This year’s installment of the Crash the Super Bowl contest was kind of a strange one. For some reason there was a massive drop in the number of submissions received. Last year Doritos got more than 6,000 entries for the Crash. But this year they only got about 2,800 entries. I have a pretty good idea why participation for the contest dropped and I’ll be covering that issue in a post in early January. For now I just want to focus on my list of predictions for the 2013. Because there were a lot fewer entries I had a really hard time finding “contenders” that might have a shot of making Doritos official Top 5. But I have to say, some of the contenders I did find are incredibly strong. Usually I pick entries that I think the CTSB judges might like but this year I was able to find several ads that anybody would love. If Doritos’ list of finalists includes a few of these ads they will have made some really excellent choices. Ok, so here now are my 5 predictions for the 2013 Crash the Super Bowl finals. Click on the images below to watch these videos on Facebook. Let’s start with a submission that is actually one of my favorite Crash the Super Bowl ads EVER:
Goat 4 Sale: If you don’t love this commercial you should go see a cardiologist because you have no heart! I totally love this entry but it also bums be out. I happened to find this submission when I went to the contest page and searched for videos about goats. Why would I do that? Because this year I tried to make a CTSB entry about goats! I tried to think of an animal that was cuter and funnier than a dog and I came up with goats. Our goats wouldn’t cooperate though so we had to abandon the shoot. But my crew and I were planning on trying again next summer. So if this ad makes the finals, Doritos probably wouldn’t pick two goat commercials two years in a row. But oh well. This entry deserves to make the top 5 more than almost any CTSB entry I have ever seen. It’s just a PERFECT little short film. I will be amazed if Doritos doesn’t pick this one. Not only is “Goat 4 Sale” a funny video, it’s actually a great commercial since Doritos get a ton of screen time. So this entry is funny and entertaining and it actually makes me want to buy the featured product….and a goat.
IT’S A TRAP: And here’s another one that I love! This is a great example of what a really good CTSB submission should look like. It’s got a bearded goofball, a simple premise, very little dialogue, a huge, shocking surprise and some cute animals. And like “Goat 4 Sale” it actually does a good job of selling Doritos. “Every living creature loves Doritos!” What more needs to be said?
Road Trip: Usually I get kind of annoyed when the same filmmakers make the finals over and over. But like I said, this year the pickings are kind of slim so I’m gonna cut the Crash judges some slack. Road Trip was made by Tyler Dixon who is a TWO-TIME crash the super bowl finalist. He made the top 5 in 2011 with his enry and he made it again in 2012 with . I’m not really in love with “Road Trip” but it’s really good and I think the judges might pick this one because it would probably score really well on the USA Today Ad Meter. Doritos actually does test screenings of their potential finalists before they make their final picks and I think focus groups are gonna flip for that cute little kid and that hilarious little dog. So high focus group scores might just get this one in the Top 5.
Blow Granny, Blow: Here’s another ad made by a former finalist that I think deserves to make the top 5. “Blow Granny, Blow” was created by Brad Bosley who made which was the only 2011 Pepsi Max finalist that I actually liked. Blow Granny, Blow is really professional-looking and it just feels like something you’d see on TV. And again, it’s another spot that would probably do really well with focus groups. It’s got a fantastic grumpy old lady, weird, surprising action and funny shots of people’s faces flopping in the wind. I sort of hope this one makes it just t because it’d be nice if one of the finalist slots went to an ad that didn’t star an animal.
Great Lengths: This one is kind of my dark horse, wild card pick. It’s entertaining and cute and funny but it’s nothing fancy and it doesn’t have a big twist or shocking gags. But to me it really just feels like a Crash the Super Bowl finalist. And I think kids would freaking go crazy for this commercial. This is the kind of video that a 6 year old kid would make their mom play 10 times in a row.
So that’s my list. As a little bonus, here are a few honorable mentions that I think also have an ok shot of making the finals: , , and . Remember, the real winners will be revealed on January 2nd. Be sure to check back here to see how accurate my predictions were!
UPDATE: The CTSB rules say that Doritos would announce the finalists at (or anytime after) noon on January 2nd. But it turns out the reveal isn’t happening until at 8PM on January 3rd.