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Archive for June, 2013

Folgers announces their 2013 Jingle Contest winner

Folgers’ annual jingle contest doesn’t usually get much attention but it’s actually one of the biggest video contests in the world.  In 2011, the contest received more than 3,000 entries.  Now that I think about it, this year’s Crash the Super Bowl contest only got about 3,000 submissions.  So it’s very possible that the 2013 Folgers Jingle contest was BIGGER than the 2013 Doritos contest.  That’s kind of surprising since Doritos literally offers millions of dollars in prizes in “The Crash” but Folgers only gives out one prize of $25,000.  Folgers probably gets so many entries because their contest is so easy to enter.  You don’t have to hire actors or write a script.  All you have to do is perform your own version of the classic “The Best Part of Waking Up…” jingle.  Oh my God.  Can you imagine being a judge in that contest?  I’d never want to drink a drop of coffee again after hearing thousands of people perform the same song over and over and over.

The judges that didn’t go insane selected and announced a slate of 10 finalists back in March.  Then there was a month-long public voting period.  But…votes didn’t actually determine the winner in this contest.  The judges made the final pick and contests just got a few extra points if they did well in the voting.  The winning musician is named Sawyer Frye and he’s from Carthage, NC.  Here’s his video:

Folger’s Grand Prize Winner.  Prize: $25,000:

Holy crap.  Wait a second, that was sort of amazing, wasn’t it?  I just now realized that I recognized the guy who won that contest.  Last fall I did a blog post about a music video he did that won a contest sponsored by FireHouse subs.  His FireHouse entry was so good that I said something like “If this guy keeps entering contests he’s going to make a fortune.”  Guess I was right about something for a change!

Folgers really milked this contest and they made all of the finalists appear in little biographical videos.  If you want to watch any of these or if you want to see the other nominated jingles, head here.

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JW Pet Company’s “2013 VideoDOGrapher” winner

What is a VideoDOGrapher?  Well it’s a Dog-Videographer, of course.  Yes, dogs have mastered the art of filmmaking and if  you ask me, they’re totally f-ing up the industry.  Dogs are willing to shoot projects for milk bones and belly scratches so they’re being offered all the gigs that used to go to human videographers.  Heh….I’m exaggerating of course.  I’ve been accepting payment in the form of belly scratches for years now so I don’t really see dog filmmakers as much of a threat.   Now if squirrels were to learn the art of filmmaking that would be scary.  I bet squirrels would work for …….PEANUTS! LOLOLOLOLOL!

JW Pet Company just wrapped up a video contest for “videodographers” and the grand prize winner is going to receive a 2013 Jeep Wrangler.  A panel of judges picked the winners in this contest (as opposed to a public vote) which is why the top video is actually good.

Grand prize winner. Prize: A 2013 Jeep Wrangler:

The AVR on that Jeep is $30,995 which means that the winning videodographer is going to get totally slammed when he does his taxes next year.  When you “win” a $30,000 car you’re really sort of winning the chance to buy it for only like $6,000 because that’s about how much you’re going to wind up paying to the IRS.  So if you ever win a car you should probably just sell it immediately and put aside some of the cash so you can pay your taxes later.  Or you could just torch your old car and fake your death.  But take that suggestion with a grain of salt because it’s the advice my dogccountant gives me pretty much I win any contest prize.

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Why I’m switching to Final Cut Pro X

Meet my new best friend

Last month I managed to fall ass-backwards into a new job.  A friend told me that the production company he works for was looking for a new full time “off site” editor.  I asked what “off site” meant and he said some of their editors work from home on their own systems.  They just stop in the office once a week to pick up new assignments and then they do the work whenever they want.  I wasn’t really looking for a new job but “work at home” and “whenever you want” was all I needed to hear.  So I applied and did an interview and before I knew it I was hired.  I was kind of surprised that I actually got the job because my friend told me that I’d have to do all of my work in Final Cut Pro X.  During my interview I explained that I had lots of experience with Final Cut Pro 7 but Final Cut Pro X was almost completely foreign to me.  But the head editor guy told me that wasn’t a big deal at all.  There aren’t a lot of editors out there that are using Final Cut Pro X so they usually just hire people who “come from” Final Cut Pro and then train them how to use FCPX.

When Final Cut Pro X debuted in 2011, I tried a free trial version and I flat out HATED it.  I hated it so much that I uninstalled the 30 day demo after about 90 minutes of use.  The initial reviews for Final Cut Pro X were pretty negative and most pros seemed to feel like the software just wasn’t good enough for them.  Probably the biggest complaint was that FCPX didn’t feel like Final Cut Pro anymore.  It felt more like a semi-pro version of iMovie.  And iMovie is what your aunt uses when she wants cut together clips of her cats sneezing.  So why would a pro want to use something aimed at amateurs?

Final Cut Pro X in action.  Click to enlarge.  The footage is from a contest entry I did last year.

So I was a little freaked out that I’d have to abandon FCP7 and start over learning a new program that I had previously found to be weird and annoying.  I didn’t want to look like a total idiot during my week-long training so I downloaded the trial version of FCPX from the apple store and tried to teach myself how to use it.  My first day with the program was brutal.  Many features that I always took for granted have been removed or changed.  Final Cup Pro X was built “from the ground up” which means it isn’t just a new and improved version of Final Cut Pro.  The two programs are very, very different and you can’t even open FCP projects in FCPX.

So I spent the first two hours being angry and frustrated because I couldn’t use FCPX like I used FCP7.  But after about 4 hours my hate and anger subsided.  And every time I learned a new trick I felt a little more comfortable.  After about 8 hours I knew that I’d be able to work with this program.  And then to my surprise, after 40 hours I realized that I’d never go back to Final Cut Pro.  Forget all those snarky reviews you read back in 2011 because Final Cut Pro X is simply an excellent piece of software.  It solves numerous problems that you don’t even realize are problems.  A lot of reviewers bagged on FCPX because it felt like a dumbed-down version of Final Cut Pro.  But it’s not dumbed-down.  It’s just simplified and simplified is good!  Both programs do all the same stuff.  FCPX is just sleeker and more user friendly.  Here’s a quick rundown of some of the most important changes.  If you’ve never opened FCPX before, these are the features that are going to piss you off/freak you out until you get used to them.

The Timeline Layout:  FCPX’s timeline is radically different from FCP7′s timeline.  Take a look at that screenshot I posted.  Notice anything that’s missing?  There are no numbered Audio and Video tracks.  That stressed me out at first but eventually I grew to like the way the new timeline forces me to stay organized.  In FCP I would leave clips all over the place.  But FCPX wants you to keep as many clips as possible in the main “storyline” track.  You can move clips above and below but I keep most of my work on the Storyline.  Another notable change; audio and video clips stay connected.  So basically, the Storyline track is an audio/video combo.  That’s really helpful because now you don’t have to scroll down and hunt for the audio that’s connected to the video clip you’re working on.  And finally, FCPX gives you a lot more control over how your clips look on the timeline.  Instead of giving you just one tiny thumbnail, you see a whole strip of images.  And if you want to focus on the audio, you can hide the video portion and enlarge the clips so you can see the waveforms.

Sound Editing:  If you wanted to edit a clip’s audio track in FCP7 you would double click on it and then work on it in a special window.  But in FCPX, you do your audio editing on the timeline.  At first I thought this was ridiculous because the clips would be too small to make super-precise edits.  But you can enlarge your clips and zoom in like crazy.  So adding and adjusting keyframes is very comfortable and convenient. 

The Magnetic Timeline:  It seems like a lot of people hate FCPX’s magnetic timeline and I did too at first.  But once you get used to it you’ll understand why it’s so helpful.  If you’re working on a complicated project it will save you tons of time because it automatically shifts everything (without knocking stuff out of sync or overwriting something you want to keep) when you trim, add or cut clips.

Compound Clips:  I LOVE this feature.  If you get a section of your video edited just the way you want it, you can turn that segment into a compound clip.  Then you can move that segment anywhere you want or add effects to the entire sequence.  And if you decided you want to make some deeper changes, you just need to “break apart clip items” to un-compound the clip.  If you’ve never used FCPX before all this might sound a little confusing.  So here’s a great (and short) video that demonstrates both the magnetic timeline and compound clips:

AutoSave:  There is no “Save” command in Final Cut Pro X.  It took a while for me to fully accept that.  In fact I’ve been using the program for about 6 weeks and sometimes I still go to save after I finish a sequence.  But the program is constantly autosaving your work so you never, ever have to save.  This is a little frustrating since it even saves changes that you might not want to keep.

The Skimmer:  The skimmer is going to annoy the hell out of you at first.  It constantly previews any clips that you mouse over.  You can turn the skimmer off but you need to resist that temptation.  Just leave it on because you’ll like it once you get used to it.

Range Selector:  At first I thought this feature was childish because apparently it comes from iMovie.  But if you give it a chance you’ll quickly see that it can be really helpful.  In FCPX you can skim through clips before you drop them on the timeline.  You can also set in (I) and out (O) points on the clip.  This feature is a little hard to describe so check out this screenshot.  The range selector lets you choose what part of the clip you want to add to the timeline.

The Yellow box let’s you set In and Out points on a clip

So that’s the stuff that takes some getting used to.  Here are some features that you’ll love as soon as you try them out.

Unlimited Undos:  This is the feature I’ve been waiting for my whole life.  Dont you hate it when you’re editing and you realize you screwed up like 20 clicks ago?  In the old FCP you could only undo like a dozen moves.  In FCPX you can undo your ass off!

The Position Tool:  You can’t turn off the Magnetic Timeline but you do have the option of using the Position Tool.  (Just hit P to switch.)  The Position Tool let’s you drop clips wherever you want and they won’t zoom over to connect with the closest clip.

Simple J and L cuts:  Need to extend the audio of one clip under the audio of another clip?  All you have to do is double click and the Audio and Video of a clip are separated.  They remain connected so you can’t knock them out of sync but now you can drag the audio beyond the start or end of a clip.  And thanks to the magnetic timeline, you can then tweak the clip you’re L or J cutting under without screwing up your J/L cuts.

Easy access to filters, transitions and titles:  You don’t have to dig through a bunch of folders to find the effects you want to use.  The titles, effects and filters are all together in a window in the bottom right hand corner of the screen.  This will save you like 6 seconds each time you need to make a transition but those seconds really add up if you’re working on a big project.  This is just one of the many ways that FCPX helps you edit much faster.

Lots of cool stock effects and filters:  The effects browser comes stocked with lots of nice stuff.  All the effects and filters are pretty basic but FCPX saves you the trouble of downloading and installing them.  The quality of these effects (the Simple Blur, Zoom and Ban and Lens Flare transitions are some of my favorites) are very professional and don’t look cheesy at all.

The Re-timing Tool:  You could slow down, speed up and reverse clips in FCP7 but FCPX’s re-timing tool has gone through some major improvements.  If you slow a clip down too much in FCP it looks kind of weird and jerky.  But re-timed clips in FCPX look super smooth.  If you have a one second long shot of a building you can slow it down and turn it into a 6 second establishing shot.  No one will know it’s a slowed-down shot unless they can see a mysterious slow bird floating across the frame.  The re-timing option is also easy to access and once again this will shave time off your edit.

You can edit while video is playing:  This is another huge time-saver.  Let’s say you drop a bunch of clips on the timeline so you can start working on a rough cut.  So you start playing your footage when you get to a spot where you want to make a cut.  You can just hit the Blade and the cut will appear but the video will keep playing.  You can even adjust keyframes or add effects or transitions without stopping playback.

Live previews of Un-rendered clips:  This might be my favorite feature of Final Cut Pro X.  If you adjust the color of a clip or add an effect or transition in Final Cut Pro, you have to wait for that clip to render before you can watch it.  But in FCPX you don’t have to wait for the render!  FCPX will let you watch a pre-rendered version of the clip.  The clip still needs to be rendered but the preview version is very, very close to what the final rendered version will look like.

Background Auto-Rendering:  This is one of FCPX’s most famous features.  You no longer have to stop and let the program render your footage.  The rendering takes place while you work.  If you’re working on a huge project this will literally save you hours of down time.  Take a look at this screen shot:

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The orange glow above the timelime means that those clips need to be rendered.  The Auto-rendering is always happening so as time goes by you’ll notice less and less orange.  And see that litle meter that says 39%?  That let’s you now how far along the rendering is.

No need to render DSLR footage:  If you’re like me, you shoot with a DSLR.  But if you want to edit DSLR footage in FCP you need to convert it or render it before you can watch it.  I was always in too much of a hurry to convert my clips so I would usually edit blind for a while and then stop for a render break.  But then every time I extended a clip by even a single frame I had to stop and render again.  None of that is necessary in Final Cut Pro X.  FCPX plays back DSLR clips without any hassle.

The price tag:  Final Cut Pro 7 used to cost like $1,200 so most non-pros could would have to head to the Pirate Bay if they wanted a copy.  But Final Cut Pro X is for sale in the apple store for just $299.99.  That’s not cheap but it’s also not prohibitively expensive.  When my 30 day free trial was up I could have gotten a quasi-legal copy from someone at work.  But I was so happy with the program that I bought my own legit copy.  Apple has really made a great piece of software and they deserve every penny of my $299.99.

Recent Software Updates:  Apple sort of blew the roll-out of Final Cut Pro X.  They released the software before it was 100% ready so a lot of pros were shocked when some important features were missing.  They saw this as an insult and dismissed FCPX as “iMove Pro.”  But Apple has delivered the updates they promised and now FCPX can pretty much do everything that Final Cut Pro 7 could do.  The big missing feature was the MultiCam option and it was added in one of the first updates.  It works great and comes in really handy if you need to edit together a live event or a music video.  So if someone tells you that Final Cut Pro X isn’t for professionals, tell them they need to check out the changes that have been made since 2011.

Final Thoughts:  All of the features I just listed are great but I love FCPX in general for two reasons; it’s faster than Final Cut Pro 7 and it’s easier than Final Cut Pro 7.  A project that would have taken me 8 hours to edit in FCP7 will only take me 5 hours in FCPX. I’ve also barely scratched the surface when it comes to the improvements Apple has made.  Importing is easier, transitions look smoother, there are lots of helpful exporting options, the multi-channel audio editing is hassle free, the “Ken Burns Effect” let’s you make quick digital zooms and pans, you can preview an effect before adding it to a clip, the new color wall (which replaces the color wheel) is pretty nice once you get used to it and finally if you install the right plugins you can edit RED camera of MXF clips without converting them first.

I understand that some of this stuff may sound confusing.  I was lucky in that I was paid to do a week of training in FCPX.  But really, I learned most of the basics by watching Final Cut Pro X tutorials on youtube.  If you haven’t tried FCPX yet (or since the updates were added) you really should give the program a shot.  Apple has made it clear that the old Final Cut Pro that you’re used to is dead.  There will never be a Final Cut Pro 8.  So eventually you’re going to have to learn how to use the new software.  The 30 day free trial version of FCPX works exactly like the regular version.  When your free month is over you just have to pay if you want to keep using it.  You won’t be billed automatically so you might as well head to and give it a shot.  Before I started writing this post I went back and tried Final Cut Pro 7 for the first time in about 6 weeks.  I felt like I was using something from the stone age.  Trust me, if you approach FCPX with an open mind and if you take the time to really learn the program you’ll never want to go back to FCP7.

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Tongal gets into the music video business

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2013 has been a very good year for Tongal.  The site received $15 Million dollars in funding in January and since then the site has been landing one gigantic client after another.  It seems like every few weeks they launch a new $100,000+ commercial contest.  Just yesterday I read an announcement for a new $150,000 Tongal “Super Project” that’s sponsored by Gillette.  Two years ago that would have been a huge piece of news.  But now it’s just another big contest that casually gets revealed on the company’s Facebook page.

On Friday the LA Times reported that Tongal is going to try and capitalize on their new found momentum and branch out into the world of music videos.  From the Times:

Tongal, a Southern California start-up that has crowd-sourced video ads for big brands such as Pringles and McDonald’s, is expanding into music.

The Santa Monica-based firm has made a name for itself linking writers, directors and actors with brands to create video ads in exchange for cash prizes. The sponsoring brand chooses the best entries from the users’ submissions.

Tongal will now use its platform to field ideas and production for music videos as online streaming becomes a key way that people consume content, the company said Thursday.

Why would a band use Tongal to produce their next music video?  Here’s the answer:

Crowd-sourcing music videos could also save money for the labels, and increase the number of videos they can make, Wolfe said. While $250,000 music videos were once the norm, record companies have pulled back. 

At the same time, the demand for videos has increased as fans desire more content to watch on the Web through YouTube and Vevo.

“All the recent research clearly shows YouTube as being the No. 1 place where people consume music,” said Wolfe. “Labels used to spend a quarter-million to make a video that would get one spin a day. The way we do it, we make a video for every track on an album.”

There’s already a video contest site named Genero that’s almost exclusively dedicated to running music video-themed contests.  But to be frank, I am not a fan of that site.  The problem with Genero is that the prizes are just way too low.  Creating an interesting and entertaining 3-minute music video takes a hell of a lot of work.  And the job becomes much more difficult if you can’t film the featured artists.  If you cant use footage of the band, you’re pretty much making a 3 to 5 minute short film set to music.  Gereno usually offers one or two prizes ranging from $3,000 to $5,000 for each contest.  So there isn’t a lot of incentive for people to do really great work.  But I’m thinking Tongal will probably do this right.  If they start offering $50,000+ in prizes per assignment they’re going to be able to lure in some really talented filmmakers.

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Looking@Democracy winners

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If I could sneak into the Library of Congress with some kind of magic liberty pen and scribble one legally binding amendment on the bottom of the constitution, it would probably be this:  “No Person shall be elected to the House of Representatives more than three times and no person shall be elected to the Senate more than two times.  The term for a member of the House is hereby expanded from two years to four years.”

You stick that amendment into the constitution and this country would become a very different place.  One reason it’s so hard to make any progress in Washington is because too many politicians are worried about protecting their jobs-for-life.  A member of congress can never stop running for office since because they have to face a primary and an election every two years.  Maybe that made sense back in 1787 when life moved a lot slower but two-year terms are just causing chaos in 2013.  I’ve had this term-limits/expanded term compromise stuck in my head for years and I was actually able to put it to use recently.  I have a singer/songwriter friend named Anna and together we created a term limit-themed entry for the Looking@Democracy video contest.  Challenge Post just announced the winners and the judges gave our little video a $5,000 Honorable Mention prize!  Here it is.

Honorable Mention.  Prize:  $5,000:

Anna did most of the hard work of course but I hung the giant American flag so I’m calling this a team effort.  I shot that video with my new Canon EF 50mm f/1.4 lens and I’m really happy with the results.  Because the lens is so fast, I basically just opened up some windows and put up a single light to fill in some of the shadows.  I was also able to set my ISO at 100 which means the image is sharp and grain-free.  So be sure to watch that video in HD for the full effect.

The Looking@Democracy contest was actually pretty huge.  In total they received more than 400 entries and there were $100,000 in prizes.  There were 7 honorable mention awards worth $5,000 each.  First place was good for $25,000, 2nd was $20,000 and 3rd was $15,000.  All the entries had to explore a topic related to democracy in America.  Here’s the video that won the grand prize:

Grand Prize Winner.  Prize:  $25,000:

If you feel like over-loading on democracy-themed contest videos, you can see the rest of the winners here.

Vidopp.com is up for sale

Vidopp.com was launched in January of 2007 which means it might just be the oldest video contest site on the web.  (Correction:  It’s not.  Turns out OnlineVideoContests.com beat them by two months)  To be totally  honest, I never really check Vidopp because the layout is a hot mess.  They list a ton of new contests over there but the site really needs some TLC.  If you’re a hardcore video contest nut and if you have the talent and the time you may want to consider buying Videopp.  The site is up for sale and it sounds like it actually generates a few hundred dollars in profit every month.  The site’s being auctioned off on Flippa and the bidding is only at $330.  The “buy it now” price is $4,685 but I don’t think the bidding will get that high.  Like I said, the site needs a lot of work.  The layout is totally all over the place.  Here’s a screenshot:

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Now that I think about it, I guess someone who’s good with wordpress could probably get the site looking clean and organized in a day or so.  I’m pretty handy with wordpress and I am a giant video contest nut.  A crazy little voice inside of my head is telling me I should place a bid.  I’m making a nice steady stream of cash from VCN and if I double the number of websites I own, I’d double my profit!  But I barely have time to keep this site running so I’d probably lose my mind if I took over Videopp.  Although, it does sound pretty low maintenance.  There’s a form on the site where contest sponsors can submit their new contests.  So that means they do most of the work.  Videopp is also one of the top search results for “video contests” so there would always be traffic coming in.  According to the Flippa auction, the site gets an average of 2,482 visitors a month.  Those kind of numbers probably mean that Videopp is the number 3 busiest video contest site on the web.  I assume that OnlineVideoContests.com is number one and if it is, that means that VCN is probably number 2.  Not for nothin’ but right now is our slowest time of year and the site’s been getting 6,500 – 7,500 unique hits a month.  And when Crash the Super Bowl season comes around, boy howdy do we see the traffic.  Last January this site saw 33,000 unique visitors.  What does any of this have to do with Videopp?  Eh, nothing really.  I just wanted to brag.  Anyway, if you want to check out the Videopp auction and maybe put in a bid, head here.

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What does the good side of the Internet look like?

Trend Micro is a company that makes men’s razors specializes in keeping people and data safe on the Internet.  For the last four years they’ve been holding their annual “What’s Your Story” video contest and the 2013 winners were just announced.  In the past, this competition focused on topics like cyber-bullying and the abuse of new technology.  But this year Trend Micro asked contestants to answer just one question:  What does the good side of the Internet look like?  I tried to enter this one but they didn’t accept my video…probably because I didn’t actually create it.  I just sent them a link to this video.  I think it demonstrates the good side of the Internet better than I ever could.
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A panel of Shark Cat hating judges picked the winners and to be frank, they’re kinda dull so I’m not going to post them.  After I saw the videos that won I decided not to cover the results of this contest but then I realized it would be a good excuse to post that funny cat/dog/duck/roomba video.  So here we are.

The two grand prize winners each won $10,000 and a few runners up each got $1,000.  If you want to see them head here:  http://whatsyourstory.trendmicro.com/winners  Or if you’d like to see the “Good Side of the Internet” video I almost posted instead of the Shark Cat video, .

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