I’ve been covering the Crash the Super Bowl contest since 2009 and over the last 5 1/2 years I’ve written over 100 articles about the contest. I’ve given Doritos so much free publicity that I think I deserve a medal for all my hard work. And I guess the folks at Frito-Lay agree because last week I was honored to receive the highly coveted “Golden” Dorito….
Ok, it’s not really an award. And I didn’t get it because of my kick ass blogging skills. A few weeks ago I received this message via e-mail:
Subject: WINNER/ Crash the Super Bowl Voting Sweepstakes
You were identified as a potential winner of the following prize in the Crash the Super Bowl Voting Sweepstakes, pending verification against the Official Rules.
3rd Prize: MerlinGold DORITOS® chip replica
On behalf of Frito-Lay, Inc., thanks for participating in the promotion!
Usually I get pretty excited when I receive an email that includes the words “WINNER” and “CONGRATULATIONS” but this particular email just left me confused. I didn’t even realize that you could win prizes for voting in the Crash the Super Bowl contest. I checked the rules and apparently there were thousands of prizes at stake. Five people won tickets to the Super Bowl, eight people each won a single ounce of gold (estimated value, $1,076), a thousand people won “gold-plated” Doritos (ARV $31) and another thousand people won a replica of the gold Dorito (ARV $28.77).
That last prize is what I won. It would have been nice to get an ounce of gold but I’m actually very happy with my fake gold Dorito. The Crash the Super Bowl contest was a big part of my life so it’s kind of nice to have a small, non-digital memento of the competition. Having said that, I wonder what would happen if I plunked this thing into the Coinstar machine at my local grocery store. It would be awesome if it spit out $28.77 worth of real Doritos.