It’s official! On Wednesday night Doritos announced that The Crash the Super Bowl contest will indeed return for the 2012-2013 season. This will be the 6th time Fritolay has run this promotion (7 if you count the musical version from 2008) and it sounds like they’ve got some big changes in store this year. So far, no specific details have been released other than this brief announcement that was posted to Dortitos’ official facebook page:
“BIG NEWS! Crash the Super Bowl is BACK. This marks the 7th straight year of hilarious Super Bowl commercials created by you guys. It’s definitely our favorite part of the game. Check back here on September 19 for more details and some even bigger news.”
I don’t know what the “bigger news” can be but I do have one theory about how the CTSB contest might be different this year. Here’s a link to the Crash the Super Bowl website: www.crashthesuperbowl.com Click it and see what happens.
Did you click it? No? Good for you. Don’t ever let a blog tell you what to do. Anyways, the link sends you right to Dortios’ Facebook page and not to the Crash the Superbow website. This could mean one of two things:
1. The re-direct is temporary while the folks at Doritos get the CTSB website ready.
2. The entire Crash the Super Bowl contest is going to be run through facebook this year.
I can’t imagine how one facebook page could handle millions of views, thousands of video uploads and hundreds of thousands of votes but I’m sure an army of facebook geniuses could pull it off. Plus last year the CTSB contest did sort of have a facebook component to it since fans could vote for their favorite ads in USA Today’s online ad meter poll. It would be a big undertaking but the amount of free social media exposure Doritos would get would be mind-boggling.
Over the last month or so I’ve noticed that probably 500 people a week are visiting this website for the first time after googling phrases like “when will the Crash the Super Bowl contest be announced?” If you are new to VCN, be sure to bookmark us! We cover the Doritos contest like crazy every year and I even try and predict which ads will make the finals. (I’ve always managed to get a few right!) We’ll be posting more info about the 2013 contest as soon as we have it. So stay tuned…
UPDATE: According to Doritos: “Full details will be revealed during a not-to-be-missed announcement webcast taking place at www.crashthesuperbowl.com at 8 p.m. EDT / 5 p.m. PDT on Sept. 19, 2012. A recording of the event will be available on the Doritos Facebook page following the live announcement.”