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Guest Post: Watch Out, It’s Dot TV

What is "Dot TV"? I actually have no idea

Beardy’s Note:  For the first time ever, VCN is presenting a guest post that was written by an author who would prefer to remain anonymous.  Here’s how this article came to be:  A few weeks ago I got an e-mail from a filmmaker and long-time reader of VCN that was having problem’s with .tv’s “Watch Dot TV” video contest.  The filmmaker had made the finals in the contest and he had a shot at winning the $10,000 grand prize.  The winner of of the contest was supposed to be determined  by facebook votes.  But right away, the voting seemed pretty fishy.  I’ll let our anonymous author tell the rest of the story but as you can probably guess, it doesn’t end well.  Initially I planned to do an article about this debacle myself but I knew the filmmaker could tell his own story better than I ever could.  This contest got pretty ugly and the filmmaker got screwed by the sponsors pretty badly so I suggested that we run this article without revealing the filmmaker’s name.

———————–

In the wild west of online video contests, Watch Dot TV, a part of the large Verisign corporation, has set a new low in taking advantage of its contestants. In October they solicited entries and their judges chose the top 10 videos who competed for public votes.   First Prize was $10,000, Second Prize was a Canon 7Dand Third Prize was a Panasonic GH2.

The voting in this contest ended more than a month ago and Dot TV is now over a week late announcing the winners.  They have not issued a single statement despite the plethora of agitated comments on their Facebook wall. Watch Dot Tv’s continued silence is the loudest admission of guilt they could make. They even went so far as to delete people’s comments on their wall demanding accountability.

So what happened?

During the voting, each Facebook user was allowed one vote per day and after 4 days the top two entries had around 500 votes. Within hours the top two increased their lead on the third place by almost double what it took them days to accumulate. After this anomaly I discovered how the top two entries had gotten a huge lead: They exploited an error in the voting system that allowed for more than one vote a day.

Simply opening the voting page in a new tab, or even refreshing the page would allow for multiple votes. I immediately emailed the contest administrator to make them aware of the voting system error and that it has already been taken advantage of by the top two entries.

They responded and said they could not recreate this simple error on their own.

This was the major red flag. I was not trying to explain the error to an Amish craftsman, this was an internet company that could not open their own Facebook page in a new tab and recreate the error.

The two entries had already gained an insurmountable lead and the contest administrator was turning a blind eye. My fear was that they would find and fix the error I made them aware of and then deny it ever existed, meanwhile the two entries would continue to win, and Watch Dot TV would have averted a PR headache.

That’s when I decided to expose the error by voting repeatedly so it could not be ignored and brushed under the rug. As soon as I gained a lead on two winning entries, within minutes, they began exploiting the error to regain their lead. I called in reinforcements to gain such a lead that the two entries would give up, be exposed as exploiting the error, and Watch Dot TV would have to restart the competition. I did gain a 1,000 vote lead and the two entries did stop trying to keep up, so now it was just up to Watch Dot TV to fix the error and restart the competition.

Watch Dot TV’s solution was to reset the number of votes to a previous point in time that the two entries had already gained their lead by exploiting the error. When I commented on Watch Dot TV’s Facebook wall that they did not reset the votes to a point in time before the error occurred, they deleted my comment. Red flag number two.

Dot TV's facebook announcement

I continued to email them the timestamped screenshots I had taken when I exposed the voting error and asked them to address their mistake. There was only a few days left of voting for Watch Dot TV to fix this.

Watch Dot TV didn’t enjoy being called to account. After my pleas in emails and on their Facebook wall to restart the voting, they disqualified me and another entry from the contest. (Beardy’s Note:  For some mysterious reason, the sponsors did not disqualify the two original elleged cheaters.  It seems they only disqualified people who tried to beat those two contestants at their own game.)  The entry in first place remained in that position until the end of the voting period. He was even promising to donate 25% of the prize to the Invisible Children organization in an effort to gain more votes.

There were even people on his facebook wall claiming they were using multiple accounts to vote for his entry. His video also violated the contest’s Official Rules and should have never been chosen as a finalist. His entire video was created by using previously published work, a direct violation of the rules.

I have never seen such disrespectful behavior by a company towards people from which it solicited video entries.

To this day the winner has not been announced and Watch Dot Tv has not issued any statements. (Beardy’s Note:  The entire contest and all the entries have actually been removed from Dot TV’s facebook page)  My only hope is that if they did give the prize money to entry that remained in first, despite having exploited the voting error and violating the official rules, maybe 100% of his prize found its way to the Invisible Children organization.

Watch Dot TV should be ashamed of the unprofessional manner in which it operated the contest and its parent company Verisign should exercise it’s parental responsibilities and put its misbehaved child in permanent timeout.

 

—  Written by: Anonymous. To learn more about the Invisible Children fund, head here  —

 

Triaminic starts airing Poptent-made commercial

The other day I was screwing around on the Internet and I had the TV on in the background.  Out of the corner of my eye I noticed a Triaminic commercial that looked really familiar.  I knew I had seen it before but I also knew I had never actually seen it on TV.  I turned up the volume and watched carefully.  I could not figure out how I could possibly recognize a brand new TV commercial.  What was really weird was that the ad was only 15 seconds long but I was sure I remembered it being longer.  About 20 minutes later it finally hit me.  I had seen the Triaminic ad on Poptent.  I checked the site and the video was created by Poptent’s Super-Salesmen “Bisbinetts” (AKA Joe) for a Triaminic assignment from 2010!  I guess Triaminc liked the ad and decided to hold on to it until the 2011 cough and cold season started.  I haven’t seen many user-generated ads on TV this year so good for Triaminic for running Joe’s spot.  Here’s the 30 second version:

Purchased by Triaminic.  Price: $7,500:
 

 

Woozol offers $1K prize for a national TV commercial

Woozol: Will pay you in pennies

The Penny Auction site Woozol.com is launching in October and because there are already like 50 Penny Auction sites on the web, the Woozol team apparently decided they better make a TV commercial.  But it turns out, making a TV commercial is really expensive!  So Woozol decided to “crowdsource” their commercial and let the aspiring ad makers out their handle the job. A lot of companies are doing that these days and I think that’s awesome.  But what’s not awesome is when a company like Woozol tries to take advantage of the people who enter their contest.  Woozol decided that a fair price for a crowdsourced commercial that was guaranteed to air on national TV is $1,000.

And if that minuscule prize wasn’t insulting enough, Woozol decided the best way to pick their first TV commercial was through a public vote.  And it was the worst kind of public vote too; it was run on facebook and people could vote every day.  That means that quality would have zero impact on deciding the winners.  Basically, Woozol ran a voting-contest, not a video contest.

So the company decided that a little extra social media exposure meant more to them then a quality commercial.  And can you guess what happened?  The contest was a complete and utter disaster.  They got so few entries that they had to extend the deadline.  And in the end, the entries they did receive were pretty much terrible.  None of them were TV-quality to say the least.  But the “public’ has spoken and here is the ad winning ad that Woozol promised they would air on TV:

Woozol.com’s First Place Winner.  Prize:  $1,000 plus national airplay:



Ha!  That “TV commercial” was only 19 seconds long!  How did it even get accepted into the contest?  There is simply no way Woozol can run that on TV.  But national airplay was part of the guaranteed prize. This is from Woozol’s Facebook page:

New Website *Woozol.com* starts a $1,000 Video Contest to find a fantastic *TV Commercial.* Get your friends to vote because the one with the most votes wins the grand prize: *$1,000 and their commercial broadcast on national television!* Voting will begin on August 29th and run through September 9th, so be sure to get your submission in on time and tell your friends!

So it looks like the company is stuck airing that video. In fact, a rep from Woozol said that was one reason the cash prize was so low. They felt that the exposure was the most valuable part of the prize. So is Woozol really going to run a 19 second TV commercial or are they going to break their promise to air the winning video?

That question might be moot because surprise, surprise….it looks like there was probably a massive amount of cheating going on during the voting phase.  Other disgruntled contestants have been leaving comments on Woozol’s facebook page saying that they suspected the winners cheated.  Here’s what one contestant had to say:

Taras M:  This contest was so rigged! I am reading some of the comments on the 2nd Prize Video Winner. And somebody said they voted for him 80 times using an I.P. changer. This should not be allowed and he should be eliminated. I am also kind of surprised all three videos were very simple Windows Movie Maker type videos that takes 20 minutes to make. None of the hard working videos even got a spot.  I am not trying to claim a spot or anything, I just want to give my 2 cents and let you know that 2/3 Winners chosen used an internet source to amp up votes. I just think this is a very unfair advantage.

So maybe Woozol will be able to weasel out of their obligations by voiding the contest becuase of cheating.  And by the way, as that commenter points out, there was a 2nd and 3rd place in this contest.  Second prize was $500 and Third prize was $250.  Just for the heck of it, Here’s the video that won 2nd place:

Woozol.com’s Second Place Winner.  Prize:  $500:



Was that epic or what?  I think this entire story can be summed up in one line; YOU GET WHAT YOU PAY FOR.

 

Chevy airs Mofilm-made ad during the All-Star Game

On the morning of July 12th, filmmaker and self-professed “video contest junkie,” John Scaletta received a surprising e-mail from Mofilm.com.  Mofilm just wanted to let him know that his 2nd place winning Chevy entry from the Mofilm Tribeca competition would be airing on FOX that night….in the middle of the MLB All-Star Game.

John, his producing partner Craig Bass and his family and friends were left in shock.  At no point had Chevy or Mofilm ever mentioned that something like this might happen. But sure enough, their ad played right in the middle of one of the biggest sporting events of the year. Here is is:

2nd Place winner, Mofilm’s Tribeca Competition. Prize: $4,000

It’s really an excellent short film and I can’t believe it didn’t take first place. But John and Craig have done several fantastic video contest entries in the last year and a half. Maybe you remember this ad they created for last year’s big Godaddy contest. It won an honorable mention spot, $15,000 and also aired on TV:

And the duo also won a 2nd Honorable mention in the 2nd installment of Godaddy’s contest with this commercial. Except the prize for that one was $25,000! And yes…this ad also ran on TV for a while.

So that’s three national commercials in about 18 months. That’s pretty damn impressive. I saw those 2 Godaddy ads run a bunch of times on cable. And this year, 11 Million people watched the MLB Allstar game! If you want to learn more about how these guys operate, here’s a neat (but long) news story about John and Craig’s video contest adventures. Watch it if you like to feel jealous!

http://lagrange.patch.com/articles/video-meet-the-guys-who-got-la-grange-on-national-tv

 

Two Poptent-made Quiznos ads start airing

There are currently three commercials airing on TV promoting Quizno’s “5 4 3″ deal and in classic Quizno’s style, they feature crazy animation and weird animals singing about tasty sandwiches. The first ad you’ve probably seen; it features 3 kittens singing to the tune of Three Blind Mice. (link) The other two ads you might not have seen yet since they just started airing. Amazingly, these two new Quizno’s ads were created for an assignment on poptent.net. The commercials are so slick and so well made that 99.999% of the people who see them on TV would never even guess that they were made on spec by freelancers. I actually think both commercials are better than the one Quiznos themselves produced. Here they are:

Purchased by Quiznos. Price: $7,500

Purchased by Quznos. Price: $7,500

Amazing stuff. Now let me tell you, Quiznos got one hell of a deal here. I’m going to guess that $7,500 is just a fraction of what it cost to create the original singing kittens ad. That’s great for Quiznos but kind of not so great for filmmakers. $7,500 is a lot of money but it’s certainly the lowest payday I’ve ever seen for a in this type of situation. Normally in video contests or poptent-style open assignments if the sponsor intends to use the selected video on TV the price tag is somewhere between $10,000 and $25,000. Just off the top of my head Doritos, Taxslayer and butterfinger all paid $25K for video contest entries that made it to air. But like I said, $7,500 is still a big pay day and for an up-and-coming professional, the real prize is getting your work on national TV. Still, I hope Quiznos sends those guys a couple free gift cards. Actually, forget the gift cards. The guys who made those two ads should be allowed to walk into any quiznos and demand free sandwiches. If I were them, I’d go in and be all like “Don’t you people know who I am!? I’m the guy that made that Quiznos commercial where that heavy metal cat screams about sandwich deals motherF$%#*er! So give me a free Tasty Torpedo before I tear this place apart!!

April video contest updates

Do a google image search for "April" and you'll get this and a ton of porn

Do a google image search for "April" and you'll get this and a ton of porn

April is finally here and two big contests have deadlines this month. The first is the perennial Taxslayer.com commercial contest with the hard-to-forget deadline of April 15th. There are two big prizes in this contest; first place gets $15,000 and second gets $5,000. The other deadline to remember this month is April 23rd. That’s for the Godaddy commercial contest. Godaddy’s giving away more than $175,000 in that one so you might want to ad it to your calendar.

Since both the taxslayer and godaddy contests require contestants to upload their videos to youtube, it’s really easy to check out the competition. So let’s see what’s been submitted so far.

Let’s start Taxslayer. According to that contest’s rules, contestants must upload their entries to youtube and tag them “Taxslayercontest2010.” Doing a search for that tag yields just ONE, solitary result. Here it is:

Remember for this one, contestants are required to submit both a 30 second and a 15 second version of their entry. You can watch the 15 second version of the above ad here.

As we’ve mentioned before, Taxslayer lowered their prize amount and instituted some new rules this year. And it looks like those changes have scared everyone away. I had pretty much decided not to enter but if no one else is going to enter, maybe I should after all?

The Godaddy contest on the other hand has already received a whole bunch of entries. You can scroll through them all here: http://videos.godaddy.com/Super-Bowl-Video-Contest.aspx

But how about I save you a lot of time and just show you the three best entries so far. These three seem to be the only ones slick enough for TV:

EDIT:  Looks like I missed one.  Someone left a link to this entry in a comment.  It’s very slick but it’s kind of odd because it seems to be sort of a parody of the sample entry that godaddy produced:

As you can guess, a lot of crazy shit has been submitted too.  This video for instance is just plain WRONG. I think Chris Hanson needs to pay a visit to whoever came up with this idea:

If you shoot an entry for either the taxslayer or the godaddy contests and want to show off your work, e-mail us a link or just leave it in a comment below. We’ll post some more of our favorite entries later this month.

Sour Punch “Punch Up the Video” Contest

sourpunchcontest

Well it only took 8 months but our little site here has finally crawled far enough up the google ranking ladder that people searching simply for “video contests” can actually find us.  Consequently, I’ve been getting a bunch more press releases from companies looking to promote their video contests.  There are a ton of great sites that list new contests so I usually leave the announcements to them.  But if I get asked to promote a contest by an especially nice PR person, or if a contest seems especially cool, I’ll post it.  So expect to see more contest announcements in the future.  In fact, let’s do one now…

I just got an e-mail asking me share the details of the new Sour Punch video contest.  The e-mailer actually started his message off with “Dear Beardy” which put a smile on my beardless face.  So here are the details straight from the press release:

American Licorice Company today announced the launch of the Sour Punch “Punch Up the Video Contest” where contestants are asked to create a parody of their favorite TV Show or Movie by recreating a scene and incorporating Sour Punch into the dialogue or action.

Limiting their video submissions to three minutes in length, contestants can incorporate Sour Punch into the scene however they choose, whether it’s into the dialogue or used on set as props. One winner will be selected each week based on a combination of creativity and public votes/views. At the end of the contest submission period on July 25th, one of the weekly winners will be selected as the Grand Prize winner.  Each weekly winner will take home a $100 Visa gift card. The Grand Prize Winner will take home a Flip HD Ultra Video Camcorder and a $1500 Visa gift card.  There is no limit to the number of videos an entrant can submit. For complete contest rules visit www.sourpunch.com.

At first I wasn’t going to promote this contest since it seemed like the winners were going to be chosen by mostly by a public vote…and those contests are ALWAYS won by people who figure out a way to cheat.  But reading through the rules, I found this breakdown of how the a videos’ score would be tabulated:

Sour Punch Judging Criteria

  • Creativity (50%)
  • Quality (40%)
  • Public Appeal (10%)

“Public Appeal” means a video’s “Popularity.”  And it’s only worth 10% of your score!  Now we’re talking.  5% of that is a video’s view count and 5% is its star rating.  That’s the way every vote-based video contest should work.  Contestants get just enough incentive to send links out and encourage their friends to vote but they don’t have enough incentive to cheat.  Perfect.

Though the top prize in this contest is only $1,500, entering would probably be worth your time.  Every week, for the next 20 weeks, one video will be selected (according to the judging criteria) and will receive a $100 prize.

Since most people will shoot their entries right before the deadline in July, if you shoot one now you’d probably have a really decent chance of winning 100 bucks.  Sure, that ain’t exactly a ton of cash but hey, we’re in the middle of the fricking Great Recession here.  100 bucks is 100 bucks.  And if you win, you go on to the finals and have a 1 in 20 chance of winning $1,500.

The Sour Punch contest site links to some of the “entries” that have been received so far.  But since the contest doesn’t officially open until Monday, I’m guessing those are just sample videos created by the company.  Still, if you’d like to get an idea of the kind of thing the are looking for, check out these Sour Punch parodies of the two most parodied films of 1994; Forrest Gump and Pulp Fiction.

http://www.sourpunch.com/videoContest/#/watch?v=30

http://www.sourpunch.com/videoContest/#/watch?v=31

Weird Taxslayer contest is weird

taxslayer

For the third year in a row, Taxslayer.com is running their annual commercial contest.  I think I’ve got a decent idea for an entry and was looking forward to entering.  But this year, the rules of the taxslayer contest are so strange and complex that I think I might have to have to skip it.  It’s just giving me a weird vibe.  They’re asking contestants to provide a lot more stuff this year even though they are offering a grand prize that is $10,000 LESS than in previous years.  In 2008 and 2009, participants were supposed to submit one, 30 to 60 second commercial and one winner was awarded $25,000.  This year, the grand prize has been reduced to $15,000 and participants must submit TWO versions of their commercial; one that’s 15 seconds long and one that’s 30 seconds long.

For the first time though, Taxslayer is also giving away $5,000 for second place.  But last year, after the contest ended and the winner was picked, Taxslayer turned two other contestant’s entries into commercials.  So those people probably got $5,000 a piece at least.  Plus, Taxslayer paid to have all three of last year’s selected videos re-shot by professionals.  So while they are giving out more official prizes, they will be spending probably at least 20 grand less on this year’s video contest.

If you entered last year, you already know that the a lot of contestants were not happy about the winner that Taxslayer’s judges picked.  Here it is:

2009 Taxslayer Winner.  Prize: $25,000

No offense to the maker of the video and friend of VCN “HappyJoel” Moss but that video had zero production values.  It was a funny idea and he gave a good performance but everyone who entered the contest assumed that the whole point was to make a real  Taxslayer commercial that would air on TV.  After all, they aired the 2008 winner on TV exactly as it was submitted.  (click here to see that one.)  The 2008 winner featured a guy in a real knight’s costume riding around on a real horse but the 2009 video featured a guy in a plastic knight’s costume and a print out of the taxslayer logo on his toy shield.

Taxslayer received tons of really great, professionally made entries.  Any number of them were good enough to put right on TV.  My own entry didn’t turn out so well so I didn’t expect to win at all.   But when they announced that the Press Conference video has won, I was still shocked.  Taxslayer explained that they loved HappyJoel’s press conference idea so much that they decided to pick him as the winner and planned to pay a production company to shoot a professional version of the ad.  (See the remake that’s now airing on tv, here)  But that explanation just caused a lot more frustration.  If taxslayer wanted to re-shoot the winning ad, why didn’t they just say so right from the start?  I personally spent A LOT of time and a little bit of money shooting my taxslayer entry last year and I did it because I thought that I was supposed to shoot something that was “tv-ready.”  That’s what a lot of people thought.

So this year, I was looking forward to the contest because I thought they would be just looking for IDEAS for good commercials they could re-shoot. When I heard that the prize had been reduced by 10 Grand, I assumed that they were for sure just going to be looking for ideas.  But then I read the 2010 rules and now I have NO IDEA what those people want from us!

Here’s Taxslayer’s video that outlines the official rules of the contest:

The video says that in addition to winning $15,000 this year’s winners “may be broadcast on national television as part of the 2011 taxslayer.com commercial campaign.”

OK, SO WHAT THE HECK DOES THAT MEAN??  Do they want slick, ready-for-TV commercials or do they just care about cool ideas since they plan to re-shoot them anyway?  Since the prize is so much smaller and since they re-shot 3 entries last year we should obviously save our money and make simple “Sample” ads, right?  But if that’s the case, why do they want one 15 second version and one 30 second version?  And why in the name of God do we have to submit copies of our entries on BETA TAPE?  They would only need a BetaSP copy of an ad if they were going to show it on TV.

It seems like Taxslayer is trying to hedge their bets.  If a contestant submits an ad that’s slick enough to air on TV, Taxslayer will save a ton of money if they pick it since they won’t have to re-shoot it.  But just in case they don’t like any of the high-production-value entries they get, they want to still have the option to re-shoot the winning ads.

And here’s another weird thing about this contest; First place gets you $15,000 and second gets you $5,000.  But Taxslayer will use both of those ads in their 2010 commercial campaign.  So the second place winner is getting a seriously raw deal!  Since both 1st and 2nd place videos will probably appear on TV, Taxslayer should purchase them both for the same price.

But there is no guarantee that Taxslayer will actually show any of this year’s entries (or remakes based on entries) on TV.  Nothing (that I saw) in the official rules say anything about the winning ads appearing on TV.  That is because Taxslayer doesn’t want to be contractually obligated to air any commercials.  They say the winning videos MIGHT air on TV and they only say that in the rules video.  They probably will air at least one winner but it’d be nice if they were willing to commit to that in writing.

Oh!  I almost forget the icing on the cake.  The ultimate winners of the contest will be picked by taxslayer’s judges.  But they will pick the winners from a pool of 20 finalists.  Those finalists will be determined by view counts and star ratings on youtube!  So if you even want to be considered, you better already have a decent number of subscribers and nice, deep social network.  Hey wait a second…I run a blog that gets thousands of hits a month!  Maybe I should enter.  If I appealed to VCN readers for support I should at least be able to get enough views and votes to land in the top 20.  Hmmmmm….

Like I said, I’ve been looking forward to entering this year’s Taxslayer contest.  But there are so many other HUGE contests running right now I’m not sure I should spend my time and resources on one that is so vague about what they want.  I wanted to write taxslayer and ask them to clarify some of their rules but I couldn’t find any contact info on the contest site; just an e-mail address for submissions and the rules say “this email address is for submissions only, we will not respond to questions or other communications.”  So I thought maybe I’d just ask my questions into the ether of the internet and see if anyone else had any theories about what exactly taxslayer is looking for.

Unless Taxslayer comes out and clarifies their rules, I think I’m going to pass on this one.  Or maybe I’ll got for it…I don’t know. Anybody out there plan on entering?

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