Doritos won’t air any ads during Super Bowl LI

Last fall, Frito-Lay announced that they’d be retiring the Crash the Super Bowl contest after the 2016 Super Bowl.  That left a lot of people (ok, mostly me and a bunch of marketing nerds) wondering what kind of ads Doritos would air during the 2017 game.  It turns out that the answer is “none.”  The company has decided to totally sit out Super Bowl LI….presumably because “Super Bowl LI” is such a dumb name.  Hey NFL, bring back the X’s and V’s!  Whoa…I just realized something; the Super Bowl will have an “L” as one of its roman numerals for like the next 40 years.  That’s weird.  Well anyway, here’s Variety had to say about Doritos’ decision:

Super Bowl viewers won’t have ads for Frito-Lay chips and snacks to munch on during Super Bowl commercial breaks in 2017.

The PepsiCo-owned maker of Doritos, Cheetos, Fritos and Sun Chips, among other salty favorites, said it would not run an ad in Fox’s broadcast of Super Bowl LI in February of next year, with a spokesperson noting the gridiron classic “did not fit with our marketing plans.” The departure takes place after the company announced that Super Bowl 50 would feature its last “Crash the Super Bowl” contest. For a decade, the company solicited Doritos commercials from amateur filmmakers  and put the best of them up alongside Super Bowl ad giants like Bud Lite and Coca Cola.

I wonder if Frito-Lay made this decision before or after they ended the Crash the Super Bowl contest.  If the company originally planned to air some ads in 2017, their marketing team and/or ad agency would have been under a lot of pressure to deliver something amazing.  You can’t run consumer-generated ads for 9 years and then stop just to air something lame and cheesy that cost 1,000 times more to produce.  So maybe they wanted to run some commercials this year but they just couldn’t come up with any decent ideas.  But I’d day it’s more likely that they just needed a gap year while they plan to re-boot their Super Bowl identity.

 

 

 

Penguin Dry Ice’s Halloween video contest winners are #frightfullycool

If you were to make a list of the Top 50 things that I love, Halloween would rank #16 and Video Contests would rank somewhere in the low 20’s.  That might sound surprising for a guy who runs a website about video contests but keep in mind that my list would include things like cookies (#8), my loved ones (#1-5), and hilarious cat videos (#14).  So Halloween and Video Contests are a big part of my life.  Every fall search the web for new Halloween-themed video contests that I can enter but unfortunately, they’re not as popular as you’d think.  I’ve found and entered a few of them but I’ve never been able to win one….until now!  Back in October I read about a photo & video contest that was being sponsored by Penguin Dry Ice.  I’ve always loved dry ice (#47 on my list) and I’ve bought many bricks of it over the years for Halloween parties and video projects.  So I really wanted to win this contest.  The sponsor wanted to see #frightfully Halloween displays that used dry ice.  There were a lot of great entries but I managed to win the $1,500 grand prize.  Here’s my submission:



I gotta say, I’m really proud of my little display.  It was actually kinda easy to set up.  I just bought some empty paint cans from Home Depot and spray painted them black.  Then I dribbled on florescent green paint and added some homemade florescent radiation stickers.  I turned on a pair of blacklights, put some green, battery-operated LED Christmas lights in some of the cans and then added some water and dry ice.

If you’d like to see the other photos and videos that won prizes, click here.

A bored Grandma used her square hair-do to set a Doritos world record

As you guys have probably noticed, Frito-Lay isn’t running the Crash the Super Bowl contest this year.  Instead they’ve been asking fans to set chip-related records as part of their “Doritos Bold 50” celebration.  Most of the winning videos are pretty boring (make the world’s tallest house of cards with Doritos!) but I finally found one that’s worth watching.  On November 15th, someone named “Marie” won $1,000 and set a new record for “Most Doritos Bags Stacked on Head at One Time.”  With the help of some guy (probably her grandson) she managed to balance 15 bags on her her head at once.  It seems pretty obvious that the guy in the video was the mastermind of this whole thing.  The woman is clearly not enjoying herself as she sets her record……



Maybe she was just meditating to keep her body still but that lady looked pissed and/or bored AF.  But good for her for agreeing to help out the mystery bag-stacker.  And good for the guy for realizing that the lady’s hair would make a perfect shelf for a giant stack of chips!

There are still a few weeks left in 2016 and Doritos will probably run a few new record contests before the end of the year.  So if you think you can do the most push-ups while eating Doritos, visit https://www.doritosbold50.com/records to claim your prize.

Tongal and Project Greenlight Digital Studios want to produce the next great animated series

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Hot news from Tongal:  Project Greenlight Digital Studios and Tongal are teaming up to find and produce the “next great animated series.”  Right now they’re looking for an original concept that can be developed into a new show.  The judges are looking for “unforgettable characters, fun conflict, compelling storylines, engaging worlds, and clever points of view.”  Translation:  They want to create the next Rick & Morty.  God bless them.  Here’s the fine print:

Now through December 14, submit your idea in a one-to-three minute pitch video. Five finalists will be selected and awarded $5,000 each to create a “proof of concept” based on their original animated series idea. The public will have a chance to vote for the winning idea on tongal.com, along with a panel of industry judges. The creator of the winning series idea will then receive $70,000 to produce an 11-minute pilot episode based on their concept.

To submit a pitch, head here:  https://tongal.com/project/nextgreatanimatedseries