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Lay’s “Do Us a Flavor” promotion wasn’t a video contest but it was one of the biggest online contests in history so I figured some VCN readers might be interested in the results.  Earlier this year Lay’s selected three new flavor ideas that were submitted by fans and actually produced and sold those flavors.  In the name of science I decided to sample each of the new flavors; Sriracha Sauce, Cheesy Garlic Bread and Chicken and Waffles.  To be frank they were all pretty grody.  I wound up throwing away 90% of the chips in each bag.  I liked the ideas for all the new flavors but for some reason the chips just sort of tasted off.  I’m guessing that it would normally take Lay’s Chip Scientists years to develop and test new flavors but the Sriracha Sauce, Cheesy Garlic Bread and Chicken and Waffles chips were obviously rush jobs.  If I had to eat one of these flavors again I would go with Cheesy Garlic bread.  I guess most voters in this contest agreed with my assessment because earlier this month Cheesy Garlic Bread was declared the winner.  The woman who submitted the idea, Karen Weber-Mendham of Land O’ Lakes, Wisconsin will receive $1 million or 1% of Cheesy Garlic Bread’s 2013 net sales if those sales exceed a million bucks.  Cheesy Garlic Bread will stay on the shelves for a while but Sriracha Sauce and Chicken and Waffles are going away in a few weeks.  So if you haven’t tried those flavors yet and if you love really weird tasting chips you better run out and get some while you still can.

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