Man, I’ll tell you what, I always manage to enter the wrong Poptent assignments.  I never seem to pick the ones where the brand decides to buy more videos than they promised.  These surprise, multiple-purchases are still the one thing that sets Poptent apart from all the other contests sites out there.  Other companies do offer more, smaller prizes per contest but Poptent is the only place where you might end up with more than one first place “winner.”

For example: this week, Poptent announced that Garnier-Fructis was purchasing 6 videos that were submitted to their recent “Live Fearless, Look Amazing” assignment for $7,500 each.  The company was only obligated to buy two videos but they were so happy with the results the decided they could use 4 more.  All the selected entries are pretty good.  I especially like this one and not just because it features a cute girl in a bikini.  The director made a great call and mounted a camera (a GoPro I assume) on the star’s surfboard.
 

 
Here’s another impressive entry.  It’s a simple little video but I was kind of amazed by the concept.  A Poptent member actually shot a Garnier-Fructis ad about gay men “living fearlessly” and the company it.  That’s kinda cool, isn’t it?
 

 
In all, Garnier-Fructis only received 73 submissions to this assignment.  So if you entered, your odds of making a sale were just 1 in 12.  I think Poptent really needs to encourage more brands to commit to buying multiple videos.  If a company has a budget for as many as 6 videos, why not promise to buy at least 3 or 4?  More guaranteed purchases lead to more and better submissions.  By playing it safe, brands are actually sabotaging there chances of getting high quality ads.  This time the sponsor lucked out and got some really good videos.  But if Garnier-Fructis had promised to buy 6 videos right from the start, they probably would have gotten 200+ submissions.