Super Bowl XLIV just ended and that means that the 2010 installment of Doritos’ Crash the Super Bowl contest is finally over too. All three winning commercials aired in the first quarter but SURPRISE!…Doritos snuck one more Crash the Superbowl finalist in during the 4th quarter. And holy crap, the USA Today Ad Meter results have just come in and SURPRISE again! One of the Crash the Superbowl ads cracked the top 3! I’ll post all the numbers below but first here are the official winners in the order they ran. From what I’ve read, the order that the commercials aired reflect which entries got the most, second most and third most votes last month.
1. Underdog. Created by Nick Dimondi/Joshua Svoboda
2. House Rules. Created by Joelle de Jesus
3. Casket. Created by Kevin T. Willson
SURPRISE BONUS AD. Snack Attack Samurai. Created by Ben Krueger
A few days ago I explained here and here that it looked like Doritos had already revealed the names of the Crash the Super Bowl entries that were going to air tonight. The finalist entries that were publicly identified as destined for air last week were Snack Attack Samurai, Kids These Days and Casket. Looks like those predictions were off by one. But hey, way back in December, before the finalists were even announced, we predicted in this post that “Underdog” would go all the way this year. So hurray for us!
UPDATE: Oh snap!!!! The Ad Meter results are in and UNDERDOG was rated the second best commercial of the entire game right after the Betty White/Snickers spot! That means the makers of Underdog, 5 Points Productions will be receiving a $600,000 bonus from Doritos. As for the other three Crash the Super Bowl entries that aired tonight….well, they didn’t fare so well. None of them even cracked the top 10. Here are the numbers.
1. Underdog. Ad Meter Score: 8.27. Ad Meter Rank: #2
2. House Rules. Ad Meter Score: 7.12. Ad Meter Rank: #11
3. Casket. Ad Meter Score: 7.00. Ad Meter Rank: #14
4. Snack Attack Samurai. Ad Meter Score: 6.79. Rank: #17
Now even though none of the other ads made the top 3, the scores are still quite impressive. After all, there were 60 commercials ranked by the ad meter. Plus since Snack Attack Samurai aired so late in the game I bet its score suffered because the focus groups in the Ad Meter polling were probably a little burnt out by then. You can see the full list of ad meter results here: USA Today Ad Meter.
So what did we learn tonight? Well, we learned that Beardy is a genius! We totally called this one. Over the last few weeks we’ve repeatedly claimed that “Underdog” was going to make it to the top three and not only that, we predicted that it was the only one of the six finalists that had a chance of doing so.
Seriously though, now that the dust is settling it’s clear that the big winner of the 2010 installment of the CTSB contest is 5 Points Productions. Though the Crash the Super Bowl contest has only been run three times, that plucky team of filmmakers from North Carolina have now won the competition TWICE! The 5 Points entry “” won the first installment of the CTSB contest and aired during the 2007 Super Bowl. Now their entry “Underdog” has also came out on top. Plus they were the first filmmakers ever to get TWO entries in the finals in one year!! (The other was Kids These Days) That’s three unbelievable achievements so it looks like Doritos should get ready to crown them as the new, “Kings of the Crash.” They’ve earned it.
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Hey Beardy,
Similar to the year I was a finalist, Doritos threw up another (extra) spot…because they could. Since Doritos will never reveal voting numbers we can only take them at their word that the sequence of play reflected the actual vote count. It is clear though that the three spots I predicted would make a showing based on view count, in fact did. With the addition of ‘UnderDog’ which I had as a close fourth in my excel spread sheet voting calculations. If you notice, only one of the Career Builder sots aired, and ‘Kids These Days’ was not among the Doritos finalists. It is why I cautioned you against giving any credibility to the reports you blogged about.
The VCK
Did you two (or anyone else) notice the “House Rules” video had a little post entry editing? There is a shot in there that they tweaked due to the man is mouthing the line to the boy in the last shot…all the sudden that’s not there anymore.
I found that interesting.
All these spots were surprisingly entertaining in context. At least at the party I was at, haha. Thanks for the update/wrap up!
Neeto, funny works.
Does anybody know if there’s going to be a Crash the superbowl contest next year? I’m sure a lot of people saw those commercials and thought “I can do better than that!”