We’re still waiting for FritoLay to announce their picks for the Crash the Super Bowl semi-finals so I figured I could kill a little more time by posting the results of a DIFFERENT Doritos contest. Just after the the 2014-2015 CTSB was announced, FritoLay launched a Poptent assignment for their new “Legion of the Bold” platform. Here’s how Poptent described the assignment:
We’re fairly sure that you’ve heard of a little brand called Doritos and their exploits in the world of crowdsourcing their Super Bowl commercials. Turns out they’re so stoked on the results of Crash the Super Bowl that they’re hoping to tap into creative brains for all sorts of tasks. To do this, they’ve created the Doritos Legion of the Bold platform to generate content ranging all the way from inspired written pieces to smooth-as-butter video.
For this assignment we are asking you to build awareness of—and excitement for—the Doritos® Legion of the Bold platform among creative Doritos costumers/consumes with a passion for content creation of many kinds. Your video should tell the story of why Doritos created the Legion of the Bold and to drive new registrations to participate in the program.
So it sounds like FritoLay is so crazy for crowdsourced content that they’re going to start running lots of smaller contests all year long. That’s an interesting bit of news in and of itself. There’s currently one small contest up on the Legion of the Bold website so I’ll write more about the campaign once they start running some video contests. For now, here’s the promo video that won the Poptent assignment. It was purchased by FritoLay for $10,000 and they company will eventually use it to promote doritoslegionofthebold.com.
That was trippy. I liked it. I seriously wanna rip off that fireworks effect. FritoLay also bought some other Poptent entries for $5,000 a piece. If you’d like to see those too, head here: http://www.poptent.com/assignment/1637