My parent’s had big plans for me when I was a kid. They had always hoped that I would grow up to be a Professional Dry Cleaner with a chain of stores all across the Chicagoland area. They were constantly on my back telling me to study more and keep my grades up. I can still remember how they would yell at me…”Do you want to be a bum you’re whole life!?? You’re never going to get accepted to the Drycleaning and Laundry Institute with a 3.5 GPA!!” I eventually did get accepted to the DLI (my dad had to grease a few palms) but I got expelled after I was caught riding around on one of those big mechanical clothes-wheel things. My parents were devastated and our relationship was never the same. After all these years, there’s still an empty frame on the wall of my mother’s living room that was supposed to hold my diploma from “The Institute.”
Sorry to unload my old baggage onto you. It’s just that the Dry Cleaning and Laundry Institute recently held a video contest and it’s got me thinking about the charmed life I almost had. For the contest, the sponsors wanted contestants to….
share what you love about the way your DLI professional drycleaner makes you look. Subjects could be drycleaners in your area, friends or family who get their clothes drycleaned, or you! The best videos will convince people across the country of the importance of the services that DLI members perform. Your video should be educational and entertaining and represent the entire industry instead of a specific cleaners.
The DLI picked their grand prize winner and it was a rap video about dry cleaning. It was created by some dude from some city. I could look up his name but I’m too depressed.
First Place Winner. Prize: $5,000:
Sigh….why did it have to be a rap video? When my Grandfather was on his deathbed he made me promise that I’d become a rapper. That was 10 years ago and I’ve yet to bust a single rhyme let alone drop an entire album. Oh God, I’m a disappointment to everyone I’ve ever known!