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Steven Spielberg VS. Alfred Hitchcock. BEGIN!

This has been a crazy month for national and international news but there hasn’t been much Video Contest News to report lately.  This always seems to happen in December.  I think it’s because most companies only focus on holiday-themed announcements and promotions at the end of the year.  Since I don’t really have any news to report, here’s a goofy video that some of you hardcore film nerds might enjoy.  It’s a new episode of Epic Rap Battles of History that features Steven Spielberg takes squaring off against Alfred Hitchcock.  Be aware, this shit is NSFW:

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Epic Rap Battles of History is the only Youtube show that I actually like and watch.  The lyrics are always shockingly clever but I also love that the producers go out of their way to cast actors that actually look like the historical figures they’re portraying.  I mean come on….that guy who played Stanly Kubrick was amazing.  If I saw that guy walking down the street I’d stop him and scream “Holy shit, it’s young Stanley Kubrick!” right in his face.  Actually, even the guy who played Michael Bay looked like Michal Fucking Bay.

If you’re sitting at work right now you’re probably just trying to run out the clock as you wait for your Christmas Break to begin.  So you might as well head to the ERB channel and watch some more videos.  But be warned, once you start watching these you won’t be able to stop.  I recommend you start with Miley Cyrus VS. Joan of Arc and then move on to The Ghostbusters VS. The Mythbusters.  After that you can spend the rest of your day thinking of new ideas for Epic Rap battles.  Like how about….Liberace VS. Beethoven?   Maybe that’s too obvious.  Who’s another famous piano player?  Billy Joel?  Rowlf the Dog??  Keyboard Cat?!!?  Man, this is harder than I thought.  How about John Belushi VS. Chris Farley?  Naw, that would be way too sad.   But I like the idea of two comedians battling each other.  Ok, I think I’ve got it; Bob Hope VS. Richard Pryor to decide who was the greatest stand-up of all time!  Oh man, that one would pretty much write itself.  Richard Pryor grew up in a brothel, he was married 7 times and he lit himself on fire while freebasing cocaine.  And Bob Hope was a cheesy, 100 year old, right-winger who thought the war in Vietnam was a great idea.  Oh!  And maybe Bing Crosby could come in to back up Bob and Eddie Murphy could show up and defend Pryor.  Ok, I think that’s the winner right there.  That episode would put Liberace VS. Rowlf the Dog to shame!

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Doritos wants you to create “movie posters” for the Crash the Super Bowl Semi-Finalists

FritoLay has decided to use a tiny crowdsourced ad contest to promote a gigantic crowdsouced ad contest.  Over on the company’s new Legion of the Bold platform, Doritos fans are being asked to create “movie posters” for any of the consumer-made commercials that made this year’s Crash the Super Bowl Semi-Finals.  Here’s the relevant copypasta:

Attention Movie Buffs! We’re looking for bold Doritos® movie poster ads that will turn heads and spark excitement to vote on the Doritos Crash the Super Bowl finalists. Crash the Super Bowl is an annual online commercial competition run by Doritos, where fans get to create, vote on, and pick our next Super Bowl commercial—the biggest of big leagues. Each year at least one fan-made commercial is guaranteed to air during the Super Bowl. This year, two ads will air, and one finalist will win a dream job at Universal Pictures and a million dollars. Cha. Ching.

Want in on the action? On December 1st our twenty-nine semi-finalists were announced. Pick a semi-finalist ad and come up with a Hollywood-worthy movie poster for that ad. If that ad is selected as one of the ten finalists in the contest, your poster could be used during the voting phase of our Crash the Super Bowl promotion! Fame and glory, thy name is Doritos.

Ten poster-makers will win $200 each.  No that is not a typo.  The biggest prize you can win in this contest is 200 bucks.  I have no idea why FritoLay would offer millions of dollars in prizes for the Crash the Super Bowl contest and then cheap out when it comes to promoting the CTSB finalists.  How many people are really going to spend an hour or two creating a 24 x 36 inch. 300dpi, CMYK poster in exchange for the opportunity to maybe win $200?  Hmmm, actually, that’s a good question.  I wonder if they’ll even get 10 entries.  Hey, maybe I’ll slap a couple submissions together tonight!  They’ll probably suck but if less than 10 people enter I’ll be guaranteed to make a couple hundred bucks.  If you want to enter too, you better hurry; the deadline is December 16th at 11:59PM.  Details here:  https://www.doritoslegionofthebold.com/assignments/6

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Hey now, I’m a Crock-Star!

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I am the Crock-Pot king.  I’m not great cook but I’ve learned that Crock-Pots are pretty much fool proof.  I actually own two of them and I probably use my big one 6 times a month.   Hell, I just made myself a giant batch of Crock-Pot Beef Stroganoff last night! (I’m gonna be eating it for breakfast, lunch and dinner for probably the next two days)  So when Crock-Pot announced their “Crock-Star recipe contest” I knew I had to enter.  For my video I prepared my not-very-famous but still super-delicious “Red & Gold Beef Stew.” I faced some tough competition but last week the sponsor announced that I had won the $5,000 grand prize!  Here’s my winning submission:
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When the judges contacted me to tell me that I had won, they said they actually made my recipe and tried it.  I had no idea they were actually going to make my stew.  That was kinda weird.  Glad they didn’t get food poising or anything.  I guess I can start calling it my “Crock-Pot Approved Red & Gold Beef Stew.”  Hey, if you’re a super stew fan like me, you might actually want to try and make a batch of this stuff.  It’s pretty good.  Basically you just make a pot of regular stew and add in butternut squash and red bell pepper.  You should be able to find Butternut Squash at the grocery store for a few more weeks so go get some and treat yo’ self!

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VCN reviews all 29 Crash the Super Bowl Semi-Finalists

This year FritoLay received closed to 4,900 entries for the 2014-2015 installment of the Crash the Super Bowl contest.  It took about a month for the judges to go through all the submissions but on Monday they finally revealed their 29 Semi-finalists.  And as always, everyone is pissed off by which commercials made the cut.  I have to say, I think a lot of the anger and confusion is justified.  This isn’t a very strong line-up.  It seems like the judges went out of their way to pick ads from countries other than the US.  And I guess I can understand that.  But all those sub-par international really brings down the average for the entire slate of semi-finalists.

As promised I’ve spent the last few hours watching and reviewing all the ads that made it to the next round.  I wish I could post the videos for all these entries but if I tried to embed 29 youtube videos in one post my site would crash.  So I will just post a few of them.  Each video will be ranked in ascending order.  So the entries I liked the least will be first and the entries I liked the best will be last. I’ll also give a Production Quality score and a Story score for each ad.
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#29:  “Selfish Sneezersby Devon Ferguson, Canada:  I really can’t believe the judges would pick this one.  It’s disgusting.  Have you ever seen a disgusting TV commercial for a food product?  Of course you haven’t. Maybe the judges picked this one for the shock value but I think it’s dangerous to put out imagery like this.  The next time I’m at the grocery store reaching for a bag of Doritos, what if I subconsciously think of slimy, snot-covered chips?  Production Quality:  5.  Story: 2.

#28:  “Meditastingby Luke Seer Brown, Australia:  I’ve seen this entry 4 or 5 times now and I can never remember what it’s about.  That’s because nothing actually happens in this ad.  The effects are cool and the actor actually gives a great performance but there’s no plot.  This ad feels like the first 30 seconds of a 2-minute mockumentary about a zen master who loves Doritos.  Also, that opening shot of the guy holding a real samurai sword to his throat is a little disturbing…isn’t it?  Production Quality: 8.  Story: 1.

27:  “The Pink Slipby David Olson, USA:  I hate to be so flat-out negative but this just isn’t a very good commercial.  It’s a good effort but it simply looks bad.  The lighting is especially unattractive.  The Doritos-muncher guy has a big shiny spot on his forehead.  I also think this entry was miscast.  It always bugs me when I see video contest entries that feature a 26 year old boss.  Production Quality: 2.  Story: 2.
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#26:  “Thief Catcherby Johan A. du Toit, Canada:  There’s just no logic to this entry.  Character A tells Character B that his Doritos have been stolen.  Character B finds the “stolen” Doritos and grabs them so he can return them to Character A.  But the whole thing was a trap.  The Doritos were never stolen.  They were placed in that room under a bucket of tar by Character A.  But why?  Why set a trap if the chips weren’t really stolen?  It felt like the whole “plot” was just an excuse to show the tar-and-feather gag.  Production Quality: 6.  Story: 2.
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#25:  “Trouble in the Back Seatby Jason Johnson, USA:  There’s something about this one that I just don’t like.  I could swear I’ve seen this idea before.  The whole premise just feels so familiar.  Does anyone know what I’m talking about?  If you can think of another commercial or a TV show or movie that used a joke like this, post the info in the comment section.  Production Quality: 5.  Story:  3. 

UPDATE:  This post was only up for about 3 hours before a reader named Tim posted a link to the exact commercial I was thinking of.  It’s an ad from the UK and I’m 100% positive I’ve seen it before.  I think it once aired during one of those “most outrageous foreign commercials”-type shows.  I suspect this ad was the “inspiration” for “Trouble in the Back Seat”.  Here it is….
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#24:  “Cheesy Teasyby Perry Lang, USA:  This is a pretty good idea but I’m not crazy about the execution.  The set feels too cramped and I don’t like the lead actor.  I think a more experienced character actor could have turned this script into something amazing.  Still…it was ok.  Production Quality: 5.  Story: 6.

#23:  “History Bitesby Adam J. Hardy, USA:  This one is a big mess.  The set-up (Doritos don’t belong in history) has a ton of potential but the script feels like a rough first draft.  There are some good ideas buried in here but the jokes are all jumbled together.  The shot of Napoleon with his Doritos hat should have been cut.  It just didn’t belong.  This entry also loses a lot of points because the audio is really bad.  I couldn’t understand the first line and the first line sets up the whole story.  Production Quality: 4.  Story: 6.
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#22:  “Doritos Manchildby Armand de Saint-Salvy, Australia:  Ahem….I hate to use the word “hate” but yo….I hate video contest entries like this.  These type of ads introduce a strange character and then do nothing with them.  The director films a bunch of funny vignettes and then fails to tie them together with a story.  This video doesn’t have a beginning, middle or end.  It just starts, continues and finally stops when the time runs out.  Production Quality:  8.  Story: 1.

#21:  “Mis-Spelling Beeby Brian Kleinschmidt, USA:  I don’t like fart jokes.  I just don’t.  And they really, really, REALLY don’t belong in a commercial for a food product.  To make things worse, the boy in this commercial responds to the girl’s fart by saying “P.U.!” which means the fart was especially stinky.  Stinky farts don’t make me want to eat Doritos.  I think the judges picked this one because they’re hoping that it might become a viral hit before the actual finalists are announced.  Production Quality: 6.  Story: 3.

#20: “Summer of ’64by Dan Stowell, USA: This is another “totally ok” entry. It wasn’t funny but it was sort of amusing. Um….yeah, not much else to say about this one. Production Quality: 7. Story: 4.

#19:  “Baby’s First Wordby Travis Braun, USA:  Wow, I’m having a hard time reviewing the entries that are just so-so. Was this one bad?  Certainly not.  Was it good?  Ehhhhh.  It looks like a “real” TV commercial but the story feels like something we’ve seen many times before.  Production Quality: 8.  Story: 4.

#18:  “Blind Dateby Haidy Bahgat Zakher Ibrahim, Egypt:  This entry is also absolutely, totally, perfectly fine.  It’s not amazing but it’s not terrible.  It’s ok. But if it was shot by someone from the US I don’t think it would have made the semi-finals.  The judges had to pick a few “just fine” entries from other countries and I have to assume this was literally the best ad that was shot in the entire Middle East this year. Production Quality:  6.  Story: 4.

#17: “Doritos Anglerby James Bedford, UK: I love absurd, strange and semi-creepy CTSB ads like this one. However, I happen to hate screaming in commercials. Actually everyone hates screaming in commercials! Viewers already have their hands on the remote as soon as a show goes to a break. And as soon as a loud, annoying ad starts playing people click away. So while I do like the weirdness of this entry it could never air on TV. Everyone would be on twitter and facebook complaining about that loud annoying fish commercial. And speaking of complaints, a lot of people would probably be upset that the director used an actual dead fish as a puppet. Production Quality: 6. Story: 7.
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#16:  “Nice Bagby Carl Vasile, USA:  This entry is one long joke about ball sacks.  What else can I say about it?  It is what it is.  I guess it was one of  the best ball-sack-themed CTSB ads I’ve ever seen but I don’t expect this one will be advancing to the finals.  Production Quality: 8.  Story: 5.

#15: “When Pigs Flyby Graham Talbot, Canada: This entry looks amazing but frankly, I don’t like it. The story is really flimsy. The whole thing is just an excuse to show us a CGI joke of a pig with a rocket on his back. The flying pig wasn’t a strong enough punchline because everyone knew it was coming. Some kind of last second twist could have turned “When Pigs Fly” into something special. And this might sound weird but I think this entry is actually a little over-produced. The kid comes across as a child actor and not an actual kid. Plus did you notice even the cows in this ad were CG?? Production Quality: 8. Story: 4.

#14:  “Doritos Handby Todd Dack, USA:  The production quality and the performances are great.  I liked the premise and the set-up but the ending is a little weak.  I wish something a little crazier had happened to the guy who stuck his hand in the bag.  This entry really needed some kind of weird twist to put it over the top.  Production Quality: 8.  Story: 6.

$13:  “Wish Upon a Doritoby Matthew Shoychet, Canada:  If I had one wish I’d wish for a dollar for every CTSB ad I’ve seen about magic wishes.  This is a concept that’s been done to death.  This particular version of the wish-gone-wrong trope is kinda fun but the ending is a little soft.  If you’re going to do a wish-gone-wrong you should aim higher and end on a really crazy note.  Production Quality: 4.  Story: 5.

#12: “Gone Apeby Hugh Fleming, Australia: “Gone Ape” has a perfect set-up but it just kind of peters out after the first 20 seconds. I don’t think the scientists needed to say anything at the end of the ad. I would have rather seen the gorilla do something funny. Also I gotta say, that was one creepy-ass gorilla! I think it was the human eyes. It kind of felt like there was a person trapped inside the body of a gorilla. Production Quality: 8. Story: 6.

#11: “What Could Go Wrong?by Alex Pepper, USA: Heh…I love this premise. It’s brilliantly twisted. I just wish it looked and sounded more professional! This is one ad that would be perfect if it just looked slicker….you know, like a sappy big-city dance/romance movie? The director of this ad definitely has a lot of potential though. The shots and pacing were great. Anybody can hire a great cinematographer but it takes talent to come up with a simple and shocking story like this. Production Quality: 4. Story: 9.
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#10:  “Girl Voiceby Keith Hopkin, USA:  This might sound nuts but I’ve come to the conclusion that the director of “Girl Voice” might be a natural-born filmmaker.  When you first see this ad you might think it looks kind of crappy and that the guys look like slobs.  But I think the director made some very clever decisions about how this ad should look.   As it is, “Girl Voice” is funny and weird and kind of endearing.  But imagine what this idea would look like if it was shot with a big fancy camera, a full professional crew and good-looking actors.  It would have zero charm.  It’s a simple, low-budget, “amateur” idea and it only works because it’s been paired with a low-budget, “amateur” look.  Production Quality:  3.  Story:  6.

#9:  “Buried Treasureby Jessica Sattelberger, USA:  This is a cute ad but some people are upset that it made the semi-finals because it violates the rules of the contest.  Entries aren’t supposed to feature firearms.  Not only does “Buried Treasure” include a bunch of guns, the ad ends with those guns being pointed right in a man’s face.  So why did the judges pick an entry that should have been disqualified?  I really hate to say this but I think they let the rule violation slide because the director was a woman.  Out of 29 semi-finalists, only 2 are women!  That’s bananas and totally sucks.  But picking an ineligible entry for the semi-finals sucks too.  Production Quality: 7.  Story: 7.

#8:  “The Portalby Jorgen Persson, Sweden:  Man, that was weird.  I liked it but I don’t think it would go over well during the Super Bowl.  The story progresses slowly and viewers have to pay attention to get the ending.  I guess this entry is the exact opposite of the gross and shocking ads that managed to make the semi-finals.  Leave it to a Swede to create a strange, silent, thoughtful Superbowl ad about an art gallery.  Production Quality:  10.  Story: 7.

#7:  “Mom?by Markus Erhart, Germany:  I wasn’t surprised at all when I learned this ad was from Germany.  That blonde kid is the most German-looking person I’ve ever seen.  This is far and away the best “International” submission.  The story is actually driven by drama and suspense!  The viewer is drawn in and there is a fun sense of relief and surprise when the story concludes.  As a bonus, the plot here is driven by the characters’ love of Doritos.  Production Quality: 8.  Story: 8.

#6:  “I Did Thatby Zeke Hunter, USA:  I have mixed feelings about this ad.  On one hand, it’s funny and entertaining.  On the other, it features gags that have literally been used in hundreds of other CTSB entries.  I would guess that least 70 people a year submit ads that feature actors in giant doritos suits.  And I have seen the girl-with-orange-hand prints-on-her-butt gag a bunch of times over the years.  So even though this was a good commercial, it probably should have gotten a very low “originality” rating.  Production Quality: 7Story: 4.

#5:  “Dog Dreamsby Brandon Morris, USA:  Ok come on….do I even have to review this one?  It’s an original idea, it stars a cute dog and the effects are perfect.  It seems like a shoo-in for the finals.  But there is one problem with this ad; the guy in the car isn’t wearing a seat-belt.  That might sound like a small issue but there are a lot of federal regulations that advertisers must follow.  I’m not sure if FritoLay could actually get this ad approved for broadcast because it features scenes of unsafe driving.  Production Quality: 10.  Story: 7.

#4:  “Middle Seatby Scott Zabielski, USA:  “Middle Seat” is easily one of the best CTSB ads I’ve seen all year.  (How did the director get permission to shoot on a plane??)  The actors all did an awesome job and the editing was perfect.  There’s just one little thing wrong with this ad.  The lead actor is seen reading a book about managing IBS (Irritable Bowel Syndrome.)  He stops reading and mutters to himself, “So I do have it…”  The delivery was perfect but the joke was in bad taste.  Irritable Bowel Syndrome is a real (and apparently very unpleasant) condition.  IBS has become an easy punchline and people with IBS are usually quick to complain.  So even though this ad is good enough for the finals, the joke about a real medical condition might keep it out of the top 10.  Production Quality: 9.  Story: 8.

#3:  “The Lemonade Standby David Horowitz, USA:  By my estimates, Doritos has received roughly 500,000 CTSB entries about lemonade stands over the years.  The director of this ad sent it to me during our open review period and as soon as I saw the title I starting writing a snarky review in my head.  But this commercial really took me by surprised.  I actually liked it!  I still can’t believe that someone actually made a GOOD entry about lemonade stands.  Production Quality: 8.  Story: 8.
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#2:  “Doritos Tiny Mouthby Chuck McCarthy, USA:  This has got to be the stupidest ad the judges have ever picked…..and I love it.  I love that it’s stupid.  That’s the point.  The idea is ridiculous and I’m glad the director didn’t take it too seriously.  It feels like these people came up with this idea, walked out their front door, shot it in 15 minutes and then ran back inside laughing.  This doesn’t really look “TV Quality” but the performances are so good that I think it could air during the Super Bowl and it would be one of the most talked about commercials of the whole game.  “I got a tiny mouth toooo” could wind up being the most memorable line of the night.  Production Quality: 5.  Story:  9.
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#1:  “Tea Time!by Josh Day, USA:  The “Grannies Gone Wild” trope has been played out for 10 years.  But “Tea Time” redeems itself by going way over the top.  These grannies don’t just go wild….they go batshit crazy.  I loved the rising action and the ending felt perfect.  If I was in charge of picking the grand prize winner, I’d give the million bucks to “Tea Time.”  Production Quality: 9.  Story: 9.

So which semi-finalists are YOUR favorite? Feel free to post your thoughts or reviews in the comment section!
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Let the whining begin! Doritos announces 29 Crash the Super Bowl semi-finalists

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Well it’s official; after 8 installments of the Crash the Super Bowl contest the public has finally run out of ideas for Doritos commercials.  This afternoon FritoLay revealed their list of 29 Semi-Finalists and their picks are completely and totally underwhelming.  Once again the Crash was a “global” competition so the judges had to throw in some International entries even if they weren’t very good.  But even if you look past the token picks from Canada, Australia and the UK the rest of the semi-finalists are still pretty mediocre.  I don’t want to use the word “bad” because most of the ads range from “ok” to “decent.”  But almost all of the entries seem derivative and uninspired; they feel like weak, watered-down versions of the type of ads that usually make the CTSB finals.  And some of the entries use plots or concepts that have literally been used dozens of times before.  Take, for example, this semi-finalist from the USA:
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Was that a bad commercial?  Certainly not.  In fact, it looked great and the actor playing the Dorito did a great job.  But over the years I’ve seen HUNDREDS of entries that feature guys in homemade Doritos suits.  And believe it or not, I have seen the “girl with cheese-dust hand prints on her butt” punchline dozens of times before.

Now here’s an entry for Australia that I just straight-up dislike:
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That ad looked great and the actor was funny but there was zero story here.  It was literally just an odd guy explaining why he likes Doritos.  I just watched this video less than 60 seconds ago and I can’t remember a single word the character said.  Let’s compare this martial arts-themed ad to the 2010 CTSB finalist “Snack Attack Samurai.”
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Snack Attack Samurai wasn’t a work of comedic genius or anything but it was funny, it featured a clever twist and it had an interesting plot with a clear beginning, middle and end. Every year the judges pick a few ads that I don’t think are funny. But at least those un-funny ads always had STORIES. Some of the 2015 Semi-Finalists are just pointless vignettes about weird people doing weird things.

But if you really need proof that Doritos fans are out of ideas you just need to look at all the “gross” ads that made the semi-finals…
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Again, I would never say these particular entries are “bad.”  They’re well-made and even a little entertaining.  But they’re also disgusting.  Stinky farts and food that’s been sneezed on does NOT make me crave Doritos. And isn’t that the whole point here? To make me want to eat more Doritos?

Normally I blame the judges when a few stinkers (no pun intended) make the finals or semi-finals.  But I think this time the blame belongs to US.  This year fans submitted almost 4,900 entries and I suspect that FritoLay picked the best commercials they received.  For example, I totally and completely believe that martial-arts/mediation ad that I posted was literally one the best submissions that came in from the entire southern hemisphere.

So if you’re upset about this year’s slate of semi-finalists, don’t blame Doritos.  It pains me to say this but I think the Crash the Super Bowl contest may finally be running out of steam.  A lot of talented filmmakers have stopped entering because the odds terrible and for some weird reason, the same guys manage to win every single year.  I myself haven’t entered the contest since 2011!  If CTSB super-fans like me are getting tired of the Crash then maybe it’s time FritoLay considers retiring the promotion.

Now having said that….I still think this installment of the Crash the Superbowl contest can be salvaged.  There are actually a few really good ads mixed in with the other semi-finalists.  The official rules say that the judges will pick “up to 10″ entries for the finals.  But I think picking 10 finalists would be a big mistake.  I’ve spotted maybe 2 great semi-finalists and 4 more ok ones.  Any ad that makes the finals will have a shot at airing during the super bowl.  And if a terrible entry airs during the big game, it will be a huge embarrassment for the brand.  (Do you really think FritoLay wants to pay three million dollars to air a commercial about farts during the biggest TV event of the year?)  So the judges should limit their risk and just pick like 6 or 7 finalists.  They’ll still have to put a few sub-par entries in there but at least most of the winning ads will be good enough to air on TV.

So….which entries do I think qualify as good or great?  Well, for the answer to that question you’ll have to check back here in 2 days.  On wednesday night I’m going to post mini-reviews for all 29 ads that made the semi-finals plus I’ll list the entries that I think deserve to make the finals.  For now, if you have any thoughts about this year’s semi-finalists, feel free to share them in the comments section of this post.

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Doritos’ “Legion of the Bold” winners

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We’re still waiting for FritoLay to announce their picks for the Crash the Super Bowl semi-finals so I figured I could kill a little more time by posting the results of a DIFFERENT Doritos contest.  Just after the the 2014-2015 CTSB was announced, FritoLay launched a Poptent assignment for their new “Legion of the Bold” platform.  Here’s how Poptent described the assignment:

We’re fairly sure that you’ve heard of a little brand called Doritos and their exploits in the world of crowdsourcing their Super Bowl commercials. Turns out they’re so stoked on the results of Crash the Super Bowl that they’re hoping to tap into creative brains for all sorts of tasks. To do this, they’ve created the Doritos Legion of the Bold platform to generate content ranging all the way from inspired written pieces to smooth-as-butter video.

For this assignment we are asking you to build awareness of—and excitement for—the Doritos® Legion of the Bold platform among creative Doritos costumers/consumes with a passion for content creation of many kinds. Your video should tell the story of why Doritos created the Legion of the Bold and to drive new registrations to participate in the program.

So it sounds like FritoLay is so crazy for crowdsourced content that they’re going to start running lots of smaller contests all year long.  That’s an interesting bit of news in and of itself.  There’s currently one small contest up on the Legion of the Bold website so I’ll write more about the campaign once they start running some video contests.  For now, here’s the promo video that won the Poptent assignment.  It was purchased by FritoLay for $10,000 and they company will eventually use it to promote doritoslegionofthebold.com.
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That was trippy.  I liked it.  I seriously wanna rip off that fireworks effect.  FritoLay also bought some other Poptent entries for $5,000 a piece.  If you’d like to see those too, head here:  http://www.poptent.com/assignment/1637

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