DORITOS: They’re exploding with flavor!
Dortios is scheduled to announce the details of the 2012-2013 Crash the Superbowl contest during a webcast on Crashthesuperbowl.com at 8PM EST on Wednesday, September 19th. But a few hours ago, USA Today spoiled the surprise and blabbed about all the stuff that Doritos was going to reveal tomorrow night. So…SPOILER ALERT: If you want to wait another 20 hours to hear some specifics about this year’s contest, look away now!
Ok, nobody really wants to wait until the webcast, right? Good. Here are the basic facts about the 2013 Crash the Super Bowl contest:
1. Doritos is the only brand involved in the contest this year.
2. FIVE finalists will be selected in January.
3. The public will vote and TWO winning ads will air during the Super Bowl.
4. If your ad scores the #1 spot on the USA Today ad meter you win a million dollar bonus.
None of those facts are especially shocking. All those things pretty much happen every year. But there are two NEW pieces of big news to report:
1. If you make the finals and if your ad is the highest ranked Doritos commercial of the game you’ll will win a chance to work with Michael Bay on the next Transformers movie. What kind of job you would have isn’t clear yet. I doubt you’ll be a producer or anything but hopefully this will be an actual, meaty job where you can get real on-set experience. It would really suck if the winner was just a glorified PA. I think the dream position would be as a second unit director. If the winner got to direct a few action shots they could get into the DGA and they’d have an instant career in the film industry. That would be a hell of a good prize.
2. This year Doritos is going to try and involve non-filmmakers in the contest. They will be encouraging people to offer up their homes, pets etc. to producers who are shooting entries for the contest. This will happen via a special section on Doritos’ facebook page.
That’s all the news I’ve got to report right as of 11:00PM on the 18th. I will update this post after the webcast tomorrow night!
POST-WEBCAST UPDATE: It’s Wednesday night and I just watched the big CTSB webcast announcement. Basically it was just a pre-recorded video that featured the guy in charge of the Crash, Jeff Klein and Michael Bay. Bay took Klein on a little tour of his production offices and they talked a tiny bit about strategy. I only learned one bit of new info from the video; Michael Bay will be one of the official Crash the Super Bowl judges this year. Personally, I think that’s fantastic news. I know that a lot of CTSB fans (myself included) are unhappy that the same people and ideas wind up winning this contest every year. So maybe Bay will help Doritos make some bolder and more unique choices this time. The full webcast is now online and you can watch it .
After the webcast ended, CrashtheSuperbowl.com disappeared! It now looks like the entire contest WILL take place on facebook! Yes, Crashthesuperbowl.com is dead and gone. Just a few minutes ago, Doritos changed their facebook page. It now looks like this:
When you click on that Crash the Super Bowl tab it takes you to a “Get Started” page. I’m sort of amazed that the contest is really going to be just a gigantic facebook app this year but I did totally call it! It’s really a brilliant move on fritolay’s part. For the next 4 months, millions of facebook feeds will be clogged with links to Crash the Super Bowl entries. When you upload your submission I bet all of your facebook friends will automatically see a link. If an average of 5 people are involved with every CTSB submission and if they each have an average of 150 facebook friends and if 6,000 people enter the contest this year (same as last year) that means Crash the Superbowl entries will probably show up in the newsfeeds of about 4.5 million people!!! The amount of free advertising Doritos will get out of this move boggles the mind!
The official rules are now live and on facebook. Here are the key details you need to know:
1. The contest opens on OCTOBER 8th. The deadline for entries is NOVEMBER 16th.
2. There will be a star-rating system “for entertainment purposes only.”
3. A public vote will choose 1 of the 5 commercials that will air during the big game.
4. A panel of judges will choose a second commercial to air too.
5. The finalist prizes are the same as last year; $25,000 and a trip for 2 to the Super Bowl.
6. The USA Today ad meter prizes are back too. If your ad lands in the #1, #2 or #3 spot on the ad meter you’ll win a bonus of $1,000,000, $600,000, or $400,000.
7. There is NO million dollar bonus for an ad that is ranked #1 on the FACEBOOK ad meter poll. Doritos did this last year and the makers of the ad “Sling Baby” managed to win the online vote. But they won because they had a small army of fans give bad scores to the other ads in the competition. It was really uncool and I’m guessing that’s why the facebook vote got scrapped this year. It was just too easy to manipulate the results.
8. If you win and take the Transformers 4 gig you’ll get an extra $50,000.
You can read all the fine print for yourself here:
This year I’m going to attempt to watch as many CTSB entries as possible and then I’ll post my favorite entries. If you shoot an ad, be sure to send me a link. GOOD LUCK, EVERYBODY!!