That’s a lot of stuff.  All too often contest organizers totally forget about all the people who took the time and made the effort to create an entry for their video contest.  So it’s great to see a company that realizes that it’d be a good idea to say “thank you” to people who are obviously loyal to their brand.  Maybe the prize packages only cost Hartz 50 bucks each to put together but the good will they will receive in return is really valuable.  All 24 contestants will tell God only knows how many people about the super cool prize pack they got just for entering.  So giving away sweet prizes to the “non-winners” is good for their reputation in the long run.  Way to go Hartz!