Doritos must be very, very VERY happy with the attention they got with their last “Crash the Superbowl” commercial contest because on Thursday the company announced that they would be raising the stakes for the 2010 competition. The 2009 installment of Crash the Superbowl was easily the biggest in the (short) history of video contests. The 2009 winners were a pair of brothers from Indiana and not only did they get to see their work air during the Superbowl, they received a one million dollar bonus when their ad was named the top commercial of the game in USA Today’s annual Superbowl Ad Meter.

It was huge news when the work of two dudes from Indiana beat out all the high priced ad agencies in the USA today poll. Doritos must have loved all that free publicity because this time they are challenging filmmakers to capture ALL THREE spots on the Ad Meter and as incentive they are offering more that 5 MILLION DOLLARS in possible prizes! Can you believe that shizz or what?!?! Here’s how it all breaks down:

-Doritos will select 6 finalists from all the ads that are submitted. Each finalist will be awarded $25,000.

-And finally, if the Crash the Superbowl commercials rank numbers 1, 2 and 3 on the Ad Meter each video wins a one million dollar bonus.

So if you do the math that’s $5,150,00. That is just mind blowing. I think it’s a safe bet that this will be the most entered video contest ever. But it’s definitely not impossible to win. Check out the very great winning video that aired during the last Superbowl:





That commercial cracked me up when I first saw it. But not only is it funny, it was “TV ready.” What do I mean by that? I mean it didn’t look and sound like garbage! Apparently it was shot for $2,000. That’s astronomical for a video contest entry but any video that will be good enough for air will have to have some production value behind it. Here, check out the other 4 finalists from the last installment of Crash the Superbowl:

Too Delicious: http://www.youtube.com/watch?v=JXFilOnK7os

The Chase: http://www.youtube.com/watch?v=I1urIswfqOQ

Power of the Crunch: http://www.youtube.com/watch?v=7DZao4kN73M

New Flavor Pitch: http://www.youtube.com/watch?v=Zhgsz5DH7Mo

All of those have a professional feel to them. That means that if you shoot a video with your cell phone or if you don’t pay attention to lights and sound then you won’t make the final round no matter how funny your entry is.  So while three thousand people might enter the contest only a small percentage will be serious contenders. That means that if you’re willing to invest some time and money you might just have a shot.

Of course, the winning video of the 2007 Doritos’ Superbowl contest literally had a budget of only 12 bucks so what do I know?

The contest officially starts accepting entries on September 21st so there’s plenty of time for you to write, shoot and edit your masterpiece.  Here’s where the magic will happen:  http://www.crashthesuperbowl.com/