VCN always sees a quick and sharp increase in traffic in late August. All those new visitors are looking for information about the same thing; the Crash the Super Bowl contest. So every year I post answers to a few Doritos-related FAQS:
Q: Is Doritos running the Crash the Super Bowl contest again this year?
A: Honestly….I have no idea! The marketing team at FritoLay keeps all the contest details secret while they’re planning the next installment. But I think it’s a pretty safe bet that the contest will be back for 2014-2015. Doritos recently brought back a few of the commercials that won the CTSB contest in 2013 and 2014 (e.g. the one about the dad and daughter princess party and the one where the cowboy kid rides the dog like a horse) and I think they’re re-running those ads to kind of remind their fans that it’s almost CTSB time again.
Q: When will Doritos announce the 2015 Crash the Super Bowl contest?
A: If the contest is coming back again then FritoLay will probably announce the details in early to mid-september. Last year they made their announcement on September 12th but the contest didn’t official open until October 8th. The deadline for submissions was November 24th.
Q: Do you think I should start working on my entry now?
A: No. People actually e-mail me and ask this question all year-round. Some filmmakers get a good idea in their head and they want to shoot their entry weeks or months before the contest is announced. But that’s a bad idea. You should wait to find out if The Crash is even coming back before you shoot anything. Plus you never know; FritoLay may decide to change the theme of the contest in some way. It would really suck if you shot an entry about Nacho Cheese Doritos only to find out that this year the judges only want to see Cool Ranch commercials.
So that’s all I got. You now know everything I know about the 2015 Crash the Super Bowl contest. But keep checking VCN and I’ll post new information as soon as it comes in.