Frito-Lay wants you to break some crazy Doritos-themed world records

I think the folks over at Frito-Lay were getting pretty sick of the Crash the Super Bowl contest.  Those poor people have been watching cheesy homemade ads about Doritos-loving zombies, dogs and ninjas for almost ten years.  The marketing team must have been dying to make a change because the company started promoting Doritos NEW crowdsourcing initiative a few hours before The Crash actually came to an end.  On Super Bowl Sunday, Doritos hoisted a bunch of football fans 137 feet in the air in front of Levi’s Stadium so that they could break set the world record for the “Highest Suspended Football Party.”



This ridiculous exciting stunt was the official kick-off of Doritos’ new BIG BOLD 50 campaign.  For the next 11 months, the company will help fans break set 50 crazy, Dorito-themed world records.  The whole thing is meant to celebrate Doritos’ 50th anniversary.  Via the sponsor:

“50 years of DORITOS means 50 DORITOS World Records.  We call this celebration Bold 50.  Because when DORITOS does anniversaries, we do them BIG and BOLD.”

“Doritos will create new records for consumers to break, such as the highest location from which to eat Doritos chips or building the tallest house of cards using Doritos chips”

I keep saying that Doritos fans will “set” rather than break these records because obviously these records are all made up.  That’s probably why the people over at Guinness aren’t involved in this.  All of these chip-themed records will be verified by the website RecordSetter.com.

Bold 50 has been up and running for almost two months but very few details have been released yet.  The website is pretty empty and it doesn’t explain how you can break the records or what you’ll receive if you do.  But there is a radically BOLD form you can fill out if you’d like to receive super extreme updates about future record contests:  https://www.doritosbold50.com

Doritos announced 50 (surprisingly decent!) Crash the Super Bowl Semi-Finalists

Doritos-semi-finalistsThis year Doritos received more than 4,500 entries for the Crash the Super Bowl contest and on December 1st the judges over at Frito-Lay whittled that number down to 50 Semi-Finalists.  50 may seem like a big number and it is; last year there were only 25 semi-finalists.  But since this is the final CTSB contest and since 2016 marks the company’s 50th anniversary the sponsors decided to go big and pick 50 ads for the next round of judging.  In January, the judges will pick just 3 finalists and then a few weeks of public voting will commence.  The ad that gets the most votes will win a million bucks and air during the Super Bowl.  The other two finalists will each receive $100,000.  The 47 Semi-Finalists who don’t make the Top 3 will receive $2,000 a piece.

I’ve watched all 50 Semi-Finalists and I’m very impressed with the judges picks this year.  Last year’s slate of Semi-Finalists included some real clunkers.  It seemed like the judges intentionally some gross or sexy ads because they wanted to milk some extra views from videos that had no chance of making the finals.  But this time around it seems like the judges really wanted to target millennials.  A lot of the entries feature the quick cuts and tongue-in-cheek absurdist humor that you’ll see in a lot of popular Vines or Youtube videos.  Here’s an example of what I’m talking about.  Over the last few years I’ve seen at least a dozen entries that used the title “Paranormal Snacktivity” but this is the first one that actually made me laugh:



I thought that was pretty great.  In any other year I would say this entry was a shoo-in for the finals.  But I think at least 40% of the Semi-Finalists are good enough to make it to the Top 3.  Here are a few other entries that I really enjoyed.  The first one is probably my favorite….



I went though all the semi-finalists and I jotted down some raw data.  Here are some random factoids:

  • 45 of 50 semi-finalists are men
  • 5 of 50 semi-finalists are women
  • 41 of 50 semi-finalists are from the USA
  • 9 of 50 semi-finalists are from other countries
  • 4 semi-finalists are from Australia
  • Israel, Canada, Romania, Denmark and the Netherlands each had one semi-finalist.

One more fun fact:  As far as I can tell, only ONE past finalist made it to the semi-finals this year.  The one repeater I spotted is Jonathan Friedman.  In 2012 his Doritos ad Man’s Best Friend aired during the Super Bowl and won the million dollar grand prize.  Usually I’m kind of critical of past winners who enter the contest again but since this is the final Crash I figure all bets are off.  Plus this director happened to make my favorite ad in the Top 50 (the one with the guy who faints when he sees Doritos.)  I’m sure some other past finalists made the cut so if anyone recognizes any names, please let me know.

This year it’s going to tough to predict which ads will make the finals but I’ll post my picks for the Top 3 later this month.  Feel free to share your own thoughts about the semi-finalists in the comment section below!

“Middle Seat” and “When Pigs Fly” win the 2015 Crash the Super Bowl contest!

With four minutes left to go, Super Bowl XLIX is still a nail-biter.  But the 2014-2015 installment of the Crash the Super Bowl contest is finally over.  The two winning fan-made commercials were:

Middle Seat by Scott Zabielski:

and When Pigs Fly by Nelson Talbot:

Here’s what it looked like inside FritoLay’s private box at the Super Bowl when “Middle Seat” aired:

Click image to view
Click image to view

Man, there were a lot of good sports in that box.  And that includes Elizabeth Banks.  She didn’t try and squirm away when the winning director gave her a weirdly long hug.

I wasn’t surprised when Middle Seat aired but I really didn’t think When Pigs Fly would win.  Both commercials looked damn good and for some reason, When Pigs Fly just seemed more amusing on TV.  We’ll find out tomorrow morning which commercial was picked by the judges and which one won the online vote.  The ad picked by the judges will get $50,000 and the one picked by the fans will win a million bucks.  Middle Seat was the best and most professional finalist this year so I have a feeling the judges picked that one.  If I’m right, that means that When Pigs Fly will probably take home the grand prize.

UPDATE:  Ha.  Well I was wrong.  “Middle Seat” won the million dollars!

http://www.latimes.com/local/lanow/la-me-ln-super-bowl-commercial-middle-seat-20150202-story.html

Which Doritos ads will Crash the Super Bowl on Sunday?

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Two of these ads will air during The Super Bowl on Sunday.  But which two!??!

Super Bowl XLIX is still three days away but a whole buttload of Super Bowl commercials appeared online this week.  Did you see that Godaddy ad about the lady who sells the puppy?  Crap like that is one reason why I transferred my web hosting away from Godaddy.  On the flip side, that Snickers ad with Danny Trejo is going to go down as one of the best Super Bowl commercials of all time.  But that’s not surprising because Danny Trejo can do no wrong.

So what about Doritos?  Frito-Lay never reveals which Crash the Super Bowl ads are going to air so for now we’ll just have to make some educated guesses.  One of the winning commercials was picked via an online vote.  So let’s take a look at the view counts for all 10 finalists and see which ones were popular:

Lemonade Stand: 488,387 Views
Baby’s First Word: 475,221 Views
Middle Seat:  470,870 Views
What Could Go Wrong?:  429,607 Views
Trouble in the Back Seat:  423,582 Views
Doritos Angler: 413,067 Views
When Pigs Fly:  402,214 Views
Selfish Sneezers:  388,147 Views
Doritos Manchild:  379,307 Views
MissSpelling Bee: 373,552 Views

The numbers are pretty close here and there’s no clear landslide winner.  But I think Lemonade Stand will wind up winning the public vote.  I remember one year about 750,000 votes were cast in the CTSB contest so “get out the vote” campaigns don’t really have much affect.  Even if a contestant went on the local news and managed to get 1,000 extra people to vote for him, most of the votes in this contest will come from people who watch a few entries and then pick their favorite.  And since Lemonade Stand is objectively the best ad in the bunch, I think it’s going to win the million dollar grand prize.



Second place is a little harder to predict.  The second ad will be picked by the judges at Frito-Lay and I wouldn’t be surprised if they selected one of the weirder finalists.  Middle Seat is a great ad too but it contains a quick joke about Irritable Bowl Syndrome.  It’s a cheap shot that would upset a lot of people so I think that one joke will keep Middle Seat off the air.  And I can say with almost 100% confidence that there’s no way in hell that Trouble in the Back Seat will air.  That’s because AdWeek noticed something that I pointed out weeks ago; Trouble in the Back Seat was a little too similar to this Award-Winning European commercial:



Is Trouble in the Back Seat a rip off?  I can’t say for sure.  But FritoLay isn’t going to spend 4.5 Million dollars to air a commercial that MIGHT be based on a stolen idea.

The remaining ads are either too gross for the Super Bowl (Selfish Sneezers, MissSpelling Bee) or just not very original.  So I’m going to go out a limb here and predict that the judges will give second place to What Could Go Wrong?



I like this one because it’s cute and has a nice, low budget feel. Plus it has a weird and shocking ending.  The folks at Frito-Lay want two things here; they want people to re-watch the CTSB ads online and they want viewers to tweet and post about the commercials right after they air.  And What Could Go Wrong? Will accomplish both of those goals.  Plus the director of the ad has a great backstory….



Good Luck to all the finalists.  I’ll post the results of the Crash during the game so check back here if you miss any of the winners.

Hark! Let glory (and cash) be upon the winners of USA Today’s Holiday Lights Contest!

Merry Christmas Eve everybody! I’ve got some time to kill before I go over to my grandma’s house for pierogies and presents so I thought I’d do a quick post and share the results of Christmas-themed video contest.  But it turns out that most Christmas-themed video contests are kinda lame so I’m just going to post a video that features the winners of USA Today’s annual Holiday Lights Contest.  Contestants had to send in a photo of their Christmas Holiday lights and the house with the craziest display will get $5,000.  Here’s some info about the family that won:

Over the past 20 years, what began as a way for Buck Bottoms to make his children smile during the holidays has turned into a lifestyle for Hunter, 27, his wife, Emily, brother Jonathan, 25, and sister Ashley, 24. And Hunter Bottoms has in many ways taken over as the ringleader of the family’s holiday display.

He says each year they reunite to decorate their parents’ Midlothian, Va., home.

“We start putting the display together in September and try to have it up by Thanksgiving,” Bottoms says. “We have 178,000 lights so it’s a process and we have to manage things all year.”

The Bottoms house is located in a suburb of Richmond where holiday light tours are a staple of the season. For the past 10 years, the Bottoms home has been a part of the Richmond Tacky Lights tour with limos and buses of people showing up on the weekends.

Ok, it’s now officially pierogi time so I am outta here.  Have a great holiday everybody!