There are a lot of reasons to like Poptent. But probably the best thing about the site is that their clients often wind up buying more videos then they have to after an assignment ends. Case in point, Dell computers just bought 10 Poptent-made promos for $10,000 a piece. Originally they were committed to buy only 4 videos. But the quality of the submissions was so high that Dell decided to spend an extra $60,000 on 6 more videos. This is the type of thing that just doesn’t happen in standard video contests. Actually, if this Dell assignment was a standard video contest, it would have turned out to be one of the biggest contests in history. Seriously, 10 videos being purchased for $10,000 a piece is kind of amazing.
I’m not going to post all 10 videos but here are a few of my favorites. You can see all the results here. If you’re not familiar with this assignment, it was supposed to portray IT people as heroes who save the day with Dell technology. Also, if filmmakers didn’t have access to the right kind of Dell laptop or smart phone they were supposed to use any laptop or phone they could find and then do a re-shoot with the real stuff later. So if you notice some non-Dell products in these videos, that’s why.
Purchased by Dell. Price: $10,000 each:
