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My 3 favorite reader-submitted Crash the Super Bowl entries!

Later today FritoLay is supposed to reveal their list of Crash the Super Bowl semi-finalists.  That means my annual “open review” period is now officially over.  Thanks to everyone who posted their entries in the comment section of my last article.  It looks like I wrote mini-reviews for about 50 ads this year.  I promised to post my favorite submissions so here they are in no particular order:


Out of all the entries I’ve seen this year, I think this entry has the best chance of making the semi-finals.  It’s unique and well-made and features interesting, fun action.



I once wrote an article about how lemonade stands are a tired and over-used video contest trope.  But this ad actually put s a funny and fresh twist on the idea.  I can see this one making the semi-finals too.



And finally, this 60-second director’s cut of a 30 second submission is just insane.  The sci-fi references are wonderful and ridiculous.  For legal reasons I don’t think the judges could ever pick a Back To the Future themed entry but this is still a fun and clever short film.

Stay tuned to VCN folks because I plan to post and review all 30 semi-finalists this week!


Deadline Day has passed; time to send me your Crash the Super Bowl entries!



I can’t believe another Crash the Super Bowl submission period has come and gone.  This whole contest blew right by me this year.  I had been thinking about shooting an entry this year but I never got around to it.  But that’s probably for the best since I enjoy the contest a lot more when I’m just an impartial observer.

It will be a few days before all the last minute submissions appear in the CTSB gallery and it will probably be a few weeks before FritoLay announces how many entries they received this year.  I’ve only watched a handful of submissions so I don’t know if they were getting a lot of entries or if any of them were any good.  So how about you guys help me out and send me some videos to watch?  In keeping with my annual tradition, I am inviting anyone and everyone to post a link to their entry in the comment section below.  Not only will I watch your ad, I will post a short review for free.  You can also post any great commercials you find that you think may have a chance of winning.  But I can’t review someone else’s work for you.  I will only do a review if you were actually involved in the production of the entry you post.

This offer is always pretty popular and every fall I find myself swamped with entries.  So this year I have to put a firm deadline on the offer; if you want your free review, you have to post your link by November 20th.  After that, I’ll write a new post and share some of the best ads I’ve seen.  This post will probably get pushed down by new blog entries before November 20th but even if this post isn’t at the top of the page you can still share your work.

Oh there’s just one more thing.  I lied when I said I’d do all the reviews for free.  I do accept tips.  And by tips I mean twitter followers.  So here’s the catch: if you want me to review your entry, you first have to follow me on twitter.  Hey as a bonus, I’ll even follow you back:

Ok?  Alright, let’s do this.  Click the VIEW COMMENTS button and send me your entries!

UPDATE:  The comment section of this post is already starting to get a little confusing.  So here’s what I’m going to do; I am going to edit the TIME of my reviews so that they will automatically appear right after the review request.  So if you submit your link, come back in a few hours and and look for your original comment.  My review will be right underneath it. 


The 2007, 2009, 2010, 2011, 2012, 2013 and 2014 Crash the Super Bowl finalists

We’re now less than 2 weeks away from the deadline for the 2015 installment of Doritos Crash the Super Bowl contest.  I’m guessing that the vast majority of entries will be shot this weekend or next so I think this is a good time to post my annual list of EVERY single ad that has ever made the Crash the Super Bowl finals.  I recommend that you and your teammates watch all of these videos before you go out and shoot your entry.  It will really help everyone understand exactly what types of videos get picked for the finals.  If I tried to embed 36 youtube videos in one post my whole site would crash so instead I’ve posted screen shots of each entry.  If you’d like to watch the actual video, just click its image.

2013 – 2014 finalists:

Time Machine. CTSB VIII finalist. (2014) -Aired during the Super Bowl. WINNER: One Million dollar grand prize.

Time Machine

Time Machine

Cowboy Kid.  CTSB VIII finalist. (2014) -Aired during the Super Bowl. $50,000 2nd Place Winner.

Cowboy Kid

Cowboy Kid

Breakroom Ostrich.  CTSB VIII finalist.  (2014)

Breakroom Ostritch

Breakroom Ostrich

Office Thief.  CTSB VIII finalist. (2014)

Office Thief

Office Thief

Finger Cleaner.  CTSB VIII finalist.


Finger Cleaner

2012 – 2013 finalists:

Goat 4 SaleCTSB VII finalist.  (2013)  -Aired during the Super Bowl.

Goat 4 Sale

Goat 4 Sale

Fashionista Daddy.  CTSB VII finalist.  (2013)  -Aired during the Super Bowl.

Fashionista Daddy

Fashionista Daddy

Road Chip.  CTSB VII finalist.  (2013)  -Aired during the Super Bowl.

Road Chip

Road Chip

Express Checkout.  CTSB VII finalist.  (2013)

Express Checkout

Express Checkout

Fetch.  CTSB VII finalist.  (2013)



2011 – 2012 finalists:

Man’s Best Friend.  CTSB VI finalist.  (2012-Aired During the Super Bowl. WINNER: Million dollar USA Today ad meter bonus.

Man’s Best Friend

Sling Baby.  CTSB VI finalist.  (2012)  -Aired During the Super Bowl. WINNER: Million dollar Facebook ad meter bonus

Sling Baby

Bird of Prey.  CTSB VI finalist.  (2012)

Bird of Prey

Dog Park.  CTSB VI finalist.  (2012)

Dog Park

Hot Wild Girls.  CTSB VI finalist.  (2012)

Hot Wild Girls

2010 – 2011 finalists:

Pug Attack.  CTSB V finalist.  (2011)  -Aired during the Super Bowl. WINNER: Million dollar USA Today ad meter bonus.

Pug Attack

The Best Part.  CTSB V finalist.  (2011)  -Aired during the Super Bowl.

The Best Part

Adam and EveCTSB V finalist.  (2011)

Adam and Eve

Birthday Wish.  CTSB V finalist.  (2011)

Birthday Wish

House Sitting.  CTSB V finalist.  (2011)  -Aired during the Super Bowl.  WINNER: $400,000 ad meter bonus

House Sitting

2009 – 2010 finalists:

Underdog.  CTSB IV finalist.  (2010) -Aired during the Super Bowl. WINNER: $600,000 Ad Meter bonus.


Snack Attack Samurai.  CTSB IV finalist.  (2010)  -Aired during the Super Bowl.

Snack Attack Samurai

The Smackout.  CTSB IV finalist.  (2010)

The Smackout

Casket.  CTSB IV finalist.  (2010)  -Aired during the Super Bowl.


House Rules.  CTSB IV finalist.  (2010)  -Aired during the Super Bowl.

House Rules

Kids These Days.  CTSB IV finalist.  (2010)

Kids These Days

2008 – 2009 finalists:

Free DoritosCTSB III finalist.  (2009)  -Aired during the Super Bowl. WINNER: Million dollar USA Today Ad meter bonus.

Free Doritos

New Flavor Pitch.  CTSB III finalist.  (2009)

New Flavor Pitch

Power of the Crunch.  CTSB III finalist.  (2009)  -Aired During the Super bowl.

The Power of the Crunch

The Chase.  CTSB III finalist.  (2009)

The Chase

Too Delicious.  CTSB III finalist.  (2009)

Too Delicious

NOTE:  Doritos did not run a commercial contest in 2008-2009.  Instead, CTSB II was a music-themed contest.

2006 – 2007 finalists:

Live the Flavor.  CTSB I finalist.  (2007)  WINNER: Aired during the Super Bowl.

Live the Flavor

Check Out GirlCTSB I finalist.  (2007)  -Also during the 2007 Super Bowl.

Checkout Girl

Mouse Trap.  CTSB I finalist.  (2007)  -Aired a year later during the 2008 Super Bowl.


Chip Lover’s DreamCTSB I finalist.  (2007)

A Chip Lover’s Dream

Duct Tape.  CTSB I finalist.  (2007)

Duct Tape


The four most over-done Crash the Super Bowl ideas

Pro Tip:  Never use the Crash the Super Bowl contest as a chance to see your buddy’s girlfriend topless

NOTE:  This is an updated version of an article I originally published way back in 2011.  Last year I saw these same ideas get used over and over and over so I figured this story deserved a re-post.  Enjoy!

It’s October 18th which means we’re now just 22 days away from the deadline for the Crash the Super Bowl contest.  So it’s Crunch Time, folks! (pun intended)  But before you rush out and start filming, the first step in making a great Doritos commercial is research.  Obviously, you should watch all the entries that won the previous installments of the Crash but you should also try and figure out which concepts have already been done to death.  So I am going to do you a gigantic favor and list the Top 4 most over-used Crash the Super Bowl ideas!  Every year, Dortios gets tons of videos that have almost identical plots and gags.  The ideas might be new to the person who wrote the script but to the judges they are tired and totally unoriginal.  So if you want to stand out from the crowd, here are four concepts that you need to avoid.
1. Doritos as “paper” footballs

Hey, have you ever noticed that a Dorito kind of looks like a paper football?  If so, you’re not alone because apparently a lot of people have noticed that! Over the last 10 years, I bet fritolay has received hundreds of CTSB entries that featured Doritos being used as “paper footballs.”  I’m guessing this idea is so popular because a paper football is about the only small, triangular object most people can think of.  What’s crazy about this particular idea is that pretty much every Paper Football entry has the same plot.  There is a tense and dramatic stand off between two competitors. The chip is “kicked” in slow motion but at the last second, there’s a twist! Someone jumps into frame and blocks the kick by catching the chip in their mouth.
2. Dressing up in a giant Doritos costume

This weekend, dozens of filmmakers across the country will go into their garages and apply the finishing touches to their homemade, giant Doritos costumes.  Some of them will just be a single, orange sheet of poster board. Others will be meticulous, high quality suits that are made of foam and finished with an air-brushing of realistic orange and brown paint.  But if Frito-lay hasn’t picked a CTSB finalist that featured a guy dressed as a Dorito by now, they are never going to.  That’s because no matter how much work a person puts into their Dorito costume, the gag is just too easy.  Think of it like this; if Bud Light made a Super Bowl commercial where the joke was that the characters were in homemade Bud Light suits, how do you think that commercial would do on the USA Today ad meter?
3. Zombies!

This idea has been totally done to death. (Pun intended again!) If you head to the Crash the Super Bowl gallery and watch 50 videos in a row, I bet you’d see at least one zombie-themed entry. In fact, I just searched the gallery for the word “zombie” and there are already four submissions with the word zombie in the title!

It’s easy to understand why Dortios gets so many zombie videos though.  Zombies are super popular, the costumes are really easy to make.  I’ll break down a typical zombie story for you; a group of friends are running from hungry zombies.  The friends get trapped and the zombies attack. But they don’t eat the people.  It turns out one of them has Doritos and that’s what the zombies were after the whole time!  Oh but once the Doritos run out, the zombies then turn on the people.  The whole plot is so popular among video contest filmmakers that I did an entire blog post about the “Zombie Fake Out” trope.  So even though fake blood and zombie make-up is probably 20% off right now at Walmart, resist the temptation to shoot a chip commercial about the undead.
4. A “Sexy” Doritos Seduction

Note: This video is entitled “Doritos Super Bowl XLVII commercial – 2012 Winner” but it didn’t win. Some idiots just name their videos “Crash the Super Bowl winner!” to help them get extra views.

Let’s end on an over-done idea that I don’t mind so much; the Sexy Doritos seduction.  These entries always play out the same way. A husband gets home after a hard day at work to find a trail of Doritos on the floor.  He follows the trail and it leads to the bedroom.  He opens the door to find his wife laying naked in bed…with only Doritos covering up her girly bits!  Of course, sometimes the concept is flipped around and it’s a goofy looking dude laying in a bed full of Doritos.  Either way, this gag is extremely common.  Shoot an entry like this and all you’ll get for your troubles is a set of orange sheets.  BONUS EXAMPLE: Here’s one more “sexy” entry that features a woman bathing in tub of Doritos for absolutely no reason. Remember, if you’re going to make your buddy’s hot girlfriend get naked so you can cover her in Doritos you should at least come up with a story for your video. Just filming a girl in a tub of Doritos is exploitative and boring.



If you’ve ever shot a Crash the Super Bowl entry about any of the ideas I just listed, I’m sorry if I offended you! Trust me, I definitely understand what it’s like to work hard on a video contest entry only to later realize that it was kind of unoriginal. But hopefully this post will help a few filmmakers avoid common, over-done ideas that simply don’t have much chance of winning.


Via Ad Age: Doritos always has a backup plan for the Super Bowl

Last week, Ad Age posted a short video clip of Senior Vice President and Chief Marketing Officer for Frito Lay North America, Ann Mukherjee, that included some very interesting tidbits about the Crash the Super Bowl contest.  According to Mukherjee, the return of The Crash is never a sure-thing.  In fact, the marketing team for Doritos develops an entire back-up strategy for the Super Bowl just in case their research tells them it’s time to retire the contest.

Mukherjee also says that she wants the CTSB contest to be “on top when we stop” so they “can go on to the next big innovation and the next big thing for our consumers.”  What does that mean?  Well, I think it means the Crash the Super Bowl contest won’t be around forever.  In fact, I have a feeling that next year’s contest will be the last installment.  It will be the 10th time Doritos has run the contest and 10 seems like a pretty natural stopping point.


The Crash is Back! Doritos reveals their plans for the 2015 Crash the Super Bowl contest

My dream job?  Eating Doritos.

My dream job? Eating Doritos.

Doritos has finally confirmed that the Crash the Super Bowl contest will be back for 2015, and instead of “going global,” this year the contest will be going “Universal”  The winning filmmaker will receive a million dollars plus they’ll get a year-long “dream job” at Universal studios.  Here’s FritoLay’s official announcement video:

The Crash the Super Bowl site is now live and the official rules have been posted.  (  Here are some of the highlights:

–  FritoLay will begin accepting entries on September 12th, 2014.

–  The deadline is November 9th, 2014.

–  The contest will be semi-global again this year.  You can enter if you live in any of these countries: Argentina, Australia, Belgium, Brazil, Canada, Chile, Denmark, Egypt, Finland, France, Germany, Greece, Hong Kong, Ireland, Israel, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Romania, South Africa, South Korea, Singapore, Spain, Sweden, Taiwan and The United States of Awesome.

–  All entries must be uploaded and submitted via youtube.

–  This year the CTSB judges will pick and publish 30 semi-finalists in late November.  Every semi-finalist (that doesn’t go on to win a bigger prize) will win $1,000.

–  On January 5th, 2015, FritoLay will announce UP TO 10 FINALISTS.  (Rather than the usual 5!)  All 10 finalists will get to go to the Super Bowl and 8 of the 10 finalists will receive $25,000 each.

–  The “First Place winner ” will be selected by a panel of judges from FritoLay.  The winning filmmaker will receive $50,000 and their commercial MAY air during the Super Bowl.

–  The “Grand Prize Winner” will be determined by a public vote.  The winner will receive $1,000,000 and their commercial will air during the big game.  On top of that, the grand prize winner will also get a “dream job” as a consultant at Universal Studios in California.

I don’t think anyone was supposed to notice that the CTSB site was live yet.  So more details will be revealed on Thursday when the company officially announces the return of the contest.  As always, we’ll be posting lots of updates about The Crash so be sure to check back here 20 or 30 times a day for the next 5 months.


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