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	<title>Video Contest News &#187; coors</title>
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		<title>Coors Light has great taste</title>
		<link>http://videocontestnews.com/2009/12/30/coors-light-has-great-taste/</link>
		<comments>http://videocontestnews.com/2009/12/30/coors-light-has-great-taste/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 03:02:44 +0000</pubDate>
		<dc:creator>Beardy</dc:creator>
				<category><![CDATA[Recent Results]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[coaches]]></category>
		<category><![CDATA[coors]]></category>
		<category><![CDATA[light]]></category>
		<category><![CDATA[poptent]]></category>

		<guid isPermaLink="false">http://videocontestnews.com/?p=1079</guid>
		<description><![CDATA[Have you seen those Coors Light commercials where a bunch of “average” dudes ask football coaches goofy questions during post-game press conferences? Yes? Ok, well Coors wanted 6 more coach spots that they could air on Tivo so they turned to poptent. Coors provided the coach footage and interested filmmakers had to go out and [...]]]></description>
			<content:encoded><![CDATA[<p>Have you seen those Coors Light <a href="http://www.youtube.com/watch?v=g5nLzYYabUw">commercials</a> where a bunch of “average” dudes ask football coaches goofy questions during post-game press conferences?  Yes?  Ok, well Coors wanted 6 more coach spots that they could air on Tivo so they turned to <a href="http://www.poptent.net">poptent</a>.  Coors provided the coach footage and interested filmmakers had to go out and shoot their own press conference scenes. </p>
<p>Today Poptent announced that Coors Light would be purchasing 6 user-created ads for $3,500 a piece.  And guess what, one of those ads just happened to be made by your pal Beardy.  Boosh!  Here’s my spot “Blue Mountains” followed by two other selected submissions that I especially liked:</p>
<p><strong>Ads purchased by Coors.  Price: $3,500 each</strong></p>
<p><object width="512" height="341"><param name="movie" value="http://www.poptent.net/getplayer/18594"></param><param name="allowfullscreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.poptent.net/getplayer/18594" type="application/x-shockwave-flash" width="512" height="341" allowfullscreen="true" allowscriptaccess="always"></embed></object><br />
<BR><br />
<object width="512" height="288"><param name="movie" value="http://www.poptent.net/getplayer/18578"></param><param name="allowfullscreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.poptent.net/getplayer/18578" type="application/x-shockwave-flash" width="512" height="288" allowfullscreen="true" allowscriptaccess="always"></embed></object><br />
<BR><br />
<object width="512" height="384"><param name="movie" value="http://www.poptent.net/getplayer/18434"></param><param name="allowfullscreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.poptent.net/getplayer/18434" type="application/x-shockwave-flash" width="512" height="384" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>The other three spots that Coors purchased can be seen here:  <a href="http://www.poptent.net/blog/?p=1019">http://www.poptent.net/blog/?p=1019</a></p>
<p>All the filmmakers whose ads were purchased really went all out.  I can tell you from experience that getting a bunch of extras, some still cameras and several believable TV cameras together into a room that looks like it could be used for a post-game press conference isn’t easy.  I shot my submission (and two other spots that didn’t get picked) in the TV studio of my old college.  A few friends played extras but almost everyone on camera were actors hired via craigslist.  Oh, but I recycled the Yeti from my non-winning careerbuilder entry!  Glad he finally got his moment of glory.</p>
<p><strong>NOTE:  This post has inspired a pretty interesting discussion about payment amounts for video contests.  So check out the comments to read the opinions of a variety of past contest winners.<br />
</strong></p>
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