Pizza, Halloween and video contests are three of my favorite things. So as far as I’m concerned the only thing better than a Halloween-themed video contest about pizza would be…oh I don’t know….a boob-themed roller coaster about chocolate cake. Unfortunately, those only exist in my dream journal. But Home Run Inn Pizza actually does run a Halloween-themed video contest every October. They’ve held the contest for the last four years and each time they re-launch it I get excited, read the rules and then get bummed. It would be so easy and fun to shoot a wacky, funny, scary video about pizza but for some reason the folks at Home Run Inn let votes alone determine the winners. So the people that enter this contest don’t really need to TRY when they create their entries. I could shoot a video of myself in a hockey mask cutting a pizza with a chainsaw and I could win the $2,500 grand prize if I was willing to spend 2 weeks hustling for votes. Now that I think about it, the people who won the contest this year probably spent 4 hours shooting and editing their submission and 40 hours trying to get enough votes to win.
I understand WHY Home Run Inn would run their contest this way; they want to try and get a ton of new people to “like” their facebook page and accept their app. But people who like a page so they can vote for their friend’s entry are junk likes. Most of those people will probably delete the HRI app and un-like the company’s page after their friend loses the contest. And let’s be real….there’s a good chance that a whole lot of the votes cast in this contest are fake. So the whole thing really sort of feels like a pointless exercise. If Home Run Inn really wants to increase the number of fans they have on facebook, and if they don’t care whether or not those fans are real people, they should just save everyone a bunch of time and buy likes in bulk from spammers in India.
Home Run Inn announced the of this contest on November 1st but I’m not going to bother posting the winning video because WHO wins this contest doesn’t actually matter. This is a voting contest, not a video contest. I think the thing that bothers me the most about this promotion is that if the sponsor’s just tweaked the rules a tiny bit it could be a really awesome contest. Instead of letting “the public” pick the winners, why not let votes determine a set of finalists and then Home Run Inn judges could select the best video? If they did it that way, HRI would get the traffic and likes they desire and they could also get some free press and some facebook “shares” if they posted a winner that was actually entertaining enough to re-post.