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Dairy Queen’s “Mini Blizzard Treatment” winners

Did you vote for me in Dairy Queen’s “Mini Blizzard Treatment” video contest? If so, thanks! I really appreciate the support. But….I didn’t win a Mini Cooper. And to be honest, I kind of knew my chances weren’t very good in this particular contest. (Some background: In the DQ contest, 24 finalists were picked and the 6 people who’s video got the most votes would win a Mini Cooper. The vote counts were hidden during the voting and the Top 6 videos were revealed last week.) Click here to see the 6 winning videos.

At first I tried really hard to get as many votes as possible. But after a few days I took the time to check out the competition. If you’re in a video contest where votes alone determine the winners, you should always do a little research about the people you’re up against. For instance, if the contest is being run on facebook (like the DQ contest was) then try and find out how many facebook friends your competitors have. Just search for their names and their profile will come up. And if it’s not totally set to private, you can see how many friends they have. I have a mere 220 facebook friends so when I saw that several of the finalists had more than 1,000 friends, I knew they’d be hard to beat.

Moving beyond facebook, I also checked twitter. I searched for terms like “Vote, DQ, contest, mini cooper.” And sure enough, I saw tweets from several people in the contest including one guy who had almost 4,900 twitter followers.  And after I did some more digging I discovered that this person was a semi-pro filmmaker with a gigantic and enthusiastic online fan base.  But as it turned out, maybe some of his fans were a little too enthusiastic.  To my surprise, this guy didn’t make the Top 6.  One of his teammates tweeted that their entry was disqualified for “getting too many votes.”  That could have been a joke but I don’t think it was.  I don’t know if they cheated or even if they really got disqualified.  But their entry recived hundreds of comments from people saying “I Voted!”  So I can’t imagine how they couldn’t have won.  Either they cheated and were disqualified or else most of the other contestants cheated in order to beat them.

But I digress.  After Facebook and Twitter the next place you should check is Google News. You can learn amazing things from google news. If you do a blog search you can see if any bloggers are promoting any entries. And if you search Google’s news feed you can see if any contestants have gotten the media to do a story on them.

The point of all this research is to help you decide whether or not it is worth it to try and get more votes in the contest. If you discover one of your competitors has 1,000 facebook friends, 3,000 twitter followers, and a blog that’s read by 20,000 people a month then you’ll know that you might be fighting a losing battle.

So after I did my research I knew that there were 3 or 4 finalists that could get in the top 6 without breaking a sweat. And it looked like there were 2 or 3 other contestants that had a really strong chance of making it too. Of course, I happen to run a semi-popular website (yes, this one) and I have A LOT of good contacts on the web that could help me get votes. So I was thinking I might be able to squeak into the Top 6.  I don’t know where I eventually ranked but I bet I came in 7th or 8th.

Even though I didn’t win a car, being in this contest was a really positive experience for me.  My campaign for votes had some very interesting and unexpected consequences.  I think this is one of those cases where a loss leads to an even greater (metaphorical) victory.  I can’t talk about some of the things that happened because of this contest but I will say this; the support I got from my family and friends and even the readers of this site really warmed my cockles.  It’s a very George-Baily-esque experience to have hundreds of people you’ve known for years rally behind you and wish you well.  I mean, people I haven’t talked to since high school voted for me.  Ex-girlfriends from 10 years ago voted for me.  Former employers and co-workers voted for me.  Random crew people I worked with on random projects 3 years voted for me.  Yeah, I know it only takes 20 seconds to vote in an online contest.  But it was nice to know that so many people I’ve crossed paths with cared enough to try and help me and then wrote me to let me know they still had my back.  So that was nice.  Plus, did you know that when you win a new car you get stuck paying like $7,000 in taxes on it!!  Pfffft….so man, did I dodge a bullet on that one or what?

As is the case with most voted-based video contests, most of the winning videos aren’t so great.  You can see all the results here.  But below I’ll post the best winner followed by the not-best winner.

One of Six Winners.  Prize: A Mini Cooper:

One of Six Winners. Prize: A Mini Cooper:

I have to say, I was totally shocked to see that 2nd video make the Top six. It was definitely not on my list of likely winners. The video didn’t get that many comments and the guy who made it has only 191 facebook friends. (only one vote per FB account counted, BTW) Also, no one blogged about his entry, no one tweeted about it and the media didn’t do any stories about it. So where the heck did all his votes come from?

Klondike’s ‘Pack the Car’ winner

This summer, Klondike is running a series of video contests called the “Everyman Challenges.”  The first challenge was to show how a real man packs his car.  Grand prize was a brand new (though unspecified brand of) SUV.  Here’s the winner. 

Pack the Car Winner.  Prize:  New SUV

Most of the contestants filmed themselves packing their cars in creative ways.  But these guys basically ignored the “challenge” aspect of this contest and just jammed in as many shots of Klondike bars as they could.  Klondike judges pick the winners so I guess it was a smart move.

Conan’s car contest: Something is rotten in the state of California

I had planned to just do a short little post about this but the more I look into it the more suspicious this whole thing gets. Something shady seems to have happened with the “Conan, please blow up my car” video contest. Let me start from the beginning before I lay out the case….

Shortly after taking over the Tonight Show, Conan O’Brian decided that there had to be a more interesting way to dispose of a “clunker” than just trading it to the government for some cash. So he announced the “Conan, please blow up my car” video contest. If you had a really crappy car you were supposed to create an interesting, creative video explaining why your car sucked and why you deserved to have it blown up and replaced by Conan with a brand new Lexus.

Since this contest was promoted on the Tonight Show for a few weeks they got a flood of entries. In all, 951 videos were submitted. Earlier this month, this video was selected as the winner:

Grand Prize Winner. Prize: A new Lexus Hybrid

Sure that’s a really crappy car but the video is as simple as can be. The rules of the contest encouraged participants to create over the top videos though. Judging was supposed to break down the score like this: Originality (50%) and Creativity (50%).

So was that video original and creative? No…not one bit. It was just a guy talking about his suspiciously crappy car. Commenters on the Tonight Show’s website are pretty upset that this video was chosen as the winner. Some even charge that some kind of fix was in. And you know what, as much as I love Conan I have to admit that I think something shady did occur. Consider these points made by commenters on the Tonight Show web site:

1. One poster points out that the entry should have been ineligible because the video features a business’ logo (A “Pizza Pirates” logo on the hood of the car and on the guy’s shirt) and that was prohibited by the rules.

2. Another mentions that he car is also totally illegal to drive because the seat-belts don’t work and apparently the car had to be a drivable clunker.

3. Yet another poster asks a question so brilliant it would make Columbo proud: “If this guy drives with one lft arm holding the door (oh pity me, could of said you used bungies mr. wizard). Can you imagine the right arm making gear changes and turning the steering wheel at same time. People this whole thing was preplanned to appear as a clunker. Aha!!!” (While that move might be tough it would at the very least make the car illegal to drive.)

4. The most astute observation came from a poster that suggested that this particular car was chosen because it was so wrecked that its make and model are a complete mystery. In the video, the owner of the car refers to it only as a “1980.” So instead of blowing up a crappy Ford or Toyota or whatever, Conan got to keep the car companies happy by destroying a completely anonymous car.

The damage to the car also seems kinda suspicious too. As the guy says, he intentionally cut the roof off because it would get hot while he was making his Pizza deliveries.  But who wants to eat a pizza that’s been wind-cooled by a ride in a homemade convertible?  Near the end of the video the guy shows of a bunch of mysterious dents in his driver’s side door. He said that one day at work someone threw eggs at his car and shot paintballs at it.  But look at those dents! Were those eggs shot out of a 44 Magnum? And listen, I have played paintball before and I don’t think they could do that to a car door. If paintballs really could dent metal, would it be legal to shoot them at fleshy human beings?  Most suspicious of all though is the guy’s front license plate.  It looks like someone took a hammer to that plate. And even if he didn’t, how can it be legal to drive around with a license plate that is so bent that it can’t be read?

But forget all that stuff. Here is the biggest red flag of all; The guy in the video says he delivers Pizzas for a place called Pizza Pirates. I googled Pizza pirates and guess what? They have several locations but the guy with the clunker works in Ontario, California…..a mere 52 minute drive from the Universal Studios lot where the car was blown up by Conan.  The winner lives in Chino, CA which is basically a suburb of Los Angeles.

Wow, how convienient

Wow, how convenient

I hate to do this but I officially call “shenanigans” on Conan O’brian. Can you imagine how much money NBC would have had to spend if the winner of this contest was from New York or Florida? By picking a guy who lived in the LA area they probably saved at least $10,000. Besides paying for a trip for two and a hotel room for the winner, NBC would have had to get the clunker to LA! NBC lawyers would never let someone drive the winning “clunker” to the west coast so the chosen vehicle would have had to have been shipped inside a big ass truck. That would have cost thousands of dollars if the winner was from the East coast. Oh! And then NBC would have had to get a new Lexus Hybrid to that guy! The actual car that the guy won was presented to him at the Universal Studios lot after his car was exploded. If the guy lived 2,000 miles from LA would he have had to drive the Lexus all the way home? Of course not. NBC probably got 1 free car in exchange for all the publicity and they again would have had to ship it to the guy’s house. After all, how many Lexus Hybrid dealerships do you think there are in the middle or Georgia or Montana? Not many I’m guessing so they couldn’t just make arrangements with a local dealer if the winner lived outside of the LA area.  Because the winner lives in Chino he would have been able to drive that car right home after the taping.

While googling I found the Pizza Pirate’s Facebook page and they seem very proud of their employee and the death trap he drove while working for them. Several “fans” of Pizza Pirates have commented on the company’s wall that they have seen that beat up car driving around Ontario, CA many times. One girl says….

“haha dude that’s awsome. my school is like right by there and we use to walk by and see that car all the time,lol. so when we heard in was going to be blown up on tv we were like omg..haha.”

Kids say “dude,” “OMG” and “LOL” in every internet comment they make….right? That might be a little suspicious but like I said, a number of people on facebook have said that they will miss seeing that crappy car drive around town. So it probably was a real car at least.

So what’s the final verdict? After looking at all the evidence I believe that:

1. The car that won the contest was real and was a total mess.

2. The winner of the contest might have done a few things to the car to make it look even crappier.

3. The winning video should have been deemed ineligible to win because the car was not legally drivable and because it featured a company logo. (Pizza Pirates isn’t just one store, it’s a small chain with 3 locations.)

4. The judges of the contest that picked this clunker totally disregarded the judging (Originality/creativity) criteria outlined in the rules and picked this car as the winner because:

a. It was funny looking
b. No potential advertisers would be offended that one of their cars were being called a “clunker” since only an expert could decipher its make and model.
c. NBC would be able to save thousands in transport costs because the winner and his car were located just across town from the studio.

In conclusion, here’s what I think happened: The contest was announced and someone at the Tonight Show remembered seeing this beat up Pizza Pirates car driving around the LA suburbs. The car was easy to track down of course and someone contacted Pizza Pirates and the owner of the vehicle got a discreet call. Someone from the Tonight Show encouraged the owner of the car to create an entry so that they could pick a local winner with a really funny-looking car. Conclusion: Shenanigans abound!

To add insult to injury, the actual blowing up of the winning car was really lame! It didn’t EXPLODE at all. It just kid of popped and then was engulfed in flames. Here’s the video of the “Explosion:

For the record I should probably mention that I am not a disgruntled contest entrant. I did not enter a video into the Conan Contest and I have no stake in this unsavory affair.

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