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Guest Post: Watch Out, It’s Dot TV

What is "Dot TV"? I actually have no idea

Beardy’s Note:  For the first time ever, VCN is presenting a guest post that was written by an author who would prefer to remain anonymous.  Here’s how this article came to be:  A few weeks ago I got an e-mail from a filmmaker and long-time reader of VCN that was having problem’s with .tv’s “Watch Dot TV” video contest.  The filmmaker had made the finals in the contest and he had a shot at winning the $10,000 grand prize.  The winner of of the contest was supposed to be determined  by facebook votes.  But right away, the voting seemed pretty fishy.  I’ll let our anonymous author tell the rest of the story but as you can probably guess, it doesn’t end well.  Initially I planned to do an article about this debacle myself but I knew the filmmaker could tell his own story better than I ever could.  This contest got pretty ugly and the filmmaker got screwed by the sponsors pretty badly so I suggested that we run this article without revealing the filmmaker’s name.

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In the wild west of online video contests, Watch Dot TV, a part of the large Verisign corporation, has set a new low in taking advantage of its contestants. In October they solicited entries and their judges chose the top 10 videos who competed for public votes.   First Prize was $10,000, Second Prize was a Canon 7Dand Third Prize was a Panasonic GH2.

The voting in this contest ended more than a month ago and Dot TV is now over a week late announcing the winners.  They have not issued a single statement despite the plethora of agitated comments on their Facebook wall. Watch Dot Tv’s continued silence is the loudest admission of guilt they could make. They even went so far as to delete people’s comments on their wall demanding accountability.

So what happened?

During the voting, each Facebook user was allowed one vote per day and after 4 days the top two entries had around 500 votes. Within hours the top two increased their lead on the third place by almost double what it took them days to accumulate. After this anomaly I discovered how the top two entries had gotten a huge lead: They exploited an error in the voting system that allowed for more than one vote a day.

Simply opening the voting page in a new tab, or even refreshing the page would allow for multiple votes. I immediately emailed the contest administrator to make them aware of the voting system error and that it has already been taken advantage of by the top two entries.

They responded and said they could not recreate this simple error on their own.

This was the major red flag. I was not trying to explain the error to an Amish craftsman, this was an internet company that could not open their own Facebook page in a new tab and recreate the error.

The two entries had already gained an insurmountable lead and the contest administrator was turning a blind eye. My fear was that they would find and fix the error I made them aware of and then deny it ever existed, meanwhile the two entries would continue to win, and Watch Dot TV would have averted a PR headache.

That’s when I decided to expose the error by voting repeatedly so it could not be ignored and brushed under the rug. As soon as I gained a lead on two winning entries, within minutes, they began exploiting the error to regain their lead. I called in reinforcements to gain such a lead that the two entries would give up, be exposed as exploiting the error, and Watch Dot TV would have to restart the competition. I did gain a 1,000 vote lead and the two entries did stop trying to keep up, so now it was just up to Watch Dot TV to fix the error and restart the competition.

Watch Dot TV’s solution was to reset the number of votes to a previous point in time that the two entries had already gained their lead by exploiting the error. When I commented on Watch Dot TV’s Facebook wall that they did not reset the votes to a point in time before the error occurred, they deleted my comment. Red flag number two.

Dot TV's facebook announcement

I continued to email them the timestamped screenshots I had taken when I exposed the voting error and asked them to address their mistake. There was only a few days left of voting for Watch Dot TV to fix this.

Watch Dot TV didn’t enjoy being called to account. After my pleas in emails and on their Facebook wall to restart the voting, they disqualified me and another entry from the contest. (Beardy’s Note:  For some mysterious reason, the sponsors did not disqualify the two original elleged cheaters.  It seems they only disqualified people who tried to beat those two contestants at their own game.)  The entry in first place remained in that position until the end of the voting period. He was even promising to donate 25% of the prize to the Invisible Children organization in an effort to gain more votes.

There were even people on his facebook wall claiming they were using multiple accounts to vote for his entry. His video also violated the contest’s Official Rules and should have never been chosen as a finalist. His entire video was created by using previously published work, a direct violation of the rules.

I have never seen such disrespectful behavior by a company towards people from which it solicited video entries.

To this day the winner has not been announced and Watch Dot Tv has not issued any statements. (Beardy’s Note:  The entire contest and all the entries have actually been removed from Dot TV’s facebook page)  My only hope is that if they did give the prize money to entry that remained in first, despite having exploited the voting error and violating the official rules, maybe 100% of his prize found its way to the Invisible Children organization.

Watch Dot TV should be ashamed of the unprofessional manner in which it operated the contest and its parent company Verisign should exercise it’s parental responsibilities and put its misbehaved child in permanent timeout.

 

—  Written by: Anonymous. To learn more about the Invisible Children fund, head here  —

 

Triaminic starts airing Poptent-made commercial

The other day I was screwing around on the Internet and I had the TV on in the background.  Out of the corner of my eye I noticed a Triaminic commercial that looked really familiar.  I knew I had seen it before but I also knew I had never actually seen it on TV.  I turned up the volume and watched carefully.  I could not figure out how I could possibly recognize a brand new TV commercial.  What was really weird was that the ad was only 15 seconds long but I was sure I remembered it being longer.  About 20 minutes later it finally hit me.  I had seen the Triaminic ad on Poptent.  I checked the site and the video was created by Poptent’s Super-Salesmen “Bisbinetts” (AKA Joe) for a Triaminic assignment from 2010!  I guess Triaminc liked the ad and decided to hold on to it until the 2011 cough and cold season started.  I haven’t seen many user-generated ads on TV this year so good for Triaminic for running Joe’s spot.  Here’s the 30 second version:

Purchased by Triaminic.  Price: $7,500:
 

 

Woozol offers $1K prize for a national TV commercial

Woozol: Will pay you in pennies

The Penny Auction site Woozol.com is launching in October and because there are already like 50 Penny Auction sites on the web, the Woozol team apparently decided they better make a TV commercial.  But it turns out, making a TV commercial is really expensive!  So Woozol decided to “crowdsource” their commercial and let the aspiring ad makers out their handle the job. A lot of companies are doing that these days and I think that’s awesome.  But what’s not awesome is when a company like Woozol tries to take advantage of the people who enter their contest.  Woozol decided that a fair price for a crowdsourced commercial that was guaranteed to air on national TV is $1,000.

And if that minuscule prize wasn’t insulting enough, Woozol decided the best way to pick their first TV commercial was through a public vote.  And it was the worst kind of public vote too; it was run on facebook and people could vote every day.  That means that quality would have zero impact on deciding the winners.  Basically, Woozol ran a voting-contest, not a video contest.

So the company decided that a little extra social media exposure meant more to them then a quality commercial.  And can you guess what happened?  The contest was a complete and utter disaster.  They got so few entries that they had to extend the deadline.  And in the end, the entries they did receive were pretty much terrible.  None of them were TV-quality to say the least.  But the “public’ has spoken and here is the ad winning ad that Woozol promised they would air on TV:

Woozol.com’s First Place Winner.  Prize:  $1,000 plus national airplay:



Ha!  That “TV commercial” was only 19 seconds long!  How did it even get accepted into the contest?  There is simply no way Woozol can run that on TV.  But national airplay was part of the guaranteed prize. This is from Woozol’s Facebook page:

New Website *Woozol.com* starts a $1,000 Video Contest to find a fantastic *TV Commercial.* Get your friends to vote because the one with the most votes wins the grand prize: *$1,000 and their commercial broadcast on national television!* Voting will begin on August 29th and run through September 9th, so be sure to get your submission in on time and tell your friends!

So it looks like the company is stuck airing that video. In fact, a rep from Woozol said that was one reason the cash prize was so low. They felt that the exposure was the most valuable part of the prize. So is Woozol really going to run a 19 second TV commercial or are they going to break their promise to air the winning video?

That question might be moot because surprise, surprise….it looks like there was probably a massive amount of cheating going on during the voting phase.  Other disgruntled contestants have been leaving comments on Woozol’s facebook page saying that they suspected the winners cheated.  Here’s what one contestant had to say:

Taras M:  This contest was so rigged! I am reading some of the comments on the 2nd Prize Video Winner. And somebody said they voted for him 80 times using an I.P. changer. This should not be allowed and he should be eliminated. I am also kind of surprised all three videos were very simple Windows Movie Maker type videos that takes 20 minutes to make. None of the hard working videos even got a spot.  I am not trying to claim a spot or anything, I just want to give my 2 cents and let you know that 2/3 Winners chosen used an internet source to amp up votes. I just think this is a very unfair advantage.

So maybe Woozol will be able to weasel out of their obligations by voiding the contest becuase of cheating.  And by the way, as that commenter points out, there was a 2nd and 3rd place in this contest.  Second prize was $500 and Third prize was $250.  Just for the heck of it, Here’s the video that won 2nd place:

Woozol.com’s Second Place Winner.  Prize:  $500:



Was that epic or what?  I think this entire story can be summed up in one line; YOU GET WHAT YOU PAY FOR.

 

Chevy airs Mofilm-made ad during the All-Star Game

On the morning of July 12th, filmmaker and self-professed “video contest junkie,” John Scaletta received a surprising e-mail from Mofilm.com.  Mofilm just wanted to let him know that his 2nd place winning Chevy entry from the Mofilm Tribeca competition would be airing on FOX that night….in the middle of the MLB All-Star Game.

John, his producing partner Craig Bass and his family and friends were left in shock.  At no point had Chevy or Mofilm ever mentioned that something like this might happen. But sure enough, their ad played right in the middle of one of the biggest sporting events of the year. Here is is:

2nd Place winner, Mofilm’s Tribeca Competition. Prize: $4,000

It’s really an excellent short film and I can’t believe it didn’t take first place. But John and Craig have done several fantastic video contest entries in the last year and a half. Maybe you remember this ad they created for last year’s big Godaddy contest. It won an honorable mention spot, $15,000 and also aired on TV:

And the duo also won a 2nd Honorable mention in the 2nd installment of Godaddy’s contest with this commercial. Except the prize for that one was $25,000! And yes…this ad also ran on TV for a while.

So that’s three national commercials in about 18 months. That’s pretty damn impressive. I saw those 2 Godaddy ads run a bunch of times on cable. And this year, 11 Million people watched the MLB Allstar game! If you want to learn more about how these guys operate, here’s a neat (but long) news story about John and Craig’s video contest adventures. Watch it if you like to feel jealous!

http://lagrange.patch.com/articles/video-meet-the-guys-who-got-la-grange-on-national-tv

 
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