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Posts Tagged ‘zooppa’

There’s Always at Least One Rap Video

Guest Post by Manny Arciga, Community Manager of the video contest site, Zooppa.com.

In my short time as a community manager for a video contest site I’ve learned this blaring truth rules most if not all video contests. I’ve thought of the possible reasons why. Could it be the wide acceptance of this previously niche genre of music? Could it be that it is the easy way to skirt music copyright issues if you make what’s essentially your own music video? Could it be that they are a rollicking good time to make and watch?

The answer is all of the above.

The following 3 rap videos have won awards in Zooppa contests. Each take rap and place it in incredibly un-gangsta situation like purchasing plane tickets. I’m reminded of “Office Space” when I watch “I’m IT.” The funniest scene in that movie was the destruction of the printer with a musical backdrop from Geto Boys.

Submitted to MegaPath’s I’m IT contest.  Prize won:  $2,000: 

Submitted to Hormel Compleats contest.  Prize Won:  $2,000:

Submitted to:  Orbitz Contest.  Prize Won:  $1,500:

Submitted to Silk: Better for You, Better for the Earth. Prize Won: $8,000:



It’s funny that a niche genre becomes most accessible when it becomes a novelty. This is what these videos are: novelty rap. It’s not just for Sir Mix-A-lot anymore.
 

—   Guest Post by Manny Arciga, Community Manager of Zooppa.com   —

 
Beardy’s Note: So that was our first official guest post!  Remember, if you’d like to write a Guest Post for VCN, just e-mail me at and let me know your brilliant idea.

Zooppa’s WhoopAss winners

Holy crap! Check out this amazing video that took first place in the Whoopass video contest:

First Place Winner.  Prize:  $2,500 + a case of Whoopass

That’s incredibly professional!  And the Whoopass drinker even takes on a robotic Red Bull…get it!  The increasing quality of video contest entries is really amazing.  I mean, this video is easily TV-quality.  But look at how much it won!  Only $2,500??  In total Whoopass awarded $5,000 in prizes which frankly, isn’t very much.  Video Contest filmmakers are consistently producing increasingly better work.  So why are some companies still putting up such small prizes?

You can see all the Whoopass winners here:  http://zooppa.com/contests/whoopass#/awards

Pillsbury’s $10,000 “Crescent Meals” winner

Ok, color me impressed. The deadline to submit to the Pillsbury “Crescent meals” commercial contest was May 10th. But all four winning entries were announced on the contest site, Zooppa.com just one week later. One…week…later.

Anyone who’s entered a video contest before understands why that’s amazing. Video contest results usually take for-freaking-ever to be announced! I’m still waiting to hear about one contest I entered that had a submission deadline in mid-March. That lightning fast Pillsbury announcement becomes even more impressive when you consider that Zooppa received 84 entries for this competition. Sure, each video was only 15 seconds long but that’s still a ton of videos to go through. And Pillsbury actually plans to air the first place video on TV so they couldn’t have made their decision lightly. I saw something on the Zooppa message board that seemed to indicate that most of their contest results are posted really, really soon after their deadlines pass.  One of the most frustrating things about video contests is that we filmmakers are expected to deliver our work by a pre-designated deadline but sponsors usually have no obligation to announce results by a specific date. If I’m going to lose a contest, I’d like to know as soon as possible. Finding out that you lost a contest after 2 months of waiting and wondering and hoping really, really sucks so it’s nice to see a contest site that makes fast results announcements a priority.

Here’s the ad that won the Pillsbury contest. The rules for this one were tight. Each video could only be 15 seconds long and the ad had to show “mom as a character” and include shots of “Pillsbury crescent dogs.” The winning ad is pretty good so I think the quality of this video might have made the decision easy for Pillsbury:

First Place. Prize: $10,000 and ad will air on TV

$5,000 in other prizes were given to 3 runners up. You can see all the winners here:

http://blog.zooppa.com/2010/05/17/pillsbury-winners-cherrish-tomorrow-2/

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