I don’t usually post about individual Tongal projects but any contest with a six-figure prize pool is definitely newsworthy. This week they launched the Seagram’s Escapes Video Project and it looks like it might just be the biggest video contest of the year. (NOTE: Tongal doesn’t exactly run traditional “video contests” but their “projects” are close enough for me.) Here’s a general recap of the
The goal of this project is to create a 30-second broadcast spot with a 15-second cut down for Seagram’s Escapes featuring singer, songwriter, actress Kelly Rowland. Additionally, you will need to create 30-second broadcast spot along with a 15-second cut down, focused specifically on Jamaican Me Happy (Kelly Rowland will NOT appear in the Jamaican Me Happy video).
Got it? One Tongal producer or team will create a 30 second commercial that features Kelly Rowland (one of Destiny’s Children!). After that they will create a second, entirely new 30 second commercial for a specific Seagram’s flavor. Then the creator will provide 15-second cut downs for both ads. So in total that’s two unique 30 second ads plus two short versions of those ads.
That’s a lot of work. But trust me, Tongal is making it worth your while. Take a look at what this gig pays:
No, those aren’t typos. One Tongal member is going to get paid $119,000 to produce these commercials. That’s a serious mount of money so this project will probably attract a lot of heavy hitters. I’m sure most of Tongal’s top tier winners will submit pitches. But $119,000 might bring in a bunch of new producers. I wouldn’t be surprised if the project was awarded to some mid-sized production company that came out of nowhere. So if you’re an independent filmmaker and if you know a semi-established producer you may want to try teaming up with them.
Hardcore Tonglers may have noticed that this isn’t Tongal’s only active, big-money project. Right now they are also running an assignment for Labatt beer entitled Cheers to Hockey. The creator that lands that gig will get paid a total of $153,000!!!!
This is really exciting stuff and I hope we see more of these “Super-Projects” over on Tongal. Right now they’re running the Idea Phase for the Seagram’s project but you can begin submitting pitches on August 5th. The Pitch Phase in the Labatt project is already open and runs until August 2nd. Good luck folks. If you win either of these projects, please save me a 12-pack!