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“Doritos Dogs” wins the final edition of the Crash the Super Bowl contest!

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Super Bowl 50 is over and so is the Crash the Super Bowl contest!  It’s been a great ten years but I think the folks at Doritos are wise to retire the contest while it’s still popular.  The final winner was Doritos Dogs by Jacob Chase of Los Angeles, California.  Frito-Lay was only supposed to air one CTSB entry this year but they surprised everyone and ran two.  The other ad was Ultrasound by Peter Carstairs of Melbourne, Australia.  Ultrasound aired really early in the first quarter and I just assumed it was the big winner.  So I was really surprised to see Doritos Dogs just after half time.  (or was it just before?  Coldplay makes my memory go fuzzy.)  Ultrasound has turned in a viral hit online so that’s probably why Doritos decided to air it.





Most of the Super Bowl commercials sucked this year but Ultrasound and Doritos Dogs really stood out.  I definitely think a lot of people will be talking about Ultrasound tomorrow.  Congrats to the winners and thanks to Doritos for running such an amazing contest for the last 10 years!

POST SCRIPT:  Hardcore CTSB fans will want to check this out.  Someone associated with the contest was on Periscope during the game.  So now all us non-winners can see what it’s like inside of Doritos’ private box at the Super Bowl.  I was surprised that there weren’t more Doritos!  https://www.periscope.tv/w/1RDGlByVmQqxL

POST SCRIPT #2:  The USA Today ad meter results were released on Monday; Ultrasound and Doritos Dogs were ranked the #3 and #4 best ads of the game, respectively.  That may sound impressive but keep in mind that the USA Today Ad Meter is pretty much worthless now.  The paper used to run multiple live focus groups but now the Ad Meter is basically just an online poll.  That’s probably why Doritos stopped using it to measure the success of their ads.

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Doritos pays tribute to Crash the Super Bowl fans

I gotta admit, now that Super Bowl weekend is finally here I’m starting to get a little bummed about the end of the Crash the Super Bowl contest.  I’ve had a lot of fun covering the competition and once it’s gone the Super Bowl will never be the same.  So before the big game starts, lets take a quick look back at 10 years of The Crash.



Be sure to check back here on Sunday for full coverage of the final installment of Doritos’ Crash the Super Bowl contest.  And as always, stay bold my friends….stay bold.

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Doritos asks their fans to “Meme the Crash the Super Bowl Finalists”

During the broadcast of Super Bowl 49, Doritos’ facebook page posted a few GIFs that used clips from some of the 2015 Crash the Super Bowl finalists.  The GIFs included football related puns and they proved to be pretty popular.  The GIFs got so many likes and shares that the company decided to post a new slate of them this year.  So a few weeks ago Doritos launched a small contest via their Legion of the Bold platform and asked their fans to “Meme the Crash the Super Bowl Finalists.”  The sponsor picked 5 winners and some or all of the selected GIFs will be posted to Doritos’ Facebook page and Twitter account during the big game.  Here are a few of the winning entries.  The creators of these GIFs will receive $2,000 apiece.
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People could use footage or images from any of the three 2016 Crash the Super Bowl finalists but none of the winners were based on “Swipe For Doritos.”  Two entries used clips from “Ultrasound” and three used footage from “Doritos Dogs.”  So those numbers might give us a hint as to which ad or ads will air on Sunday.  If you’d like to see the other winning Memes, head here.

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The 2016 Crash the Super Bowl contest already has a clear front-runner

Today we learned which two teams will be competing in Super Bowl 50.  But we still have to wait until February 7th to find out which fan-made Doritos ad will air during the big game….or do we???

Yes, of course we do.  Frito-Lay has been running this contest for 10 years now and the results have never once leaked out early.  But if you’re paying attention it’s not too hard to guess which commercial will air.  The best indicator seems to be social media buzz.  Every year, hundreds of thousands of votes are cast in the final round of the Crash the Super Bowl contest.  The people who make these ads always try and promote their entries but their “get out the vote” campaigns probably don’t have much of an impact.  Most of of the people who vote in this contest are objective members of the public.  It’s all a global popularity contest and these days it’s easy to tell which videos are popular and which ones aren’t.

On January 19th, all three 2016 Crash the Super Bowl finalists were posted on the company’s official Facebook page at the exact same time.  I suspect that this was an intentional experiment; the sponsors probably wanted to see which ad would gain the most traction on social media.  If this was a premeditated experiment, the results were surprisingly conclusive.  Here’s how each entry fared:

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Look at the numbers for Ultrasound!  1.7 Million views in less than a week is pretty impressive but the crucial stat here is the number of shares.  When a facebook user shares a piece of content that means they love it…..they love it so much that they want their friends to see it.  A person who shares a CTSB ad is the type of person who would actually go to Doritos.com and cast a vote for that entry.  Since January 19th, these three commercials have been shared a total of 33,889 times on facebook.  But 89% of those shares were for Ultrasound.  It’s an absolute blow-out.  I wouldn’t go so far as to say that Ultrasound is a lock but at this point it’s definitely this year’s front-runner.

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Today’s the last day to vote for the 2016 Tongie awards!

tongies-vote1Oh snap! I just went to Tongal.com to vote for the 3rd annual Tongie awards and I realized that today is the last day to vote!  So if you want to help pick this year’s winners you better hustle over there and start watching the finalists.  Voting closes today, Wednesday, January 20th at 8PM Eastern/5PM Pacific.  Here’s a tip:  The last category you will vote for is “Tongaler of the Year.”  So as you go through the other categories, take note of some of the teams that really stand out.  You’ll probably see their names again when it’s time to vote for the last category.

https://tongal.com/community/tongies-2016

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Zack Snyder pranks the Crash the Super Bowl finalists

The sponsors of the Crash the Super Bowl contest love torturing their finalists.  It’s one of the weirdest and most interesting aspects of the entire promotion.  I’ve always thought it was a little bit cruel (and brilliant) to make the finalists sit and watch the Super Bowl live to find out who actually won.  But that’s just the final plunge in a month-long emotional roller coaster.  The selected filmmakers are always notified a week or two before the Top 5 (or this year, the top 3) are made public.  But the new finalists are sworn to secrecy; they can’t even tell their teammates that they made it to the final round.  I’m guessing that most finalists are forced to flat-out lie when their friends start asking them “hey, did you hear anything from Doritos yet???”

In recent years the sponsors have even messed with the finalists when they called with the good news.  (A celebrity connected with the contest like Michael Bay would make the call and hold off on revealing his identity.)  But this year Frito-Lay took things to a whole new level when they decided to pull an elaborate prank on the three semi-finalists that had been selected for the next round.  The company flew a bunch of the potential finalists to LA and took them on a Warner Brothers backlot tour…..or at least that’s what the winners thought was happening.  Watch this video for the full story:



That was pretty friggin’ great.  The sponsors basically set up a prank within a prank.  It was a stroke of genius to have actors play the other “semi-finalists” because it would be kind of sadistic to fly someone in, get their hopes up, and then tell them to their face that they DIDN’T make the Top 3.  It’s probably for the best that this is the last year for the Crash because the folks over at Doritos are getting a little diabolical with this stuff.

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