It was exactly one year ago last Thursday that Doritos and Pepsi Max announced the 2010/2011 installment of their annual Crash the Super Bowl contest.  But filmmakers and fans are still waiting to hear whether or not the contest will be back for 2012.  From what I’ve heard and read, the “Crash” certainly will be happening again this fall.  It’s just that for some reason, Pepsi and Frito-lay have decided to make the announcement later than usual.

One reason for the delay may be that Doritos probably didn’t want to have to share the spotlight with Chevy.  You see, last week Chevy and Mofilm launched THEIR OWN SUPER BOWL COMMERCIAL CONTEST.  The best, 30 second submission (as determined by a panel of judges) will receive $25,000 and is guaranteed to air during the big game.  So what kind of an ad is Chevy looking for?  I just downloaded the official brief and here a few lines from the Creative Assignment Summary:

Create a show-stopping 30-second TV spot to be aired during the XLVI Super Bowl, which takes inspiration from the brief ‘It all started when I turned the key’.

If your life were a movie, ‘turning the key’ would be the equivalent of the Director calling ‘ACTION’. How would you direct the next piece of the story? What fantastical, dramatic, romantic, action-inspired scene could come next?  Be bold. Think big.  TONE:  Optimistic. Human. Authentic. Humorous. Bold.

Other than those basic guidelines, Chevy is pretty open to anything you can come up with.  When this contest was first announced a few months back, I got the impression that filmmakers would have the option to shoot ideas based on a set of scripts that Mofilm would provide.  There was a “Phase I” that was a script competition and several winners were chosen but now it seems like the contest has been altered so that people can shoot their own material.  And that’s a good call if you ask me.  I’m going to enter this contest myself and I definitely would prefer to write my own script.

Though only one winning ad will run during the Super Bowl, there will be lots of smaller prizes up for grabs.  One thing that makes this contest unique is that it’s open to anyone, any where.  And prizes will be given out to the best submissions from different parts of the world.

So if you want to see your work air during Super Bowl XLVI, you don’t have to keep waiting on Doritos.  You can just head over to Mofilm.com and get to work on your Chevy submission today.  The submission deadline is December 1st which FEELS like a long ways away.  But 10 weeks can fly by pretty fast.  Before you know it, Halloween will be here and then suddenly it’s Thanksgiving and then the next thing you know, it’s the night of the deadline and you’re still frantically trying to get your video edited and submitted on time.  So, you might as well get started sooner rather than later.  Here’s where you go to get all the details:  .

9/21 UPDATE:  One of the nice folks at mofilm left a comment on this post with some more details and contact info in case anyone has any questions.  So click the comments button if you’re interested….

 

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