You know how video contests websites often feature videos explaining what the contest is about and all the rules and stuff? Well someone finally realized that those videos could be created by “users” too. This week, Vita-Mix announced their “Pitch Me” video contest. They’re looking to give 10 grand to…..wait, let me just post their contest commercial:
Now what makes this contest special is that the above commercial itself is the product of a video contest. To announce the Vita-Mix pitchman contest, Vita-mix first went to Poptent and held an open call for commercials to promote the contest. Top prize in the Vita-mix contest is 10 grand but the filmmaker who made the above spot made himself $5,000! Maybe I’m just a big dork but I think it’s really interesting that vita-mix decided to “crowdsource” the content on both sides of this contest.
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Heya Beardy !
Tim from Poptent here… Thanks for the shout out. I just wanted to note that at Poptent, we have started to pay creators directly to produce our “intro” videos (to introduce the assignments) its usually only a small amount… but these videos tend to just be short “talking head” type videos. This helps us “spread the love” a bit to great creators who may have not had their work purchased by a brand. Here is an example: http://www.poptent.net/media/15015