I’ve been trying to come up with the PERFECT Crash the Super Bowl concept for about 3 years now.  I enter the contest every fall but I’ve never been totally happy with any of my submissions.  Personally I thought they were pretty funny but I knew that I wasn’t going to make the finals.  When my family and friends see my Doritos ads they often say something like “man, that was hilarious!  I think you’re seriously going to win!“  But I always tell my cast and crew not to get their hopes up.  They never understand why I’m so pessimistic but I always say “I think we all did a great job and we made an awesome commercial but it doesn’t fit the STYLE of ads that usually get selected for the finals.‘

Yes…there absolutely, positively is a STYLE and FORMULA that the Doritos’ judges seem to love.  It’s possible that I’ve studied the Crash the Super Bowl contest more closely than anyone except for a few of the past winners and the fine folks at Fritolay.  Every year I watch thousands of Crash the Super Bowl entries and in 2012, 2011 and 2010 I was actually able to predict some of the ads that went on to make the finals.  For the 2010 contest, I even said that I thought an ad named “Underdog” would make the finals, air during the super bowl and land in the top three on the USA Today ad meter.  It did all 3 of those things.  It’s actually not too hard to predict which videos are going to make the top 5.  Even though Doritos receives about 5,000 entries a year, only a tiny, tiny percentage follow “the formula.”  So the ads that have a shot at winning really stick out if you know what to look for.  Most the ads that make the top 5 (and score big on the USA Today ad meter) have a certain emotional tone and hit certain beats at certain times.  I could go into a lot more detail but um, I don’t want to give too much away….at least not publicly.

Anyway, after the 2012 finalists were revealed I got a much clearer understanding of HOW to win the Crash the Super Bowl contest.  Not only do you need a super-hilarious idea, it needs to be delivered in a certain way.  So for the last few months I have been trying and trying to come up with just the right super-hilarious idea that I could plug into my little formula.

And I think I finally have it!  A few days ago I had a video contest epiphany.  When the idea came to me I literally shouted out loud (while I was in the middle of a conversation with someone) because I was startled by how perfect the concept was.  I actually came up with the entire 30 second story in about 6 seconds.  It’s like my brain subconsciously wrote it and then just pushed it into my conscious mind.

I’ve managed to win more than $100,000 in video contest prizes over the last few years and I can honestly say that my 2013 Doritos script is the best video contest script I’ve ever written.  Not only does it fit the magic CTSB formula, it has some special elements that really take it over the top.  Honest to Glob you guys….I think I have an idea good enough to make the finals AND land in the top 3 on the USA Today ad meter.  SERIOUSLY….this is a freaking perfect idea and I almost can’t believe that I actually came up with it.

But there’s a catch; I need some help to pull this off!  I can shoot this ad by myself for about $500 and it would be pretty good.  But here’s a fun fact for you; most of the “amateur” ads that make the CTSB finals actually cost $1,000 or more to produce.  Most of that money seems to go to camera rentals.  Each year Doritos picks a few entries that were shot with professional RED cameras and those suckers cost about $1,200 a day to rent.  The CTSB judges always claim that production quality is NOT taken into consideration when they pick their Top 5.  But let’s be real; the judges seem to prefer ads that are at least a little slick.  None of the winning Dortios ads have ever really looked “homemade.”  If a video isn’t TV Quality, it’s not going to wind up on TV.  It’s as simple as that.

So money does matter but so does talent.  I’ve got this hot little idea burning a hole in my brain and I am looking for help to make it happen.  Right now I am looking for the following things:

1.  An editor with some special effects experience.

2.  Investors to help fund my submission.

3.  Crew people in the Chicagoland area that would want to help with the shoot.

I know that I’ll be able to find #1 and #3.  So finding an investor is my top priority.  If you have a little cash to spare (maybe $1,000 to $2,000) holla at me and we can talk about my plans.  If we win we would of course share the prize money.  Now obviously I can’t send my magically ingenious super script to just anyone who writes.  So if you’re interested in working together, please let me know what kind of projects you’ve worked on or funded in the past:  .