I think the folks over at Frito-Lay were getting pretty sick of the Crash the Super Bowl contest. Those poor people have been watching cheesy homemade ads about Doritos-loving zombies, dogs and ninjas for almost ten years. The marketing team must have been dying to make a change because the company started promoting Doritos NEW crowdsourcing initiative a few hours before The Crash actually came to an end. On Super Bowl Sunday, Doritos hoisted a bunch of football fans 137 feet in the air in front of Levi’s Stadium so that they could
break set the world record for the “Highest Suspended Football Party.”
ridiculous exciting stunt was the official kick-off of Doritos’ new BIG BOLD 50 campaign. For the next 11 months, the company will help fans break set 50 crazy, Dorito-themed world records. The whole thing is meant to celebrate Doritos’ 50th anniversary. Via the sponsor:
“50 years of DORITOS means 50 DORITOS World Records. We call this celebration Bold 50. Because when DORITOS does anniversaries, we do them BIG and BOLD.”
“Doritos will create new records for consumers to break, such as the highest location from which to eat Doritos chips or building the tallest house of cards using Doritos chips”
I keep saying that Doritos fans will “set” rather than break these records because obviously these records are all made up. That’s probably why the people over at Guinness aren’t involved in this. All of these chip-themed records will be verified by the website RecordSetter.com.
Bold 50 has been up and running for almost two months but very few details have been released yet. The website is pretty empty and it doesn’t explain how you can break the records or what you’ll receive if you do. But there is a radically BOLD form you can fill out if you’d like to receive super extreme updates about future record contests: https://www.doritosbold50.com