Posts Tagged ‘winner’

Folgers announces their 2013 Jingle Contest winner

Folgers’ annual jingle contest doesn’t usually get much attention but it’s actually one of the biggest video contests in the world.  In 2011, the contest received more than 3,000 entries.  Now that I think about it, this year’s Crash the Super Bowl contest only got about 3,000 submissions.  So it’s very possible that the 2013 Folgers Jingle contest was BIGGER than the 2013 Doritos contest.  That’s kind of surprising since Doritos literally offers millions of dollars in prizes in “The Crash” but Folgers only gives out one prize of $25,000.  Folgers probably gets so many entries because their contest is so easy to enter.  You don’t have to hire actors or write a script.  All you have to do is perform your own version of the classic “The Best Part of Waking Up…” jingle.  Oh my God.  Can you imagine being a judge in that contest?  I’d never want to drink a drop of coffee again after hearing thousands of people perform the same song over and over and over.

The judges that didn’t go insane selected and announced a slate of 10 finalists back in March.  Then there was a month-long public voting period.  But…votes didn’t actually determine the winner in this contest.  The judges made the final pick and contests just got a few extra points if they did well in the voting.  The winning musician is named Sawyer Frye and he’s from Carthage, NC.  Here’s his video:

Folger’s Grand Prize Winner.  Prize: $25,000:

Holy crap.  Wait a second, that was sort of amazing, wasn’t it?  I just now realized that I recognized the guy who won that contest.  Last fall I did a blog post about a music video he did that won a contest sponsored by FireHouse subs.  His FireHouse entry was so good that I said something like “If this guy keeps entering contests he’s going to make a fortune.”  Guess I was right about something for a change!

Folgers really milked this contest and they made all of the finalists appear in little biographical videos.  If you want to watch any of these or if you want to see the other nominated jingles, head here.


JW Pet Company’s “2013 VideoDOGrapher” winner

What is a VideoDOGrapher?  Well it’s a Dog-Videographer, of course.  Yes, dogs have mastered the art of filmmaking and if  you ask me, they’re totally f-ing up the industry.  Dogs are willing to shoot projects for milk bones and belly scratches so they’re being offered all the gigs that used to go to human videographers.  Heh….I’m exaggerating of course.  I’ve been accepting payment in the form of belly scratches for years now so I don’t really see dog filmmakers as much of a threat.   Now if squirrels were to learn the art of filmmaking that would be scary.  I bet squirrels would work for …….PEANUTS! LOLOLOLOLOL!

JW Pet Company just wrapped up a video contest for “videodographers” and the grand prize winner is going to receive a 2013 Jeep Wrangler.  A panel of judges picked the winners in this contest (as opposed to a public vote) which is why the top video is actually good.

Grand prize winner. Prize: A 2013 Jeep Wrangler:

The AVR on that Jeep is $30,995 which means that the winning videodographer is going to get totally slammed when he does his taxes next year.  When you “win” a $30,000 car you’re really sort of winning the chance to buy it for only like $6,000 because that’s about how much you’re going to wind up paying to the IRS.  So if you ever win a car you should probably just sell it immediately and put aside some of the cash so you can pay your taxes later.  Or you could just torch your old car and fake your death.  But take that suggestion with a grain of salt because it’s the advice my dogccountant gives me pretty much I win any contest prize.


Vote Swapping video contest winner gets disqualified and loses $100,000 prize

On August 27th, 2012, a lawyer from Georgia named Theodore Scott got some very good news;  he was the $100,000 grand prize winner in Gold Peak Tea’s “Take the Year Off Contest.”  Scott entered the competition last summer and when he made it to the second round he had to create a video explaining why he deserved a year off from work and a hundred thousand dollars.  Members of the public voted on the finalists’ videos and Scott wound up getting the most votes.  Here’s his submission.  I can’t embed it so click the screenshot to watch it on AOL.com:

Click to view

Scott and his family were elated but the celebrating didn’t last long.  Two days after he was contacted by the sponsor (and before the results were finalized or officially announced) a rep from Gold Peak Tea notified Scott that he was being disqualified because he tried to  inappropriately induce members of the public to vote for his submission, a violation of Official Contest Rules.”  Gold Peak Tea has taken down the official rules for the “Take the Year Off” contest but the New York Times posted the section that cost Scott the grand prize:

In an e-mail to Mr. Scott, Sarah Tabb, an associate brand manager for Gold Peak Tea, cited Section 6B of the contest rules which states that finalists were prohibited from obtaining votes by “offering prizes or other inducements to members of the public, vote farming, or any other activity that artificially inflates such finalists votes as determined by sponsor in its sole discretion.”

Gold Peak Tea (in their sole discretion) decided that Scott had violated the rules because he posted a link to his entry on About.com’s online “Vote Request” forum.  These types of forums exist so that contest participants can swap votes with strangers who also need votes in other contests.  This is a great way to get tons of real votes from real people.  But there are two big downsides to swapping votes:  First off, the more votes you cast, the more votes you earn.  So you will have to spend hours and hours voting for other people’s stuff.  But 20 or 40 hours of your time is a small price to pay for a big cash prize.  The other downside is a little more serious; a lot of contest sponsors have caught on to “vote farming” and they are including stipulations in their rules that ban the practice.  Companies like Gold Peak Tea use online voting in their contests because they want to generate more traffic or facebook likes.  But a vote from a Vote Swapper is junk traffic.  The Swapper doesn’t pay attention to the content.  They just vote as fast as they can and then move on.  Most of the About.com voters probably didn’t even watch Scott’s video and a lot of them probably unliked Gold Peak Tea’s facebook page as soon as the contest was over.

As you can imagine, Mr. Scott isn’t too happy about this situation.  He feels that he was unjustly disqualified.  Here’s what he said to his local paper back in October:

“They thought it was an inducement to members of the public. I saw nothing I did was an inducement,” Scott said. “This was my fellow forum members and forum friends, and friends help each other and friends support each other in causes. Members are not required to vote for each other.”

Scott was also upset because he felt Gold Peak Tea’s rules about Vote Swapping were vague.  This is from his team’s Twitter account:

FYI: Coca-Cola Owns Gold Peak Tea

As of last October, Scott was planning on fighting Gold Peak Tea’s decision.  He was considering a lawsuit and he and his supporters had managed to get his story a huge amount of media attention.  They also started that twitter account () and an online petition.  And like all sore losers, they started posting angry messages all over Gold Peak Tea’s facebook page that said they’d never buy the product again.

Yeah that’s right, I said it…I think this dude is a sore loser.  His arguments are total B.S.  First of all, the guy is a LAWYER.  It takes a lot of nerve for a lawyer to say that a contest’s official rules were “ambiguous.”  I don’t think they could be any clearer.  The rules stated in plain English that contestants couldn’t offer “inducements” to people to get them to vote.  Furthermore, the rules specifically ban the practice of “Vote Farming.”  I actually managed to find Scott’s About.com forum post.  Let’s take a look at it:

For the record, Scott did NOT offer that Live Nation prize. That was a part of the contest.

Scott didn’t specifically say “I’ll vote for you if you vote for me” but his intentions seem clear.  His forum post was pretty popular and you can read through it here.  There are 26 pages of replies.  If you dig through the comments, you will see that Scott posted dozens of messages like this:


That right there is what “vote farming” looks like.  A member named “Jennyandenzo” posted a message saying that she voted for Scott and Scott wrote back to confirm that he returned the favor.  The only reason “Jennyandenzo” voted in the Gold Peak Tea contest is because she knew she’d get something in return.  To go back to Scott’s quote to his local paper, he said “This was my fellow forum members and forum friends, and friends help each other and friends support each other in causes.“  But the people on these forum aren’t friends.  Usually they only interact on the vote swapping sites.  When I read Scott’s quote I figured he was probably a long-time Vote Swapper who knew a lot of people in the community (yes, there’s a vote swapping community and it’s huge.)  But according to Scott’s About.com profile, he signed up for the forum around the time that he made the finals in the Gold Peak Tea contest.  So all of his “friends” on the forum were almost certainly complete strangers:


Eventually Gold Peak Tea declared that another contestant named Michael Simpson was the official winner and that he would receive the grand prize.  Scott seems to feel that Simpson’s entry also violated the rules because it included copyrighted material.  The winning video, as well as the official rules are no where to be found so I can’t really comment on that allegation.  But Scott and his supporters certainly commented on Simpson’s win.  Here’s just a small taste of how they reacted when Gold Peak Tea declared Simpson as the winner.


More than one of Scott’s friends theorized that Gold Peak Tea disqualified Scott because he was black.  There’s no way that any reasonable person could believe that Gold Peak Tea would offer Scott the prize and then decide 2 days later they should give it to another guy just because he was white.  But if you post a few comments like this on a brand’s facebook page, you might cause the right person to freak out:


Apparently Gold Peak Tea got a lot of comments that were much worse but the admin deleted them since they were obscene or otherwise inappropriate.  To their credit, Gold Peak Tea didn’t censor the folks who posted complaints that didn’t include threats or profanity.

I completely understand why Mr. Scott was so upset about what happened to him.  It must have been devastating to lose that $100,000 after two days of celebrating.  The company that ran the contest, ePrize really should have verified that Scott had followed the rules before they contacted him.  And if the winning video did violate the contest rules by including copyrighted material then that video absolutely should have been disqualified too.  But in the end, the contest sponsor is always right.  Some contest rules are stupid or pointless or arbitrary but it’s the contestant’s obligation to read and understand and follow all the rules.  And if you get caught breaking those rules you have to accept the consequences like a man.  Any lawyer will tell you (well, almost any lawyer) that the official rules of a contest are like the terms of a contract.  The sponsor offers to do “A” if the contestant does “B,” “C,” and “D.”   The rules of this particular contest even gave the sponsor the authority to disqualify someone “at their discretion.”  If Scott didn’t like that fact then he shouldn’t have entered the contest in the first place.  Or maybe he just didn’t bother to read the fine print.  That seems pretty unlikely since Scott is an attorney.  I think it’s more likely that he probably thought he could get away with the vote swapping if he chose his words carefully and never specifically said that he’d vote for anyone who voted for him.

Scott and his supporters were really pushing this story hard last fall but it seems like all of their activity stopped about two weeks after the New York Times story was published.  These folks seemed very determined so I doubt they’d suddenly just drop the whole thing.  Scott owns a law firm with his brother so filing a lawsuit would be cheap and easy for them.  I’m guessing Coca-Cola’s legal department realized this guy wasn’t going to go away and so they offered him a settlement.  I hope they didn’t though because it seems obvious to me that this guy lost fair and square.


“101 Ways to Use Lysol Disinfectant Spray” winner

I just found out that a friend of VCN, Tim O. won the $10,000 grand prize in Lysol’s “101 Ways to Use Lysol Disinfectant Spray” contest.  For this competition you could enter a photo, video or written testimonial about how you use Lysol.  Here’s Tim’s winning submission:

You can never go wrong with a cute baby entry!  After Tim found out he was the winner he was given a choice.  Either his family could star in a Lysol commercial or he could have $10,000 in cash.  Guess what?  He took the cash.  Good call Tim and congrats!

Folgers refuses to help contestants after their video uploader crashes

This lady is happy because she managed to upload her jingle before the site started freezing up

Believe it or not, Folgers’ 2011 Jingle contest was one of the popular video contests in history.  According to the contest site, more than 3,000 entries were submitted and one lucky performer won $25,000.  The coffee company brought the contest back this year and once again they asked musicians to create their new jingle.  The songs could be done in any musical style; the only catch was that the new jingle needed to include the classic “The Best Part of Waking up….” melody and lyrics.  Twenty Five grand is a hell of a lot of money and so as expected, the 2013 contest was a huge success.  But in a way maybe it was a little too successful.  Too many people tried to upload their videos at the last minute (and by “last minute” I mean the final 24 hours before the deadline) and a lot of entries never got through.  People started to complain about the problem on Folgers’ facebook page the night before the deadline.  Here’s a screenshot:


But by the morning of the deadline, Folgers’ facebook wall was filling up with complaints.  Someone from the company finally left a comment and posted a number for their “call center.”  They said that someone at the call center would be able to help.

But of course no one at the call center knew how to fix an over-loaded website so calling the number didn’t do much good.  One disgruntled contestant e-mailed me and explained what happened to him:

I tried on multiple browsers a full 24 hours before the deadline, nothing worked. Uploaded to yousendit and sent them the link, also posted the link on facbeook but they ignored it.

I called the number they posted, no help. They said “they’d give my contact info to the promotions department who would be in touch with me shortly.” They never got in touch. I asked to speak directly to the promotions department, they wouldn’t put my through. I tweeted to them, no response to my tweets. I wrote back on the facebook page (along with a lot of other people complaining) but they wouldn’t do anything to help us.

As the noon deadline approached, people started freaking out.  Most of them had put a huge amount of time and energy into their entries and they were being screwed at the very last second by technical problems that were beyond their control.  Apparently some people who called Folgers were told to try uploading their videos using Internet Explorer.  That trick worked for some people but not for others.  Folders’ facebook wall was soon slammed with comments from worried songwriters:


A lot of people simply gave up and uploaded their videos to other sites.  Then they posted links on Folgers’ facebook wall to prove they TRIED to upload their video before the deadline:


I saw at least 5 posts like that and Folgers ignored them all.  Finally, about 7 hours after the deadline had passed, Folgers announced that the entry period was over and if a video wasn’t accepted it was because it didn’t fit the contest guidelines or because contestants had experienced “browser and Internet connection problems.”  So in the end they pushed all the blame onto the contestants and took no responsibility for their tech problems.  As you can probably guess, this didn’t go over too well with some people:


I didn’t personally enter the Folgers contest but I’ve been looking into this debacle and I’m positive that Folgers is 100% responsible for screwing up this contest.*  Their video uploader sucked and that’s all there is too it.  It wasn’t able to handle all the last minute submissions and it just crapped out and froze up.  And if Folgers knew that everyone should use Internet Explorer to upload their entries, why the heck didn’t they say so right from the start?  This is the 3rd time Folgers has run this contest and as I said, last time they got more than 3,000 entries.  Didn’t anyone realize that hundreds and maybe thousands of people would try and submit videos on the day of the deadline?

Of course, I can understand technical difficulties….they happen.  But Folgers’ reaction to these problems has simply been despicable.  I’d estimate that dozens of people weren’t able to get their videos uploaded because of Folgers’ last minute glitches.  Instead of trying to help these people, Folgers just threw up their arms and said basically said “Oh well! If you couldn’t get your video in it’s because YOU had a problem, not us!”  That’s no way to run a promotion, a facebook page or a business.  Folgers is supposed to announce a set of finalists this friday.  Maybe they’ll come to their senses and un-screw all their unhappy fans by re-opening the uploader for a few hours before then.

*POST SCRIPT:  It hit me that Folgers probably hired a third-party company to help them run their giant jingle contest.  It looks like they did and that company seems to be Momentum Worldwide which is a part of McCann.  Here’s how MW describes themselves:

Momentum Worldwide is the first and only marketing agency for the Phygital™ world and creates ideas that extend brand engagement with consumers through the interplay of experiences in both the physical and digital spaces. While the heritage of Momentum is built on live events and sponsorships, and our expertise now also spans sales promotion, sports, music and entertainment, shopper and digital marketing – we do not live in silos and are truly discipline-agnostic.

That has easily got to be the biggest load of marketing-speak bullshit I’ve ever seen. You know, it takes a certain kind of douche to come up with the word “phygital” but takes an even bigger douche to try and trademark the term.  Momentum Worldwide’s facebook page says that they’re in Austin for SXSW right now.  Guess that explains why they’re too busy to help the people that got screwed in the Folgers’ contest.

Genero picks their 2012 Video of the Year

Holly Gennero: Die Hard’s wife and founder of Genero.tv (I assume)

It’s not easy to produce a decent, low-budget music video (especially when you can’t shoot new footage of the featured artists) but some of the winners that come out of Genero.tv are surprisingly good.  Last year the crowdsourced music video site received more than 1,900 submissions and from those the Gennero Genero staff selected 140 nominees for their “Video of the Year” award.  The big 2012 winner was shot for for Passion Pit’s “I’ll be Alright” contest by a filmmaker named Greg Barth.  The video already earned $3,000 for winning the Passion Pit contest but the director will receive a $5,000 bonus for winning the Video of the Year competition.  Here’s a little background info from the Genero blog:

Greg’s video became the official video for ‘I’ll Be Alright’ and has gone on to receive 400,000 views and counting on Passion Pit’s YouTube channel; it was also selected as a Staff Pick on Vimeo. The video is striking, surreal and packed with deeper meaning while being hugely entertaining and memorable. It’s a wonderfully realised concept, and expertly edited.

Greg describes the film: “A heart broken museum security guard sees reality shift after abusing his medication, bringing him back to a glorified vision of his past love. Each piece of art suddenly takes part in illustrating the love cycle surrounding him. From the triangle symbolizing Seduction (Gold), to the Fiery Passion that consumes a relationship (Yellow), the entangled and complicated Break Up (Red, Dynamite), ending up with the hopeful and healing Rebirth ( Green).”

Like most modern Internet-users I have the attention span of a drunk four-year-old so I rarely have the patience to sit through an entire 3 minute long music video.  But this one really struck a cord with me for some reason and I watched it from beginning to end…twice. It’s a simple idea but it’s well executed and weirdly hypnotic.



Genero also picked a “Director of the Year” and it was Julia Rogowska and her team, “OMGITSME.”  Together they submitted 5 darn good videos in 2012 but it looks like they only had one winner.  But the OMGITSME team will receive $10,000 for winning the “Director of the Year” award so that’s nice.  You can see more of their work here.

VCN interview with Ben Callner, Crash the Super Bowl finalist and creator of “Goat 4 Sale”

2013 Crash the Super Bowl finalist, Goat 4 Sale

You’d think that after 7 installments the Crash the Super Bowl contest would start to feel a little stale.  But this year Doritos managed to pick an ad for the finals that just happens to be the funniest Crash the Super bowl entry ever.  is simply a PERFECT commercial and viewers on the web have already fallen in love with it.  The ad has been getting a ton of praise in the media and it’s also walloping all the other finalists in the unofficial view count race on facebook.  (More views means more votes.)  So it seems very, very likely that this ad is going straight to the super bowl and if it does air I think it’s going to score the number one spot on the USA Today ad meter in a walk.  And if that happens, the ad’s director Ben Callner will win a million dollar bonus from FritoLay plus Michael Bay will offer him a sweet job on the new Transformers movie.  So who is Ben Callner?  Let’s find out!  Ben was good enough to give VCN some of his time and answer a few questions about his quest to get to the Super Bowl.

VCN:  So Ben, tell me about yourself.  Where are you from?  How old are you?  What do you do for a living?

BEN:  I’m 28 years old and from Marietta, GA – a suburb of Atlanta.  I went to Georgia Tech, where I graduated with a degree in Science, Technology, and Culture… It’s sort of a degree in sociology with an emphasis on, well, science and technology.

During college, I was fortunate enough to get an internship at an Atlanta production company called Pogo Pictures.

One slower day, I showed the owner (and my eventual mentor, Steve Colby) some silly short films I had made with college buddies for a student film festival called Campus Movie Fest.  He didn’t seem impressed.  But when I graduated, I got a call from Steve asking if I could help him start an online division of Pogo.

From there, a friendship formed.  And eventually, even though I wasn’t on salary, I sort of just kept showing up and throwing out ideas.  One day my persistence wore off on him and he took me under his wing… He continues to joke that he didn’t really have a choice.

After 6 or so years of working in the local film industry (mostly as a production assistant with the occasional job as a camera operator) and with the mentoring of Steve and the ever-useful advice of my brother and uncle (both producers), I’m currently fortunate enough to say that I am a freelance commercial director in the Atlanta area.

And luckily, thanks to family and friends and a girlfriend who loves to stay in at night as much as I do, I’ve been able to keep my living expenses way down.  It’s an incredibly competitive industry, and I honestly don’t think I could continue to “chase the dream” if it weren’t for the generosity and understanding of both my family and my girlfriend’s family… Heck, I live in the basement of my girlfriend’s parent’s house, and they actually genuinely like that I’m there!  Have you ever heard of such a thing?

VCN:  Have you ever entered the Crash the Super Bowl contest before?

BEN:  I entered a couple of years ago.  It was about a guy who returns home to his apartment and finds three masked burglars robbing his apartment.  After a brief stare down, the homeowner suddenly screams and in a desperate attempt to silence the victim, one of the robbers shoves a Dorito in his mouth.  At which point, the homeowner suddenly forgets what’s happening and chews happily.

Ha! I just realized that both entries have a scream in it…  I must think high-pitched screams are really funny.  Who knew?

VCN:   Have you ever entered any other video contests before?

I competed a long time ago for a Verizon VCast competition (I can’t remember the name of it exactly), and also an Aquafresh commercial contest.  I didn’t have much success with either of those but they were a lot of fun.

The last competition I entered was the Georgia Lottery Powerball commercial contest, which I actually won!  That was sort of what motivated Pogo to finally take me in off the streets.

VCN:  Where did the idea for Goat 4 Sale come from?

BEN:  Steve came in one day and said something like, “You know my goat eating food and crunching is really funny.”  And then he just left.  Steve is a quirky guy (heck, he has goats and he lives in the city), so when he said this, I didn’t think too much of it.  But then he said it again and again and finally followed it with, “We should make a Doritos commercial.”  It was seriously as direct as that.

I wasn’t sure how “funny” his goats could actually be so we Googled “goats eating chips” and “goats screaming” and couldn’t stop laughing.  And then after an uncountable amount of bad ideas, it all eventually clicked into place during one all-night writing session.  My girlfriend actually jokes that she went to bed and nothing was done, and then when she woke up, it was pretty much all laid out.

But without a doubt, I would have never thought of using a goat (or even competing in the contest) if Steve hadn’t have said, “My goats eating and crunching is really funny… We should do a Doritos commercial.”

VCN:  How was the ad created?

BEN:  We shot it on the Canon 5D Mark III, and it was pretty much all local crew that volunteered their time.  The support was unbelievable!

My mom and dad were on set as well.  My mom serving as “script supervisor” and my dad as “craft services.”  They do that a lot, and I absolutely love it!

I storyboarded the script and made an animatic, just to make sure we could tell everything in 30 seconds.  It was a really bad animatic but it helped.

Moose (the goat) was pretty crazy at first.  But it became apparent that Moose was sort of mimicking our behavior.  So if everyone was nervous and running around and people were stressed and really trying to make the shot work, it wouldn’t.  But if we went to Moose and just petted him, and everyone settled in, and we sort of channeled our inner hippie, it seemed to work.  That sounds silly but it really was true.

And one of our most valuable tools was Kudzu, Moose’s goat brother.  We used Kudzu a ton off-camera to help with Moose’s eye line, and even the screaming scene.  For that, we put Kudzu on a sturdy shelf behind camera and essentially just let the two “talk” to one another.

But just in case Moose wouldn’t cooperate, before the shoot day we came up with “backup plans.”  For instance, for the scream shot, if Moose didn’t scream or open his mouth to the point where we could dub in a scream, we were going to simply snap zoom in on his face.  I figured in sound design that could still seem “vengeful.”  Thank goodness it didn’t come to that.

VCN:  I saw that the budget for your entry was $5,000.  Is that right?  What did you spend your money on?  Did you put up the money yourself or did you have investors?

BEN:  It’s crazy how fast everything adds up, even when asking for favors.  Luckily, Pogo Pictures believed in the concept and agreed to provide a budget.

I cashed in on favors and Pogo utilized relationships with local crew and post-production houses.

All that said, we spent most of our money on Doritos (150 bags), some equipment (we were able to get a TON donated), food/craft services, and spec rates for our 15 person crew (including my parents).

Ben visits Doritos’ PR HQ in LA

VCN:  How and when did you find out that you made the finals?  Were you allowed to tell anyone the good news?

I found out in mid December.

I got a call from Doritos saying that their legal department needed to “talk.”  They said they just wanted to make sure I was still in the running and asked if I could jump on a conference call later that afternoon.  I was freaking out!  I wasn’t sure what was the matter.  Did we do something wrong?  I called my brother.  I called my uncle.  I called Steve.  We couldn’t figure it out.

Finally, the time came when the “legal team” was supposed to call me and nothing happened.  I started freaking out even more!  Why haven’t they called?  It’s been two hours?

Then I got an email asking if I could jump on the call at 9pm.  I agreed.  When 9pm came around, a man called and asked for me.

I said, “This is Ben” and then the man said, “This is Michael Bay.”  I said, “No it’s not.”

Anyway, Doritos got me really good.  I ended up repeating “Michael Bay” for way too much… so much so that I even apologized for saying his name so many times.  He was really cool about it all.

It was a crazy experience to say the least!

VCN:  All of the finalists had to head to Texas to do some PR stuff before the results were announce (that’s correct, right?)  What was that trip like?  Did you get to meet the other finalists?

BEN:  That is correct.  But instead of Texas I flew into LA, where Doritos’ PR company is located.

The trip was amazing!  I literally couldn’t believe what was happening.  I was, and still am, on some sort of adrenaline rush… I’m so excited I can’t sleep!

And I did get to meet the other finalists.  Everybody is seriously so genuine and nice.  Before meeting everybody, I was a little nervous that there might be some underlying tension.  But luckily, there was none of that, just pure gratitude and elation.

VCN:  What are you doing to try and get people to vote for Goat 4 Sale?

BEN:  I’m honestly living on Facebook: “liking” every activity, friending whoever I can friend, and replying/sending messages like crazy.  I broke a blood vessel in my left eye because I was staring at my monitor too intensely.

And the other night, I was responding so fast that Facebook literally told me to slow down.  No joke, a window popped up telling me that if I didn’t slow down I would be kicked off.  It thought I was an automated bot!

VCN:  Who are you bringing to the super bowl? 

BEN:  My good friend and mentor, Steve Colby… not to mention co-writer/director, producer, and goat wrangler.

VCN:  I have a feeling that Goat 4 Sale will easily be the most popular CTSB ad of the super bowl.  If it is, would you take the job working with Michael Bay?

BEN:  I honestly think that the opportunity to work with Michael Bay would be an unforgettable experience!

VCN:  Thanks for your time Ben and good luck!

Remember folks, you can vote for Goat 4 Sale every day until January 29th.  Voting is done via facebook so if you have a facebook page you don’t even have to register an account.  Every time a Doritos ad wins the USA Today Ad Meter it pretty much guarantees that FritoLay will bring The Crash back again in the fall.  So you should vote for the commercial that has the best chance of winning the ad meter!  To vote, Goat 4 Sale, head here:


Buitoni’s “Girls Like Guys Who can Cook” winner

A few weeks back I told you about Buitoni’s “Girls Like Guys Who Can Cook” video contest and the results are in.  For this contest, you basically had to make a cooking video that featured a guy making dinner for his lady.  Me and a friend shot an entry and we made the finals which means we are one of 15 teams that will receive a year’s supply of Buitoni pasta.  That’s a damn good prize since Buitoni is tasty but expensive.  Here’s the entry that was chosen as the overall winner.

Grand Prize Winner.  Prize:  $10,000 and a year’s supply of Buitoni pasta:

Click to watch on facebook

I think the Buitoni judges made a pretty good choice.  Two quote my hero , those Parmesan covered raviolis looked gooder than hell.  When I get my free pasta coupons I’ll have to try making some of those.

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