If there’s one thing I love, it’s candy. And I’d say my 5th favorite candy bar out there is the Snickers bar. Two weeks ago I would have ranked it my 7th favorite candy bar (after Hershey’s Symphony bar but before the Heath bar) but Snickers earned itself a bump in my candy ranking last week when they purchased $15,000 worth of commercials (3) that were made by Poptent users. Here’s my favorite of the three selected ads:
Purchased by Snickers. Price: $5,000
Heh heh. Nice. And if you read the “creative brief” that Snickers worked up for this assignment, you’ll see that the team who made the above video really nailed the “guys being guys” theme Snickers was looking for. You can see the other two ads that Snickers purchased for $5K a piece here.
But that ain’t all. Last week, Bounce also bought $10,000 worth of ads for their Bounce Dryer bars (2) created by Poptent users. The deadline for the Snickers assignment was in December but the Bounce deadline was way back in September. Man, what the heck took them so long to pick 2 videos? That procrastination is one reason the Bounce Dryer bar doesn’t even crack my top 10 favorite candy bars. Also, they taste like lint. Here’s one of the selected Bounce ads:
Purchased by Bounce. Price: $5,000
You can see the other ad that Bounce purchased for $5K as well as several amusing editor’s choice winners here.

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Great videos, all.