The 2012 Crash the Super Bowl Contenders!

This fall I sent a ridiculous goal for myself; I wanted to try and watch every, single Crash the Super Bowl entry and create a list of the best submissions.  But this year Doritos received a record number of videos.  In all, about 5,000 ads are on display in the contest gallery.  If one person were to sit and watch every one of those 30 second spots it would take them almost 42 man-hours to get through them all.  That’s a hell of a lot of zombies and crotch shots for one person to endure!

I tried to “watch” about 100 entries a day but I’ve been crazy busy lately and I just had to throw in the towel after about 4,000 videos.  And I put “watch” in quotation marks because I didn’t actually watch all of those entries all the way to the end.  In fact, I would estimate that I only watched 10% of those ads all the way through.  Why? Because to be frank, you can tell if a submission has a shot at winning after just the first few seconds.  If an entry has terrible sound and bad picture and features people drinking beer or wearing t-shirts with recognizable trademarks on them then that entry is simply un-airable.  So I skipped past most of the entries after about 3 or 4 seconds.

However, even though I only made it through about 70 or 80% of the submissions I think I was able to find most of the best entries in the contest.  For the videos I couldn’t get to, I scrolled through the video gallery and stopped to check out the ads that had high-quality looking thumbnails.  That might sound like a weird strategy but try it; you’ll find that if an entry’s thumbnail image looks good, the ad itself is probably decent.  But I also owe a huge thanks to all of our readers who submitted their links or who sent me tips about great entries. I bet half of this “best of” list came from reader suggestions.

So how did I determine whether or not an entry was a contender?  First, I eliminated every entry that had the following problems:

1.  Un-fixable trademark or copyright violations

2.  Un-fixable rule violations.

3.  Offensive of disgusting content.

4.  An idea that has already been done to death.

5.  Very low production values.

Though Doritos has claimed that production quality doesn’t matter to them…it does.  In 5 years, Doritos has never picked a finalist that had bad lighting, video or sound.  So I would say that production values are a HUGE (but unofficial) factor in picking the Top 5.  Every year Fritolay’s judges pick some not-so-funny but gorgeous looking, (relatively) big budget submissions.  But they have never picked a hilarious but kind of crappy looking video for the finals.  In fact, I’d estimate that at least 60% of all the past CSTB final ads were either shot on actual film or with high-end RED cameras.  And this year I bet at least 3 of the 5 finalists will be shot with REDs.

So anyway, those were the problems I looked for.  If a video didn’t have any of those issues, and if I was able to get through the whole video without being bored or turned off, here are the 4 questions I asked myself:

1.  Based on how the Ad Meter works, does this spot have a chance at scoring well?

2.  If people saw this ad on tv, would they like it enough to want to see it again later online?

3.  Based on past finalist selections, does this video fit the tone and style of the videos that the judges at Fritolay seem to like?

4.  Is it funny, memorable or special?

And that left me with a list of about 50 videos.  Then I whittled that number down to this list of 25 ads.  No wait…actually I’m going to share 26 videos.  Why 26?  Because one of these videos in my submission!  I’ll just mix it in with the rest and you guys can consider it like a little Easter egg.  If you can guess which one is mine, post your pick in a comment!  Seriously though, I’m very proud of my team’s entry and I swear, if I hadn’t made it I would still include it in this list.  But of course, my entry would obviously suit my own sense of humor since I wrote the thing.

Finally, there’s one other point I feel the need to make.  Because this is a list of ads that I think have a shot at making the Final 5, there are a few videos here that I personally freaking HATE.  But as I said, Doritos seems to really prefer gorgeous-looking ads so there are a few amazing looking but un-funny videos on this list.

And now, here is VCN’s list of the 2012 Crash the Superbowl Contenders!  All the entries will be listed in alphabetical order.  Click the images to view the entries.  Here we go!

A DAY AT THE ZOO:  This one is full of action, comedy and big wacky characters.  I’d call this one a sure thing but the costumes are TOO good.  I think the Zebra and the Lion are supposed to be the characters from the movie Madagascar.  If that’s the case this video could never get cleared to air.

A Day at the Zoo

BABY DORITOS: This one is just bonkers.  But I like it.  It probably is too crazy to make the final 5 though:

Baby Doritos

BAD MONSTER: This is one of my personal favorites.  It’s such a pure and simple idea that I can’t believe it’s never been done before.  But the Universal-style Frankenstein might also prevent this one from getting cleared for air.

Bad Monster

BIRD OF PREY: I’m not going to mince words; I despise this entry.  I’ve seen too many poor, dead birds that smashed into windows in my life to think this is funny.  But I think I hate this entry all the more because I know it will probably make the finals.  Sorry to get Shakespearean on you but this ad is full of sound and fury but signifies nothing.  It’s not funny but it LOOKS funny and it hits all the right beats.  But the comedy falls flat because there is simply no reason this goofy guy should be acting like a bird.  So it’s just crazniess for craziness’ sake.  One more issue:  The lead actor in this ad was also the lead in 2010 Crash the Super Bowl finalist ad, Casket. (He played the guy in the titular casket.)  Actually, I did some googling and Bird of Prey was made by the same LA Megachurch that created Casket.  Casting the same lead actor was a bad move; if Bird of Prey makes the finals it will look like that actor is some fritolay executive’s nephew of something.  If the Doritos judges pass on this ad I’ll be pretty darn proud of them.  They won’t though.  It will be in the finals.

Bird of Prey

BROKEN CAPE: This one’s just amusing and quirky.  It kind of reminded me of the simple “keep your hands of my momma, keep your hands off my doritos” ad from a few years ago.

Broken Cape

CALL OF THE SEA:  The judges in this contest love weird, random, quirky stuff and nothing is weirder or more random than a fisherman catching “the king of the sea.”  I originally considered this spot too strange to include on this list but about 10 minutes after I watched it I was compelled to go back and watch it again.  So it’s re-watch-ability sealed the deal for me.

Call of the sea

CAVES AND MONSTERS:  Brilliant.  Clearly a masterpiece that was created by some kind of video contest genius.  Doritos should just cancel the whole contest and send the director of this ad the million bucks…whoever he may be!  (Winky-face!!)

Caves and Monsters

DISTURBANCE:  I feel like 1 out of every 10 entries I watched this year was a parody of Paranormal Activity.  This is the only good one I saw.  Actually, I’d say this is one of my personal favorites.  The twist at the end is perfect.

DODGEBALL HUSTLE:  I think I had this day dream 100 times when I was a kid.

Dodgeball Hustle

DORITOS DAD:  This one isn’t too crazy or quirky but it’s funny and well made.  It could sneak into the Top 5.

Doritos Dad

DORITO TRIANGLE: This is hands down one of the slickest CTSB ads ever made.  I can’t imagine how much it cost or how much time went into creating this spot.  The funny thing is though that this ad probably can’t win!  It references a bunch of real people and I don’t think you can refer to people like Elvis and Jimmy Hoffa in a commercial without getting the consent of their estates.  Oh and also the ad isn’t too funny.  It’s sort of only impressive because it’s competing against a bunch of videos that were shot by teenagers with flip cameras.

Doritos Triangle

FOOD FIGHT BLITZ:  Every year Doritos gets a million food fight videos.  But this one was shot with a high-end camera and looks pretty slick.

Food Fight Blitz

GRAVITY:  This one looks great and it has a big, shocking, violent ending which is always a big plus.  But in this case, one of the people getting hurt was a woman.  And she gets smooshed pretty hard.  So I’m not sure if Doritos would take a gamble and pick any ad that showed violence happening to a woman.  When a dude gets hit in the nuts it’s funny but when a woman gets crushed and (presumably) killed in a commercial people are going to get upset.  To make things trickier, the editor inserted the famous “Wilhelm Scream” and I don’t think any unoriginal sound effects are allowed.  It’s also a real turn off that the makers of this ad already built a slick website asking people to “Vote for Gravity” if it makes the finals:


HITCHHIKER: This was one of the very first great ads I saw this year.  I think this one is a MAJOR contender but there’s a chance that the surprise at the end has been over-exposed thanks to similar “shock” videos on the web.


HIPSTER KIDS: This one makes the list just because it’s a gorgeous, expensive looking ad that was probably made by some of NYU’s most promising film students.  It’s not funny though and hipsters and cute kids acting like adults both make my skin crawl.  So this one is a double-whammy for me but I can see how the judges could get blinded by the amazing cinematography and the little kids in funny costumes.

Hipster Kids

IMAGINARY FRIEND: Pretty good.  This one seems like it was made by some people who carefully studied what kind of ads usually make the finals.

Imaginary Friend

JURASSIC KARMA:  This one is cute and the ending did make me laugh out loud.  The CGI is amazing for a video contest but I’m thinking it might not be pro enough for the super bowl.

Jurassic Karma

KITTY HEIST:  This entry was directed by two-time Crash the Super Bowl finalist Kevin Wilson.  (He directed Casket in 2010 and Birthday Wish in 2011)  This one is obviously cute but the only reason this ad is any good is because the producers poured a bunch of money into this project.  In fact, the same thing could be said of Casket and Birthday wish.  All 3 ads were shot with RED cameras and were probably cost at least $3,000 each to make.  And that bothers me because it feels like this one filmmaker is able to just buy his way into the finals every year.  And the more he wins, the more money he has to spend on his entry next year.  This same director also submitted a second, very slick entry this year entitled Sling Baby but I think Kitty Heist has a much better chance of making the top 5.

Kitty Heist

MAKE THE MOST OF IT:  A few weeks ago I listed the “Top 5 most over-done Crash the Super Bowl ideas” and right at the top of my list was “Zombies.”  This year it felt like 5% of the submissions I watched had zombies in them.  I thought zombies in a CTSB entry would never seem fresh.  And then I saw this entry.  This one is absolutely perfect.  But it might be a little too edgy for the Super Bowl.  Not only is there a little gore, this spot acknowledges the existence of sex (gasp!)  The actors are fantastic and they really nail the excellent script.  If the Doritos judges feel like making one really ballsy pick this year, it will be this ad.

Make the Most of it

MAYBE NEXT YEAR: This is kind of a strange one but that baby cracks me up.  If this aired during the super bowl people would just stop talking/eating/whatever to stare at the giant baby face and the pretty cinematography..  But unlike a lot of slick looking ads, this entry actually has a strong “punchline.”

Maybe Next Year

MY FRIEND ARCHIE: Even by professional standards, the CGI in this video is pretty darn good.  And it also manages to be kind of funny.  But what matters in this contest is humor.  If Doritos wanted slick CGI, they could just pay ILM to make them the most kick ass robot dog ever.  Still, if this one makes the final 5 I won’t be totally shocked.

My Friend Archie

PAINT FIGHT:  I personally like ads that have lots of action and a very simple storyline.  Actually, the judges at fritolay seem to like that too.  This ad has both of those features.

Paint Fight

PINATA:  I have seen roughly 100 billion CTSB entries that feature a piñata that is either a bag of Doritos or is filled with dortios.  I don’t really like the concept but of all the piñata-themed ads I’ve seen, this one is the best.


SERIOUS PROBLEM:  I saw a bunch of pretty good ghost-themed ads this year.  Many of them had really great effects but not a lot of laughs.  But I thought this one was kind of neat.  It’s not super hilarious or anything but its good for a chuckle.  Plus I like that he ghost is a pilgrim for no good reason.

Serious Problem

SURPRISINGLY BIG TASTE:  This is one of the only entries that actually made me laugh out loud.  And it’s exciting too!  I think it’s one of the most suspenseful video contest entries I’ve ever seen. You are just sitting and waiting to see what kind of horrible fate befalls that Innocent little toddler.

Surprisingly Big Taste

TONGUE LOVE:  I’m going to call it:  Tongue Love is my favorite 2012 Crash the Super Bowl entry.  It’s simply ridiculous and awesome.  The guy in the video is amazing and the twist at the end is just icing on the cake.  I’m worried the tongue-humping might be a little too graphic for the judges though.  Plus I think that there might even be a rule that says that characters aren’t allowed to sing or rap over the provided music.

Tongue Love

Wow, what a perfect place to end the list!  Hey see what I mean about videos with good thumbnails?  Almost every one of these videos can be summed up with a single, iconic image.  So…that’s the list.  If you’re entry didn’t make it, please don’t take it personally.  There were at least 25 other strong submissions I considered for this article.  So just tell yourself that yours just barely missed the cut.  If I missed any really great spots, be sure to leave a comment and me know.  And if you think my list is full of shit you can let me know that too.

One final note:  Today is December 21st.  And aside from being my birthday (yes, for serious) it is also the day that Fritolay might be calling the potential finalists!  I have talked to a lot of former Crash the Super Bowl finalists and I always ask them “How and when did Doritos give you the good news?”  They always say the same thing; they got a call 2 or 3 days before Christmas eve.  So I hope you all charged your cell phones last night.  Good luck everybody!

93 thoughts on “The 2012 Crash the Super Bowl Contenders!

  1. Thanks, Beardy, for putting this together! Whether or not my ad gets in, (it’s Surprisingly Big Taste, by the way), it has been a unique experience for sure. I’ve been eagerly awaiting this list, because I have felt that your reviews have been quite accurate, at least according to my personal opinion. I can only hope Doritos views them similarly.

  2. Thanks for the information. Your website by far is the best for this contest. I submitted the video “pocket squares” and I think we have a shot even though it’s not on your list. What our your thoght’s on our video? Thanks again for all the time and info.

  3. trulaoaugh,

    Hey thanks. Pocket squares was quirky and entertaining and it was nice to see a commercial that featured a different use for doritos. But the ad wasn’t about how delicious doritos are and I think that might cost you some points. If you watch the past finalist ads, they are always about how good the chips are and they showcase the crazy things people will do to get some doritos.

    Pocket Squares:

  4. I was a little surprised by your choices. I saw at least 5 other videos that were far more entertaining than your picks. Half of which I could not even watch all the way through. You seem like a nice guy, but your commentary on most of the ones on your site was way off the mark. And no, I do not have a dog in this race.

  5. Jon,

    It’s true, I am very nice. Can you post links of some of the videos you saw that you thought were better than the ones I posted? If you don’t remember their names, could you maybe describe some of them? I bookmarked every ad that was even slightly decent so I’m sure I probably saw them. So if you describe them I can probably find them.

    Also, keep in mind that my goal was to post a list of entries that actually have a shot at making the final round. So if I saw a good video that violated the rules, I had to leave it off the list.

  6. Thanks for taking the time posting your choices. I follow your site, and was patiently waiting for your picks, so I am excited to see you what you found. I agree with the zoo video. That was in my top 5! I was surprised when I saw it as the first one you chose to display.
    Here are 2 that I think could easily be added. I am actually surprised you missed both of them.

    I just thought they were funny. The first is best the first time you see it. The second is better the more you watch it. Like the “Call from the Sea” video you posted. And again, no dog in this race…
    Curious on your thoughts.

  7. Thanks for doing this Beardy!

    Paint Fight is brilliant. That one’s my favourite! The funniest one I saw over the last month was “Game Time” – like literally laugh out loud hilarious, but they would never show it on TV.

  8. Hey, thanks for the links everybody. Every single one of those ads (expcept for one) made my (big) short list. Here’s why the didn’t make the Top 25.

    It’s Alive: This one was cool but the image of a dorito being jabbed into someone’s neck gave me the willies. It’s the kind of thing that would make a lit of people change the channel.

    Don’t Mess with the Twins: I don’t think you could ever get away with showing a commercial during the super bowl that featured a shot of a man who peed his pants. Also, the girls were being sexy for absolutely no reason. They were hot but it was kind of offensive since it had nothing to do with the story.

    Sling Baby: This was a very slick and expensive ad made by the same guy who directed “Kitty Heist.” It wasn’t funny and if it aired, it might give some kids some pretty bad ideas about launching their baby siblings out of their bouncy swings.

    GutterBall: This one was well made but it really needed a big, slapstick ending. It just didn’t feel special or big enough to be a super bowl commercial.

    How to Train Your Monster: This one was awesome but it wouldn’t do well on the ad meter. The doctor is mean to the monster for most of the ad and that would result in poor scores. Plus ripping a guy in half is probably too scary for the super bowl (little kids will be watching.)

    Burglar Interception: I didn’t like this ad. I hate videos that use football puns like that. Plus, home invasions are freaking funny. If this aired during the game I bet a lot of viewers who have been robbed (or worse) during a home invasion would freak out.

    Oh Ma Oh Man Oh Man: This one was funny but I don’t think you could ever show such a graphic birth scene during the super bowl. You gotta remember that there are a lot of little kids out there who have no idea “where babies come from.” They don’t need to learn the answer from a doritos commercial.

  9. Thanks for all of the time you’ve put into compiling this! That’s some tough competition. Your video is hilarious! Great job, I love it!

  10. Hey Beardy –
    Thanks for including “Paint Fight” in your list. And thanks for all this coverage you’ve been doing. I truly appreciate all of your time and dedication you put into this and I thank you for all of that.
    Thanks again,

    And Jobber – thanks for the compliments with “Paint Fight”.

    Best of luck to everyone! There’s some strong competition out there!

  11. Beardy,

    Great job of narrowing the field down. Some of my fav’s are mentioned, some not. It’s funny because “paint fight ” made me think of this, only this one is funnier:

    “archie” i love your comment on the hiring ILM, truth! though there’s a chance they do work for ILM! kind of how i felt about the doritos triangle one.

    lot of babies and kids eating doritos, not so healthy. i think the trick is to go after the parents and the kids will reap the benefits.

    “call of the sea” bug’d me because Zeus wasn’t wet:)

    i like the pigeon one, that’s got a shot. thought eric roberts was good too, but celebrity for a contest like this seems a little desperate.

    cheers! Ty

    PS: there’s some really good Chevy MOFILM finalists.

  12. Beardy,

    Any interest in assessing the MOFILM Chevy finalists?

    You did such a good job with these, I bet there are similarly curious readers.

  13. @ Chris, i wished i had a job at ILM. Makes me feel good that you feel there may be a chance i work at ILM. haha, means alot to me. I’m just a student w/ a nack for Special FX with dreams of becoming the next James Cameron, haha.

  14. …Im not sure why you would eliminate a video that includes or references drinking beer in it. The rules clearly stated that it is allowed…only “distilled spirits” cannot be featured and beer is not a distilled spirit.

    If you go to one of the discussion forums this topic came up and the moderator clearly stated that as long as there was not a trademark used, but rather a “generic” imply, that is within the rules.

    As a matter of fact, one of the finalists from a previous year referenced “beer”.

  15. Craig,

    I did see “So Cheesy” and I liked the idea. But for an ad like that to work I think you need more shots of the giant man and pro-level special effects.


    I remember watching babysitter too. It was very well made but people HATE the sound of screaming kids. I know that the point of your ad is that the baby sitter makes the screaming stop but the audience still has to endure a lot of screaming. Ad Meter viewers would turn their knobs straight to “dislike” as soon as they heard the screeching start. The FCC actually just passed a new regulation that requires commercials to be quieter so I don’t think doritos could air this ad if they wanted to.


    Yes,the rules say that you can SHOW beer….but how often do you see non-beer commercials that have beer in them? Even the doritos finalist about the beer-flavored chips didn’t show beer on screen. Doritos won’t disqualify an ad that shows beer but I bet it will hurt an ad’s chances. The finalist ads air all year long and an ad with beer in it could never be played during the day or during shows aimed at kids.

  16. General note: I am going to do an article about the mofilm chevy finalists next week….you know, after Christmas.

  17. Dorito Triangle, Imaginary Friend and Bird of Prey are great, but I think you missed some of the best ones: Sling Baby, Burglar Interception, How To Train Your Monster, Bless Me Father and Joust.

    I think mine is pretty good too: Doritos in the House

  18. Just saw your earlier post on some of the ones I listed. You bring up some good points. Would love to hear your thoughts on my spot.

  19. you seem like you did your picks due diligence. I entered a video myself called tricorn hats(its the only entry youll find if you search) I was wondering if you could tell me what you thought of it and why it wasnt on your list. Im hoping to get into video production as a career and it would be nice to have some input. Thanks 🙂 (btw there is no copyright issues. I cleared that up before I entered. Just in case that was a reason)

  20. Matt,

    Doritos in the house was a great entry. The twist at the end was perfect. It was a nice commentary on those type of goofy rap commercials. But I don’t think doritos would ever pick a rap entry. A lot of people simple despise all rap and the goal here is to make something that as many people as possible will love. Also, the shot of the guy on the toilet would never get past the super-strict super bowl censors. You should re-shoot this for a poptent or zooppa contest though. I bet you’d win something.

  21. idlehands,

    I looked up Tricorn hats and found the link:

    Don’t take this the wrong way but you don’t really need me to tell you why this ad didn’t make the list, do you? I’m sure you already know. The video has major interlacing issues and the finger puppets are out of focus. And even if you cleared the use of that painting, dortios wouldn’t want to risk a lawsuit. It’s a decent idea and I liked the ending. But watch the videos that made my list. They are funny AND they look amazing. The goal of this contest is to make an ad that might air on tv. So to win, an entry has to be TV quality.

  22. Chris,

    I do remember seeing “Let’s Go” before but I didn’t really get it. Only now when I re-watch it do I understand the gag. “Flip the Chip” is supposed to be a parody of “Frank the Tank” from Old School. I think the reference is too subtle and (and too old) to have a strong impact. Plus it just kind of ended randomly. I was expecting the wife to show up at the end.

    I don’t know if the finalist have been notified yet but in the last few years, Doritos has always called the finalists like 2 or 3 days before Christmas. But the contest did start much later this year that it normally does. So maybe they’re behind schedule. If they didn’t call any winners last week, they’ll have to do it very, very soon.

  23. My friend did it and I think it the funniest one(s) out there…from a pure visual way as well…you don’t even need the sound…it is also the only spot I have seen that incorporates the DORITOS LOGO in the actual commercial…I applaud your picks but I feel that they all fall short of Wong FUNNY which is what the ad people love more then anything…the dance at the end is worth the price of admission…all the best?


  24. Panfillo,

    Backyard Fiesta: Obviously a lot of work went into that one but the ending was to happy for doritos. CTSB ads almost always end with a big twist. I was waiting for something really crazy to happen but the ad ended like a typical commercial.

    Hanoch’s videos: I looked him up and I um, don’t really have any thing to say about those videos. It was just some guy trying to have fun, I think.

  25. To everyone,

    I’m happy to discuss any entries you like but please post a direct link to the video. thanks.

  26. Ricardo,

    My Little Doritos is great and very well done. But NO ONE likes to hear high-pitched screaming coming from their tv. I know I would change the channel instantly if this commercial started playing. So its funny but I think the girl’s screaming kills its chances.

  27. I agree…NONE of these are funny…some have nice effects but overall, they all seem very, very sophomoric…it seems like all the spots seem THE SAME…stupid suprose ending which is not funny…I guess, the point is…don’t try so hard!


  28. Just because all of the CTSB have a big twist doesn’t mean that they are great or wen good ad’s..they all just seem like they are the same w/ the same basic structure like someone read the equivalent to Syd fields screenplay book but for filmmaking…it’s all the same, just colored in different ways…kinda boring!

  29. It seems like Doritos will be contacting finalists way late this year. i read their rules and it says 6 weeks which would be around the first week of January, also the finalist VCN interviewed said he got contacted 3-4 days before the announcement. So maybe Doritos changed their system starting 2011? I wonder when JR BURNINGHAM got contacted about Pug Attack?

  30. Ron D,

    I think it’s important to remember that Doritos’ goal is to score the #1 slot of the USA today ad meter. They always pick commercials that have big twists because first-time viewers love a funny surprise. So a twist give an ad a big ad meter boost.

    If you’ve seen any great entries I should consider, be sure to leave a link in a comment.

  31. I agree…I just don’t think any of these have BIG TWISTS…They are def not funny for that matter…I agree with you that Doritos wants and needs to score big on the ad meter…I just think FUNNY all around works…like the Volkswagon ad last year…the ones above are just following some formula they “think” Doritos wants to see…remember, FUNNY trumps clever and stupid twists any day!!! Good luck!!!

  32. I also heard that they want to bring. BRAND IDENTITY this year in terms of a spokesperson, kinda like The progressive Girl…

  33. Ron D. spokesperson? Theres some ads up at the top that do have a spokesperson, like “My Friend Archie”. Progressive commercials arnt even that funny.

  34. Yo – Beardy it’s Pocket Square any inside scoop if finalist have been notified? Personally I’ve given up hope (which sucks) but I’m curious. Thanks again and I’ll keep coming back to your site after CTSB you do a job.

    Take care.

  35. Billy,

    Really??? “my Friend Archie” come on, man…shot nice but telegraphed ending the while time…who is the spokesman??? The kid? Didn’t he get smashed by the whatever it was?

  36. Billy,

    “Archie” looks great but if I watch another video where…

    1. There’s a standoff
    2. A wedding
    3. Someone or something getting tackled or GETTING CRUSHED
    4. A zombie/ monster one

    And so on…It’s been done…

  37. Billy,

    Whatever…not a hater at all…obviously your was the “Archie ” one and you are a part of it…good luck…they are just not funny…that’s it…all the best!

  38. Let me tell you something, theres no such thing as originality.. Someone getting crushed has been done for decades, same with all those other themes. But its how you do it that makes it different or better. Think JAPANESE, they take whats already invented, and make it better.

    Paint Fight… DOPE… Kind of original for a chip commercial until someone pointed to another commercial with a similar theme, Cat getting killed.

    Disturbance: Different, a play on nerdy board game players like warhammer, etc.

    Archie the Robot: Doritos chips, and cyber pet.. .Different.

    Doritos Triangle is different as well.

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