For the “In My Mind” video contest, Kia fans were tasked with creating a fun, upbeat music video for the company’s unofficial techno theme song. First prize was a brand new Kia Soul. Because the contest was so easy to enter, the sponsor received a ton of entries. There was a little bit of public voting but Kia judges got to choose the grand prize winner. And the video they wound up picking is straaaaaaange. It’s good but um…..I really can’t believe this one wound up winning. Check it out:
Grand Prize Winner. Prize: A 2013 Kia Soul
That video was about a fuxxing baby driving a bunch of 8 year old kids around in a Kia Soul! The entry was funny and well produced but good God….that whole premise just seems too insane for mass consumption. I mean, that video wasn’t shot by a team of professionals. Some guy somewhere just stuck his kids in a Kia and drove them around while filming them. The kids are clearly not wearing seatbelts and some of them were even hanging out of the back windows. So I’m surprised Kia didn’t wuss out and disqualify this entry. Usually car companies are super careful when they pick their video contests winners. I remember Mofilm once ran a contest (I think it was for Chevy) and the video that won first prize was never made public because it included a shot of a driver not wearing a sear belt. Sure, it looks like Kia made the winner add a weird warning at the beginning of the video (“Fantasy sequence, Do Not Attempt. Always obey all traffic laws when operating a motor vehicle”) but that doesn’t change the fact that the producer of this submission did break the law while making the submission. Personally, I always play it safe and I never shoot anything that a video contest judge might consider dangerous of illegal. The guy who won the Kia contest got lucky but I suggest that you don’t take a similar gamble next time you shoot an entry for a car company’s video contest.