On Wednesday we announced the 6 videos that we HOPE Doritos will consider for the finals of the Crash the Superbowl competition. (Scroll down two posts to see them) They’re all great entries but to be honest, they are all kind of long shots. But those were our recommendations. Today we’re going to make our official CTSB predictions! Rather than try and guess all 6 finalists I thought I’d just go with three submissions that I think are basically locks for the finals and in one case, the superbowl and one of the top 3 spots on the ad meter. Here we go:
3. Doritos Please by “Senor Queso.” Video #1614
from on .
This video is just mind-blowing. I can’t even imagine how much time, money and effort went into create what might be the most amazing video contest entry EVER.
And I hope it doesn’t win.
I’d be amazed if this spot didn’t make it to the final six but I think it would be a bad idea for Doritos to pick it. Why? Oh come on….you know why.
If “Doritos Please” aired during the superbowl, at least 50% of the people who saw it would immediately think the same thing; “Hey, did Doritos just rip of the Dos Equis Most Interesting Man in the world commercials?” Obviously, those two spots are very, very different. But that is the reaction I had when I first saw it, it’s the reaction friends had when I sent it to them and it’s the reaction many commentors have been having over on the contest site.
It’s important to note that “Doritos Please” was created by the same team that created one of last year’s finalist videos, . They didn’t make it to the superbowl and I’m guessing they vowed that 2010 would be their year. It’s an amazing entry and a valiant effort but Dos Equis did the cool, world-traveling latin guy thing first. I predict it will make it to the finals but if I were a Doritos judge, I’d pass on this one in favor of something more original. But how can they?? Wouldn’t they feel bad considering how much work and money went into this entry!? And it’s from someone the CTSB team probably already knows well so it’d be tough to say “sorry guys, thanks for working so hard but once again, you’re not going to make it to the superbowl.” So I think that sentimentality will ensure this spot will make it to the top 6 but if I were Doritos, I’d leave it out. It just makes us “average joes” look like we can’t come up with our own original ideas.
2. Kick Hunger by “Silveroaks.” Video #1669
2010 update: AD HAS DISAPPEARED FROM THE WEB
This is one of my favorite entries but it too just happens to be a little too similar to a series of commercials that are already on the air……
But unlike “Doritos Please” I think that this Hunger commercial is different enough from the Weight Watchers commercials to earn a pass. People will make the connection but at least there’s a nut shot and that will probably win folks over. I can see this one making the top 6 and even the superbowl.
1. Animal Cruelty by “jwsvboda.” Video #5503
If it were up to me, this spot right here would get the first spot in the top 6. It’s funny, new, unique, subversive and it even manages to look and sound like a professional ad. But it’s just rough around the edges enough so that viewers will appreciate and understand that it’s not a multi-million dollar, Madison avenue created commercial. It’s slick but not too slick and it’s got a dog who gets revenge against a jerk who was trying to abuse an animal. Who wouldn’t rate a commercial like this really well?
So here’s Beardy’s big prediction; Animal Cruelty will make the top 6, it will make it to the Superbowl and it will place in the Top 3 of the USA Today Ad meter poll. It has just what it takes to rank well during polling. It’s funny early and gets funnier as it goes on. As soon as viewers see that shot of that dog lifting up his collar, every dial in the ad meter poll will go all the way to “This is great” and it will stay there for the rest of the spot.
So there you go folks. If you have seen or made a spot that you think I’ve overlooked, leave a link in the comments of this post. If I see one that really blows me away, I will add it to our list.
Just to let you know I noticed #5584 was a better version of “Animal Cruelty.”
You’re totally right about the Most Interesting Man in the World Rip-off butt’s still a good entry. I think it will make it. Animal cruelty is good but “Doritos Please” is the best one I’ve seen.
There is one that you missed that is quite a standout, in my opinion. It continues to be amusing on repeated viewing, and I think its humor is accessible to almost anyone.
“The Naked Truth”
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I think this one was pretty funny. I showed it to my kids and they were amused by it as much as I was.
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[...] correct. But hey, way back in December, before the finalists were even announced, we predicted in this post that “Underdog” would go all the way this year. So hurray for [...]