote…right?  Wrong!  Though the video gallery is full of ways you can “like” or share the finalists, views and votes will have no impact on which videos will win.  Judges have the final say in all stages of this contest which is the only way a contest like this should be run.  The only reason that companies bother with public votes is because it’s a free and easy form of publicity.  But Mofilm came up with a very clever way to get that cheap social media coverage without diluting the integrity of their contest.  They are running a side competition where the “Top Sharer” of the chosen commercials will win $10,000.  Basically whoever directs the most viewers to the contest site wins.  If you want to try and get in on that action, head here.

I’ve watched all 32 finalist commercials and they range from pretty bad to pretty awesome.  There are a few ads that seem like they only made it this far because they were the only decent entries that came out of a particular region.  But I’d say at least 80% of the finalist spots are very strong.  Here are two of my favorites.  Click the images to view:

Keys by Charles Hayes, USA:  From Mofilm:  Every key has a purpose…and every production has its challenges. Fim Fact: On day one our producer had her car broken into and all the props stolen. But, from the moment we came up with this we knew we had something touching, so through torrential rain, home made jibs and lots of favours, we pushed through and produced something we all love!


Cindy, I Love You by Jude Chun, Korea:  From Mofilm:  A man goes above and beyond, determined to finish one last item on a bucket list.

Cindy, I Love You

Keys is so professional that it could start airing on TV today and no one would ever suspect it was shot for a video contest.  Cindy, I Love You is pretty weird and the twist at the end is a little grim and heavy-handed but for some reason I just really like it.  Like I said, there are a bunch of good submissions and you should take a few minutes to scroll through Mofilm’s beautiful video gallery.  (Seriously, its classy and clean design puts Doritos obnoxious and loud Crash the Super Bowl gallery to shame.)  But if you only have time to watch one of these ads, watch this one:

Chevy Driving Academy by Kenneth Wales & Jason Lansing, USA:  From Mofilm:  A man is put to the test to see if he has what it takes to become a Chevy driver. Film Fact: The shoot was as intense as the Driving Academy – the actor almost threw up after multiple takes from flipping upside-down, it took 4 hours to hit the mark when shooting the Corvette and the Dealer was never meant to be bald…until they met Amazon!

Chevy Driving Academy

Pretty damn good, huh?  I’ll be amazed if that one doesn’t win the top prize.  To view all of the Chevy finalists, head here: 

2012 Celebrity Crash the Super Bowl entries

Doritos: Larger Than Life

It’s been about a week now since the submission period for the 2012 Crash the Super Bowl contest closed and in total it looks like Doritos recived 4,829 entries.  That’s an all time record.  Sure, some of those submissions are duplicates but not many.  This year the Doritos team did a great job of keeping the repeat submissions out of the contest gallery.  In fact, I’d estimate that only 1% of this year’s ads are duplicates.   If we ignore the fact that a few of the entries are repeats, a little math tells us that your odds of making the Top Five are 1 in 965.  That makes this year’s Crash the Super Bowl the most difficult video contest to win, EVER.  So if you entered this year and if you have friends that are really psyched about your chances, you might want to mention the “1 in 965″ odds to them so they won’t be too crushed if you don’t make the finals.

As I explained in my previous post, this year I’m trying to watch (at least a few seconds of) every, single CTSB entry.  My goal is to compile a list of all the best submissions.  (If you made an awesome entry and want to be considered for the list, leave your link in a comment to my last post.)  While scrolling through the contest gallery, every once in a while I’ll come across a commercial that has a recognizable face or two in it.  Over the years, a few “celebrities” have appeared in Crash the Super Bowl entries but using known actors seems to be a big trend this year.

But personally, I think using celebrities in a CTSB entry is a really awful idea for everyone involved.  Before I get into “why” it’s a bad idea, take a minute and check out this Crash the SuperBowl entry featuring Jenny McCarthy.  I can’t embed CTSB videos so you’ll have to click on the image to view it on the contest site:

click to view.

That was seriously a pretty good entry.  The production values where top notch, the premise was funny, the women all looked very nice and it ended with a strong punchline.  I actually think it would be a major contender if it did NOT feature a celebrity.  As it is, there’s just something off-putting about this submission.  It causes the viewer to wonder, “Why the hell is Jenny McCarthy in a Crash the Super Bowl entry?”  And that question leads to more questions like “Is she broke?”  “Does she really need the $25,000 finalist prize that badly?  “Or does she just want the attention of being in a Super Bowl ad?”  But here’s the most relevant question; if Jenny McCarthy wants to do commercials, why doesn’t she just do some?  Is she un-castable or something these days? (NOTE: The answers to all these questions have been answered by one of the directors of this spot! Scroll down for the full story.)

So you see, if you’re a recognizable actor, doing a Crash the Super Bowl entry is is a huge gamble.  Like I said, there’s only a 1 in 965 chance of making the finals.  But there’s a 100% chance that people will wonder why the heck you would stoop to entering a video contest. Ok…maybe some celebrities enter the contest just for the fun of it.  But if a famous person wanted to make a goofy video for fun, they could just do a FunnyorDie sketch for free.  So most of them enter for the obvious reason; the prizes for winning are money and exposure.  But looking desperate for either of those things is not good for an actor’s image.

And I also think it’s a mistake for filmmakers to feature major or minor celebrities in their Doritos ads.  In a way, it goes against the entire point and premise of the Crash the Super Bowl contest.  Doritos runs The Crash every year because they want to find something they can’t get from Hollywood or from a big, Madison Avenue ad firm.  They want quirky, crazy, outside-of-the-box ideas.   In short, they want “User Generated Content.”

The description for Jenny McCarthy’s ad lists two directors.  I googled them and it turns out one of them is her ex-husband.  And he’s also an known actor.  He’s done a lot of TV directing too.  So this entry is the exact OPPOSITE of user-generated content.  Actually, it’s hollywood’s take on user-generated content.  And that is the thing that bothers me most about these “celebrity” entries.  They have an air of hubris to them.  It’s like an NBA player walking onto a basketball court in a big city, public park thinking he’s going to blow everyone’s minds just because he’s a pro.  But no one likes it when a pro chooses to compete against amateurs simply because they’ll be easier to beat. Before I make another weird analogy, check out this other CTSB entry that features boy-banders Lance Bass and AJ Mclean:

Again, click to view.

Now that ad wasn’t so great.  The only thing it has going for it is that it has two famous people in it.  But right now, the people that produced this ad are probably patting themselves on the back for being smart enough/rich enough/well connected enough to cast Lance Bass and AJ Mclean. They didn’t have to waste time writing a stronger script because two celebrities trump great writing any day…right?

Let’s be honest; the vast majority of Crash the Super Bowl entries are awful.  It’s very hard for an “average joe” to make a tight, professional looking 30 second commercial for no money.  And that’s why I think celebrities agree to be in CTSB ads.  Some friend or nephew or ex-husband finds the contest and thinks, “wow, these commercials all suck! If I spent a few grand and hired a real crew and got my pal, insert-celebrity’s name here to be in my video I would win easy!”  But these folks don’t “get” the contest.  Presumably they think that their celebrity entry will be much more desirable than the thousands of entries that just feature regular jerk-offs from Nowheresville, USA.  If Doritos has to choose between a commercial that features Jenny McCarthy and a commercial that features a bunch of nobodies, Doritos will obviously pick the Jenny McCarthy ad…right?

Wrong.  Because if Doritos wanted to air a commercial featuring Jenny McCarthy in a bikini, they would just hire Jenny McCarthy and stick he in a bikini.  They wouldn’t bother to run a 10 million dollar “consumer generated” commercial contest if they wanted a  typical, “hollywood” ad.  So I don’t think we’ll ever see a “celebrity” entry make the CTSB finals.  If we did, it would probably mark the end of the entire contest.  Because if Doritos tells us that to win, an entry should have a celebrity in it, why would us regular jerk-offs from Nowheresville even bother to compete?

The entries that have recognizable actors in them are pretty interesting though.  Some of them are pretty good and some of them are a little lame.  Some where clearly made by pros with deep pockets who were able to hire known actors, while other entries seem like maybe they were made by the celebrity’s nephew and the actor is appearing as a favor.  Here are the 2011 celebrity ads I’ve been able to find so far.  If you see any other ones, leave a link in the comments.

The Eric Roberts Show: Featuring Eric Roberts:

I always liked Eric Roberts. And he's actually pretty funny in this.

Tasty as Charged: Featuring Jerry Adler:

You might not recognize the name but this guy has been in a billion TV shows and movies

Eyes Teeth: Featuring Sam Lloyd:

It's Ted from Scrubs! And he's in a weirdly hilarious CTSB entry!

Party Time:  Featuring Blake Clark and Peter Dante:

Wait a second...both of these guys have been in a ton of Adam Sandler movies. I wonder who made this spot.

Despite my bitching, some of those were pretty good.  But nothing can top the epicness of this celebrity Pepsi Max entry from Last year’s Crash the Super Bowl contest:

Pretty damn crazy, right?  But that spot did not make the finals last year.  So If an entry that features a rampaging Ernest Borgnine couldn’t win this contest, I don’t think this year’s crop of celebrity entries stand much chance either.

11/29/2011 UPDATE: The mystery of the Jenny McCarthy ad has been solved! One of the directors actually found this article and he was good enough to explain how the ad came to be. Here’s his full comment:

Hey Beardy

Jenny McCarthy is doing this in the hopes to help http://www.generationrescue.org/. When we got the news from your site ( “The Lonely Island guys are kind of IN the Crash the Super Bowl contest. By that I mean that they will be competing for the 1st place spot on the ad meter and if they get it, they will win the million dollar bonus!” ) We thought we would give it a shot too. Fair is fair..

Thanks for checking out the spot!

John A.

p.s. your site rocks!

Well now, do I feel like an asshole or what??  Not only did Jenny McCarthy and her team shoot an entry as a way to raise money to combat autism, they found out about the details of the Doritos contest from this website!  Though to be fair, the lonely Island guys were hired by doritos to shoot a super bowl ad this year.  They’re not actually competing against the little guys for a slot in the finals.  Their commercial is guaranteed to air.  But still, it’s nice to hear that this was for a not for profit endeavor.  So, good for them!

Triaminic starts airing Poptent-made commercial

The other day I was screwing around on the Internet and I had the TV on in the background.  Out of the corner of my eye I noticed a Triaminic commercial that looked really familiar.  I knew I had seen it before but I also knew I had never actually seen it on TV.  I turned up the volume and watched carefully.  I could not figure out how I could possibly recognize a brand new TV commercial.  What was really weird was that the ad was only 15 seconds long but I was sure I remembered it being longer.  About 20 minutes later it finally hit me.  I had seen the Triaminic ad on Poptent.  I checked the site and the video was created by Poptent’s Super-Salesmen “Bisbinetts” (AKA Joe) for a Triaminic assignment from 2010!  I guess Triaminc liked the ad and decided to hold on to it until the 2011 cough and cold season started.  I haven’t seen many user-generated ads on TV this year so good for Triaminic for running Joe’s spot.  Here’s the 30 second version:

Purchased by Triaminic.  Price: $7,500:

Woozol offers $1K prize for a national TV commercial

Woozol: Will pay you in pennies

The Penny Auction site Woozol.com is launching in October and because there are already like 50 Penny Auction sites on the web, the Woozol team apparently decided they better make a TV commercial.  But it turns out, making a TV commercial is really expensive!  So Woozol decided to “crowdsource” their commercial and let the aspiring ad makers out their handle the job. A lot of companies are doing that these days and I think that’s awesome.  But what’s not awesome is when a company like Woozol tries to take advantage of the people who enter their contest.  Woozol decided that a fair price for a crowdsourced commercial that was guaranteed to air on national TV is $1,000.

And if that minuscule prize wasn’t insulting enough, Woozol decided the best way to pick their first TV commercial was through a public vote.  And it was the worst kind of public vote too; it was run on facebook and people could vote every day.  That means that quality would have zero impact on deciding the winners.  Basically, Woozol ran a voting-contest, not a video contest.

So the company decided that a little extra social media exposure meant more to them then a quality commercial.  And can you guess what happened?  The contest was a complete and utter disaster.  They got so few entries that they had to extend the deadline.  And in the end, the entries they did receive were pretty much terrible.  None of them were TV-quality to say the least.  But the “public’ has spoken and here is the ad winning ad that Woozol promised they would air on TV:

Woozol.com’s First Place Winner.  Prize:  $1,000 plus national airplay:

Ha!  That “TV commercial” was only 19 seconds long!  How did it even get accepted into the contest?  There is simply no way Woozol can run that on TV.  But national airplay was part of the guaranteed prize. This is from Woozol’s Facebook page:

New Website *Woozol.com* starts a $1,000 Video Contest to find a fantastic *TV Commercial.* Get your friends to vote because the one with the most votes wins the grand prize: *$1,000 and their commercial broadcast on national television!* Voting will begin on August 29th and run through September 9th, so be sure to get your submission in on time and tell your friends!

So it looks like the company is stuck airing that video. In fact, a rep from Woozol said that was one reason the cash prize was so low. They felt that the exposure was the most valuable part of the prize. So is Woozol really going to run a 19 second TV commercial or are they going to break their promise to air the winning video?

That question might be moot because surprise, surprise….it looks like there was probably a massive amount of cheating going on during the voting phase.  Other disgruntled contestants have been leaving comments on Woozol’s facebook page saying that they suspected the winners cheated.  Here’s what one contestant had to say:

Taras M:  This contest was so rigged! I am reading some of the comments on the 2nd Prize Video Winner. And somebody said they voted for him 80 times using an I.P. changer. This should not be allowed and he should be eliminated. I am also kind of surprised all three videos were very simple Windows Movie Maker type videos that takes 20 minutes to make. None of the hard working videos even got a spot.  I am not trying to claim a spot or anything, I just want to give my 2 cents and let you know that 2/3 Winners chosen used an internet source to amp up votes. I just think this is a very unfair advantage.

So maybe Woozol will be able to weasel out of their obligations by voiding the contest becuase of cheating.  And by the way, as that commenter points out, there was a 2nd and 3rd place in this contest.  Second prize was $500 and Third prize was $250.  Just for the heck of it, Here’s the video that won 2nd place:

Woozol.com’s Second Place Winner.  Prize:  $500:

Was that epic or what?  I think this entire story can be summed up in one line; YOU GET WHAT YOU PAY FOR.

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