A bored Grandma used her square hair-do to set a Doritos world record

As you guys have probably noticed, Frito-Lay isn’t running the Crash the Super Bowl contest this year.  Instead they’ve been asking fans to set chip-related records as part of their “Doritos Bold 50” celebration.  Most of the winning videos are pretty boring (make the world’s tallest house of cards with Doritos!) but I finally found one that’s worth watching.  On November 15th, someone named “Marie” won $1,000 and set a new record for “Most Doritos Bags Stacked on Head at One Time.”  With the help of some guy (probably her grandson) she managed to balance 15 bags on her her head at once.  It seems pretty obvious that the guy in the video was the mastermind of this whole thing.  The woman is clearly not enjoying herself as she sets her record……



Maybe she was just meditating to keep her body still but that lady looked pissed and/or bored AF.  But good for her for agreeing to help out the mystery bag-stacker.  And good for the guy for realizing that the lady’s hair would make a perfect shelf for a giant stack of chips!

There are still a few weeks left in 2016 and Doritos will probably run a few new record contests before the end of the year.  So if you think you can do the most push-ups while eating Doritos, visit https://www.doritosbold50.com/records to claim your prize.

Doritos debuts the winner of their Dinamita ad challenge

The Crash the Super Bowl contest may be dead but Frito-Lay is still running commercial contests via their Legion of the Bold platform.  Last week they debuted the winner of one of their biggest contests to date, the Create A Dinamita Spot challenge.  Here’s how the LOTB described the contest:

This entire thing started over two months ago when we asked Legion of the Bold for ideas. Then we selected three bold ideas. Then we asked you all to pitch us your vision. Then we selected 3 Legion members to go make those spots.

Holy sh*t, wait a second…this all sounds really familiar.  Is it possible that Frito-Lay just ripped off Tongal’s 3-phase, contest model?  Tongal was running idea, pitch and video phases long before LOTB ever existed.  This Dinamita contest even had a “wildcard” element; three pitch winners were guaranteed to receive prizes (in addition to their production grants) but one of the four prizes was set aside for a “wildcard” video that anyone could shoot on spec.  That is EXACTLY how things work over at Tongal.

Ok, I’m going to stew on all this and do some digging.  For now let’s get back to the Dinamita contest.  Here’s the entry that won the grand prize.  The sponsor must like it because they’re already running it as a web ad.  In the last week, it’s been viewed more than 800,000 times on Facebook alone.

First Place Winner.  Prize:  $15,000:

The other three winners in this contest also received some pretty big prizes.  Second place got $12K, third got $10K and 4th got $7.5K.  To see all the winning videos, head here:  https://www.doritoslegionofthebold.com/assignments/28/ideas

Frito-Lay wants you to break some crazy Doritos-themed world records

I think the folks over at Frito-Lay were getting pretty sick of the Crash the Super Bowl contest.  Those poor people have been watching cheesy homemade ads about Doritos-loving zombies, dogs and ninjas for almost ten years.  The marketing team must have been dying to make a change because the company started promoting Doritos NEW crowdsourcing initiative a few hours before The Crash actually came to an end.  On Super Bowl Sunday, Doritos hoisted a bunch of football fans 137 feet in the air in front of Levi’s Stadium so that they could break set the world record for the “Highest Suspended Football Party.”



This ridiculous exciting stunt was the official kick-off of Doritos’ new BIG BOLD 50 campaign.  For the next 11 months, the company will help fans break set 50 crazy, Dorito-themed world records.  The whole thing is meant to celebrate Doritos’ 50th anniversary.  Via the sponsor:

“50 years of DORITOS means 50 DORITOS World Records.  We call this celebration Bold 50.  Because when DORITOS does anniversaries, we do them BIG and BOLD.”

“Doritos will create new records for consumers to break, such as the highest location from which to eat Doritos chips or building the tallest house of cards using Doritos chips”

I keep saying that Doritos fans will “set” rather than break these records because obviously these records are all made up.  That’s probably why the people over at Guinness aren’t involved in this.  All of these chip-themed records will be verified by the website RecordSetter.com.

Bold 50 has been up and running for almost two months but very few details have been released yet.  The website is pretty empty and it doesn’t explain how you can break the records or what you’ll receive if you do.  But there is a radically BOLD form you can fill out if you’d like to receive super extreme updates about future record contests:  https://www.doritosbold50.com

“Doritos Dogs” wins the final edition of the Crash the Super Bowl contest!

doritosdogs

Super Bowl 50 is over and so is the Crash the Super Bowl contest!  It’s been a great ten years but I think the folks at Doritos are wise to retire the contest while it’s still popular.  The final winner was Doritos Dogs by Jacob Chase of Los Angeles, California.  Frito-Lay was only supposed to air one CTSB entry this year but they surprised everyone and ran two.  The other ad was Ultrasound by Peter Carstairs of Melbourne, Australia.  Ultrasound aired really early in the first quarter and I just assumed it was the big winner.  So I was really surprised to see Doritos Dogs just after half time.  (or was it just before?  Coldplay makes my memory go fuzzy.)  Ultrasound has turned in a viral hit online so that’s probably why Doritos decided to air it.





Most of the Super Bowl commercials sucked this year but Ultrasound and Doritos Dogs really stood out.  I definitely think a lot of people will be talking about Ultrasound tomorrow.  Congrats to the winners and thanks to Doritos for running such an amazing contest for the last 10 years!

POST SCRIPT:  Hardcore CTSB fans will want to check this out.  Someone associated with the contest was on Periscope during the game.  So now all us non-winners can see what it’s like inside of Doritos’ private box at the Super Bowl.  I was surprised that there weren’t more Doritos!  https://www.periscope.tv/w/1RDGlByVmQqxL

POST SCRIPT #2:  The USA Today ad meter results were released on Monday; Ultrasound and Doritos Dogs were ranked the #3 and #4 best ads of the game, respectively.  That may sound impressive but keep in mind that the USA Today Ad Meter is pretty much worthless now.  The paper used to run multiple live focus groups but now the Ad Meter is basically just an online poll.  That’s probably why Doritos stopped using it to measure the success of their ads.

Doritos pays tribute to Crash the Super Bowl fans

I gotta admit, now that Super Bowl weekend is finally here I’m starting to get a little bummed about the end of the Crash the Super Bowl contest.  I’ve had a lot of fun covering the competition and once it’s gone the Super Bowl will never be the same.  So before the big game starts, lets take a quick look back at 10 years of The Crash.



Be sure to check back here on Sunday for full coverage of the final installment of Doritos’ Crash the Super Bowl contest.  And as always, stay bold my friends….stay bold.