Posts Tagged ‘chevy’

Mofilm announces the winner of Chevy’s “Route 66″ Super Bowl commercial contest!

Posted by Beardy on January 23rd, 2012

I love it when a great video wins a huge video contest!  Last week, Mofilm announced the winner of Chevy’s international “Route 66″ Super Bowl commercial contest.  The lucky filmmaker is Zack Borst of the god old USA.  His commercial, “Happy Grad” has won him $25,000 and a trip to one of Mofilm’s Super Bowl parties. (They’re hosting parties in NY, LA, London and Mumbai!)  The ad premiered last night during the Giants game but Happy Grad is also slated to air during SuperBowl 46.
 
WINNER:  Prize: $25,000 + ad will air during the Super Bowl:
 

 
The more times I watch that ad the more I like it.  I watched every finalist in this contest and I think the judges made the absolutely right choice. The actors in this spot really nailed their roles but the guy who really deserves the credit here is the writer.  60 seconds is a long time and the writer did an awesome job of topping each “gag” with an even funnier scenario.  But he was also smart enough not to get too crazy.  So to Zack and his crew I tip my beard and say “job well done.”  And a job well done also goes out to the folks at Chevy and Mofilm.  They ran a great contest and they picked a great winner. They easily could have blown this whole thing by letting “the public” pick the winner via an online vote but instead they decided to reward quality rather than popularity.

Now that I think about it, this commercial might actually have a decent shot of scoring well on the USA Today ad meter.  It’s very likable and the comedy keeps building and building so I bet it will get a really high score.  Wouldn’t it be funny if this consumer-made spot beat out all of Doritos’ Crash the Super Bowl ads??

Besides the top winner, Chevy gave out a ton of prizes to finalists in different regions of the globe.  Actually, they wound up awarding even more prizes than promised.  You can see the full list of winners on Mofilm’s Facebook page:

 

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Chevy and Mofilm announce the finalists in the Route 66 Super Bowl commercial contest

Posted by Beardy on December 27th, 2011

There's more than one way to crash the Super Bowl

Just before Christmas, Mofilm revealed the finalists in Chevy’s Route 66 Super Bowl commercial contest.  This mega-competition was open to filmmakers from all over the world and the winning ad will play during the 2012 SuperBowl.  The top filmmaker will also receive $25,000 Actually, there are a bunch of cash prizes at stake and there will be different winners from different regions of the globe.

So how are the winners determined?  A public vote…right?  Wrong!  Though the video gallery is full of ways you can “like” or share the finalists, views and votes will have no impact on which videos will win.  Judges have the final say in all stages of this contest which is the only way a contest like this should be run.  The only reason that companies bother with public votes is because it’s a free and easy form of publicity.  But Mofilm came up with a very clever way to get that cheap social media coverage without diluting the integrity of their contest.  They are running a side competition where the “Top Sharer” of the chosen commercials will win $10,000.  Basically whoever directs the most viewers to the contest site wins.  If you want to try and get in on that action, head here.

I’ve watched all 32 finalist commercials and they range from pretty bad to pretty awesome.  There are a few ads that seem like they only made it this far because they were the only decent entries that came out of a particular region.  But I’d say at least 80% of the finalist spots are very strong.  Here are two of my favorites.  Click the images to view:

Keys by Charles Hayes, USA:  From Mofilm:  Every key has a purpose…and every production has its challenges. Fim Fact: On day one our producer had her car broken into and all the props stolen. But, from the moment we came up with this we knew we had something touching, so through torrential rain, home made jibs and lots of favours, we pushed through and produced something we all love!

Keys

Cindy, I Love You by Jude Chun, Korea:  From Mofilm:  A man goes above and beyond, determined to finish one last item on a bucket list.

Cindy, I Love You

Keys is so professional that it could start airing on TV today and no one would ever suspect it was shot for a video contest.  Cindy, I Love You is pretty weird and the twist at the end is a little grim and heavy-handed but for some reason I just really like it.  Like I said, there are a bunch of good submissions and you should take a few minutes to scroll through Mofilm’s beautiful video gallery.  (Seriously, its classy and clean design puts Doritos obnoxious and loud Crash the Super Bowl gallery to shame.)  But if you only have time to watch one of these ads, watch this one:

Chevy Driving Academy by Kenneth Wales & Jason Lansing, USA:  From Mofilm:  A man is put to the test to see if he has what it takes to become a Chevy driver. Film Fact: The shoot was as intense as the Driving Academy – the actor almost threw up after multiple takes from flipping upside-down, it took 4 hours to hit the mark when shooting the Corvette and the Dealer was never meant to be bald…until they met Amazon!

Chevy Driving Academy

Pretty damn good, huh?  I’ll be amazed if that one doesn’t win the top prize.  To view all of the Chevy finalists, head here: 

 

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Chevy airs Mofilm-made ad during the All-Star Game

Posted by Beardy on August 4th, 2011

On the morning of July 12th, filmmaker and self-professed “video contest junkie,” John Scaletta received a surprising e-mail from Mofilm.com.  Mofilm just wanted to let him know that his 2nd place winning Chevy entry from the Mofilm Tribeca competition would be airing on FOX that night….in the middle of the MLB All-Star Game.

John, his producing partner Craig Bass and his family and friends were left in shock.  At no point had Chevy or Mofilm ever mentioned that something like this might happen. But sure enough, their ad played right in the middle of one of the biggest sporting events of the year. Here is is:

2nd Place winner, Mofilm’s Tribeca Competition. Prize: $4,000

It’s really an excellent short film and I can’t believe it didn’t take first place. But John and Craig have done several fantastic video contest entries in the last year and a half. Maybe you remember this ad they created for last year’s big Godaddy contest. It won an honorable mention spot, $15,000 and also aired on TV:

And the duo also won a 2nd Honorable mention in the 2nd installment of Godaddy’s contest with this commercial. Except the prize for that one was $25,000! And yes…this ad also ran on TV for a while.

So that’s three national commercials in about 18 months. That’s pretty damn impressive. I saw those 2 Godaddy ads run a bunch of times on cable. And this year, 11 Million people watched the MLB Allstar game! If you want to learn more about how these guys operate, here’s a neat (but long) news story about John and Craig’s video contest adventures. Watch it if you like to feel jealous!

http://lagrange.patch.com/articles/video-meet-the-guys-who-got-la-grange-on-national-tv

 

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Chevy wants to air your video during the Super Bowl!

Posted by Beardy on June 22nd, 2011

The start of this year’s NFL season is still 3 months away but this morning at the Cannes Lions advertising festival, Chevrolet announced they would be airing 5 commercials during Super Bowl XLVI in February…and one of those ads will be a 30 to 60 second long, consumer-generated “short film” about the spirit of the open road.  So get ready folks because Chevy is “Crashing” the 2012 Super Bowl!

But unlike Doritos’ annual “Crash the Superbowl” contest, Chevy will not be running this promotion themselves.  Instead, the Chevy competition will be hosted and run by the video contest website,  Mofilm.  In fact, this morning’s big announcement was made at the Mofilm seminar in Cannes.

Surprisingly, this is going to be  a GLOBAL video contest so you don’t need to be a US citizen to enter.  The contest will be run in two stages; the Script phase and the Video phase.  You have the option of submitting to either or both phases.  So if you don’t submit a script, you can still shoot a video.  Here’s what Mofilm and Chevy are asking screenwriters to do:

The script for your film should be an epic road trip story or adventure that captures the spirit of Route 66 and Chevrolet! The top five scripts will win serious cash. We will provide feedback on all scripts which will give you a jump start should you decide to produce a video in Round Two.

Yes, you read that correctly.  The sponsors will give feedback on ALL scripts that are submitted.  That’s huge!  It means that anyone who submits to the script phase will have a tremendous advantage when it comes time to shoot their video.  There are 5 cash prizes in the script competition ranging from $1,000 to $5,000.  Once the script competition ends, a new contest brief for the Video Phase will be launched on September 1st.

If your entry is selected as the winner of the Video Phase, your short will air during the Super Bowl and you’ll receive $25,000.  And while this hasn’t been officially announced yet, the folks at Mofilm tell me that the winner will also get a trip to the Big Game.

So how the heck do you win?  Well, the winners will be picked by a mix of public voting and judge’s decisions. However, Joel Ewanick, global chief marketing officer at General Motors told The New York Times that while votes will “have a great deal of influence,” the “final say” will be his.  So I think we need to wait for the official rules before we know how the winners will actually be chosen.  But I’m very glad to hear that votes alone will not determine the winner.

All of this is really exciting news.  Last year, Pepsi Max and Doritos’ Crash the Super Bowl contest recived more than 5,000 entries and they aired 6 user-made ads.  Getting something to air during the SuperBowl would be an amazing accomplishment but a 6 in 5,000 shot aren’t very appealing odds.  So if you’re going to enter one HUGE video contest this year, “Route 66″ might be your best bet.  I personally am going to make the Chevy Super Bowl contest my top priority for the second half of 2011.  The deadline to enter is December 1st but I think I’m going to get to work on this ASAP.  The contest was literally just announced like an hour ago so not all of the pertinent info is up on the site yet. But if you want to get a jump on the competition, follow the link below:

Chevrolet Route 66: Super Bowl competition: http://www.mofilm.com/chevroletroute66

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