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The ridiculous tale of how I sort of won DoUpto.com’s video contest

A still from my semi-winning video

Every once in a while I will come across a video contest that I know I can win.  And that was the case with DoUpTo.com’s $15,000 Video Challenge.  Unlike most video contests, this one wasn’t about making a commercial or getting a bunch of votes.  This was strictly a challenge-based competition.  The contest would be broken up into two parts:  In round one, people had to shoot a funny video about a giraffe.  (The sponsor’s mascot is a giraffe)  The five contestants whose giraffe videos received the most views during the month of September would advance to the second round.  In round two, the finalists had 10 days to get video of DoUpTo.com’s logo as high as possible.  The person who got the logo highest would win $15,000.

And that was it.  After I read the rules I knew I could get enough views to get into the finals and I knew exactly how to get the sponsor’s logo higher than any one else.  There would be no luck this time around.  To win, it would only take skill and a lot of work.  That fifteen grand was as good as mine!

Or maybe not.  For some reason, fate decided to totally jerk me around and make this “sure thing” hilariously difficult to attain.  I mean, it got pretty freaking ridiculous.  My ingenious plan to get the company’s logo really, really high sort of led to a federal investigation and in the end, two other finalists did the exact same thing I did.  Here’s how it all went down….

Round one was easy.  I knew I could get a lot of views thanks to this website so I figured I would breeze into the Top 5.  I headed to brookfield zoo one afternoon, got some footage of the giraffes, dubbed in some wacky voices and boom…my first round entry was done.  Here it is.   I actually think it’s pretty damn funny:
 

 
I was so sure that I would make the finals that about two weeks before the view-count deadline I started preparing for Round Two.  DoUpTo’s website made it sound like they expected most of the finalists to take the logo to the top of a tall building or maybe a mountain.  So from the second I read the rules for this contest I knew how to win it.  I would send that f$%#ing logo space.  Well, “near space” actually.  Ever since I saw Toshiba’s “Space Chair” commercial I have been waiting for an excuse to send a camera and a weather balloon into the upper atmosphere.  And now a $15,000 excuse had just fallen into my lap!

My friends thought I was nuts but I knew it would work.  A weather balloon can get about 100,000 feet above the earth before it pops.  I figured none of the other contestants would have the balls (or frankly the know-how) to try something like that. (Turns out I was right.)  So I spent weeks researching other people’s near-space launches before I started ordering the gear I would need.  Hey, did you know you could buy a freaking weather balloon on Amazon.com for only about 50 bucks!?  Turns out you can.  I also ordered one of those little GoPro cameras, a Spot personal GPS tracker, a heavy-duty mini-parachute and a small, think-walled cooler that is meant to store medicine.  I put everything together, added a couple of fins to keep the craft from spinning too much and my near-space ship was complete.  The pink and brown duct tape I used to seal the white Styrofoam box inspired me to dub my contraption the Neapolitan I.

yum.

I shoved a long dowel through the craft and attached the DoUpTo logo to the end of it.  Because I like to make things more difficult than they have to be, I also added a heavy-ass toy giraffe.  Sure, it totally screwed up the weight but the idea of sending a “giraffe” into space just seemed adorable to me.  In honor of a Chris Parnell’s character on 30 Rock, I named my giraffe astronaut Dr. Leo Spaceman.  If everything worked as planned, I’d wind up with footage of the logo and Dr. Spaceman floating 18 miles above the surface of the Earth.

To quote Dr. Spaceman, "Science is whatever we want it to be!"

Now it was time to go to space!  On a beautiful Saturday afternoon my friends and I trekked from the suburbs of Chicago to Hebron, Indiana.  The wind was so still that my projections said the craft would only travel about 20 miles away from the launch point.  But I didn’t want to risk having the thing land in the middle of Midway Airport or something so we tried to get as far away from Chicagoland as possible.

Not a bad way to spend an Autumn afternoon

The Amazon listing for the weather balloon I bought said it would take 50 cubic feet of helium to fill it.  So I rented a tank that held 50 cubic feet of helium.  But the listing was wrong.  That thing needed 100 Cubic feet to lift a 4 pound payload.  So one member of my team had to drive to the nearest Party City (which wasn’t near at all!) to get more helium.  This put us behind by about 2 hours.  The sun was starting to set but the balloon was half-filled so there was no turning back.  We launched at about 4:30PM.  Then we went to Hooters to wait for the thing to come back to Earth.

Turns out that waiting for your space balloon to return from the upper atmosphere is pretty stressful, especially if you’re going to lose out on winning $15K if the thing disappears.  I could barely enjoy my buffalo shrimp I was so nervous.  By 6:00PM it was really dark out which meant that we might not get much usable footage.  Other than that, everything seemed to be going to plan.  We were tracking the craft’s progress on my laptop (the waitresses were all impressed by our nerdy adventure) and I could see that the balloon traveled north for about 45 minutes and then it started zooming West.  That meant it had hit the jet stream!  And after 60 minutes, the GPS signal went dead.  That was actually a great sign because GPS trackers don’t work above 60,000 feet.  Weather balloons rise at a rate of 1,000 feet per minute so I expected we’d lose contact after an hour. 

An hour went by with no contact…and then two hours went by.  Something had to be wrong.  I was sure the craft was gone forever.  Just as we were about to get on the expressway and head back to Illinois, the signal returned!  That meant that the balloon had popped above 100,000 feet and now the parachute was bringing the payload back to Earth.

Just one problem; the payload was floating right towards Lake Michigan.  Every 10 minutes the GPS signal would update and the thing just kept going and going and going.  But finally, the signal stopped moving.  Amazingly, the craft landed just 1/2 mile short of the lake.  We could tell from the GPS tracker that the ship was in an industrial area near Gary, IN.  Now, if you’ve ever been to Gary, IN you know that it’s not really a place you want to visit on a saturday night.  After all, every few year Gary does manage to win the title of the “Murder Capital of the US.”  But we looked at satellite photos of the area and the GPS signal was coming from a desolate, industrial area.  We found the general region and started driving in circles.  It was like we were lost in the middle of some post apocalyptic industrial wasteland.  But then, a lucky break!  My cell phone rang.  I had put my number on the craft so I knew someone had found it….

And here’s where the story takes a mysterious turn.  I’m not allowed to tell you who called me or where they were calling from.  It turns out that my little craft had landed someplace bad….someplace VERY bad.  It landed on property that belonged to a large, multi-national corporation.  And large multi-national corporations don’t like it went some knucklehead drops a weird looking recording device in their backyard.  Even though my friend and I were right outside the front gates, they said they couldn’t just hand over the ship.  Instead, they were going to launch and investigation and call in the FAA.

Initially I was just bummed because the company’s investigation meant it would take a few days to get my equipment back.  But that turned out to be the least of my problems.  When Monday morning came I talked to the head of security at the plant and I learned some very scary things.  The anonymous corporation’s facilities on Lake Michigan are actually important enough that the government considers them to be a potential target for terrorist attacks.  They are protected by the Federal something-or-other act (my brain went numb when the term “homeland security” came up) and it is a federal crime to videotape inside the facility.  So, get the problem here?  My freaking ship had a video camera in it.  The camera’s battery should have been dead by the time the craft hit the ground.  But if it wasn’t….oh boy.  Technically I would have violated a federal anti-terrorism law.  Oh, and that wasn’t the only problem.  The whole area around the factory is restricted airspace!  Why is that airspace restricted?  Well, I can’t really tell you that either.  Let’s just say that there is something else right next to that factory and a random floating boxes are not welcome there.

So instead of winning $15,000 it was looking like I might wind up getting fined or worse.  The days rolled by and the deadline was getting closer and closer. The stress was eating me alive. I was waiting to hear if I was going to get fined, I was waiting to hear if was going to get charged with a crime, I was waiting to find out if I would get my equipment back and I was waiting to see if my camera recorded and usable footage. Finally, the security guys at the factory decided to let the FAA decide what my fate would be.  A team went to the factory, looked at my craft and knew right away what I was doing.  I had done my research before the launch and I knew that if the balloon’s payload weighed less than 6 pounds, FAA regulations wouldn’t apply.  My craft weighed 4 pounds so the FAA guys said the security guys should just let me have it.  As far as the law was concerned, my ship was basically a harmless toy.

So after days of waiting, I finally got my stuff back. The security guys at the factory were scary on the phone but super nice in person. They told me that I had been the talk of the plant all week. They returned the ship in mint condition.  It didn’t look like it had been to the upper atmosphere and back.  I cracked it open and was relived to discover that the camera did work and it did record some usable footage.  (It also stopped recording about thirty minutes before it hit the ground.)  So just before the Round Two deadline, I submitted this video as proof that I had gotten the DoUpTo logo at least 100,000 feet in the air:
 

 
After I submitted the video I was pretty goddamn proud of myself.  I had sent the logo to space and there was no way anyone else could top me!  It was a pretty sweet feeling.  And that feeling lasted for about two whole hours.  Now that the video was done I got back to my normal life.  For the first time in about two weeks, I logged into my youtube account and waiting for me was a big, fat bowl of bummer.  Check out the message that I had missed:

Hello,

I understand you are a finalist in a video competition. (If this is incorrect, please forgive this email, and ignore it)

I could get your logo to between 100,000 ft to 115,000 ft above sea level (with the objective of getting it as high as possible). The cost would be $2000 (the price of one of our kits with the radios), which would go towards another kit for my students. The winds in Houston are great for a launch this weekend. I could launch as early as this weekend, but payment would have to be made before the flight via paypal. If the flight failed for some reason, I would give a full refund. 1080p video or 5MP still photos (or both) with whatever logo you want on the payload. We specialize in stabilized pictures and video (other people’s payloads spin wildly at altitude).

www.ProjectAether.org

Best regards,
Ben

Benjamin Longmier, Ph.D.
Adjunct Faculty
Physics Department
University of Houston
blongmier@***.edu
281-526-****

I was crushed….not because I could have just hired someone to do a balloon launch but because I knew this opportunistic a-hole would have sent the same message to all of the finalists.  I’m guessing this Ben Longmier, guy tried to get into the finals but didn’t make it.  So he decided to try and make some money off of the desperate finalists.  ($2,000 up front for the launch is ridiculous!  I only spent about $600 in total)  I wanted to fly to Houston and whip this guy’s ass for butting into something that was none of his business.  It would turn out that Dr. Ben wound up costing me $10,000.  I contacted him and he confirmed that he did do a launch for another finalist.  Oh, and if that wasn’t enough, I quickly realized that Dr. Ben’s business, “Project Aether” is the one I bought my balloon from on Amazon.  So he’s the guy whose Amazon ad said the Balloon would take 50 cubic feet of Helium instead of 100!

I contacted the judges at DoUpTo and their responses were weird and cryptic.  The company is headquartered in Israel and English was a second language for everyone I talked too.   So it was kind of hard to deal with them.  I told them I knew that another contestant had hired a professional balloon guy to do a launch for them and I asked if there was a chance there would be a tie.  The guy I talked to kept giving me hints that the judges liked my video better and that I was the winner.  (lots of winky-smiley faces in his e-mails)  He said that if there was going to be a tie, the finalists would be notified ahead of time.  And then about a week and a half ago I got a weird phone call from a “journalist” who happened to have an Israeli accent.  He said he was working on a story about DoUpto.com and he wanted to come to my house and interview me about the contest.  And he was adamant that we meet at my house.  I’m not an idiot so I knew that I was about to get “surprised” with a giant, fake novelty check for $15,000.  I was a very happy boy for the next week.

And then, the big moment came.  Last Wednesday at about 9:00AM there was a knock at my door.  I opened it to find two Israeli men pointing video cameras at me.  One of them was doing a very bad job of hiding a big fake check.  I beamed as the guy explained that he was from DoUpTo.com and he was glad to inform me that I was “one of the winners of DoUpto.com’s video challenge.”  As he turned the giant check around, the smile fell right off my face.  Worst case scenario I thought there would be a tie between me and the guy who hired that jerk in Houston.  But the check was for $5,000.  Somehow the contest had ended in a three-way tie.

I must have looked pretty crushed because the DoUpto guys asked me to open the door again and look happier when I saw the check.  They eventually came in and we talked and they explained what happened.  Three finalists wound up sending the logo up on a weather balloon.  I did it and a 15 year old kid in Vancouver hired the physicist in Houston to do a launch for him.  But a third guy in Helsinki must have been inspired by Dr. Ben’s e-mail so he hired a team in the UK to do a launch for him.  Here are the other two winning videos.  First, here is the one that was filmed by the team in UK for the Helsinki guy:
 

 
And here is the one that Dr. Ben shot.  It’s the best looking video of the bunch.  Skip ahead to the 2:02 mark for some surprise cleavage:
 

 
$5,000 ain’t nothing to sneeze at and I’m really glad that I won something for my efforts.  But it does bum me out that two other finalists were basically able to just buy a piece of the grand prize.  Seriously, what kind of 15 year old has $2,000 to spend on a weather balloon launch?  But like I said, $5,000 is still pretty damn good.  Plus I had a crazy amount of fun!  Yeah it was stressful but I’m proud that I was able to pull it off.  And I am REALLY glad I’m not one of the unlucky finalists who didn’t win anything.  The other contestants spent serious cash trying to get the logo up high.  One girl hired someone to film the logo on Mount Everest for Christsakes.  And another guy jumped out of a plane from five kilometers up.  All of the finalists spent at least 2 months participating in this contest so I’m surprised doupto didn’t give everyone a little something as a thank you. You can see the valiant but futile efforts of the other finalists here:  http://doupto.com/15k-winners

 

How to get unlimited, real youtube views

Youtube: Where all your viral dreams come true

Every once and a while I will come across a “viral” video contest where the winner is determined by youtube views.  And when I do see a contest like that, it takes a lot of will power for me NOT to enter.  You see, in my time running this website I have learned a lot of shady tricks; and “how to get to get tons of fake youtube views” is one of those tricks.  Basically if you go to the right website you can order all the views you want.  But those “views” are just fake, junk views.  They’re just generated by some guy in India using a computer that is constantly changing its IP address. (or something like that)  They don’t come from real people.  So in most “viral” contests, buying fake views would be considered cheating.  If you buy fake views, there is a good chance you’ll get caught because fake views leave evidence behind.  And not only could you get disqualified from the contest you’re in, you could be kicked off of youtube for violating the site’s Terms of Service.

So like I said, I try not to enter “viral” video contests.  But about two months ago I came across a contest that was being run by a new micro-jobs website that I just had to enter.  The competition was being run in two stages.  In the first stage, people were supposed to create funny videos about giraffes (The website’s mascot is a giraffe) and then try to get as many youtube views as they could in four weeks.  The people who created the Top 5, most viewed submissions got to go on to round two where they would compete for $15,000.  I decided to enter but I promised myself I would NOT buy fake youtube views.  (here’s my submission)  I figured that with the resources I have at my disposal I could get into the Top 5, fair and square.  This website just keeps getting more and more traffic so I stuck a banner ad for my own video at the top of this page.  And man, did that get me a lot of views!  Plus, I have a kind of popular youtube channel with a few thousand subscribers.  So I was able to get a good chunk of views from there too.

But inevitably, as the view count deadline approached, the cheating began.  Several other contestants started buying fake views and I was pushed out of the Top 5.  I contacted the contest organizers and I explained how you could tell when someone’s view count was phony.  But they said they really couldn’t do anything about it because the practice wasn’t actually against the rules.  (So technically, it wasn’t even cheating!)  So basically I recived the OK from the contest organizers to do whatever I could to get in the Top 5.  But I still didn’t want to take the easy way out.  So I started looking for a legitimate solution to my problem.

And I found that solution in like five minutes.  It turns out that any youtube user can now sign up for the site’s “Promoted Videos” program.  Basically you can now buy views from youtube!  Except unlike the other views you can buy, these are REAL views that come from REAL people.  If you use youtube’s promotions program to get 10,000 views, it means that 10,000 different people actually watched your video.  So while some might consider this bending the rules of a viral video contest, no one could claim that you’re breaking the rules since your views are coming from real people and since you’re not violating youtube’s terms of service.

Here’s how the program works:  After you sign up, you pick which video you want to promote.  Then you tell youtube how much you are willing to pay per view.  I think I went with 12 cents but you can go even lower.  And remember, that is the most you are willing to pay per view.  You then get to select the keywords you want associated with your video.  So if your video has a giraffe in it (like mine did) you can select “giraffe” as a keyword.  Then when someone searches for giraffe videos on youtube, your video will appear in the “Promoted Videos” sidebar.  The more specialized a keyword is, the more you will pay per-click.  Here’s a a screengrab of my Promoted Videos Dashboard that shows the keywords I used for my giraffe video:

Note: I cut out the irrelevant parts of this chart in photoshop

So even though I “bid” 12 cents per view, most of my views only cost me 2 or 3 cents.  And as you can see, the keyword “funny” was the most popular keyword by a long shot.

After you set your keywords, you tell youtube how much you want to spend every day promoting your videos.  If you say “$5,00″ youtube will run your video as an ad all day until you have spent $5.00.  I think the best thing about this program is how fast the process is.  If you want a huge number of views right away, you can tell youtube you want to spend $200 a day.  Youtube will pimp your video like crazy and by end of the day, you’ll have thousands of real views.  Here’s what your “dashboard” will look like once your “campaign” is up and running:

Again, this was photo-shopped to save space

The final view count for my giraffe entry was about 16,000.  And that was enough to get me into the finals.  As you can see, I recived 10,659 views thanks to youtube’s promoted video program.  And that means I was able to get 6,000 views on my own.  And that’s pretty damn good!  If the other contestants hadn’t bought fake views, I would have been able to get in the Top 5 without any help from youtube.

So youtube’s Promoted Videos program is pretty much just a giant, view-creating machine.  However many views you want, you can get.  And you only get charged when someone actually clicks on your video.  But there is one major drawback to this program; this s&%# ain’t cheap.  I spent about $300 to get those 10,000 views.  So was it a wise purchase?  Well, the results of the contest I was will be officially announced on November 1st so check back here on Monday to see how I did.  Ok, spoiler alert:  I didn’t win the grand prize but I did win some cash.  But don’t tell anyone I told you that.

 

LED Panels: My new favorite lights!

Hello, beautiful.

For years I have been lighting my video contest entries with a pair of giant, 1,000 watt halogen lights with enormous “soft boxes” attached to them.  But frankly, those lights suck.  The bulbs get so hot that the lights have fans inside of them!  The fans are so loud that I’m always worried the mic will pick up the whirring sound they make.  And anyone who has ever put together a soft box can tell you, they’re a pain to set up and move.  Worst of all though, 1,000 watt bulbs aren’t easy to find.  The ones I used cost about 16 bucks each and I used to break them all the time.  Since you can’t just pick these bulbs up at your local home depot, I had to order them special online.  But recently, the company that sold me my light kit stopped carrying the bulbs!  They sold me their last two and said they don’t even know where I could find more of them.

So I took that as a sign that it was time to get some decent lights.  I did some research and decided to spend a little cash and buy my first LED panel.  And let me tell you something…these things are pretty sweet.  In fact, I used my new LED light on one shoot and the very next day I ordered a second one.  Here’s why these things are so amazing:

1.  The panels put out the equivalent of 500 watts of light but only use 50 watts of energy.  So you’re probably not going to be tripping any breakers with these.

2.  The light is so simple you could set it up in seconds.

3.  The LED panel is so small you could stick it in a back pack.

4.  The light emits pure white.

5.  The LED bulbs stay cool to the touch.

6.  There are separate switches on the back for different sections of the panel.  So basically, it comes with a “dimmer.”

7.  They’re so small you can fit one in a back pack.

8.  The look pretty cool.

And yes, “looking cool” is an important feature.  When you’re working on a low-budget video project, I think a professional atmosphere is good for the moral of the cast and crew.  So I really like these lights.  But they do have a few problems:

1.  They’re not cheap.  These lights cost me $179 each.  You can order them here, BTW.

2.  The light they emit is incredibly STARK.  They have zero warmth to them.  You’ll need to carefully white balance and color correct your footage so it doesn’t look like you shot it in a prison.

3.  The lights I ordered didn’t come with stands.  You’ll need to order them separately.  This one works fine.

4.  Even on the lowest setting, the lights give off strong shadows.  You’ll need to diffuse the light somehow.

To be honest, at first these lights were kind of frustrating  Sometimes they would work great and sometimes the looked like crap.  It took me a little trial and error but I think I’ve finally gotten the hang of them.  I’ll throw one more numbered list at you.  Here are some tips for getting better footage out of your LED panels.

1.  Buy two of them.  Trust me, they work better in pairs.

2.  Set them up far from the subject.  The farther away the lights are, the better.  If you put them to close it will look like you’re shooting a horror movie.

3.  Use white umbrellas to diffuse the light.  Wax paper or Parchment paper should help too.

4.  Crank the lights up as bright as they go and then bounce the light off a ceiling or wall.

5.  Use them with natural sunlight!

I’ve found that these LED panels work great when you have some natural sunlight in your scene.  If an open window is your main light source, you can use the light to fill in the shadows.  Seriously, it works like a charm since the sun and the LEDs are the same “color temperature.”  Here’s an example of what I’m talking about.  Below is my entry for Home Run Inn Pizza’s Halloween video contest.  People were supposed to create scary stories that involved HRI Pizza.  I lit this whole scene with 2 LED panels and the sun.  And I mean every shot in this video was lit with the LED lights; even the wide shot of the exterior of the house:

Click the image to watch...if you dare.

To a causal viewer, the lighting in this video would probably seem totally natural.  But trust me, without the LED panels it would have looked like garbage.  Take the shot of the ghost for example.  You can see that the sunlight is coming from behind him.  So without an LED light shining right on him, his front would have been totally dark.  But I didn’t need to bathe the guy in artificial light.  I only had the LED panel on at about 30%.  And check out the shot of the skeleton in the kitchen.  Most of the light in that scene was coming from the kitchen window.  But the LED was able to fill in the shadows that the sun created.

Ok, sure…I know that there are a lot of lights that could yield similar results.  I could have stuck a 300 Watt bulb in a paper “china ball” lantern and the effect would be about the same.  But the LED panels are a lot more precise and you can “sculpt” the light since the panels have barn doors on them.  Plus, a gigantic China Ball can’t fit in tight spaces like the LED panel can.  So if you have a few hundred bucks burning a hole in your pocket, I suggest ordering an LED panel and trying it out.  After you get the hang of it you’ll want to stick it in a bag and bring it to every shoot you do.

Oh by the way…did you see what I did there when I used my Home Run Inn pizza video as an example?  It was my crass attempt to get a few votes for my entry.  Voting in that contest runs until the 27th and to vote, all you have to do is log in to facebook and click the vote button.  So please do vote if you have 15 seconds to spare.  If I get in the top 15, I’ll win free pizza for a year!  Also, be sure to watch the video.  Views don’t matter, I just think it’s pretty funny.

 

How to hire actors for your video contest entries

Believe it or not, I actually spent a year studying filmmaking in a somewhat-prestigious MFA film program. It was a huge waste of time and money and I left after the first year.  But I did lean a few valuable life lessons while I was at that school.  There were only 13 of us first-year grad students and one afternoon, we all took a walk from the Film Building over to the Theater Building.  The purpose of the field trip was to meet undergraduate acting students.  It turned out that for the undergrads, working on a grad student’s film was quite an accomplishment.

The students we met basically threw themselves at us.  They performed scenes and did improvs and took any request we could come up with.  Some of my classmates seemed to really enjoy the power and started asking the students to do more and more ridiculous things.  After a while the whole exercise really started to feel inappropriate.  As we were leaving, a beautiful young student came up to me, clawed my chest and enthusiastically proclaimed “use us….please use us…make us your whores….we will do anything you want!”  She was being dramatic but I will never forget the look in her eyes.  She meant what she was saying.  Of course, she didn’t mean it literally.  It wasn’t a sexual offer; it was an emotional one.

It was that moment I realized how much power directors have over actors.  Aspiring actors are some of the most hardcore and dedicated people you’re ever going to meet.  And an unscrupulous or uncaring director could really take advantage of a actor’s enthusiasm.

So when you start looking for actors and actresses for your video contest entries, you have to act like a professional and treat these people with respect.  As the director, you have something that they want.  There are thousands of hopeful actors in your city compared to only a few dozen directors who happen to be casting at the moment.  That means that as a filmmaker, you have a lot of power.  As I learned on that trip to the Theater Building back in grad school, even good people can let a little power go to their heads.  So the very first thing you need to do when casting for a video project is to tell yourself you’re not going to take advantage of the people who want to work with you.

And the next thing you need to do is get your ass over to Craigslist.

Like most video contest filmmakers, I used to recruit my family and friends to appear in my contest entries.  But it’s uncool to constantly ask people you know to act for you.  So now I get almost all of my actors from Craigslist.  (The irony is that every once in a while, a friend will ask me “How come you never ask me to be in your videos any more? I want to act again!”)  Hiring actors on craigslist is like shooting fish in a barrel.  And that’s why I prefaced this post with that little story about treating aspiring actors with respect.  Just because it’s easy to find actors and actresses  on Craigslist it doesn’t mean you should treat them like they’re disposable people that are lucky to be working with someone as brilliant as you.

If you’ve never used Craigslist to find actors before, you’ll first have to make a free Craigslist account.  (It’s also free to post a call for actors).  Once you have an account, head to the Gigs section and click on “Talent.”  The rest of the process is pretty self-explanatory.

But how do you write a post that will get the attention of decent actors?  The answer is simple; money.  Offer money and you will hear from dozens and dozens of people.  And you don’t have to offer a lot of money.  $50 or even $100 lets people know that you’re serious and that you know what you’re doing.  Yeah sure, there are a lot of actors out there that are so desperate to get footage for their reel that that they are willing to work for “copy and credit.”  But personally, I don’t think it’s right to ask actors to work for free on a project that could potentially win you thousands of dollars.  Plus, money ensures that the actors you select (probably) won’t flake out on you an not show up.

So what exactly should your post say?  Well, honesty is the best policy.  If you expect the shoot to take 4 hours, say that it will at least 4 hours.  If you only want actors of a certain type, mention that too otherwise a lot of people you can’t use will be e-mailing you.  Keep the whole thing short and upbeat.  If you’re shooting a video contest entry, be sure to say that.  But if you’re shooting an ad for a contest being run by Poptent, Mofilm, Tongal or Zooppa you should say that you’re “Shooting a commercial on Spec.”  And you should also mention that if the sponsor likes the ad, they will purchase it and use it.  That angle always works well for me since all actors would love to be in a “real” ad for a major company.  However, I always refrain from mentioning the sponsor’s name in the post.  You don’t want anyone to get the impression that you’re actually affiliated with the sponsor.  So if I’m shooting a Dell video for a Poptent assignment, I’ll say I’m “shooting an online ad on spec for a well-known computer company.”

Once your ad is up you’re inbox will soon be flooded with replies.  And you’ll quickly be faced with another dilemma.  Should you respond to the people you are sure you do not want to cast?  Personally, I don’t respond.  I just archive their e-mail.  Responding to each person who writes to you would take forever and most actors will understand that.  Besides, who wants to get an e-mail saying “thanks but no thanks?”

After weeding out the actors you know you can’t use, you’ll be left with a handful of potential cast members.  At this point, some directors would schedule in-person auditions.  But not me.  Why?  Because $50 or $100 is not enough money for a director to be too picky.  If you’re shooting a video for a client you should absolutely do auditions.  But making people schlep across town just so you can audition them for a video that probably will never be purchased just isn’t fair to the actors.  For sure, a lot of actors will audition for you if you ask them to…which is why you shouldn’t ask them.  If you’re shooting a big, expensive Crash the Super Bowl entry then sure, hold auditions.  That’s a different story.  But if you’re just shooting a little video for for some contest where the prize is $2.500you’re wasting people if you make them audition.  Instead, I recommend doing an over the phone audition. Either that or just cast people that have decent demo reels.

When you’re on the set, your goal should be to waste as little of your actors’ time as possible.  Don’t tell them to show up at the same time as the crew!  There is no reason they need to sit around for three hours while your lighting guys set up.  On a low budget shoot, an actor’s “Call Time” should be about 30 minutes before they will be needed on set.  If you keep things moving, your actors will be happy.  Back in grad school, one thing the teachers drilled into our heads was the idea that the producer must ALWAYS provide meals for the cast and crew.  That’s B.S.  I always provide pop, water and snacks but a meal is overkill.  If your shoot goes longer than 6 hours, you should probably spring for lunch.  But I’ve found that food just slows things down and many actors and actresses don’t want to sit down and eat.  They’d rather just do their part, get their cash and be on their way.

There’s one last thing that you need to decide before you cast actors for your video contest entries.  Should you give them a cut of the prize money if you win?  Sometimes I offer a cut to actors that I have worked with more than once.  (If I cast the same actor twice it means I really, really like them).  But usually I do not give my actors a cut if my video wins something.  Why?  Well, because they already got paid.  As the filmmaker, you are the one taking all the risk and so it’s appropriate that you garner all the reward.

 

Woozol offers $1K prize for a national TV commercial

Woozol: Will pay you in pennies

The Penny Auction site Woozol.com is launching in October and because there are already like 50 Penny Auction sites on the web, the Woozol team apparently decided they better make a TV commercial.  But it turns out, making a TV commercial is really expensive!  So Woozol decided to “crowdsource” their commercial and let the aspiring ad makers out their handle the job. A lot of companies are doing that these days and I think that’s awesome.  But what’s not awesome is when a company like Woozol tries to take advantage of the people who enter their contest.  Woozol decided that a fair price for a crowdsourced commercial that was guaranteed to air on national TV is $1,000.

And if that minuscule prize wasn’t insulting enough, Woozol decided the best way to pick their first TV commercial was through a public vote.  And it was the worst kind of public vote too; it was run on facebook and people could vote every day.  That means that quality would have zero impact on deciding the winners.  Basically, Woozol ran a voting-contest, not a video contest.

So the company decided that a little extra social media exposure meant more to them then a quality commercial.  And can you guess what happened?  The contest was a complete and utter disaster.  They got so few entries that they had to extend the deadline.  And in the end, the entries they did receive were pretty much terrible.  None of them were TV-quality to say the least.  But the “public’ has spoken and here is the ad winning ad that Woozol promised they would air on TV:

Woozol.com’s First Place Winner.  Prize:  $1,000 plus national airplay:



Ha!  That “TV commercial” was only 19 seconds long!  How did it even get accepted into the contest?  There is simply no way Woozol can run that on TV.  But national airplay was part of the guaranteed prize. This is from Woozol’s Facebook page:

New Website *Woozol.com* starts a $1,000 Video Contest to find a fantastic *TV Commercial.* Get your friends to vote because the one with the most votes wins the grand prize: *$1,000 and their commercial broadcast on national television!* Voting will begin on August 29th and run through September 9th, so be sure to get your submission in on time and tell your friends!

So it looks like the company is stuck airing that video. In fact, a rep from Woozol said that was one reason the cash prize was so low. They felt that the exposure was the most valuable part of the prize. So is Woozol really going to run a 19 second TV commercial or are they going to break their promise to air the winning video?

That question might be moot because surprise, surprise….it looks like there was probably a massive amount of cheating going on during the voting phase.  Other disgruntled contestants have been leaving comments on Woozol’s facebook page saying that they suspected the winners cheated.  Here’s what one contestant had to say:

Taras M:  This contest was so rigged! I am reading some of the comments on the 2nd Prize Video Winner. And somebody said they voted for him 80 times using an I.P. changer. This should not be allowed and he should be eliminated. I am also kind of surprised all three videos were very simple Windows Movie Maker type videos that takes 20 minutes to make. None of the hard working videos even got a spot.  I am not trying to claim a spot or anything, I just want to give my 2 cents and let you know that 2/3 Winners chosen used an internet source to amp up votes. I just think this is a very unfair advantage.

So maybe Woozol will be able to weasel out of their obligations by voiding the contest becuase of cheating.  And by the way, as that commenter points out, there was a 2nd and 3rd place in this contest.  Second prize was $500 and Third prize was $250.  Just for the heck of it, Here’s the video that won 2nd place:

Woozol.com’s Second Place Winner.  Prize:  $500:



Was that epic or what?  I think this entire story can be summed up in one line; YOU GET WHAT YOU PAY FOR.

 

Tips for using GetOnlineVotes.com

Banner for getonlinevotes.com

I know that a lot of video contest filmmakers hate it when contests let online voting help determine the winners.  So do I.  I can’t even imagine how many contests I would have won if quality was the only thing that mattered to the judges.  But contest organizers LOVE online voting.  Every time a contestant asks for votes on facebook or twitter or on their blog, that’s free advertising for the sponsor.  And you can’t really blame contest organizers for wanting to get as much exposure for their company as possible.  After all, if it wasn’t for the publicity, most companies wouldn’t even bother running a contest in the first place.  So if you want to make money in video contests, you have just got to accept the fact that getting votes is just part of the game.  And once you do, you can start developing strategies to win vote-based competitions.

If you’re really serious about winning a contest, you’ll need to try and get votes from people outside of your social circle.   How do you do that?  Well I suggest you try the site GetOnlineVotes.com.  GOV is what contest junkies refer to as a “vote exchange.”  When a person needs votes in a contest they can post their link on GOV and ask for votes.  Then other people who need votes in other contests vote for that entry.  Then they post a comment that includes their own link and ask the original contestant to vote for them.  So basically, the whole thing is based on the premise, “you vote for me and I’ll vote for you.”

And it works.  It works great, actually.  I just learned abut the site recently but I’ve tried it 2 or 3 times now.  And if you really work the website, you can get dozens or even hundreds of votes from GOV.  But I’ve noticed a lot of people who use the exchange sabotage their chances by making some simple but key mistakes.  So I thought I’d make a quick list of tips to help you get more votes on GetOnlineVotes.com.

  1. Before you post your vote request, make sure that swapping votes does not violate your contest’s rules.  Most contests don’t care where votes come from.  As long as they are getting web traffic or new sign ups or facebook fans, they’re happy.  But some contests prohibit offering “inducements” to get people to vote for an entry.  For example, I was recently in a contest sponsored by Excedrin and they had a “no inducements rule.”  Several contestants used GetOnlineVotes.com and all of them were disqualified!  So for sure, check before you post.
  2. Keep it brief.  GOV gives you the option to say something about you or the contest you’re entering before you post your voting instructions.  You are required to fill in the space so keep it as brief as possible.  One sentence is all you need.  A huge explanation just makes it look like voting for you will be complicated.
  3.  Make your instructions as easy as possible.  A wordy or confusing explanation will just scare voters away.  This seems like a no-brainer but a lot of people over-explain the voting process.  Just post the link, and present STEP 1, STEP 2, STEP 3, etc.  But be aware, if you really do have more than 2 or 3 steps, not many people are going to want to spend so much time on one vote.  The more votes people make, the more they get in return.  Just keep that in mind.
  4. Promise that you will return all votes and ask people to leave their link.  This make other users feel like a vote for you will result in a guaranteed return vote.
  5. Vote for everyone that leaves a comment on your post!  Some jerks will post their request, let people vote for them and then not return the favor.  So let people know that you are voting by replying to all comments.  If other users see that you are replying “I voted!” to every comment, they’ll know you’re good about returning votes.
  6. Work the site.  Vote for other people and leave comments asking for return votes.  But try and focus on only voting for people who will actually vote for you in return.
  7. Consider Re-Listing your Post after a few days.  GOV doesn’t allow you to post the same vote request over and over.  But for just $3.95 you can have your post put back at the top of the list of requests.

I was actually inspired to write this article because I just submitted a vote request to GetOnlineVotes.  So here’s what a nice, simple request looks like:

Click to view the actual listing

Granted, this isn’t exactly a typical GOV request because the “voting’ is done on youtube.  Most of the contests listed on the site are run through facebook.  Still, other GOV users are actually voting for my video.  All I need to do to win the $1,000 “Crowd Favorite” prize in this particular contest is get the most youtube likes.  And I think I can pull it off, fair and square.  I can get a lot of likes through youtube since I have more than 3,500 subscribers.  But GetOnlineVotes.com will probably be the thing that puts me over the top.  Of course, I’d certainly love to get some likes from you VCN readers.  So if you want to help me out, head here and give me a like.  Thanks!

http://www.youtube.com/watch?v=nQAXJIuCS28

October 24th Update: I won the “Crowd Favorite” prize! Thanks for the votes everybody. I told you GOV works!

 

BEHOLD! Giraffes in Space!

No joke…I think my entry for DoUpto.com’s video contest might be the funniest contest entry I’ve ever done. I made the friggin’ thing and I’ve watched it dozens of times. It just amuses the hell out of me.  The finalists are determined by views so do both of us a favor and watch this a billion times:


The sponsor of this contest, Doupto.com is a new website that allows people to sell any service for a fee. It seems like an interesting and possibly handy resource. Their promo video explains how the site works. Normally I wouldn’t give a contest sponsor a free plug like this but I was impressed that their explanatory video opens with a hand flipping off the camera and features a narrator that casually drops multiple f-bombs.

Anyway, for the contest DoUpto asked people to simply make “viral” videos about giraffes. (Their mascot is a giraffe.) And that was the only requirement. The video just had to somehow feature a (real or fake) giraffe. You didn’t even have to mention the sponsor. So without any real game plan, a friend and I headed to the Brookfield zoo outside of Chicago and I got some footage of giraffes. For some reason, the giraffes just stood their licking trees like they were the most delicious things in the world. Later, I dubbed in the conversation I imagined their were having in their secret giraffe language.

The 5 people who’s videos get the most views during the month of September move on to the finals.  But the second round is actually a totally different contest.  In the finals, contestants have two weeks to get DoUpto’s logo as high as possible.  Whoever gets the logo highest wins $15,000.  And yes, I mean that the winner will be the person who literally gets the sponsor’s logo as high as possible.  So for instance, if make the finals I could film myself with the logo on the top floor of the Sear’s (A.K.A. the Willis) Tower in Chicago.  But I think I can do something more creative than that. I’ll cross that bridge if and when I get to it.   For now, do me a favor and watch my submission. Thanks!

9/10/2012 UPDATE: My pal and video contest superstar HappyJoel is also in this contest. There are 5 finalist slots so why not give his entry a view too: http://youtu.be/MrYPuUHODjM

 

How to remove a facebook contest app

Companies run video contests on Facebook for one reason and one reason only; it’s an easy and fast way to get tons of new people to “like” their page.  That’s why almost all Facebook contests include a public vote phase.  To win, a contestant has to beg all their “friends” to like the sponsor’s page, allow the contest “app” and then vote for their video.  Then after the contest ends, all those people that voted will continue to see updates from the sponsor in their news feed.  Plus, if a voter had to allow the contest app, the sponsor has access to some of their private data.  I know that sounds kind of scary but facebook apps are usually harmless.  The basic ones just collect general data so the sponsor knows the demographics of the people that are interested in their products.

But once a contest is over, there’s no reason for you and your facebook friends to keep seeing the contest sponsor’s goofy updates about how awesome and fun their product is.  Getting rid of a facebook app is a little tricky though.  So here’s a step by step explanation of how you turn off the spam:

STEP 1:  Go to your Account tab and click on Privacy Preferences:

This will be in the upper right-hand corner of the screen



STEP 2:  Look for the Apps and Websites option on the bottom of the page.  Click Edit Your Settings:

This will be in the bottom left-hand corner of the screen



 STEP 3:  The apps you have allowed will come up.  Click the Edit Settings button:

This will be right in front of your face



STEP 4:  Find the app you want to delete and click the little x to get rid of it for good.

This will also be right in front of your face



Step 5:  If you want to stop seeing posts from the contest sponsor you may have to also “unlike” their page.  Just go to the sponsor’s facebook page and look down the colum on the left.  Click on the unlike button. And that’s it, you’re done. That mean old company will never bother you again!

 
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