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Doritos’ “Legion of the Bold” winners

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We’re still waiting for FritoLay to announce their picks for the Crash the Super Bowl semi-finals so I figured I could kill a little more time by posting the results of a DIFFERENT Doritos contest.  Just after the the 2014-2015 CTSB was announced, FritoLay launched a Poptent assignment for their new “Legion of the Bold” platform.  Here’s how Poptent described the assignment:

We’re fairly sure that you’ve heard of a little brand called Doritos and their exploits in the world of crowdsourcing their Super Bowl commercials. Turns out they’re so stoked on the results of Crash the Super Bowl that they’re hoping to tap into creative brains for all sorts of tasks. To do this, they’ve created the Doritos Legion of the Bold platform to generate content ranging all the way from inspired written pieces to smooth-as-butter video.

For this assignment we are asking you to build awareness of—and excitement for—the Doritos® Legion of the Bold platform among creative Doritos costumers/consumes with a passion for content creation of many kinds. Your video should tell the story of why Doritos created the Legion of the Bold and to drive new registrations to participate in the program.

So it sounds like FritoLay is so crazy for crowdsourced content that they’re going to start running lots of smaller contests all year long.  That’s an interesting bit of news in and of itself.  There’s currently one small contest up on the Legion of the Bold website so I’ll write more about the campaign once they start running some video contests.  For now, here’s the promo video that won the Poptent assignment.  It was purchased by FritoLay for $10,000 and they company will eventually use it to promote doritoslegionofthebold.com.
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That was trippy.  I liked it.  I seriously wanna rip off that fireworks effect.  FritoLay also bought some other Poptent entries for $5,000 a piece.  If you’d like to see those too, head here:  http://www.poptent.com/assignment/1637

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My 3 favorite reader-submitted Crash the Super Bowl entries!

Later today FritoLay is supposed to reveal their list of Crash the Super Bowl semi-finalists.  That means my annual “open review” period is now officially over.  Thanks to everyone who posted their entries in the comment section of my last article.  It looks like I wrote mini-reviews for about 50 ads this year.  I promised to post my favorite submissions so here they are in no particular order:
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Out of all the entries I’ve seen this year, I think this entry has the best chance of making the semi-finals.  It’s unique and well-made and features interesting, fun action.

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I once wrote an article about how lemonade stands are a tired and over-used video contest trope.  But this ad actually put s a funny and fresh twist on the idea.  I can see this one making the semi-finals too.

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And finally, this 60-second director’s cut of a 30 second submission is just insane.  The sci-fi references are wonderful and ridiculous.  For legal reasons I don’t think the judges could ever pick a Back To the Future themed entry but this is still a fun and clever short film.

Stay tuned to VCN folks because I plan to post and review all 30 semi-finalists this week!

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GOOD NEWS: Doritos will not give you Ebola

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This weekend is your last chance to film an entry for the 2015 Crash the Super Bowl contest.  If you’re about to head to the store to stock up on chips for your shoot, I have good news for you; Doritos will not give you Ebola.

I’m sharing this little health tip because on Sunday night some 4Chan users tried (and mostly failed) to start an Internet rumor about Doritos and the Ebola virus.  The premise was that some workers at a FritoLay factory in Africa had been hospitalized with the disease and there were concerns the virus could have gotten into thousands of bags headed for the US.  According to BuzzFeed, the hoax started on 4Chan’s b/thread after users started posting doctors tweets and news stories like these:
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B1fTdkAIMAAWwg_

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The hoaxers pushed the story hard on twitter via the hashtag #ebolaindoritos but the gag didn’t gain much traction and the joke just sort of fizzled out.  But I think the whole thing could be chalked up as a small success for 4Chan.  Pretty much nobody bought the Ebola-and-Doritos story but the hoax got a ton of media coverage.  Even Snopes did an article debunking the rumor.  A lot of people dismiss 4Chan as a bunch of ridiculous trolls but in a weird way, I think hoaxes like this are kind of a public service.  They serve as a reminder to all of us that we shouldn’t believe everything we read on the Internet.  And we certainly shouldn’t automatically re-tweet or re-post a crazy story without first checking to see if it’s actually true.

Having said that, I also want to point out that it’s 100% impossible to transmit the Ebola virus across the ocean in bags of chips.  So if your buddy’s girlfriend is nervous about getting naked so you can cover her in Doritos for your Crash the Super Bowl shoot, you can tell her she has nothing to worry about.

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The 2007, 2009, 2010, 2011, 2012, 2013 and 2014 Crash the Super Bowl finalists

We’re now less than 2 weeks away from the deadline for the 2015 installment of Doritos Crash the Super Bowl contest.  I’m guessing that the vast majority of entries will be shot this weekend or next so I think this is a good time to post my annual list of EVERY single ad that has ever made the Crash the Super Bowl finals.  I recommend that you and your teammates watch all of these videos before you go out and shoot your entry.  It will really help everyone understand exactly what types of videos get picked for the finals.  If I tried to embed 36 youtube videos in one post my whole site would crash so instead I’ve posted screen shots of each entry.  If you’d like to watch the actual video, just click its image.

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2013 – 2014 finalists:

Time Machine. CTSB VIII finalist. (2014) -Aired during the Super Bowl. WINNER: One Million dollar grand prize.

Time Machine

Time Machine

Cowboy Kid.  CTSB VIII finalist. (2014) -Aired during the Super Bowl. $50,000 2nd Place Winner.

Cowboy Kid

Cowboy Kid

Breakroom Ostrich.  CTSB VIII finalist.  (2014)

Breakroom Ostritch

Breakroom Ostrich

Office Thief.  CTSB VIII finalist. (2014)

Office Thief

Office Thief

Finger Cleaner.  CTSB VIII finalist.

fingercleaner

Finger Cleaner

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2012 – 2013 finalists:

Goat 4 SaleCTSB VII finalist.  (2013)  -Aired during the Super Bowl.

Goat 4 Sale

Goat 4 Sale

Fashionista Daddy.  CTSB VII finalist.  (2013)  -Aired during the Super Bowl.

Fashionista Daddy

Fashionista Daddy

Road Chip.  CTSB VII finalist.  (2013)  -Aired during the Super Bowl.

Road Chip

Road Chip

Express Checkout.  CTSB VII finalist.  (2013)

Express Checkout

Express Checkout

Fetch.  CTSB VII finalist.  (2013)

Fetch

Fetch

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2011 – 2012 finalists:

Man’s Best Friend.  CTSB VI finalist.  (2012-Aired During the Super Bowl. WINNER: Million dollar USA Today ad meter bonus.

Man’s Best Friend

Sling Baby.  CTSB VI finalist.  (2012)  -Aired During the Super Bowl. WINNER: Million dollar Facebook ad meter bonus

Sling Baby

Bird of Prey.  CTSB VI finalist.  (2012)

Bird of Prey

Dog Park.  CTSB VI finalist.  (2012)

Dog Park

Hot Wild Girls.  CTSB VI finalist.  (2012)

Hot Wild Girls

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2010 – 2011 finalists:

Pug Attack.  CTSB V finalist.  (2011)  -Aired during the Super Bowl. WINNER: Million dollar USA Today ad meter bonus.

Pug Attack

The Best Part.  CTSB V finalist.  (2011)  -Aired during the Super Bowl.

The Best Part

Adam and EveCTSB V finalist.  (2011)

Adam and Eve

Birthday Wish.  CTSB V finalist.  (2011)

Birthday Wish

House Sitting.  CTSB V finalist.  (2011)  -Aired during the Super Bowl.  WINNER: $400,000 ad meter bonus

House Sitting

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2009 – 2010 finalists:

Underdog.  CTSB IV finalist.  (2010) -Aired during the Super Bowl. WINNER: $600,000 Ad Meter bonus.

Underdog

Snack Attack Samurai.  CTSB IV finalist.  (2010)  -Aired during the Super Bowl.

Snack Attack Samurai

The Smackout.  CTSB IV finalist.  (2010)

The Smackout

Casket.  CTSB IV finalist.  (2010)  -Aired during the Super Bowl.

Casket

House Rules.  CTSB IV finalist.  (2010)  -Aired during the Super Bowl.

House Rules

Kids These Days.  CTSB IV finalist.  (2010)

Kids These Days

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2008 – 2009 finalists:

Free DoritosCTSB III finalist.  (2009)  -Aired during the Super Bowl. WINNER: Million dollar USA Today Ad meter bonus.

Free Doritos

New Flavor Pitch.  CTSB III finalist.  (2009)

New Flavor Pitch

Power of the Crunch.  CTSB III finalist.  (2009)  -Aired During the Super bowl.

The Power of the Crunch

The Chase.  CTSB III finalist.  (2009)

The Chase

Too Delicious.  CTSB III finalist.  (2009)

Too Delicious

NOTE:  Doritos did not run a commercial contest in 2008-2009.  Instead, CTSB II was a music-themed contest.

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2006 – 2007 finalists:

Live the Flavor.  CTSB I finalist.  (2007)  WINNER: Aired during the Super Bowl.

Live the Flavor

Check Out GirlCTSB I finalist.  (2007)  -Also during the 2007 Super Bowl.

Checkout Girl

Mouse Trap.  CTSB I finalist.  (2007)  -Aired a year later during the 2008 Super Bowl.

Mousetrap

Chip Lover’s DreamCTSB I finalist.  (2007)

A Chip Lover’s Dream

Duct Tape.  CTSB I finalist.  (2007)

Duct Tape

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The four most over-done Crash the Super Bowl ideas

Pro Tip:  Never use the Crash the Super Bowl contest as a chance to see your buddy’s girlfriend topless

NOTE:  This is an updated version of an article I originally published way back in 2011.  Last year I saw these same ideas get used over and over and over so I figured this story deserved a re-post.  Enjoy!

It’s October 18th which means we’re now just 22 days away from the deadline for the Crash the Super Bowl contest.  So it’s Crunch Time, folks! (pun intended)  But before you rush out and start filming, the first step in making a great Doritos commercial is research.  Obviously, you should watch all the entries that won the previous installments of the Crash but you should also try and figure out which concepts have already been done to death.  So I am going to do you a gigantic favor and list the Top 4 most over-used Crash the Super Bowl ideas!  Every year, Dortios gets tons of videos that have almost identical plots and gags.  The ideas might be new to the person who wrote the script but to the judges they are tired and totally unoriginal.  So if you want to stand out from the crowd, here are four concepts that you need to avoid.
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1. Doritos as “paper” footballs


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Hey, have you ever noticed that a Dorito kind of looks like a paper football?  If so, you’re not alone because apparently a lot of people have noticed that! Over the last 10 years, I bet fritolay has received hundreds of CTSB entries that featured Doritos being used as “paper footballs.”  I’m guessing this idea is so popular because a paper football is about the only small, triangular object most people can think of.  What’s crazy about this particular idea is that pretty much every Paper Football entry has the same plot.  There is a tense and dramatic stand off between two competitors. The chip is “kicked” in slow motion but at the last second, there’s a twist! Someone jumps into frame and blocks the kick by catching the chip in their mouth.
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2. Dressing up in a giant Doritos costume


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This weekend, dozens of filmmakers across the country will go into their garages and apply the finishing touches to their homemade, giant Doritos costumes.  Some of them will just be a single, orange sheet of poster board. Others will be meticulous, high quality suits that are made of foam and finished with an air-brushing of realistic orange and brown paint.  But if Frito-lay hasn’t picked a CTSB finalist that featured a guy dressed as a Dorito by now, they are never going to.  That’s because no matter how much work a person puts into their Dorito costume, the gag is just too easy.  Think of it like this; if Bud Light made a Super Bowl commercial where the joke was that the characters were in homemade Bud Light suits, how do you think that commercial would do on the USA Today ad meter?
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3. Zombies!


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This idea has been totally done to death. (Pun intended again!) If you head to the Crash the Super Bowl gallery and watch 50 videos in a row, I bet you’d see at least one zombie-themed entry. In fact, I just searched the gallery for the word “zombie” and there are already four submissions with the word zombie in the title!

It’s easy to understand why Dortios gets so many zombie videos though.  Zombies are super popular, the costumes are really easy to make.  I’ll break down a typical zombie story for you; a group of friends are running from hungry zombies.  The friends get trapped and the zombies attack. But they don’t eat the people.  It turns out one of them has Doritos and that’s what the zombies were after the whole time!  Oh but once the Doritos run out, the zombies then turn on the people.  The whole plot is so popular among video contest filmmakers that I did an entire blog post about the “Zombie Fake Out” trope.  So even though fake blood and zombie make-up is probably 20% off right now at Walmart, resist the temptation to shoot a chip commercial about the undead.
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4. A “Sexy” Doritos Seduction

Note: This video is entitled “Doritos Super Bowl XLVII commercial – 2012 Winner” but it didn’t win. Some idiots just name their videos “Crash the Super Bowl winner!” to help them get extra views.


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Let’s end on an over-done idea that I don’t mind so much; the Sexy Doritos seduction.  These entries always play out the same way. A husband gets home after a hard day at work to find a trail of Doritos on the floor.  He follows the trail and it leads to the bedroom.  He opens the door to find his wife laying naked in bed…with only Doritos covering up her girly bits!  Of course, sometimes the concept is flipped around and it’s a goofy looking dude laying in a bed full of Doritos.  Either way, this gag is extremely common.  Shoot an entry like this and all you’ll get for your troubles is a set of orange sheets.  BONUS EXAMPLE: Here’s one more “sexy” entry that features a woman bathing in tub of Doritos for absolutely no reason. Remember, if you’re going to make your buddy’s hot girlfriend get naked so you can cover her in Doritos you should at least come up with a story for your video. Just filming a girl in a tub of Doritos is exploitative and boring.

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If you’ve ever shot a Crash the Super Bowl entry about any of the ideas I just listed, I’m sorry if I offended you! Trust me, I definitely understand what it’s like to work hard on a video contest entry only to later realize that it was kind of unoriginal. But hopefully this post will help a few filmmakers avoid common, over-done ideas that simply don’t have much chance of winning.

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Via Ad Age: Doritos always has a backup plan for the Super Bowl

Last week, Ad Age posted a short video clip of Senior Vice President and Chief Marketing Officer for Frito Lay North America, Ann Mukherjee, that included some very interesting tidbits about the Crash the Super Bowl contest.  According to Mukherjee, the return of The Crash is never a sure-thing.  In fact, the marketing team for Doritos develops an entire back-up strategy for the Super Bowl just in case their research tells them it’s time to retire the contest.


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Mukherjee also says that she wants the CTSB contest to be “on top when we stop” so they “can go on to the next big innovation and the next big thing for our consumers.”  What does that mean?  Well, I think it means the Crash the Super Bowl contest won’t be around forever.  In fact, I have a feeling that next year’s contest will be the last installment.  It will be the 10th time Doritos has run the contest and 10 seems like a pretty natural stopping point.

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