If you’ve never heard of Mofilm, it’s….well, it’s hard to describe. If a film festival and an online video contest could have a baby, it’d look like Mofilm. It’s a website/organization that runs big online video contests in conjunction with top tier, international film festivals. But unlike a typical video contest, sometimes the sponsors want to see creative entries that have nothing to do with their products. But then again, some sponsors are looking for straight up commercials or shorts that incorporate their stuff in unique ways.
The Barcelona Film Festival competition is the perfect example of a Mofilm contest. It was made up of two parts; one was the Pepsi “60 seconds to Refresh Your World” Movie Competition and the other was the Barcelona 2010: Make An Ad Video Competition.
Entries for the Pepsi contest were supposed to have nothing to do with Pepsi. Filmmakers were instructed to make awesome short films that were relevant to the themes of the contest. 700 videos from 112 countries (what!?) were submitted and it’s no wonder. Five 1st place winners each won trips to the 2010 Barcelona Film Fest. I can’t embed videos from Mofilm so click here to view the Pepsi winners:
http://www.mofilm.com/competitions/pepsi2010/
I recommend “GPS” and “No Vegetables.” At the Barcelona fest, one entry will be selected as the Grand Prize winner. The filmmaker will receive $10,000 and $20,000 to shoot a commercial that Pepsi will air on TV.
The other half of the contest was the more familiar, Make an Ad competition. Five brads: Best Buy, AT&T, Yoplait, Chevy and Samsung all participated and gave out more trips to Barcelona and other big prizes. You can see the winner for each of the brands here:
http://www.mofilm.com/competitions/barcelona2010
I recommend “Changing Lives” shot for Samsung. It starts out slow but gets very creative as it goes on.
The funny thing about Mofilm is that if you win a trip to one of their sponsor film festivals you don’t get much notice. The Barcelona winners were just told on Monday that they had won. But the Barcelona film fest starts on February 15th! Hope the winners all had passports already or they’re outta luck.
