I always like it when companies come up with a unique twist for their video contests. And this year’s Jackson Hewitt contest is a nice example of that kind of creative marketing. Back during tax season they asked people to submit videos of themselves passing a printed “check” from their left to their right. The idea was that after the contest was over, some poor editor would try and make a decent montage out of all the entries. The person who made the best video would get a “Win Win.” By that I mean they would win a $10,000 check for themselves and a $10,000 check for a friend. The winners haven’t been announced yet but that montage video I mentioned is already finished. I watched a lot of the entries in this contest since I was thinking about entering and I can tell you…most of them were not so great. But whoever cut this montage together did an excellent job. Check it out:
Oh crap! See that guy in the bright red shirt in that youtube video!? That guy beat me in the Dunkin Donuts contest last year and won a trip to Costa Rica! And right now we’re both finalists in the Dairy Queen contest! Man, he really gets around. Oh, speaking of the Dairy Queen contest, apparently you can now vote for my entry EVERY DAY! So if you’re on facebook, please do me a solid and throw me a vote:
Jackson Hewitt’s “Win Win” contestant montage
Posted by Dan L. on May 10th, 2011